author handbook 2016€¦ · author handbook 2016 she writes press 1563 solano ave #546 berkeley,...
TRANSCRIPT
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AUTHORHANDBOOK
2016
SheWritesPress1563SolanoAve#546Berkeley,CA94707(510)705-1881
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TABLEOFCONTENTSCOMPANYOVERVIEW 4
EDITORIAL 6
Signedcontract 6
DeliveryofrequestedmaterialstoSWP 6
AnnouncementofyourbookonSheWrites.com 6
Deliveryofmanuscriptfromtheauthor 8
Coverdesign 10
Copyediting(forTrack2authorsonly) 11
Proofreading(forTrack1and2authors) 13
Interiordesign(aka“pages”) 14
Backcoverdesign 16
ARCfilessenttoLSI 17
Finalbookfilessenttoprinter 17
Whattraditionaldistributionmeansforyourbook 18Understandingreturns 19
Warehousingandexcessinventory 20
Booksavailableforsale 20
Ordering101 21
Creatingarelationshipwithyourlocalbookstore 23
Hostinganawesomebooklaunchevent 23
OTHERAUTHORRESPONSIBILITIES 24
Tipsheets 24
Finalproofreadingandsign-off 25
Endorsements(aka“blurbs”) 26
Authorphoto 26
Permissions 27
SAMPLEPERMISSIONREQUESTLETTER 28
Technology 29
Audiobookcreation(optional) 30
Reachingouttofriendsforsupport 30
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DISTRIBUTION&FINANCES 35
Thedistributionrelationship 35
Understandingthefinances 38
Paymentschedule 39
MARKETING&PUBLICITY 40
Marketingstrategy 40
Componentsofamarketingplan 41
Presellingyourbook 41
BuzzYourBookwebinarseries 42
SWPcatalog 43
Galleys/ARCs 43
Publicityguidelines 44
Whereyourbookmightbesold 47
Basicsocialmediastrategy 49
Trackingsales 49
Discountingyoure-book 52
AuthorCentralonAmazon 52
Contestsandawards 53
Whattodoifyouseeyourbookonlineavailableasafreedownload 54
RESOURCES 55
FREQUENTLYASKEDQUESTIONS 60
STYLEGUIDE 68
GLOSSARYOFPUBLISHINGTERMS 76
PROOFREADINGCHECKLIST 80
SAMPLECORRECTIONS—FIRST-PAGESSTAGE 81
BOOKLAUNCHCHECKLISTFROMWRITER.LY 83
SAMPLEPUBLICITYMATERIALS 84
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COMPANYOVERVIEW
SheWritesPress(SWP)wasfoundedbyBrookeWarnerandKamyWicoffinJune2012forthe
purposeofprovidinganalternativepublishingoptiontowomenwriters.SheWritesPressisfor
authorswhowantthefreedom,control,andfinancialrewardsofinvestingintheirownbooks
upfront,withoutsacrificingthecredibilityandstatusthatcomewithpublishingunderahighly
selectiveimprint.
SWPisuniqueintheworldofpublishingforthreedistinctreasons:itsvettingprocess,thefact
thatthepresshastraditionaldistributionthroughIngramPublisherServices,andits
missionandbuilt-incommunityofwomenwritersandreadersatSheWrites.com—asocial
networkingsitefoundedbyKamyin2009—aswellasthefactthatitoffersamuch-needed
alternativeinarapidlychangingpublishinglandscape.Unlikeself-publishingplatforms,which
publishwhatevercomesthroughregardlessofquality,SWPworkswithourauthorstoensure
thattheirbookswillbewellreceivedinthemarketplace.Unliketraditionalpublishinghouses,
whichbuythemajoritystakeinyourbookbutoftendon’tdeliverwhenitcomestoproviding
theeditorialandmarketinghelpyouneed,SWPgivesauthorsatraditionalhouseexperience,
completewithtraditionaldistributionandanexperiencededitorialandproductionteam,while
allowingyoutoretainfullownershipofyourprojectandearnings.
InOctober2014,SWPbecamepartoftheSparkPointStudio,LLC,family.ThismovegivesSWP
theaddedadvantageofhavinganin-housepublicitysolutionforitsauthors.FoundedbyCrystal
Patriarchein2004,SparkPointStudiodoesPR,marketing,socialmedia,branding,content,and
publishing.AsCEOoftheparentcompanySparkPointStudio,Crystaloverseestheoperationsof
boththepressandBookSparks,whichofferspublicityoptionsforinterestedSWPauthors.
SWPisnowmulti-citybased.BrookelivesinBerkeley,KamyinBrooklyn,andtheBookSparks
teaminTempe,Arizona.LaurenWiseisafull-timeSheWritesPressprojectmanagerworkingin
theTempeoffice,andCaitLevin,SWP’sotherprojectmanager,livesandworkdsinNewYork.
Ourprimarymissionistoprovideourauthorswithahelpinghandintheprocessofpublishing
andtoensurethateachauthorpublishesabookshe’llbeproudofforyearstocome.Weare
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community-basedanddrivenbythebeliefthatwomendon’tletwomenwritealone.Thiswas
somethingDeborahSiegel,cofounderofSheWrites.com,oncesaid,andit’sbeenadrivingforce
behindbothSheWrites.comandSheWritesPress.
Onbehalfofourentirestaff,towhomyou’llbeintroducedinthesepages,wewelcomeyouto
SheWritesPress.Onceyoureceivethishandbook,youwillbeconsideredaninterestedauthor
andyouwillbeinvitedtomonthlyauthorcallshostedbyBrookeWarnertofurtherelucidatethe
publishingprocessforyouandtohelpyoustayontrackandondeadline.WorkingwithShe
WritesPressismorethanjustapublishingexperience;it’sateamandacommunity.Ifyouare
notalreadyamemberofSheWrites.com,pleasegothereandbecomeamembersoyoucan
makethemostofyourexperienceasaSWPauthor.Welookforwardtohelpingyoubringyour
bookbabyintotheworld.
Manyauthorsaskforinformationaboutthepresstosharewithfriendsoronsocialmediaor
yourwebsite.Here’sourrecommendedlanguage:
SheWritesPressisanindependentpublishingcompanyfoundedtoservemembersofSheWrites.com,thelargestglobalcommunityofwomenwritersonline,andwomenwriterseverywhere.SheWritesPressisbothmission-drivenandcommunity-orientedaimingtoservewriterswhowishtomaintaingreaterownershipandcontroloftheirprojectswhilestillgettingthehighestqualityeditorialhelppossiblefortheirwork.In2014,SheWrites.comandSheWritesPressbecamepartofSparkPointStudio,LLC,creatingapowerfulcombinationthatnootherhybridpublisherbringstothetable,includingastrongeditorialvision;traditionaldistribution;twoaward-winninghybridimprints(SheWritesPressandSparkPress)andanin-housemarketingandpublicityteamthroughitspublicitydivision,BookSparks,whichhasbecomealeaderintraditionalandinnovativebookPR,marketing,contentstrategy,branding,platformbuildingandsocialmediaforauthorsandpublishers.In2016,theSheWritesPressimprintsignedits200thauthor.TheSparkPointStudiofamilyisafemale-runcompanywithastrongvision,passion,andworkethic.
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EDITORIAL
Whiletheexactscheduleforeachbookisunique,allbooksfollowthesamegeneralprocess.If
youarereceivingtheseguidelines,youhavebeenplacedoneitherTrack1orTrack2bySWP’s
assessmentteam,oryou’reconsideringpublishingwithus.Ifyou’reTrack1,yourbookhasbeen
deemedreadytobeproofreadbyaSheWritesPressproofreader.IfyouareTrack2,youare
enteringintoanarrangementtohaveyourbookcopyeditedbyaSheWritesPresscopyeditor.
Followingistheorderinwhichyoucanexpectyourbooktobedeveloped:
Signedcontract
Deliveryofwelcomematerials
AnnouncementofyourbookonSheWrites.com(timingonthisvaries)
Deliveryofmanuscriptfromauthor
Coverdesignbegins
Copyediting(forTrack2authorsonly)
Proofreading
Interiordesignsamples
Finalcorrectionstointerior
Finalcorrectionstobackcover(includingARCedition)
ARCfilessenttoLSI(ourprintingpartner)
FinalapprovalbySWPofPDFfilefromprinter
FinalbookfilesenttoLSIforprinting
FinalapprovalbySWPofPDFfilefromprinterorprooffromLSI
Booksavailableforsale
Signedcontract
Pleasereadyourcontractcarefully.YouwillbenegotiatingyourcontractwithpublisherBrooke
Warner.Shewillansweranyandallquestionsdirectly,andyoucanreachherat
brooke@shewritespress.com.Makesureyouunderstandyourresponsibilitieswithregardto
permissions,ourproductionprocess,andthewaytraditionaldistributionworks.
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Onceyourcontractissigned,eitheryoucansnail-mailittoSheWritesPress|1563SolanoAve.,
#546|Berkeley,CA94707,oryoucanscanthesignaturepagetoBrooke’sattentionat
brooke@shewritespress.com.Wehaveseveralpaymentoptionsthatwillbenegotiatedatthe
pointofsigningthecontract.Noworkwillbeginuntilwehavethefirstpaymentagreeduponin
yourcontract.
DeliveryofrequestedmaterialstoSWP
AssoonasSWPhasreceivedyourcontractandfirstpayment,youwillreceiveacovermemoto
filloutfromSWPprojectmanagerCaitLevin.CaitandBrooketag-teamoneveryproject,soyou
canrestassuredthattogethertheywillbeshepherdingyouthroughtheproductionprocess,
keepingyouapprisedofallyourdeadlines,andgenerallykeepingyourbookontrack.Caitwill
alsobeaskingyouforanauthorphoto,aone-paragraphbiography,anda200-worddescription
ofyourbook.Thesooneryoucangetthesematerialsbacktous,thebetter.Weareeagertoget
yourcoverdesignunderway,andweusethephoto,bio,anddescriptiontoannounceyour
bookonSheWrites.com.ThedescriptionyousenduswillbethebasisforyourTipSheet
information,whichistheinformationthatwilleventuallylandonAmazon.ReadmoreaboutTip
Sheetsonpage25.
AnnouncementofyourbookonSheWrites.com
ThetimingofwhenyourbookwillbeannouncedonSheWrites.comvaries.CaitLevinwill
schedulethetimingwithyou.Ifyouhaveexpectationsaroundwhenyou’dlikethisinformation
tobereleased,pleaseletherknow.IfyouarenotalreadyamemberofSheWrites.com,please
filloutaprofileandbecomeone!Ifyouareamember,youwillbeinvitedtojointheSWP
AuthorgrouponSheWrites.com.Thiscommunityofyourfellowauthorssharesideasand
supportsoneanother,soit’savaluablegrouptojoin,andwe’dlovetoseeyouthere.Wealso
haveanactiveSWPsecretFacebookgroup.Ifyouarenotautomaticallyadded,pleaseemail
BrookeorCaittoaddyou.
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Deliveryofmanuscriptfromauthor
Theentiremanuscript—includingallfront-andback-of-the-bookmaterials—shouldalsobe
submittedbytheauthortoBrookeandCaitbyanagreed-upondate,orassoonasthecontract
issignedandthefirstpaymentmade.Thisdateisthe“deliveryofmanuscriptdate.”This
includes,butisnotlimitedto,anyofthefollowing:
TitlePage
Dedication
Epigraph/Frontispiece
TableofContents
Foreword
Chapters
Afterword/Epilogue
Credits
Endnotes/Sources
Acknowledgments
AuthorBio
Ifyouintendtohaveimagesinyourbook,pleasedonotincludetheminthemanuscriptatthis
point.Itwillmakeyourfiletoobigtosend.Wepreferyouuseplaceholdersforyourimagesat
thisstage,notatedbythenameofthejpegortiff.Youwillinsertintothebodyofyourtexta
placeholderthatlookslikethis:
[[insertwater.jpeghere]]
Youwillthensendusthecorrespondingwater.jpegonadiskviasnailmailoruploadittoa
serverlikeDropbox.comforustoaccessit.Pleasesee“Submittingimages,”below.
Whenyousubmityourmanuscript,pleasetakenoteofthefollowing:
ü PleasesubmityourentiremanuscriptinasingleWordfile.
ü Wepreferthatallchaptersandtextfollowinghardlinebreaksstartwiththetextflush
leftandthatyouindentallsubsequentparagraphs.
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ü Wepreferthatyouincludenospecialformattinginthetextbeyonditalics,boldface,
andsmallcaps,asitwillgetlostintheprocessoftransmittinge-files.Ifthereisany
formattinginthetextthatrequiresspecialcare(e.g.,dialogue,specialfonts),please
conveythisinanemailwhenyousubmitthemanuscript.
ü Pleasedonotembedyourendnotes,sinceourdesignprogramsdonotreadembedded
text.Seepage45formoredetailsonhowtohandlefootnotes/endnotes.
ü Ifyouhaveanyspecialformattinginthecontentofyourwork(e.g.,youcoinnew
phrases,wantethnicnamestreatedinaparticularway,orhaveapreferenceforthe
constructionofcompoundterms),sendalistofsuchtermswhenyousubmityour
manuscript.
Submittingimages
MostSWPbooksdonotincludeartorphotographsandaresubjecttoa$5perimagefee
beyondthebaseproductioncost,whichwillbebilledwiththefinalinstallmentofthepublishing
package.Ifyouhaveestablishedwithyourprojectmanagerthatyourbookwillincludethem,
imagesforreproductioninbooksmaybesubmittedashigh-resolutionimagesvia
HIGHTAIL.COM,DROPBOX.COM,WETRANSFER.COM,orasnail-mailedCD.Pleasedonotemail
themdirectly,astheymaycrashouremailaccounts.Pleasedonotembedtheminthebodyof
yourmanuscript,becausethatwillmakeyourWordfiletoobigtoemail.Photoscanbeprovided
aseitherTIFForJPEGfilesandneedtobeatleast300dpitobeprintquality.
Whendecidinguponaselectionofimagestoaccompanyyourmanuscript,considerthequality
ofeachimageandhowwellitwillreproduceinprint.Allartwillbeprintedinblackandwhite,
unlessotherwisespecifiedatthepointofcontractnegotiation.Alow-qualityorincorrectlysized
submissionwillreproducepoorlyinthefinalbookandmayproveunsuitableforuse.
Pleasealsobemindfulofthecostofattainingpermissiontoreprintanyimages,acostthatwill
bebornebytheauthor.
Wordcount
Wespecifythatmanuscriptsshouldbenolongerthan120,000words.Pleasekeepinmindthata
longbookisadifficultbooktosell—inpartbecauseofreaders’patienceandtoleranceforlong
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books,butalsobecauseofthepricepoint.MostSWPbookswillbe5.5x8.5inchesandwillcostin
therangeof$16.95–$19.95.Priceisgenerallydeterminedbypagecountandbyhowtheretail
priceofotherbooksinyourcategorycompares.Wewilladviseyouonthesedetails,andanything
fallingoutsideofthiswillalsobesomethingtodiscusswithyourprojectmanagerbeforeyourbook
goestolayout.Beyondthereader’scostisyourcostofproduction.Thelongerthebook,themore
youpayforproduction,soifyouhaveaverylongbook,wemightsuggestthatyouhaveabigger
trimsize(6x9inches)andahigherpricepoint(upto$18.95forfictionormemoir).
Asimplewaytocheckyourwordcountistousethe“wordcount”functioninMicrosoftWord.You
dowanttoincludefrontandbackmatter(allelementsofthebookthatfallbeforeorafteryour
primarychapters)inthefinalcount.
Coverdesign
Assoonaswereceiveyourcovermemo,thedesignprocesswillbegin.Thisentailsadetailedand
thoughtfulprocessthroughoutwhichwekeepyoureditorialcontentandthemarketingdirection
foryourbookinmind.Oncewehavesettledonacoverconcept,youwillseewhatarecalled
“covercomps”foryourbook.Thesearegenerallythreetofourconceptsthatvaryintermsofhow
completetheymightbe.Weshowyoutheseconceptsforthepurposeofestablishingadirection
youfeelgoodabout,buttheymightsometimesbemorecompletedesigns.
Whenyoureceiveyourcomps,wearelookingforfeedbackthatwillhelpuswithournextstep,
whichisrefiningandpolishing.Ifyoudonotlikeacover,wewanttoknow,ofcourse,butwe
aremoreinterestedinspecificanddirectivefeedbackaboutwhatmightbeworkinginorderto
helpusmoreforward,ratherthanfeedbackaboutwhat’snotworking.
Wewilldouptotworoundsofroughcoversanduptotworoundsofpolishedcoversinour
effortstogettherightcoverforyou.Ifaftertworoundsofroughcoversnodirectionfeelslike
therightdirection,SWPreservestherighttohaveaconversationwithyouaboutwhat’snot
workingandwhatwillneedtohappeninordertogettoagoodplacewiththecoverdesign.We
cannotaskourdesignerstodomanyvariationsbeyondthecompsandpolisheswe’ve
establishedhere,sowewillallworktogethertoensureasmoothprocess,understandingthat
thecoverdesignprocessissometimessmoothsailingandsometimesalittlebumpy.Ifa
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designerexecutesthevisionyou’veconveyedinyourcovermemoandyouarestillnothappy
withthedesign,youwillbebilledakillfeeintheamountof$250beforewestartover.
Thebackcoverwillbedesignedseparatelyfromthefrontcover,onceyourbookhasbeen
designedandwehaveafinalpagecount.Weaskthatyoustarttothinkaboutyourbackcover
copyassoonasyousendyourmanuscripttoSWPtobeproofread.Thesoonerwecangetyour
back-covercopy,thebetter.Pleasealsosee“Endorsements,”below.
Yourbackcoverandspinewillbedesignedatthesametimeandsenttoyouforyourapproval.
ThentheentiredesignwillbefinalizedandreadytogototheprinterortobeuploadedtoLSIif
youarechoosingprint-on-demandasyourprintoption.
Pleasenote:SheWritesPressallocatesupto$500forastockimage.Forimagesthatexceed
$500,Brookewillbeintouchaboutthecostandwhethertheauthorfeelstheartworkisworth
anadditionalexpenditure.Forthemostpart,weworkhardtolimitwhatwearelookingforto
$500orless,butsomecoverswilllendthemselvestomoreexpensiveartorphotography.In
recentseasons,wehavebeenconsciousofgettingbetterimagestocompetewithour
traditionalcounterparts,butwearemindfulofcostatthesametime.Ifyoufeelyouwantto
haveahigherimagebudgetthanwhatweallocate,pleaseemailBrooketodiscussthis,asitwill
giveyourdesignermorepossibilitiestoplaywith.Wealsowelcomeyourideasforimages,and
yourprovidingimagesyouown,whichwewillalwaystakeintoconsideration.
Copyediting(forTrack2authorsonly)
OurcopyeditorsadheretoTheChicagoManualofStyle.Wealsoprovidespecificnotesforeach
copyeditoraboutthebookshewillbecopyediting,includingcommentaryontheauthor’stone
andstyleandspecificareasofthenarrativewe’dlikethecopyeditortopayspecialattentionto.
Onaverage,acopyeditorspendstwotothreeweekseditingamanuscript.Thecopyeditorwho
worksonyourprojectwilleditthemanuscriptforspelling,grammar,punctuation,andlogic.As
sheedits,yourcopyeditormaymakealistofspecificquestionsthatshehasforyou,whichwill
beeitherprovidedinaquerydocumentorembeddedinthemanuscriptusingembedded
comments.
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Whenthecopyeditorisfinished,themanuscriptwillbereturnedtoyou.Atthispoint,youwill
reviewthesuggestededits,answerthecopyeditor’squeries,andmakenotesofanyadditional
changesyou’dlikemade.Ifyouchooseto,youcanacceptallthechangesyourselfandanswer
alloftheeditor’squeriesinthebodyofthemanuscript.However,ifyoubelieveyouarelikelyto
introducenewerrors,orifyouwouldratherhirethecopyeditortodothequeryintegrationon
yourbehalf,werecommendit!
Ifyouchoosetoacceptthechangesonyourown,pleasedosoandthensimplysubmitthefinal
manuscripttoSWPpertheinstructionsabove(“Deliveryofmanuscript”).
Ifyouchoosetohaveyoureditoracceptyourchangesonyourbehalf(alsoincludedinthisstep
wouldbetheeditingofanyaddedmaterial,postcopyedit),thenthoseadditionalhourswillbe
billedseparately,orontopof,thecopyedit(atthecopyeditingrate).Pleaseadheretothe
followingstepsifyouwouldlikeyoureditortoacceptthechangesonyourbehalf:
Makingchanges
TheeditswillshowupwhenyouturnonyourTrackChangestoolinMicrosoftWord.Ifyouwant
toaddorremovemanuscripttextonyourown,youmaydoso,butweneedadetailedsummary
fromyou,beforeyoumoveforwardtopublishwithSheWritesPress,ofhowmuchyouagreed
withthecopyeditorandacceptedherchanges,andhowmuchnewcontenttheremightbe.
OnceyoumoveforwardwithSheWritesPress,yourbookwillproofread,butthisismeanttobe
aneditorialspotcheck,notalineedit.Forthisreason,weurgeyoutocontinuetoworkwith
yourcopyeditoruntilyouhaveamanuscriptyoufeelhasbeeneditedallthewaythrough,
includinganynewadditionsthatmayhavearisenasaresultofthecopyeditor’smarks.
Oncetheintegrationiscomplete,youwillbesentafinalready-for-pressmanuscriptthatwillbe
namedwiththefileextension“_Final.docx.”
Anthologyeditors
Ifyouaretheeditorofananthology,youmaybegivenqueriesthatonlythecontributorscan
answer.Ifthat’sthecase,youshouldaskforresolutionfromyourwritersandincludetheir
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answersinthequerydocument.Youmaysharetheeditedpieceswithyourcontributorsand
allowthemtorespondtotheedits,butthisisacourtesyonlyandit’snotexpected.Asthe
editoroftheanthology,youareentitledtomakeallcontent-relateddecisionsyourself.We
recommendthatyouexplainthisprocessandyourroletoyourcontributorsearlyontoavoid
misunderstandingorproblemslaterintheeditingprocess.
Whetherornotyouchoosetoforwardtheread-onlypiecestocontributors,weadvisethatyou
setadeadlineforthemtoresolveandreturntheirqueriestoyou.
Proofreading(forTrack1and2authors)
TheproofreadingprocesshappensforTrack2authorsafteryourSWPeditorhascopyeditedand
approvedyourmanuscript.ForTrack1authors,proofreadingstartsassoonasyourfinal
manuscripthasbeensubmittedtoSWP.
Theproofreadingprocessisaword-for-wordread.TheproofreadwillbedoneinMicrosoft
WordusingtheTrackChangesfunction.Pleasenotethatifwediscover,aswemoveintoyour
proofread,thatourassessmentwasinaccurate(ifyouqualifiedasaTrack1author)andinfact
thebookisinneedofaheavieredit,wereservetherighttocontactyoutoaskyoutohavethe
bookcopyedited.Whilethisdoesnothappenveryoften,ithashappened.Wehavestrict
editorialstandards,andwedoourbestwhenassessingthemanuscripts,buteveryonceina
whileamanuscriptmayseemtobeinbettershapethanitis.Forusthisisapartnership,andwe
allwantthemanuscripttobeinthebestshapepossible,andinthepast,whenconfrontedwith
thisscenario,authorshavebeengratefulforthefeedback.
Whentheproofreaderisfinished,themanuscriptwillbereturnedtoyouwithanyqueriesyou
mightneedtoaddressembeddedinthemanuscript.Atthispoint,youwillreviewthesuggested
changesandtreattheWorddocumentasaread-onlyfile.Ifyouneedtoansweraquestionfrom
theproofreader,youcandosobyembeddingyourowncomment(seebelow)withTrack
Changeson.Ifyouhavequestionsorconcernsabouthowtodothis,contactCaitLevinformore
detailedinstructions.
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Makingchanges
Ifyouneedtoaddanywordsormakeeditstowhattheproofreaderhaschanged,youmaydo
soaslongastheTrackChangesfunctionison.Pleasedonotacceptorrejectanychangesusing
theACCEPT/REJECTfeatureinWord.Insteadweaskthatyouleaveanyeditsyouagreewithas
theyare.Yousimplyeditoverthedocumentandmakenotesinthebodyofthetextitselffor
theeditor,preferablyinbracketssothatthey’reeasilysearchable.Forinstance:
JaniewenttotheparkonMelroseAvenuewearingapinkshirt.[[pleasereinstatetheword
pink]]
Intheinstanceabove,theeditorhasdeletedthewordpink.You,theauthor,decidingthatit
mattersthattheshirtwaspink,areaskingtheeditortoreinstateit,ratherthanrejectingthe
editusingtheTrackChangesWordfunction.
ForatutorialonhowtouseTrackChanges,pleasesee:http://youtu.be/q0_mtjurxEs.
PleasenotethatafteryoureturnyourmanuscripttoCait,followingyourreviewofthechanges,
wedonotacceptmorechangesviaemail.Youwillhaveanotheropportunitytoreviewyour
pagesandtomakefinalcorrectionsonceyoureceiveyourdesignedpages.Thatsaid,please
spendtimewithyourmanuscripttoensurethatwhatyouaresendingtoCaitisthebestand
mostcompleteversionofthemanuscriptyoucansend.
Interiordesign(aka“pages”)
YouwillreceiveaPDFfileofyourcompletelylaid-outbookwithintwoweeksofsubmittingyour
proofreadchanges.Thisfileiscalled“firstpages,”meaningit’sthefirstroundoflaid-out,
designedpages.(Subsequentversionswillbecalled“secondpages,”“thirdpages,”etc.)Atthis
point,youarelookingatsomethingthatwillverymuchresembleyourprintedbook!It’scritical
thatyouprintoutthesepagesandspendsometimewiththem.Atthisstage,youarelooking
foranyerrorsthatmighthavebeenmissedduringthecopyeditingorproofreadingstage.As
muchaswestriveforexcellence,oureditorsarenotperfect,andeveryyearthousandsofbooks
gototheprinterwitherrors.Wewillhavedoneeverythinginourpowertopreventthis,butthe
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finalbuckdoesfalltoyou,theauthor.Weputthefinalresponsibilityforthedesignedbookto
theauthor,soweaskthatyoureadthisfilewordforword.
Pleasealsocheckasyougoforanyformattingissuesthatmighthavehappenedduringthe
layoutprocess.Flaganyproblemswithwordsbeingtoocloseortoospreadapart.Please
consulttheproofreadingchecklistattheendofthisAuthorHandbookandchecktomakesure
everythinglooksgood.Youwillbeapprovingyourpageshere,andanyandallvisualelements,
suchasartorphotographs,ifyou’reincludingthem.Onourend,wewillbegoingthroughthe
pagesforaspotcheckonformattingaswell,ensuringthatalltheelementsofyourbookarein
place.Wewillnot,however,bedoinganotherreadofthemanuscriptatthispoint.
Pleasenotethatbooksaredesignedtobejustified,andthereforewordsareoftenbrokenwith
hyphensattheendoflines.Thisiscommon,andweaskthatyoucorrectonlythosethatare
considered“badbreaks,”meaningtheydon’tlookrighttotheeyeoryoucannotlivewiththem.
Youwillnotetheminyourchanges(see“Makingchanges”below).
Anotherimportantnoteaboutdesignformattingisthatbooksoftenhaveblankpages;ifyour
chapterendsonarightpage,thenextleftwilloftenbeblank.Pagenumbersaregenerallyleft
offofchaptertitlepages.Wewantyoutobethoroughlyreviewingyourchanges,butask
questionsifyouhavethem.Pleasedonotintroducenewerrorsbecauseyouthinkyou
understandbookdesign.
Also,onceyousubmityourcorrectionstofirstpages,thosearetheonlychangesthatwillbe
implementedintosecondpages.Youdonotneedtorereadyoursecondpageswordforword.
Youneedonlytospot-checkthemtomakesurethecorrectionsyouaskedtobeimplementedin
firstpageshaveindeedbeenimplementedcorrectlyandthatthedesignerdidnotintroduceany
newerrors.
Makingchanges
WeaskthatyoucreateaWorddocumentcalled“1stpageschanges.docx”tosendbacktoyour
projectmanageruponreviewingyourfirstpages.Thiswillspecifytheexactchangesthatyou
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wanttoseeimplementedinyourmanuscript.Forafullsampleofwhatthisshouldlooklike,
pleasesee“SampleCorrections—FirstPagesStage”onpage80.
Thisisashortexampleofwhatyourchangesshouldlooklikeinyourchangesdocument:
Pg73–Graph1afterthelinebreak:ChangeasifonautopilottoabsentmindedlyToread:hewalkedabsentmindedly,andsohewasstartled
Pg83–Graph1,line1:
ChangeMünchentoMunichToread:traintoMunich
Pg85–Graph1afterthelinebreak,line2:
ChangeNanjingtoBubblingWellToread:AngveeredoffBubblingWellRoad.
Pg89–Graph1,line3:
ChangedelitosmalleateryToread:customersswarmedasmalleatery
Pleasenotethatnosubstantivechangesmaybemadeatthispoint.Anysubstantivechanges
thathappenafterthebookhasbeenlaidoutwillbechargedatarateof$50/hour.Thiswill
applynottoerrorsbuttoanyaestheticchangesthatareintroducedpostdesign.
Wemakeeveryefforttohaveasfewroundsofpostlayoutpagesaspossible,butit’slikelythat
yourbookwillgointosecondandthirdpages,possiblymore.Eachtimeyoureceiveanew
revisionfromus,weaskthatyoufollowthissameprocess,alwayssubmittingaWorddocument
specifyingyourchangesexactly,notingthepagenumber,graphnumber,andlinenumber.We
appreciateyourspecificity!
Backcoverdesign
Asmentionedabove,yourcoverdesignwillbefinalizedassoonaswehaveyourfinalpage
countandback-covercopy(includingendorsements).WewillsendyouaPDFfileofwhat’s
calledthe“covermechanical,”orfullcover,whichisafullflattenedcover—righttoleft—back
cover,spine,frontcover.Anychangesyouwantmadetothecontentwillbesubmittedinan
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17
emailtoyourprojectmanager.Weaskforaturnaroundonthisstageofnomorethanafew
days.
ARCfilessenttoLSI
WewillbecreatingARCs(advancereadingcopies)foreverybookthathasapublicityplan
attachedtoit.Ifyoudonothaveapublicistordonotintendtohireapublicist,pleaselet
Brookeknowearlyintheprocesssothatwecantalkthroughyouroptionsanddecidewhether
ARCsarenecessaryforyourbook.YourARCswilllookexactlylikeyourbook,exceptthatthe
coverwillfeatureabandthatsays“AdvanceReadingCopy,”anditwillhavepublicitycontact
informationonitforreviewers.AnARCfilewillbeuploadedtoLSIapproximatelyfourmonths
priortopublicationsothatyouhaveARCstouseduringthethree-monthprepublicitywindow,
whichisthethreemonthspriortoyourpublicationdate.BrookewillemailyouwhenyourARCs
areavailabletobeordered,andwewillcollaboratewithyourpublicistabouthowmanyshe
wants.Mostauthorsorderbetween30and100ARCs,dependingonhowaggressivetheir
publicitycampaignis.YouwillbechargedforthefullcostofyourARCs(plusshipping)assoonas
theorderisplaced.
Finalbookfilessenttoprinter
Thefinalfiles(minustheARCelements)willbesenteithertoLightningSourceortoanoffset
printeronetotwomonthspriortoyourshipdate,dependingonwhomyou’reprintingwith.
(LightningSourceneedsonlyaboutfourweeks’leadtime,whereastheoffsetprintersneedsix
toeightweeks.)Brookewillbeintouchwithyouaboutyouroptionsasyougetcloserto
publication.Thisdecisionisusuallymadeaboutthreemonthspriortopublication,andit’sbased
onacombinationofyourpublicityplan,yourexpectationsforselling,andyourpreorder
numbers.LightningSourceoffersusgooddiscountswhenweprintaroundthe500number,but
onceyouhit1,000+books,theeconomyofscaleofaprintrunmakesmuchmoresense.
Regardlessofwhatmethodyouchoose(PODorprintrun),youwillpayforthiscostupfront,and
Brookewillprovideyouwithabidforthework.It’simportanttounderstandtherisksassociated
withprintingingeneral.TheplussideofgoingwithLightningSourceatalowerprintrunof500
isthatyoucanquicklyandeasilyreplenishyourstock.Youwillbeatalowerriskofhaving
excessinventory(acostchargedbacktotheauthorafteroneyearoffreestoragewithIngram).
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Theplussideofgoingwithanoffsetprinterissimplyeconomics.Youwillgenerallysaveawhole
dollarperunitonceyouhitaprintrunof1,000books.Althoughwemonitorinventoryclosely,
thefirstthreetosixmonthsofyourcampaignisadifficulttimeformanaginginventorybecause
wearerequiredtofulfillallordersthatcomein.Yetthebookindustryisareturns-based
industry,andsomeaccountsmighttakeabigorder,onlytoreturnitlater.Thisisariskinherent
inthisindustry,andyoumaybeinasituationwhereyouareprintingtofulfilldemand,onlyto
haveinventorycomebacklater,whichwehavetoabsorb.Pleaseknowthatwedoourbestto
managethissituationandtoguideyoutothebestofourabilities.OnceyousignwithSWP,
Brookewillbeinconversationwithyouaboutthisissuesothatyou’reclearonwhatthebest
choiceisforyou.Wewantyoutomakesoundbusinessdecisionsandnottogetstuckwitha
bunchofexcessinventory,andyettosomedegreethenumberofreturnsagivenbookmight
haveisbeyondourcontrol.Soyouwanttomakemeasureddecisionswiththebestinformation
availabletoyou—andwewillhelpyouonthisfront.
Whattraditionaldistributionmeansforyourbook
Whileour2013movetobedistributedbyIngramPublisherServiceswasexcitingforSheWrites
Pressanditsauthors,italsoputmoreofaburdenonustoanteupourpublicityandmarketing
efforts.ItalsomeansthatwemustmeetIngram’seffortstosellourtitlesbyatleastagreeingto
printasmanyofthepreordersastheyobtainforagivenbookinthefirstprinting(whether
throughLSIorthroughanoffsetrun).Whatthismeansisthatyoumustprintatleastasmany
booksasIngramgetsordersfor.Ifyoudecidethatthisisnotplausibleforyoueconomically,
thereisanoptiontobeinIngram’sdatabaseandcatalogsbutnottobe“presold,”whichmeans
thatyouwillgetthefullbenefitsofbeingaSheWritesPressauthor,butyourbookwillnotbe
soldintothemarketplacebyIngram’ssalesforce.Ifyouarenotgoingtohireapublicist,we
reservetherightnottopitchyourbooktotheIngramsalesforce.Inotherwords,ifyouwantto
takeadvantageofwhatIngramisoffering,youneedamarketingplaninplacesothatallofyour
preorderedbooksaren’tsubjecttoahighreturnrate.(See“Returns,”below.)
Tofurtherclarifythisprocess,Ingramhasasalesforcethatsellsourbooksintomajoraccounts.
Theyurgethebuyersofthoseaccountstotakeacertainorder.Thisistechnicallya“soft”order
becausetheaccountscanandwillreturnbooksthatdonotsell.Hereiswherepublishingisa
gamble.Youwantthosebookstogooutintothemarketplace,butifyouhavenopublicityor
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marketingcampaign,thebookswillnotstick.Theywillcomeback,andSheWritesPress(andby
extensionyou,theauthor)hastoabsorbthosereturnsatthecostof50centsperreturn.The
goodnewsisthatthosebooksgobackintostock.Thebadnewsisthatreturnsareanindustry
inevitability,andyouwillabsorbthecostofthereturnsoutofyourauthorearnings.
Theupsideofourdistributionisthatyourbookwillbewidelyavailable.Youreffortstherefore
mustbefocusedoncreatingdemandforyourbookbygettingreviewsandexposureforit.This
iswhythevalueofpublicitycannotbeunderestimated,andwhywerecommendthatyouhave
aplansetinplaceforthethreemonthsfollowingyourbook’srelease.Werecommendthatyou
startinterviewingpubliciststhemomentyoudecidethatyoumightpublishwithSWP.
Brookewillsendeachauthorindividuallyherpreorderspriortomakingafinalprintingdecision.
Inpractice,ascenariomightlooklikethis:Advanceordersforyourbookmaybe500.Youwillbe
askedtoprint500copiesofyourbooktocoverthoseorders.Beyondthat,youmaywantto
orderadditionalbookstohaveonhand,andalso(again)fortheeconomicsofit.Onceyourbook
goestoPOD,youwillbepayingasteeperproductioncostforyourbook.Aone-offorderismore
expensivetomanufacturethananorderof500ormore.Theseareconsiderationswewantto
holdaswedecidehowmanybookstoprintandhowmanytowarehouse.Yourbookswillbe
warehousedforoneyearatnocharge,butafteroneyear,unlessyourbookissellingataregular
rate,youwilleitherpayforwarehousing(10centsperbook/permonth)orhavetheoptionto
haveyourbookssenttoyouatthecostofshipping,asyouwillalreadytechnically“own”the
books,sinceyouwillhaveprepaidtheproductionandprintingcosts.Athird—andtheleast
desirable—optionistohavequantitydestroyedattherateof5centsperunit.
Understandingreturns
Asmentionedabove,thebookpublishingisareturns-basedindustry.Ifyouwanttohaveyour
booksinbookstores,youmustagreethatyourbookcanbereturnedtoIngramatnocosttothe
retailer.Ingramprocessesreturnsforusattherateof50centspercopy.Thisisachargethatis
passedbacktotheauthorandcomesoutofyourauthorearnings.Thereturnedcopiesgoback
intoinventoryunlessthebooksaredamaged,inwhichcasetheyareconsidered“hurts.”We
havenowaytoallocatehurtstoindividualauthors,soanyhurtinventoryshouldbeconsidered
awrite-off.Ifyouhaveahighnumberofhurts,wecantalktoIngramaboutthepossibilityof
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pullingthemfromthehurtinventory,butthisissubjecttoacharge.Yourhurtswillbelistedasa
lineitemonyourquarterlyearningsstatement.
Warehousingandexcessinventory
Afteroneyear,Ingramwillcharge,onamonthlybasis,afeeforexcessinventory.Thisfeeis
calculatedonlyforthosetitlesthathavebeenactiveforgreaterthan12months.Excess
inventoryiscalculatedonaper-titlebasisandisinventorythatisinexcessoftheprevious12
months’netsalesoftheindividualtitle.Thefeetocarrythisinventoryis10centsperunitper
month.Brookewillsendyouinformationaboutyourexcess-inventoryoptionsifandwhenyou
haveexcessinventoryoneyearfollowingyourpublicationdate,andwillgiveyoutheoptionto:
(1)payforexcessinventory;(2)haveexcessinventoryshippedtoyou;or(3)destroyexcess
inventory.
Booksavailableforsale
Itusuallytakesanywherefromtwotothreeweeks,fromthepointwhentheyarereceivedin
thewarehouse,forthebooksbeingprintedattheprintertobecomeofficiallyavailableforsale
online.ThebooksmustbemadeavailableinthesystemsatLSIandIngraminorderforAmazon
andotheronlineretailerstobeabletofulfilltheorders.Donotpanicifyourbookisnotshowing
uprightawayineveryvenue.WewillensurethatyourbookwillbemadeavailableonAmazon
andBN.com(Barnes&Noble)inbothprintande-formats.Youwillalsofindyourbookat
multipleonlineretailers,including:
AmazonKindleApple®Baker&TaylorBarnes&NobleNookKoboGoodreadsPageFoundryRethinkBooks/Bookshout!SonyCheggVitalSourceGardners(UnitedKingdom)BlinkboxBooks—formerlyGoSpoken/Mobcast(UnitedKingdom)Sainsbury’s—formerlyAnobii(UnitedKingdom)Txtr(Germany)
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Theavailabilityofyourbooksacrosstheseoutletswillvaryinthattheywon’tallhappenonthe
sameday.PleasenotethatAmazonisnotoriousforreleasingbooksearly,soit’sverylikelythat
anycustomerwhopreorderedyourbookonAmazonwillgetitearly—sometimesafulltwoto
threeweekspriortoyourpublicationdate.
Ordering101
Directorderingofyourownbook
Atthebottomofyourcontract,youwillseeasectioncalledDirectFulfillmentFees.Thisdetails
thecosttoyoutoorderyourownbookdirectlyfromIngram.
Ifyouareorderingbooksforyourself,youpayonlybasecosts.Ifyougotaprintrunandown
yourbooks,youpayonlyshippingandhandling.IfyouareprintingwithLSI,youpaythecostof
production(forasingleorder),whichisbasedonLSI’sformulaof99centsasabase,plus
$0.0165perpageforsmallformatbooks(including5.5x8.5and6x9)and$1.43asabase,plus
$0.0220perpageforlargeformatbooks(including7.5x9.25).
Placeyourordersdirectlybyemailingorders@shewritespress.comandattachingtheExcelsheet
called“ordertemplate.xlsx.”IfyoudonothavethisExcelsheet,pleaseemailBrookeorCait.We
willacceptonlyordersoftenormorecopies,unlesstheyarebooksforcontributorsto
anthologies,inwhichcasethereisnominimumorder.
Anybooksthatqualifyassalestocustomerswillbesubjecttothedistributionfee,sounlessyou
aredoingyourownfulfillment(meaningtakingordersthroughyourwebsiteandpackingup
bookordersandtakingthemtothepostofficeyourself),weencourageyoutohaveyour
customersorderyourbookthroughmajoronlineretailersoryourlocalbookstore.Ifyouchoose
togetintothebusinessoffulfillmenttocutoutthemiddleman,instructionsforhowtohandle
salesonyourownwebsitearecoveredbelowin“Presellingyourbook.”
SWPwillinvoiceyouforyourdirectorderswithinaweektothreeweeksofplacingyourorder,
andweaskthatyouprocesspaymentimmediately.Youwillreceiveanauto-responsethatyour
orderhasbeenreceived.Generally,orderswillshipthenextbusinessday.
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PreordersfromabookstoreorotheroutletwithanIngramaccount
Asauthors,youdonothaveanycontroloveryourpreorders,nordoyouhavetoworryabout
them.FulfillmentofthoseordersishandledbyIngram.Brookewillbeintouchwithyouasyou
getclosertoyourpublicationdatewithalistofyourpreorderssothatyoucanseewhat
accountsareorderingyourbook.
OrdersfromaretailoutletthatmightnothaveanIngramaccount,orthatdoeshavean
accountwithIngramandsaysitcannotplaceanorderforyourbook
IfyourunintoanissuewithastorethatdoesnothaveanIngramaccount,youcanaskthemto
setoneup.Theycancall(866)770-3022.Somebookstoresmaybereluctanttodoso,andifyou
encounterextremeresistance,thenyoucanjustdoconsignment.Typicallyconsignment
arrangementsare60/40—60percenttotheauthorand40percenttothebookstore.We
stronglydiscouragedoingconsignmentunlessabsolutelynecessary,however,asIngramdoes
haveanexclusivearrangementtodistributeourbookstotradeaccounts(bookstores,retailers,
etc.).IfyouencounterabookstorethatdoeshaveanIngramaccountandtheysaytheycannot
placeanorderforyourbookthroughIngram,contactBrookerightawaysoshecanputthe
regionalrepintouchwiththebookstoreownertostraightenoutanyproblemorissue.
Whatdeterminesapreorderversusaregularorder
Theactualpubdatedeterminesthe“pre”partofpreorders.Theseareadvanceordersthat
comeinbeforeyourbookistechnicallyforsale.Allordersafterpublicationarejustconsidered
regularorders.Allorders,however,are“actual”orders,andallaresubjecttoreturns.Postpub
orderswillcomethroughIngram’ssystemjustlikepreorders.
OrderingforathirdpartydirectlythroughSheWritesPress
YoucanorderbooksforathirdpartydirectlythroughSheWritesPressonlyifthethirdpartyis
nota“tradeaccount,”meaningthatitisnotabookstoreoraretailoutlet.Youmightsell
directlytoacorporation,ahospital,themilitary,oranonprofitorganization.Youcanarrange
thesesalesdirectlywiththebuyer,andwehaveadirectorderformforthesekindsofsales.We
recommendnegotiatingadiscountforthesekindsofsales,mandatingnofewerthantensales
andadiscountof50percent.Theseorderscutoutthemiddleman(Ingram)andallowyouan
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opportunitytomakeaprettygoodrateofreturnonyourbooks.Ifyousellabookat50percent
offitscoverprice($8.47),SWPwillcutyouyourcheckdirectlyfor60percentoftheproceeds.
Theaccountinthesecasesshouldcoverthecostofshipping.Brookecanhelparrangethe
orderingprocessdirectlywiththeaccount,oryoucanplacetheorderonbehalfoftheaccount.
BeintouchwithBrookedirectlyifyouhaveanopportunitytoexecuteadirectbulksale.Please
notethatwewillnotfulfillanydirectsaleslowerthantenunits.
Creatingarelationshipwithyourlocalbookstore
Youwanttoletyourfavoritelocalbookstoreknowthatyouareasoon-to-be-publishedauthor
aboutamonthortwopriortoyourpubdate.Ifyouwanttohaveaneventatthisbookstore,
andespeciallyifyoucandrawinalotofpeople,thisisanincentivetothemtocarryyourbook.
TheseorderswillbeplaceddirectlythroughIngram.Youcantellthemyourpublisheris
distributedbyIngram,andifthere’sanyconfusion,youcanclarifythatit’straditional
distributionthroughIngramPublishingServices.Mostmajorbookstoreshaveanaccountwith
them;ifyourbookstoredoesnot,theycancallSheWritesPress’stoll-freecustomerservice
numberat(866)770-3022.
Onceyou’veestablishedthisrelationship,encourageyourlocalfriendsandfamilytobuyfrom
thisbookstoretogenerategoodwill.
Hostinganawesomebooklaunchevent
Pleasenotethatalthoughyouhaveanactualpublicationday,youshouldbemorefocusedon
yourpublicationmonth,andyoudonotwanttohaveyourlaunchpartytooclosetoyour
publicationday(i.e.,thedayof).Retailersarelargelyunconsciousofabook’sactualpublication
day,andyourwindowofpublicityisafullthreemonthsfromthepointofpublication.Wemake
anoteofthisbecauseit’seasytogethookedintoaparticulardateasbeingimportant,orthe
dayuponwhichsomethingbigissupposedtohappen,butthepublishingindustrydoesn’twork
thiswayandyouhavemoretimeandspacearoundyourpublicationdatethanjustonesingle
day.Youcanevenhaveyourbooklaunchpartyasmanyassixweekspostpublication.Readthis
excellentpostbySWPauthorJessicaVealitzek,authorofTheRoomsAreFilled,onlaunchparty
tips:http://www.shewrites.com/blog/view/1897895/swp-behind-the-book-launch-party-tips.
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OTHERAUTHORRESPONSIBILITIESTipsheets
Aboutsixtoeightmonthspriortoyourpublicationdate,Brookewillhostacallthatwillbe
dedicatedtoaconversationabouttipsheets.Thisisacompilationofinformationaboutyour
book,includingdescription,authorbio,saleshook,publicityupdates,andmore.Ifyouaregoing
bigonyourpublicitycampaign,youwillwanttoseekoutapublicistaroundthistimetohelpyou
getahandleonthescopeofyourcampaign.Thesoonerwehaveasenseofthis,thebetter.The
tipsheetasksforkeywords.Oursystemallowsforsevenkeywordsforyourbook,andwe
encourageyoutostartthinkingaboutwhatthesemightbe.Pleaseseethefollowingtwoarticles
fordirection:
https://kdp.amazon.com/help?topicId=A2EZES9JAJ6H02
https://kindlepreneur.com/how-to-choose-kindle-keywords
BestpracticesforkeywordsfromIngramPublisherServices(ourdistributor):
•Whatarethingsinthebookthatmatter?People,places,etc.
•Whatkeywords,topicsandphrasesdopeopleusetotalkaboutthosethings?
•LookatkeywordtagsoncomptitlesinGoodreads/Amazon/LibraryThing(ie,plottwistvs.
suspense)
•Oneadvancedtooltouseishttp://soovle.com.Youcantypeinakeywordanditshows
promptsfromGoogle,Wikipedia,ping,yahoo,Amazon,YouTube,etc.
oDownload“BestPracticesforKeywordsinMetadata”:https://www.bisg.org/best-practices-
keywords-metadata
Youwillbegettingalotmoreinformationabouttipsheetswhenthedeadlinedrawscloser,but
it’sgoodtostarttohoneyourdescriptionearly,andtolockdownyourdatapointssooner
ratherthanlater.Youdon’twanttobescramblingatthelastminute,thoughwealwaysgiveyou
morethanamonthtocompleteyourtipsheets.Wealsoeditandweighinonthemonceyou
submitthemandbeforepostingyourdatatoIngram.It’simportanttonotethatthedatayou
giveuswillbeusedforyourAmazondescriptionandbeyond,sospendtimewiththisandmake
sureit’sexactlywhatyouwant!
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Finalproofreadingandsign-off
Astheauthor,youareresponsibleforthefinalsign-offonyourfinalpages.Manyauthorshave
askedusifit’sokaytosharetheirARCswithreaderswhoareproofreaderstocatchanyfinal
errors.Weareopentothis.However,youmustbecareful.Whatyourreaderswillbeoffering
youisnot“proofreading,”inthesensethatthiscananddoesgetstylisticandwewillnotaccept
stylisticchanges.However,youcanaskyourreaderstoreadfortyposspecifically,asyouhave
anopportunityafteryourbookisinARCstomakefinalpagesbeforepublication.Soifyou
decideyouwantafinalread-throughfromfriendsfortyposonly,weencouragethis.Weask
thatallchangesbesubmittedasspecifiedintheproofreadingsectiononpage13.
Endorsements(aka“blurbs”)
Youareresponsibleforsolicitingandacquiringendorsements,orblurbs—thequotesyou’ll
generallyfindonthebackcoverofabook.Thepurposeoftheseblurbsistomakeyourbook
moreattractivetopotentialreadersbyquotingindividualswithauthorityorotherpopular
authorsorcelebritieswhohavereadyourmanuscriptandwouldhighlyrecommendit.Blurbs
arealsoanexcellentwaytoprovidecreativedescriptionsofyourbookthatcomplementthe
back-covercopy.
Wesuggestyoustartthinkingaboutwhomyouaregoingtosolicitblurbsfromasearlyas
possible.Ifyouareonatighttimeline,it’sgenerallygoingtobetoolatetoapproachapotential
endorseronceyouhaveyourfinaldesignedbook.Instead,wesuggestyousolicitblurbsduring
thedesignprocess.Mostendorsersthesedaysdonotrequirethefullmanuscriptinorderto
blurbabook,sokeepthisinmind.Wewillprovideyouwithasamplelettertosendtopotential
blurbersuponrequestthatyoucantailortomeetyourneeds.It’stypicaltoofferadigital
versionofthemanuscripttoapotentialendorser.YoucansenditasaWordfileoraPDFfile.
Thisshouldbeasfinalaspossible,butit’sokaytosenditoutbeforethebookisproofread.You
canalsoalwaysaskifthepersonyou’resolicitingwouldpreferadigitalorahard-copyversionof
themanuscript.Iftheypreferhardcopy,wesuggestgettingthemanuscriptprintedandbound
atKinko’s(orasimilarprintingcenter),withthefrontcover.Blurbersgenerallyexpecttohave
fourtosixweekstoreadandcreateablurb,sokeepthistimelineinmind.
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Weaskthatyousendblurbsalongasearlyasyoucan.Ifpossible,pleasesendyourback-cover
contenttoBrookeallinonefile—withback-covercontentandblurbsalltogether.Ifwedonot
receiveyourback-covercopy,wewillpromptitforyouwhenit’sdue,butwedosuggestthat
youstartthinkingaboutendorsersnow!
Authorphoto
Wewantyourphotoassoonaspossibleforthepurposeofannouncingyourbookon
SheWrites.com,butifyouchoosetohaveanewauthorphototaken,wesuggestyoudoso.The
finalauthorphototobeprintedinthebookisduenolaterthanthepointatwhichyourbook
goestolayout,soaroundthetimeyou’reapprovingyourinteriordesignsamples.Ifandwhen
yougetanewphotograph,alwaysprovideuswiththecorrectcredit(thenameofthe
photographer,evenifit’safriendorfamilymemberwhotookthephoto).
Somebookscallforamoreformal,traditionalauthorpose,whileothersmaybenefitfroma
morecasual,personalizedlook.Hereareafewgeneralguidelines:
• Youshouldappearcomfortableandfriendlyinyourphoto.Don’tletthephotographer
poseyouinamannerthatmakesyoufeeluncomfortable.Aposedphotoislikelytolook
awkwardandunnatural.
• Yourclothingshouldmakeyouappearfriendlyandprofessional.Formalattireisnot
necessary,butmakesureyouarewellgroomedandlookingyourbest.Avoidblack-and-
whiteorhighlypatternedclothing,sincethecontrastwilldrawpeople'sattentionaway
fromyourface.Largejewelrycanalsobedistracting.
• Thephotoshouldbetakenwaist-uporchest-up,ratherthanshowingyourwholebody
fromadistance.Readersshouldbeabletoseeyourfaceclearly.
• Inpreparingforthephoto,thinkofotherauthorphotosyouhaveseeninpublished
works,andconsideryourownreactionstothem.Visualizeyourphotoasitwould
appearnotonlyinyourownbook,butalsonexttoamagazineornewspaperarticle
aboutyourbook.
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Permissions
Youareresponsibleforsecuringandpayingforpermissionforanycopyrightedmaterialyou
wishtoincludeinyourbooks.Allpermissionsareduebeforeyourbookgoestolayout.Youwill
needtoattainpermissionforanyuseofanotherowner’screativematerial,includingquotations
fromotherbooks,magazines,ornewspapers,songlyrics,andpoetry.Withoutthenecessary
permissions,wecannotpublishyourbook,orwewillrecommendthatyouremovethecontent
inquestion.Alistofrequiredpermissionsfollows.Shouldyouneedamoredetailedexplanation,
pleaserefertoTheChicagoManualofStyleortalktoBrookeaboutwhatyouwanttoinclude
andwhy.
Whatrequirespermission?Tables,figures,quotations,poetry,lyrics,photographsWhatdoesn’trequirepermission?1.Anythinginthepublicdomain.Thatis,anything:
• publishedintheUnitedStates85yearsfromthepresent,or• publishedinGreatBritainiftheauthorhasbeendeadmorethan50years,or• publishedbytheUSgovernment
2.Anythingthatfallswithinthedoctrineoffairuse.Thatis,abriefquotationthatis:
• clearlyidentifiedasbeingfromanotherwork,notasyourwords,and• nottakenoutofcontextordistortedastotruemeaning,and• accuratelyreproduced,wordforword,and• givenfullcredit
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SAMPLEPERMISSIONREQUESTLETTER
DateDear :Iwouldliketorequestpermissiontoreprintthefollowing:Author(s):Title:Copyrightyear: Journalvolume/date: Selection/pagenumbers: Illustrations/other:ThematerialwillbereprintedinabooktitledTitleofbookhere.MybookwillbepublishedbySheWritesPressinasmallprintrun.Iamresponsibleforpayingallfees,soIwouldappreciateawaiverorreductionoffees.Ifyoudonotholdcopyrightinthismaterial,pleaseletmeknowtowhomIshouldapply.Standardacknowledgmentoftitle,author,andpublisherwillbegiven,orIwillgladlyusethecreditlinethatyousupply.Rightsrequested:worldrightsinalllanguages,foralleditions(includingelectronic/digitaleditions),useinpromotionalmaterials(suchasourcatalog),insubsidiarylicenses(suchastranslationsorbookclubs),andinversionsmadebynonprofitorganizationsforblindorphysicallyhandicappedpersons.Ihaveprovidedthereleasebelowforyourconvenience.Pleasereturnthesignedoriginalrequesttome.Sincerely,Author’sName
***PermissionGrantedby:
_________________________________ ___________________________AuthorizedSignatureName(pleaseprint) Date
Pleaseusethefollowingcreditline:
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Technology
Transferringfiles
PleaseemailasattachmentsallWordandPDFfiles.PleasealwayscheckwithBrookebefore
sendingalargeimagefiletodeterminethebestwaytotransferthosefiles.
Software
OurinternalcomputerplatformisMacintoshOSX,andweexclusivelyuseMicrosoftWord.If
youareusingotherword-processingsoftware,weaskthatyouhavesomesortofsoftwarethat
willbeabletoreadTrackChanges.
TrackChanges
Beforeyoureachthecopyeditingstage,pleasebesureyouarecomfortablewiththeTrack
ChangesfunctioninMicrosoftWord.Thisfunctionwillallowyoutoseeeachspecificchangethe
copyeditorhasmadetoyourmanuscript.Ifyou’reunsurehowTrackChangesworks,please
viewBrooke’sonlinetutorialhere:http://youtu.be/q0_mtjurxEs(orgoto
youtube.com/warnercoachingandvisitthe“HowtoUseTrackChanges”video).
Filenames
Whensubmittingyourmanuscriptand/oranyfilestous,pleasemakesuretonamethemwith
eitheryourlastnameorthetitleofyourbooksomewhereintheextension.Whenyousubmit
filesbacktousthatyou’vereviewed,weaskthatyouincludetheunderscorelastname
conventiondescribedabove(i.e.,“myfile_BW.docx”).Thishelpsuskeeptrackofwhatyou’re
sending.Thankyou!
Specialcharacters,includingaccents
Providealistofallaccentedlettersorspecialcharactersthatyouhavekeyedin.Sometimes
thesearelostoralteredwhenweconvertfilesfromoneprogramtoanother,andanaccurate
keylistallowsustorestorespecialcharacterscorrectly.
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Audiobookcreation(optional)
ManySWPauthorsareinterestedincreatingaudiobooks.Wedonotretaintherightstoyour
audiobooks.However,wecanhelpyoucreateyourcoverfile,andifyouwantto,youcan
choosetouploadyouraudiobooktotheSheWritesPressACXaccount,ratherthancreating
yourownaccount.Youwillstillownyourcontent,butSWPownstherelationshipandpaysyou
yourinvoicesdirectly.
Formoreinformationonhowtocreateanaudiobook,pleaseseeSWPauthor(Fire&Water:A
Novel)BetsyFasbinderGraziani’swebinar“CreatinganAudioBook:AnotherClimbUpAnother
LearningCurve”here:https://vimeo.com/96250272.
Reachingouttofriendsforsupport
CherylRice,authorofWhereHaveIBeenAllMyLife?,hasgenerouslysharedthefollowing
informationforSWPauthorsasatemplateforanyonewhowantstomirrorhereffortswith
theirownbook.Considersendingoutlettersofsupporttofriendsandotherconnectionsinthe
weeksleadinguptothepublicationofyourbook,usinglanguagesimilartoCheryl’s.
SAMPLEFRIENDEMAIL:
DearJane,Hopeyoursummerandyourspiritsareinfullbloom.It’shardtobelieve,butmydreamofpublishingabookiscomingtruethisOctober.It’skindalikeplanningforababyandaweddingatthesametime.Somuchtodoandsolittleclarityabouthowitwillallturnout.Deepbreath...OnethingIamlearningisthatittakesaninsaneamountofeffort,andalotofhelp,togetabookintothehandsoffolkswhowillvalueit.Andthat’swhereyoucomein.I’mreachingouttoclosefriendsandfanslikeyoutosecuremytribeof“bookbuzzers”—folkswhowillsupportmylaunchweekinOctoberbyhelpingtospreadtheword.(Andstaytuned—yourpersonalEvitetothelaunchpartyonOctober7iscomingsoon!)
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SinceIknowyoumightpreferonewayofcontributingoveranother,Iputtogetheralistofsomekeyactivitiesthatwillhelppropelthelaunch.I’dbesoappreciativeifyoucouldreviewthelistandletmeknowby8/1whichactivityyouwouldbekindenoughtocontribute.Activity(placean“x”ifyoucando)SendanemailtoyourfriendsonOctober7aboutthebook.(Iwillprovidesampletexttocutandpasteintoanemail.)
FollowmeonTwitter@RiceonLife,andsendafewtweetstheweekofOctober6.(Iwillprovidesampletweetstocutandpasteintoanemail.)
SendFacebookpostaboutthebooktheonOctober7.(Iwillprovidesampletexttocutandpasteintoanemail.)
LikeCheryl’sauthorpageonFacebook:https://www.facebook.com/yourvoiceyourvision.
WriteandpostagreatbookreviewonAmazon,B&N,orGoodreadsinOctober.
ConsoleCherylwhenshegetsanot-so-greatbookreview.
RecommendWhereHaveIBeenAllMyLife?tofriendswhoareinbookgroups.
Hostabookgroupbasedonyourownbook.
Other: Thankyousomuchforyourhelpandsupport.Iwillbesendingperiodicupdatesaboutthelaunchjustsoyoucanshareinthefunstuffaswell.Withgratitude,Cheryl
MATERIALTOSENDOUTTOBOOKBUZZFOLKSONEWEEKBEFORELAUNCH
(AdaptedfrommaterialbyauthorMikeRobbins)Goodmorning,(Nameofindividual):Thankyousomuchforyourwillingnesstosupportthelaunchofmybook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness(hyperlink),andtohelpspreadthewordaboutittoyourcommunityoffriendsandclientswhenitofficiallylaunchesonOctober7(justaweek
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fromtoday!).WhileI’mfeelingexcitedandnervousaboutthelaunch,I’mdeeplygratefulforandhumbledbyyoursupport.Iwantedtosendyouthisnotetomakesureyouhadalloftheinformationyouneedforthelaunch.Tomakethingsaseasyaspossible,weputtogetherabookassetspageonmywebsite,includingsamplecopyforasoloemail,newsletterannouncement,andsocialmediaposts—aswellasavarietyofdifferentimages.Here’sthelink:(insertmyassetpage).IhavealsoattachedtwoWorddocumentstothisemailwiththesamesamplecopythatyoucanfindontheassetspage(justincaseyoufinditeasiertoopenupthedocumentandcutandpastefromthere).AndIhaveattachedaJPEGimageofthebookcover.Letmeknowifyouhavequestionsaboutanyofthisorifyouwouldlikeadditional/customizedcopyorresourcesfromme.I’mhappytodowhateverwillmakeiteasiestandmosthelpfulforyou.Theidealdateforyoutoposttoyourblog,sendanemailtoyourlist,and/orpostonsocialmediaaboutthebookisOctober7,thoughanydaybetweenOctober5and10wouldbegreat.Thebooklaunchpageitself,whereyoucandirectpeopletogotopurchasecopiesofthebookandreceivetheirfreebonusgifts,ishttp://yourvoiceyourvision.com/book/.Again,thankyouforyourhelp.Itmeanssomuchtome.
SOLOEMAIL
Subjectline:WhereHaveIBeenAllMyLife?—aninspiringnewbookbyCherylRice
Dear[NAME]/Hieveryone,
I’mexcitedtoletyouknowthatmyfriendCherylRicejustlaunchedhernewbook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.Whatapage-turner.Ilovedthisbook.Youcangetittoday,alongwithsomeamazingbookbonuses.
Cheryl’shumorous,moving,andverycompellingmemoirisanadultcoming-of-agestorythatwillresonatewithallpeoplewhohavestruggledtoovercomethelossofalovedone,makepeacewiththeirpast,andlovethemselvesunconditionally.
Inthepowerfulandpoignantinterweavingchapters,Cheryltellsthestoriesof:
• Theunexpecteddeathofhermother,whoisherbestfriend,andhowshedealswithhergriefinunique,andnotalwayshelpful,ways
• Thedesperate,unrequitedloveshefeelsforhertherapist• Thejourneyintoherpastthatshedslightonherlifelongpeople-pleasinghabit• Thestruggletofindherwayinanewmarriage• Andfinally,andinspiringly,comingtofullyembraceherfreedomandwholeness
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Inadditiontobeingatop-notchwriter,Cherylisacompellingspeakerandcoachdedicatedtohelpingwomenbecomeleadersintheirownlives.
Idevouredthisbook,andIthinkyouwilltoo!And,whenyouordercopiestodayofWhereHaveIBeenAllMyLife?,you’llalsoreceivefantasticbonusgifts,includingaworkbookbyMarciShimoff,NewYorkTimesbest-sellingauthorofHappyforNoReason,andaninspirationalbookchapterfromprofessionalspeakerandauthorMikeRobbins,fromhisnewbookNothingChangesUntilYouDo.Checkitout:http://mike-robbins.com/book/here.
Sincerely,
Yourname
EMAILNEWSLETTERANNOUNCEMENT
InspiringNewBookWhereHaveIBeenAllMyLife?,byCherylRice
MyfriendCherylRicejustreleasedhernewbook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.Thispowerfulbook,whichyoucangettoday,isfilledwithtender,poignant,andhumorousessaysthatchronicleCheryl’sjourneyfromgriefandaprofoundsenseofunworthinesstolife-affirminggrowthandhealing.Herstoryissocompelling,Icouldn’tputthebookdown.IalsofoundmyselfmovedtotearsandlaughterasIrecognizedmyownstoryinCheryl’s.I’msureanyone,especiallywomen,willrelatetoandbeinspiredbyCheryl’scourageousinnerjourney.
Formoreinformationaboutthisgreatnewbookandthebonusgiftsyou’llreceivewhenyouorderittoday,clickhttp://mike-robbins.com/book/here.
SAMPLEFACEBOOKPOSTS
Connectwithyourfans,followers,andfriendsaboutWhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholenessbytagging@yourvoiceyourvisionandusingthehashtag#WhereHaveIBeenAllMyLife.HerearesomesampleFacebookpostsyoucanuse:
CherylRice’snewbookWhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholenessiscompelling,deeplypersonal,andlife-affirming.Itjustcameout,andwhenyouordercopiesofittoday,yougetgreatbonusgifts:http://www.yourvoiceyourvision.com/book/.
I’msoexcitedaboutthereleaseofmyfriendCherylRice’snewbookWhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.Shesharessuchdeepandpersonalinsights—you’llbemovedandinspired.Orderyourstoday:http://www.yourvoiceyourvision.com/book/.
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CherylRice’snewbook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness,justlaunchedtoday!Thispowerfulmemoirisforanyoneraisedonadietofpeople-pleasingandfairy-talebelieving.Countmein!Howaboutyou?http://www.yourvoiceyourvision.com/book/
Checkoutthebrand-newbookfromCherylRice,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.It’sapowerful,inspiring,andcourageousbookthatwilltouchyoudeeplyandstaywithyouforalongtime:http://www.yourvoiceyourvision.com/book/.
SAMPLETWEETS
SharethelovewithyourTwitterfollowers!Usethehashtag#WhereHaveIBeenAllMyLifeandtag@RiceOnLife.Feelfreetouseoradaptanyofthesampletweetsbeloworwriteyourown.Youmayalsoincludeoneoftheimagespostedbelow.
You’lllaugh,you’llcry,youmayevenlearnsomethingaboutyourself.Checkout@RiceOnLife’snewbook,#WhereHaveIBeenAllMyLife:http://bit.ly/WHIBAML.@RiceOnLifehaswrittenapowerful,vulnerable,andlife-changingnewbookcalledWhereHaveIBeenAllMyLife?http://bit.ly/WHIBAML#WhereHaveIBeenAllMyLife,@RiceOnLife’sawesomenewbook!Orderitnow&get5bonusgifts!http://bit.ly/WHIBAMLMyfriend@RiceOnLifehaswrittenanengagingandpowerfulbook,#WhereHaveIBeenAllMyLife!Ordercopiesofittoday:http://bit.ly/WHIBAML.Ilovethisnewbookby@RiceOnLife,#WhereHaveIBeenAllMyLife,andIthinkyouwilltoo.Checkitout:http://bit.ly/WHIBAML.Lookingtoloveandacceptyourselfmorefully?Give#WhereHaveIBeenAllMyLifeareadandgetstartedonyourownjourney:http://bit.ly/WHIBAML.SAMPLEBLOGCOPY
Ifyou’dlikeaguestblogpostfromme,anexcerptfromthebook,orabookdiscussionguide,oryou’dliketointerviewme,[email protected],andwecancoordinatethat.I’mgladtodowhateverIcantobestengageyourcommunity!
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DISTRIBUTION&FINANCES
Thedistributionrelationship
SheWritesPressisdistributedbyIngramPublisherServices(IPS).(SeewhoelseIngram
distributeshere:www.ingramcontent.com/pages/ingram-publisher-services-product.aspx.)
Therearemanybenefitstothismovetotraditionaldistributionforourauthors.Thefirstand
mostimportantisvisibility.WithIngram,SWPhasabuilt-insalesforce.Wehaveawholeteam
ofrepswhogooutintothemarketplacetosellbooks,notjusttothebigaccounts(Amazon,
B&N),butalsotoindependentbookstores,libraries,onlineretailers,andspecialtymarkets.
HavingtraditionaldistributionmakesSWPuniqueintheworldofindiepublishingbecauseself-
publishedauthorsdonothaveaccesstothisbroadernetworkandtoexpandedsalesoutletsand
opportunities.YourbookwillbeavailableinIngram’scatalog,whichishostedbyEdelweiss
(edelweiss.abovethetreeline.com).Thisisoneoftheprimaryonlinedatabasesthatbooksellers
reviewwhenchoosingwhatbookstoorderandcarry.
Traditionaldistributionalsoallowsustopenetratethelibrarymarket—anotherplacethat’s
beendifficultforself-publishedauthorstogetinto.WithIngram,wetakeadvantageofthe
manypartnershipstheyhavewithbookstores,onlineplatforms,andthespecialsalesmarkets
(whichincludesanythingfromairportstobig-boxstores(Costco,Target,etc.)tosupermarkets
toretailerslikeUrbanOutfitters).
NotethatIPSwillbehandlingourprintande-bookdistribution.Theonlineretailerrelationships
include:
AmazonKindleApple®Baker&TaylorBarnes&NobleNookKoboGoodreadsPageFoundryRethinkBooks/Bookshout!Sony
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CheggVitalSourceGardners(UnitedKingdom)BlinkboxBooks—formerlyGoSpoken/Mobcast(UnitedKingdom)Sainsbury’s—formerlyAnobii(UnitedKingdom)Txtr(Germany)
Whenyoupartnerwithabookstoreorotheroutletforanevent,youwanttoletthemknow
thatyourpublisherisdistributedbyIngraminadvance.It’slikelythattheyalreadyhavea
relationshipwithIngram,butiftheydon’t,forwhateverreason,wecanfast-trackthemtoget
themsetupwithanaccount.IfabookstorewantstoestablishanaccountwithIngram,theycan
callourtoll-freenumberat(866)770-3022.
Wherespecialeventsareconcerned,youmayhavetheoptiontofulfilltheordersyourselfand
forgoIngram,butyouneedtobecareful.Ingramhasanexclusiverelationshipwithcertain
retailers,includingbookstores.Soyoucannotofferaconsignmentarrangementwithyourlocal
bookstore.TheywillneedtoplaceanorderwithIngram.
Herearesomeotherperksofbeingatraditionallydistributedpress/author:
1.BecauseSWPlooksandbehaveslikeatraditionalpress,wenowhavestatusasatraditionalpressandcananddosubmitourbooksforconsiderationtobereviewedbythefollowingmajorreviewoutlets:PW,LibraryJournal,Booklist,Kirkus,andShelfAwareness.2.Wehaveasalesforce.Twiceayear,BrookeWarnerandKamyWicoffgotoNashville,Tennessee,topitchSWPauthors’worktoasalesforceoffiftyorsorepresentativeswhosejobitisto“sellin”bookstothetrade.Gettingthiskindoffacetimewithrepsisinvaluable.3.SWPmanagesyourmetadata.WehaveanONIXfeed,whichmeansthatcorrectionsandupdatestoanyandalldatagoouteverynightacrosseverymajorplatformandallourdirectpartners.WhenyouhaveachangeyouwanttomaketoAmazon,emailBrookeWarnerand/orCaitLevin.4.SWPbooksgetintolibraries!Thisisabigadvantageoftraditionaloverself-publishingandcanmakeadifferenceforyourbook’slegitimacyinwidermarkets.5.SWPputspressreleasesoutonthewiresonbehalfofourauthorsforeachandeverybook.WehaveaccesstoMediaHub,adatabaseof700Kmediasubscribers,sothatwhenwegetamajormediahit,itwillreverberateandbeseen.6.WehaveaccesstoiPage,abusiness-to-businesstoolwherebuyerscanorderdirect.Thissitefeaturesallofourbooksandgetsapproximately30Kvisitorsaday.
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7.OurbooksarefeaturedinEdelweiss,anonlinecatalogreviewedbytheheavyhittersintheindustry—bookbuyers,reviewers,andsomemedia.8.WehaveaccesstoprogramslikeB&N’sDiscoverGreatNewWriters™programandIndieBound’sIndiessentialsprogram,andwewillnominateauthorsfortheseprogramswhereappropriate.Thesameistrueofnationalprizes.Ifyouhaveyoureyessetonsomethingyou’dliketoenterandyouneedyourpublishertosubmitforyou,pleasecontactBrookeWarner.
Pleaseseeafewmediahighlightsherewithregardtoour2013decisiontomoveforwardwith
IPSfordistribution:
SheWritesPressNowDistributedbyIngramPublisherServiceshttp://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/58262-
she-writes-press-now-distributed-by-ingram-publisher-
services.html?utm_source=Publishers+Weekly&utm_campaign=381976b3a9-UA-15906914-
1&utm_medium=email&utm_term=0_0bb2959cbb-381976b3a9-304610921
SheWritesPress:Publishing's“ThirdWay”http://www.shelf-awareness.com/issue.html?issue=2058#m21035
Brooke’spostonSheWrites.com(August2013)aboutwhatshelearnedfromherfirstyearas
publisherofSWPandwhythismovetoIngramissoimportantandexcitingforthepress:
http://www.shewrites.com/profiles/blogs/three-lessons-i-ve-learned-from-my-first-year-as-
publisher-of-she
AndBrooke’spostonSheWrites.com(November2013)aboutwhat“thirdway”publishingis:
http://www.shewrites.com/profiles/blogs/not-self-publishing-but-not-traditional-publishing-
what-is-the-2
Asdetailedabovein“Whattraditionaldistributionmeansforyourbook,”therearesomerisks
inherentintraditionaldistribution.Wearguethatit’swellworthitforwhatyougain,but
investinginpublishingwithSheWritesPressmeansgivingyourbookitsoneandonlybestshot
fromtheget-go.Weinsistthatyoucarefullyconsiderbothyourpublicityandyourmarketing
planandmakeyourselfavailableformediaappearancesandblogginginthethreemonths
followingyourpubdate.Ifyouhavequestionsaboutthis,pleasecontactBrooketosetupacall.
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38
Understandingthefinances
Theonlydownsidetotraditionaldistributionistherisk.Whatdistributionoffersauthorsis
tremendousinthatitgetsyourbookoutintoallthechannelswhereyouhopeyourbookwould
be.Youarefunctioningasatraditionallypublishedauthorinthissense,withateamavailableto
getyourbookintoretailoutlets,andwithoutanyresistancefrombuyersaboutyourbookand
itslegitimacy.
Whenyouaretraditionallydistributed,youhaverepspresellingyourbooksintothe
marketplace,whichmeansthatyouhavetopreprintenoughquantitytocoverthepreorders.In
recentseasonswehaveseentheimportanceofprintingbeyondthepreordersaswell,because
thepreordersgetfulfilledimmediately,andthennewinventoryneedstobeavailableforIngram
todrawfromtofulfillneworders.
Thefinancescomeintoplayhereasyouconsideryourpriceperunit.Forprintbooks,your
earningslooklikethis:
• Thenetsalespricewillbe$8.47,or50%of$16.95(standardtradediscount).• Themanufacturingcostwillanywherebetweenabout$2–$4(dependingonPODvs.
print-run).• Fordistribution,maintainingthetraderelationships,warehousing,shipping,and
accountingforbooksales,SWPreceivesa40%feefromthenetsalesprice.So,forbookssoldthroughthetrade,yourNetProfitwillbe:$1.09-$3.09($8.47minus$2-$4.50[manufacturing]minus$3.38[40%of$8.47]).
Youcanseethatthemanufacturingcostisestimatedat$3–$4perbook.However,it’spossible
togreatlyreducethisper-unitcost,evendowntoaslittleas$1–$2,dependingonthequantity
youprintandhowmanypagesyourbookis.It’salsopossible,ifyouhaveaverylongbook,that
yourunitcostwouldexceed$5.00(thoughthisisunlikelyifyougetaprintrun.)Increasingly,we
willbeencouragingauthors,whereappropriate,toconsideranoffsetprintrunduetothebetter
economyofscale.Whereitdoesn'tmakesense,youmaychoosetoprintwithLightningSource,
butorderupwardof500copiestocoverpreordersandordersbeyond.Eachauthor’sscenario
willvary,andBrookewillbeintouchaboutthebestchoiceforyou,givenyourcampaignand
yourpreorders.Wemakethisdecisiontogetherwiththebestinformationathand,
understandingthatthegambleisreturns.
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39
Returnsarepartofthisbusiness.Thefrustratingpartaboutreturnsisthatmoreinventorymay
beneededtofulfillordersthatarecominginevenasexistinginventoryisallocatedtoaccounts
thatarejustsittingonit,notnecessarilysellingyourbook.Unfortunately,thisispartoftherisk,
andthetruismappliesherethatyouhavetopaytoplay.Thisiswhywewanttotrytohelpyou
consideryourprintingpricepointsandtomakeameasureddecision.
SWPauthorsbearthecostofreturns,whichis50centsperreturn.Thisisanotherriskinherent
inthisprocess.Youneedtoconsiderthatsomeofyourinventorywillcomeback.Aslongasit’s
notdamaged,itwillgobackintosalableinventory.Ourjobistomonitoryourinventoryandto
printconservativelyenoughthatwedon’tburyyouininventory,buttobeaggressiveenoughto
haveenoughonhandtofulfilldemandasitcomesin.Itmightmakesenseforsomeauthorsto
printonly500copiesoftheirbookandthenswitchtheirbooktobefulfilledondemand.Again,
thesearedecisionsthatwillbemadeabouttwomonthsoutfromyourpublicationdate,and
youwillbegivenafullestimateofallofyourchoicessothatyouknowwhattoexpect,andwhat
you’regettinginto.
***Pleasenotethataseparatehandoutwemakeavailabletooursignedauthorsisacostand
earn-outscenario.Ifyoudonothaveacopyofthis,emailBrooketoaskhertosendittoyou.
PaymentscheduleRoyaltystatementscomeout4timesperyear,electronically—emailedout60daysafterthecloseofeachquarter,asfollows:•endofMayforQ1•endofAugustforQ2•endofNovemberforQ3•endofFebruaryforQ4Wepayoutanyroyaltiesowed2timesperyear—sentout90daysafterthecloseofQ2andQ4,asfollows:•AnymoniesowedforQ1andQ2aresentviacheckbyendofSeptember(90daysaftercloseofQ2)andreflectQ1andQ2,combined•AnymoniesowedforQ3andQ4aresentviacheckbyendofMarch(90daysafterthecloseofQ4)andreflectQ3andQ4,combined
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MARKETING&PUBLICITYIt’snevertooearlytostartthinkingaboutmarketing.SWP’sdistributionrelationshipwith
Ingramisamazinginthatitwillgetyourbookintothemarketplaceeffectively.However,once
thebooksarethere,marketingandpublicityarethetwoforcesthatwillactuallydrivewhatwe
call“sell-through.”Sell-throughisdifferentthanpreorders,inthatsellingthroughmeansthat
yourbookisactuallybeingsoldthroughtheregister,whereaspreorderscanalwaysbereturned,
especiallythroughthemajoraccounts.Inmanyways,ourrelationshipwithIngrammakes
marketingandpublicityevenmoreimportant.BecauseIngramhasthecapacitytogetyourbook
intolotsofaccounts,andingoodnumbers,youwillwanttohavethepublicitytobackthose
efforts.Ifyouoptnottohaveapublicityplan,wewilltemperoursalesforce’sexpectations
accordingly.
Thefollowingguidelineswillhelpyoustarttothinkabouthowtomarketandsellyourbook—no
matterhowfaroutyourbookisslatedforpublication.
Marketingstrategy
Allmarketingplansbeginwithastrategy,answeringthefollowingquestions:
•Whatisthegoalofpublishingthebook?
•Whoisyouraudience?
•Howwillyoureachthem?
•Howdoesthebooksolvetheirproblem?
•Howdoesthebookfitintoyouroverallpublishingplan?
Abook’smarketingstrategyshouldbebriefandconcise.Ifitisthoughtfullypreparedandclearly
articulated,itcanserveasananchordocumentforallfuturemarketingactivitiesthroughoutthe
lifeofthebook.Onceyourpublicationdatehasbeenestablished,wewillbeaskingyoufor
morespecificinformationaboutyourmarketingplan,soweaskthatyoubegintoarticulate
whatyouthinkyourgoalsareandwhatmightbepossibleforyourbook.Werecommendyou
startthinkingaboutamarketingplan,eitheronyourownorinconjunctionwithapublicist.
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Componentsofamarketingplan
Thecomponentsofyourmarketingplanwillbefocusedonthefollowing:
PublicityPlans
•Pressreleases
•Wireservicevs.mediadatabase
•Onlinemarketing/socialmediamarketing
•Onlineretailers
•Authormarketing
•Otherlow-costmarketingopportunities
Thepublicitycomponentofyourmarketingplanisprobablytheleastexpensiveandmost
effectiveuseofyourresources.Componentsofapublicityplaninclude:
•Pressreleases,whichcanannounce:
-Abook’spublication
-Anauthor’sspeakingengagementorotherpublicappearance
-Newseventsthatrelatetothebook
•Featurearticlesthatarepublishedinonlineandprintpublicationsthatmentionyourbookor
author
•Bookexcerptsthatarepublishedbeforethebookisavailableforsale
•BookreviewsbasedonARCs(advancereadingcopies)orfinalbooks
•TV/radioappearancesbytheauthororotherspokespersonforthebook
•Authorspeakingengagementsatconventionsorotherevents
•Onlinepublicity
Afteryourbookisout,pleasesendyourprojectmanageranybigmediahitsasyouknowabout
themand/orweeklypublicityupdatesforthefirstseveralmonthsofyourcampaign.
Presellingyourbook
Thebestwaytopresellyourbookistocreateasalespageforyourbookonyourownwebsite.If
youhaveadatabasethatyoumarketto,youcanaskthosepeopletopreorderyourbook.You
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canalsosolicitpeopleonFacebookandTwitter.It’sfinetopresellyourbook,aslongasyou
knowyouhavealoyalaudience.Somebuyersdonotliketheideaofbuyingsomethingsix
monthsinadvance,whileothersarecompletelyfinewiththis.Knowyouraudienceandbeup
frontaboutwhentheycanexpecttoholdthebookintheirhands.
Pleasenotethatyoucanchoosetopresellyourbookonyourown,oryoucanleavethis
responsibilityuptoonlinevendors,suchasAmazon.Yourbookwillbelistedonretailsitesas
earlyasthreemonthsinadvanceofpublication.Youcandrivetraffictopreorderyourbookif
yousochoose.
Ifyouchoosetopresellonyourownthroughyourwebsite,youmusttakecareofthisthrough
yourownmerchantservicesaccountonyoursite(orusePayPal).Youwillneedtokeeptrackof
theorders(name,mailingaddress,andphonenumbersareusuallyimportantinformationto
gather).Onceyourbookisavailable,youthenorderthequantityofbooksyou’vepresold,using
theordertemplate,[email protected],to
bereceivedatyourhomeoroffice,butnotinquantitiesoffewerthanten.Onceyoureceivethe
books,youwillfulfilltheordersyourself.Werecommendpresellingyourbookonlyifitmakes
senseforyouraudience,andonlyifyouareinterestedindealingwithfulfillment.It’snotfor
everyauthor,anditmaywellmakesenseforyoutoencourageyourbuyerstoallbuyfrom
Amazononthesameday—astrategythat’scalleda“bookbomb,”whichhelpstoincreaseyour
rankingonAmazon.Theonlyreasontotakepresalesisformoreprofits,sothisistrulyan
economicaldecision,andtheballisinyourcourt.
BuzzYourBookwebinarseries
TheBuzzYourBookwebinarseriesisaseven-partwebinarthatwecomptoallnewSheWrites
Pressauthors:http://shewritespress.com/education/buzz-your-book.Thisshouldhappen
automatically.Youwillberegistereduponourreceiptofyourcontract.Ifyoudonotreceivean
emailgivingyouaccesstothisseries,pleaseemailusandletusknow.Wehighlyrecommend
youwatchthiswebinarandgainfromMJRose’svastexperience.Roseisasuperstarinthe
publishingindustry.Thiscoursewasoneofhermostpopular,untilshediscontinueditseveral
yearsago.ShehasnowrevampedthecourseandmadeitavailableexclusivelythroughShe
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WritesPress,we’reexcitedtosay.
PleasenotethatMJRoseoffersadiscounttoanySWPauthorswhowanttoworkwithher.You
canfindMJonlineatwww.authorbuzz.com,oremailherhere:[email protected].
SWPcatalog
SheWritesPressbeganproducingacompletecatalogofallofourbooksinspring2013andhave
issueditbiannuallythereafter.Wewillusethecontentprovidedinyour200-worddescription,
aswellasyourauthorbioandfinalcover,inthiscatalog.Itwillbedistributedtothebook
trade—toretailers,reviews,andbookbuyers.Wecannotguaranteethatitwillimpactyour
book’ssales,butwecanguaranteethatthisservicewillincreasethevisibilityofyourbookina
waythatnootherindependentpublisherisproviding.
Galleys/ARCs
Someofyouwilldecidethatyouwanttohavegalleys(alsoknownasARCs)ofyourbookmade
forpublicitypurposes.ARCs,oradvancereadingcopies,areusedprimarilytoobtainadvanced
publicity.Yousendthemouttoreviewers,whointurnreviewthebook,prepublication,and
createbuzzforit.WearenowrecommendingARCsforallbooks,andwe’veimplementeditin
ourproductionprocessassuch.Therearesomeoutletsthatwillnotreviewabookunlessit’s
prepublication.Someoutletsrequirethatyousendthebookatleastthreemonthspriortothe
publicationdate.Werecommendyouconsultwithapublicistaboutyourbestcourseofaction.
Youcanandwillstillgetreviewspostpublication.However,ifyouwanttomirrorthetraditional
publishingprocess,sendingoutARCsinadvanceofyourpublicationdateisrecommended.
PleasereadmoreabouttheARCprocessaboveunder“ARCsenttoLSI.”ARCswillbeoptional,
butifyoudonotplantosendoutanyreviewcopies,wewillneedtoreviewwhetheritmakes
sensetohaveIngrampresellyourbookstothemajoraccounts.
PleasenotethatwewouldliketohaveallofyourfinalblurbsintimefortheARCcopiesofyour
book,butifyouneedtoaddalast-minuteblurbtoyourfinaljacket,wewillaccommodatethat
change.
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SAMPLEENDORSEMENT-REQUESTLETTER
DearAUTHOR|ENDORSER,
I’mwritingtoaskifyoumightbewillingtotakealookattheprepublicationversionofmybook,What’sYourBook:AStep-by-StepGuidetoGetYoufromInspirationtoPublishedAuthor,forthcomingonSheWritesPressthisfall.I’magreatadmirerofyourwork,andIthoughtofyoutoendorsemybookbecauseouraudiencesaresimilarandIthinkthemessageofmybookwillresonatewithyou.Mybookisabout[[ADDHIGHLIGHTS/SUMMARYHERE]].Iknowthatendorsingabookisahugefavor,andsoI’dliketodoanythingIcantomakethisprocesseasieronyou.Icanprovideyouwithasamplingofmybestchapters,alongwithasummaryofthebook,or,ifyouprefer,IcansendyoueitherafullPDForaboundcopyofthemanuscript.I’dalsobehappytodrawupsomepreliminarylanguagethatyoucouldthentweaktomakeyourown.I’mtremendouslygratefulforyourconsideration.
Thankyouagain.TheblurbwouldbedueonDATE.I’llfollowupearlynextmonth.Verybest,
YOURNAME
Publicityguidelines
Planahead
Traditionally,publicitycampaignsstartthreetofourmonthspriortoyourbook’srelease.We
recommendgettingonthistimetable,sincemanyreviewersandmediarequirethismuch
advancenotice.Ifyouhavealimitedunderstandingofhowmarketingandpublicityworks,we
recommendhiringapublicist.Workingwithapublicistwillhelpyouestablishatimetablefor
yourbook,andyoucanrelyonthepublicisttomakeconnectionsandfollowuponleads.Start
contactingpublicistsfivetosixmonthspriortoyourpublicationdate.
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Hiringapublicist
WerecommendthatallSWPauthorsworkwithapublicist.NowthatSheWritesPressispartof
theSparkPointStudio,LLC,family,werecommendworkingwithBookSparks
(www.gobooksparks.com),thoughit’snotarequirement.InadditiontoCrystalPatriarcheand
herteamatBookSparks,wehavealistofrecommendedpublicistswe’rebuildingonanongoing
basis.Youcandiscoverthemhere:
CrystalPatriarcheBookSparkshttp://booksparkspr.comcrystal@sparkpointstudio.comCaitlinHamiltonSummieCaitlinHamiltonMarketing&Publicitycaitlin@caitlinhamiltonmarketing.comwww.caitlinhamiltonmarketing.comMarikaFlattPRbytheBookhttp://prbythebook.commarika@prbythebook.comAnn-MarieNievesGetRedPRwww.areyoured.comam@getredpr.comJuliaDrakejulia@juliadrakepr.comwww.juliadrakepr.comJoanneMcCalljoanne@joannemccall.nethttp://www.joannemccall.netStephanieBarkowww.stephaniebarko.comstephanie@stephaniebarko.com
Publicistswillhavevariouscampaignstrategiesforyou,dependingonyourexpectations.They
willhelpyoudeterminewhenisagoodtimetogetstarted,aswellashowlongyourcampaign
willlast.However,becausenotallofyouwillbeinthepositiontohireapublicist,yourbackup
shouldbeatleasttheMarketing&PublicityBooster.
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BestpracticesforworkingwithSWPandyourpublicist:
1.IfyouareworkingwithanyofthepublicistsotherthanCrystal,pleasesetupaninitialphone
sessionbetweenyou,yourpublicist,andBrookeWarnertogetonthesamepageaboutgoals,
expectations,andcommunication.
2.Pleasemakesureyouroutsidepublicist(again,everyoneexceptCrystal)isfeedingBrooke
informationonaregularbasis,includingmediahits,reviews,andanyupdatesregardingyour
campaigngoals.
3.Ifyou’reunclearaboutadeadline,orifyou’rereceivingwhatfeelslikecontradictory
information,pleasedon’thesitatetoemailBrooke,ortostartaconversationbetweenyour
publicistandBrooketogetclarity.Publicityisnotascience,anddifferentpublicistshave
differentwaysofdoingthings.Ifyoufeellikeyouneedclarityordirection,justask.
ReadthefollowingblogpostbyJudithNewton,SWPauthorofthememoirTastingHome:
ComingofAgeintheKitchen:“ThreeThingsIWouldHaveDoneDifferentlyinHiringaPublicist:
http://www.shewrites.com/profiles/blogs/three-things-i-would-have-done-differently-in-hiring-
a-publicist.
Pressreleaseandothercollateralmaterials
Thepublicitymaterialsyouneedtoprepareforpublicationinclude:
•pressrelease(includeauthorphotoandauthorbio)
•add-onsheet(Q&Aaboutyourbook,toptips,frequentlyaskedquestions,etc.).Whatyou
includeasyouradd-onisentirelyuptoyou.Itshouldbesomethingofinteresttothemediathat
wouldbelikelytobepickedupas“newsworthy.”Thisgenerallymeanstryingtoconnect
somethingthat’shappeninginthepopularculturetoyourbookinsomeway.
Youwillincludethesematerials,alongwithacopyofyourbook,forallpre-andpostpublication
publicityopportunities.Includeapersonalnoteifyousochoose.Youmostlydon’twanttosend
theseoutunsolicited,becausethereisahighlikelihoodtheywillbeignored—andthatwouldbe
awasteofbooks.Instead,createamediacontactwellbeforeyourpubdate.Thislistmay
includeradiostations,newspapers,magazines,websites,andevenTVshows.Ifyouworkwitha
publicist,shewillcompilethislistonyourbehalf.Butyoualwayswanttoweighinwithyour
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personalconnections,aswellasyourpie-in-the-skylistofmedia.Youwanttomakecontact
withthepeopleonyourpublicitylistandsecurearesponsefromthemthattheyareinterested
inseeingand/orreviewingyourbook,orthatthey’dliketoconsiderhavingyouontheirshow.
Youmayalsodecidetocreatecollateralmaterials,whichincludethingslikebookmarks,
postcards,orflyers.Youareresponsibleforthecreationofallofthesematerials,butwehave
recommendeddesignersyoucanworkwith,aswellassomerecommendedprinters.
Publicityfollow-up
Youoryouroutsidepublicistwillberesponsibleforfollowingupwithmediacontactsonyour
medialist.Ifsamplebooksarerequested,youoryourpublicistsendsthem.Ifaninterviewis
requested(andyouhaveagreedtobeinterviewed),youoryourpublicistwillsetitup.Youwant
tohaveagoodsysteminplaceforfollow-upwiththemedia.Ifyouareeasilyoverwhelmedby
thesekindsofdetails,werecommendcontractingwithapublicist.
Whereyourbookmightbesold
Trade
Tradesalesencompassbooksthataresoldinbookstoresthroughoutthecountry.Theseinclude
large-scalechains,suchasBarnes&Noble;onlinebooksellers,suchasAmazon;and
independentbookstores.Thesearethemostcommonplacesthatyouwillseebooks.However,
yourbookwillnotautomaticallybemadeavailabletobrick-and-mortarstores,eventhoughwe
haveasalesforcewithIngram.Sometimesbookstorespassonbooks,andbecausethereareso
manybookscompetingforthesameshelfspace,thisisincreasinglymorecommonthanitused
tobe.Andevenifyoudogetagoodpreorderfromamajorchainorfromthe“field,”as
independentsarereferredto,youneedtoaccountfortheinevitabilitythatsomeofthosebooks
willbereturned.Ifyouwantyourlocalorhometownbookstoretocarryyourbook,approach
themaboutthispossibilityamonthortwobeforeyourpubdate.See“Creatingarelationship
withyourlocalbookstore”formoreinformationabouthowtogoaboutdoingthisandhow
bookstoresshouldorderyourbook.
Corporate(special)sales
Specialsalesareanysalemadetospecialgroups.Werecommendcompilingalistofpossible
specialsalesopportunitiesyoumighthaveandsendingthemtoyourprojectmanager.This
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couldincludeuniversities,clubs,corporations,tradeshowsandconferences,catalogs,fund-
raisers,andauthorsales.Theincentiveforpursuingspecialsalesisthepossibilityofmaking
high-volumesalesinonepurchase.Ingramwillorganizethesesalesonyourbehalfaslongasthe
companyinquestionhasanaccountwithIngram.TheycanalsosetupanaccountwithIngram
bycallingSWP’stoll-freenumber:(866)770-3022.Ifyouthinkthere’sanobviousfitforyour
bookatagiftorspecialtystore,pleasebroachthistopicwithBrooke.Wecanencourageour
salesrepstoapproachcertainspecialtymarketswherewebelieveitmakessense.
Website
Youcanuseyourwebsitetopromoteyourbookbypostingyourbook’scoverandcatalog
description,andbyprovidinglinkstothemajorretailerscarryingyourbook.Bloggingisalsoan
effectivetoolinpublicizingyourbook.Ifyoudon’talreadyhaveablog,considerstartingone.In
ordertomaximizetheimpactofyourwebsite,establishitspurpose,developastrategyto
implementthatpurpose,andthensticktoit.
Websitesshouldincludeatleastthefollowing:
•Homepage,eitherstaticorablog
•CurrentBook(s)—updatedwithbookcovers,biographicaldata,descriptivecopy,andsamples
oftheworks
•SalesLinks—linktosalessiteslikeAmazon,B&N,**IndieBound,Powell’s,yourlocal
bookstore,etc.
•Blog
•PressRoom—announcements,pressreleases,andmedia
•SocialNetworks—providelinkstoallyoursocialnetworkingsites
•Videos—provideallvideosthatrelatetoyourauthor,title,etc.
•ContactInformation—foryou,yourpublisher,andyourpublicist
Ifyouwanttocreateablog,youshouldpostnewentriesatleasteveryotherweek.Ifthisisnot
possible,wedon’trecommendsettingupanauthorblog.Thereisnocosttosetupablogon
sitessuchasBlogger.com,LiveJournal.comandWordpress.com.Makesuretolinkyoursocial
mediatoyourblog,too.
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**PleasenotethatwehavebeenaskedalwaystolinktoIndieBoundonourownsites.
IndieBoundisacommunity-orientedmovementbegunbytheindependentbooksellermembers
oftheAmericanBooksellersAssociation.Itbringstogetherbooksellers,readers,indieretailers,
andlocalbusinessalliances.ItisimportantthatyouplacealinktoIndieBoundwhereverelse
youplaceretailerlinkswhenpromotingyourtitle.
Someauthorsalsofindgreatsuccesswithblogtours,inwhichauthorsgo“ontour”byvisiting
others’weblogsandprovidinginterviews,briefexcerpts,andreviews.PleaseseeResourcesfor
somerecommendedpeopleyoucanhiretohelpyouputtogetherablogtour.
TrackingSales
Asauthors,it’sagoodideatotracksales,butit’snotaneasythingtodo.Wedotracksales
throughIngramforyou,andyouwillgetareportofyouroverallsaleswithyourroyaltyreports
eachquarter.Wheree-booksareconcerned,it’scurrentlydifficultforustopullsalesreports
fromIngram.Ingramhaspromisedtoinvestinaneasierplatform,whichweareeagerly
anticipating.ThemosteffectivewaytotrackyourownsalesisonAmazonthroughAmazon
Central,thoughcurrentlyyoucanonlytrackprintsalesthere.
Anewtookfortrackinge-booksalesonAmazonishttps://www.novelrank.com.
BasicsocialmediastrategyWerecommendthinkingaboutsocialmediaasaplacetopromoteandsellyourbook.Youdon’t
wanttooversaturateyouraudience,butleadinguptolaunchandonceyourbookisavailable,
youwanttobetalkingaboutyourbookandencouragingyourreaderstobuyit.Usingsocial
mediaiseasyandfree,andifit’snotalreadypartofyourmarketingplan,itshouldbe.
http://www.facebook.com/pages/create.php
ThemosteffectivesocialnetworkforauthorsisFacebook.ItisimportanttocreateaFacebook
FanPageandtouseelementsofyourbookdesigntobrandthatpage.Werecommendthatyou
useyourname,ratherthanthebooktitle,foryourfanpage.Postingfrequentstatusupdates
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willstarttobuildyourfanbaseandagroupofpeoplewhowillbefuturereaders.
FacebookAdvertising/FanPageAdvertising
http://www.facebook.com/advertising
AlthoughitmayfeelfrustratingtohavetopayforadvertisingonFacebook,werecommenditto
boostyourfollowing.Facebookadvertisingcanbenarrowlytargetedtospecificusersof
Facebook.Youcancreateanadthathasyourbookcoverandcertainkeywordstodrivepeople
toyoursite.Thisisaneffectiveandfastwaytobuildafollowing.
AfterFacebook,Twitteristhenext-most-effectivesocialnetworkingsite.Youcanlinkyour
FacebookfanpagetoyourTwitteraccount,andwerecommendthatyoudoso.Onceyouhave
yourFacebookURLandyourTwitterhandle,wewantyoutoincludethoseassetsinyour
marketingplan.Twitterisagreatwaytoannouncereleasedatesandpress-releaseinformation,
anditalsocreatesanonlinecommunityforyourreaders.Also,buyersaretrackingTwitter
traffictodeterminethebuzzonbooks.AswithFacebook,postingfrequenttweetsthatinclude
thefullbooktitleandappropriate(shortened)links.Usebitly.comtoshortenyourlinks.Atweet
islimitedto140characters.
fReado
http://bookbuzzr.freado.com
fReadoisaservicethatallowspublishersandauthorstopostwidgetswithpreviewsoftheir
workonblogsitesandsocialnetworkingsites.Awidgetcanbedevelopedforyourbookand
postedeasilyonyoursocialnetworkingsiteslistedbelowsothecustomercaneasilyreviewthe
contentsofthetitle.
BookSocialNetworkingSites
Thereareavarietyofsocialnetworksthataredevotedprimarilytobooklovers.Someofthese
sitesinclude:
•Goodreads(www.Goodreads.com)
•LibraryThing(www.LibraryThing.com)
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•Shelfari(www.shelfari.com)
Thesesitesallowyoutosearchfortitles,havetitlesinyourownpersonallibrary,andreview
andsharetitleswithothers.
SheWrites.com
WhenyousignwithSWP,youwillgetaninvitationtojointheSWPauthorgroupon
SheWrites.com.Acceptthisinviteandparticipate.YourfellowauthorsonSheWriteshavebeen
whereyouarenow,andtheirinsightandbodyofknowledgeisavailableforyou.Allyouhaveto
doisposeaquestion.Wealsorecommendyousharepublicityinfoandaskpeopletopromote
yourgiveaways.Werecommenddoinggiveawaysinthefirsttwotothreemonthsfollowing
publication,andSheWrites.comisavailableasonepossibleoutlettodoagiveawaypromotion.
Ifyouareinterestedindoingagiveaway,[email protected].
Op-ed
Ifthesubjectofyourbookistiedtocurrentaffairsinanyway,youcanwriteandsubmitop-ed
columnstonewspapers.Op-edsareanincrediblyeffectivemeansofreachingalargenumberof
people.Theygiveyoutheopportunitytoexpoundonatimelyissueandpresentacompelling
argument.Atimely,well-written,andprovocativepiececanestablishyouasanexpertona
particulartopicandgainnationalmediarecognitionforyouandyourbook.Again,thisappliesas
muchtofictionasitdoesnonfiction.Ifyouhaveanissue-basednovel,whetherit’sabout
mentaldisease,teaching,orsomeothertopic,youcanestablishyourselfasanexpertevenif
you’reanovelist.
Weknowalltheinformationpresentedinthishandbookmightfeelabitoverwhelming,but
SWPisheretosupportyouasyouprepareyourbookandbringitoutintotheworld.Don’t
hesitatetoemailuswithquestions,andtakeyourtimeandaccessthedifferentpiecesofthe
handbookasyouneedthem,andreferbackoften.Werecommendprintingthisoutandputting
itinathree-ringbinder.
ConsidertakinganOp-EdProjectworkshopifandwhentheycometoyourarea.Readmore
abouttheOp-EdProjectandtheiramazingmissionhere:http://www.theopedproject.org.
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Moreaboutplatform
Ifyouwouldlikemoreinformationaboutplatformandyoudon’talreadyhaveBrooke’sbook
What’sYourBook?youcanemailherforafreePDFcopyof“Chapter4:TheAlmightyAuthor
Platform.”Therearelotsofeasyideasandstrategiesforauthorstotakeadvantageof,andwe
wanttosupportyoutobethinkingaboutandgrowingyourplatformfromtheget-go.
Discountingyoure-bookManyauthorsaredecidingtodiscounttheire-books,evenassoonasthefirstquarterinwhich
theirbookcomesout.Werecommendwaitinguntilthesecondquarter,atleastthreemonths
afteryourbookhashitshelves,butincreasinglyauthorsareseeingthebenefitsofsalesand
visibility,particularlythroughBookBubcampaigns.Ifyouareinterestedinlearningmoreabout
BookBubandhowitworks,readBarbaraStark-Nemon’spostonSheWirites.comcalledSeven
BookBubBasicsIfYou’reDoingItYourself:http://www.shewrites.com/profiles/blogs/seven-
bookbub-basics-if-you-re-doing-it-yourself
AuthorCentralonAmazonOnceyourbookispublished,goonlineandcreateyourAuthorCentralpage.Youdothathere
(https://authorcentral.amazon.com/gp/landing)bycreatinganaccountandthengoinginand
“claiming”yourbook.Youcanalsouploadphotosandvideosandstartconversationthreads
here.Werecommendbeingasactiveasyoucanbe.However—andthisisimportant—pleasedo
notalteranyofthefollowingtabsonyourAuthorCentralprofile:EditorialReviews,Book
Details,andBookExtras(seeimage).Ifyoudo,youwilloverrideourdatabases,effectively
lockingusoutfrombeingabletomakechangesonyourbehalf.Youcanupdateyourbio,but,
again,pleasedonottouchyourdescriptionorreviewsonthebackendinsideAuthorCentral.
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Also,pleasenotethatcustomersoutsideoftheUSwillnotseeyourprofilewhentheyloginto
theirlocalAmazon.Therefore,besuretoaddyourprofiletotheAuthorCentralpagesinthe
countriesinwhichyouwanttosell.
UK:https://authorcentral.amazon.co.uk
Germany:https://authorcentral.amazon.de
France:https://authorcentral.amazon.fr
ContestsandAwards
All awards are not created equal. Here are the awards we recommend:
Foreword Indies: Recognizing the best independently published books.
Sarton Women’s Book Awards: The Sarton Women's Book Awards honors the best in women's
memoirs and contemporary and historical fiction.
IPPYs: Conducted annually, the Independent Publisher Book Awards honor the year's best
independently published titles from around the world.
The IBPA Benjamin Franklin Award: Administered by the Independent Book Publishers
Association (IBPA) with help from over 150 book publishing professionals.
Nautilus: Recognizes and celebrates books that promote spiritual growth, conscious living &
green values, high-level wellness, and positive social change.
Next Generation Indie Book Awards: The largest not-for-profit awards program for independent
publishers.
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International Excellence: Body, Mind, Spirit: Any book dealing with alternative medicine.
International Book Awards: Honoring excellence in independent and mainstream publishing.
National Indie Excellence: The Indie Excellence Winners & Finalists recognize the books that
demonstrate an indefinable synergy of elements that makes for overall excellence.
Reader’s Favorite: Readers' Favorite is owned and operated by authors for authors with a wide
range of awards categories.
Living Now Book Awards: Designed to bring increased recognition to the year's very best
lifestyle books and their creators.
Does SWP or BookSparks automatically enter authors into awards?
No, as a publisher we do not enter your books into awards. We do, however, proactively send out
email reminders with the deadlines and information to all of the SWP authors for the top indie
book awards. If you are a new author and wish to be added to the email distribution for awards,
please email Brooke.
Do these awards matter? Do awards have any impact?
Every year, as we begin to win awards, the question comes up if these awards are legitimate and
do they really mean anything. The short answer is, yes, this is incredible recognition for both our
authors and our press. Although She Writes Press is sweeping many awards programs, no, these
awards are not a given or easy to win. These awards programs get thousands of submissions
and our She Writes Press books are consistently catching the eye of the judges. Often, a single
judge only reviews a handful of titles, so they have no idea that SWP authors are consistently
winning in other categories, too. There is much debate about the merit of book awards. However,
they can be a very useful sales tool. The life of a book is surprisingly short. After three months,
your book is backlisted. Winning an award and promoting that award can breathe fresh air into
your sales. Author Kate Raphael did a great post on Medium about this very topic.
Whattodoifyouseeyourbookonlineavailableasafreedownload
Ifyouseethatyourbookisavailableonlineasafreedownload,thereisnotmuchrecourseotherthantoemailGoogleat:removals@google.com.InformthemoftheoffendinglinkandletthemknowthatyouaretheauthorofthebookandthatthelinkisinviolationoftheDigitalMillenniumCopyrightAct.Googlehasbeenresponsivetotheserequestsinthepast.
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RESOURCESMarketingandpublicitybooks
OnlineMarketingforBusyAuthors:AStep-by-StepGuide,byFauziaBurke,Berrett-KoehlerPublishers,2016 WordofMouthMarketing:HowSmartCompaniesGetPeopleTalking,byAndySernovitz,PressBoxPublishing,2015RiseoftheMachines:HumanAuthorsinaDigitalWorld,byKristenLamb,2013.What’sYourBook?AStep-by-StepGuidetoGetYoufromInspiredtoPublishedAuthor,byBrookeWarner,SheWritesPress,2012.Platform:GetNoticedinaNoisyWorld,byMichaelHyatt,ThomasNelson,2012.TheZenofSocialMediaMarketing:AnEasierWaytoBuildCredibility,GenerateBuzz,andIncreaseRevenue,byShamaKabaniandChrisBrogan,BenBellaBooks,2012.SocialMediaforDummies,byShivSinghandStephanieDiamond,ForDummies,2012.Pinfluence:TheCompleteGuidetoMarketingYourBusinesswithPinterest,byBethHayden,Wiley,2012.SmashwordsBookMarketingGuide:HowtoMarketanyBookforFree,byMarkCoker,Smashwords,2011.LikeableSocialMedia:HowtoDelightYourCustomers,CreateanIrresistibleBrand,andBeGenerallyAmazingonFacebook,byDaveKerpen,McGraw-Hill,2011.GuerrillaMarketingforWriters:100No-Cost,Low-CostWeaponsforSellingYourWork,byJayConradLevinson,RickFrishman,MichaelLarsen,MorganJamesPublishing,2010.***Doyouhaveabookyouwanttosuggestbeaddedtothislist?PleaseemailBrooke.Thanks!
Reviewopportunitiesandauthorresourcewebsites
SigningwithIngramfordistributionmeansthatthemajorreviewoutletsnowrecognizeusasatraditionalpress.Whatthismeansforyouasanauthoristhatyoucanpursuetraditionalandindependentreviewsandusewhicheverstatusthatsuitsparticularoutlet.WearenolongerlimitedtosubmittingtoPWSelectorKirkus’sself-publishingprogram,forinstance.Goodnews!Youdon’thavetopayforreviews.Buttherearesomereviewsitesbelowthataregearedtowardindieauthors,sointhesecasesyouwanttoidentifyyourselfasanindependentauthor.Whenapproachingareviewoutlet,allyouneedtodoisidentifyyourselfasaSWPauthor.Forthemostpart,theseoutletsarenotgoingtoaskquestionsaboutwhattypeofpressweare.Theremaybesomeoutletsthatbaryourparticipation,forvariousreasons.Forinstance,
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Newpages(newpages.com)willnotreviewauthor-subsidizedbooksatall.Wearetryingtobeinconversationwiththeseoutletsandweappreciateyourbringingthesesitestoourattentionsothatwecancontinuetotrytomakeinroadswiththem.Wearelistingbelowsomeofthebetterreviewsites,butyoucanalsofindacomprehensivelisthere:www.theindieview.com/indie-reviewers.www.goodreads.comNowownedbyAmazon,Goodreadsboastsover20millionmembers.digitalbooktoday.com/about-usBasedontheirsite,itsoundsasifthereviewstheyofferareAmazonreviewsforauthorswhosupporttheirsite.Theirfavoritegenresareromance,thriller,medical,mystery,chicklit,sports,nonfiction,fiction,andmore.www.selfpublishingreview.com/submissions/book-review-guidelinesThefeeforareviewhereis$75.Readtheirguidelinescarefully.www.bookreporter.comGreatauthorinterviews,aswellasfeatured“authorspotlights”bygenre.Alsowritebookreviews,hostcontests,maintainablog,andfeaturebooksina“ComingSoon”section,wheretheyputbooksthathavecaughttheirattentionpre–publicationdate.www.bookspot.comOrganizedresourcesforreaders,includinglinkstobest-sellerlists,websitestocompareprices,andpopularbookstores.Alsocontainssomeauthorresources,withlinkstoothersitesthatmaybehelpful,aswellaslinkstopopularpublishinghouses.bookbloggerdirectory.wordpress.comBasicallyadirectoryofblogsaboutbooks,dividedintoveryspecificgenres.Theymaintaintheirownblog,mostlyinterviewswithbloggers.www.blueinkreview.comClaimtogive“serious”reviewsofself-publishedtitles,witharosterofreviewerswhohavetraditional-mediaexperience.www.bragmedallion.comBRAGstandsforBookReadersAppreciationGroup.BRAG’sreadersarepassionateaboutallbooks,buttheyfocusexclusivelyontheworkofself-publishedauthorsofprintanddigitalbooks.Theyselectthosebooksthattheybelievedeservetobeconsidered,andthosethatpassmusterareawardedwithaBRAGMedallionandfeaturedonBRAG’swebsite.www.aldaily.comFeaturesarticlesfrommagazines,newspapers,blogs,andanyothersourcefoundonline.Theyalsolinktobookreviews,essays,andopinioncolumns.www.bookslut.com/blogThissitemaintainsaseriesofcolumnseachfocusingonbookreviewsfordifferentgenres.They
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featuretheirownbookreviewsandhavedoneafewauthorinterviews.www.theindieview.comWritetheirownauthorinterviewsandreviews,withratingsoutoffivestars.Authorsearningthreestarsormorehavetheopportunitytobelistedontheir“IndieAuthors”page,withlinkstotheirblogsandbooks.www.januarymagazine.comOnlinemagazinefocusingonallthingsbook-related.Theywrite(brief)reviewsandalsoconductauthorinterviews,aswellassharebooknews.www.bookwire.com/index.htmlListsofpublishedbooksorganizedbygenreanddatepublished,withlinkstopurchaseonAmazon.Theyalsohaveanauthorindexwithallpublishedworkslisted.fyreflybooks.wordpress.com/about/review-policyBookreviewsallwrittenbythesameperson,includingrecommendationsandlinkstootherreviewsofthesamebook.www.writeradvice.comPostscreativepieces,authorinterviews,andadvice.Recentlystarteddoingcontests.Alsooffersmanuscriptconsultation.www.writersweekly.comFreelancewritinge-zinefeaturingadvicearticlesandpaidwritingopportunities.Publishessomeoftheirownbooksforwriters.writers-bbs.comAdiscussionboardbrokenintodifferentareasofwriting.www.writerswrite.comPostsnewsaboutwriting,books,andtheindustry.Manyofthelinkstakeyoutotheirsistersite,Readersread.com,whichdoesgiveaways,reviews,andauthorinterviews.www.writingclasses.comWebsiteforGothamWriter’sWorkshop;listingsforworkshopsinNYCandonline.www.writers.comOffersonlinewritingclasses,freewritinggroups,informativearticles.www.writing-world.comFeaturesinformativearticlesforwriters,brokendownintogenre,typeofpublishing,andtypeofwriting.Willfeaturebooksontheirlistforafee.www.bookninja.comAnonlineliterarymagazineruninCanada,featuringliterarynewsandauthorinterviews.www.popmatters.com
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Writesbookreviews,features,andcolumnsforreaders.www.complete-review.comComprehensivebookreviewsofbothnewlypublishedandoldermaterial.myshelf.comColumnsforreaders,bookreviews;featuresa“topten.”www.midwestbookreview.comIncludeslinkstoaseriesofspecializedbook-reviewingwebsites(children’s,forlibrarians,smallpress,etc.),aswellasarticlesforwriters.rebeccasreads.comBookreviewsandvideos,withfeaturedreadsandsweepstakes.Opportunitytosubmitbooksforreview.www.armchairinterviews.comAuthorinterviewsandbookreviews.www.fresheyesnow.comColumnsaboutreading;notmanyreviews.www.thewriterslife.blogspot.comFeaturesauthorinterviewsandinformativearticlesforwriters.bly.com/blogWebsiteforBobBly,acopyeditor,whereheblogsaboutwriting.www.beatrice.com/wordpressDoespodcastsandwritteninterviewswithauthors.marksarvas.blogs.comBookreviews,withlistsofrecommendedreads.maudnewton.com/blogEditorandwriterinBrooklynwhodoesmagazineandbookreviews.www.edrants.comFeaturesbookandfilmreviews,aswellaslinkstoauthorinterviews.somanybooksblog.comRatherbriefbookreviewsandblogpostsaboutbookswrittenbyalibrarianinMinneapolis.www.erikadreifus.comWriterinNYCwhoblogsaboutwritingandpostsresourcesforwriters.www.librarian.netAlibrarianbloggingmostlyaboutlibrariesandtechnologyusedinlibraries.
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www.librarystuff.netDedicatedtoprofessionaldevelopmentforlibrarians.www.publiclibraries.comPostingnewsabouttheindustryrelevanttolibraries.www.ala.org/plaInformationforpubliclibraries,news,blogposts,andgrants.www.writermag.comResourceforwritersincludingarticles,contests,andauthorinterviews.www.writersdigest.comResourceforwriters,authorinterviews,advicecolumns,contests,etc.www.pw.org/magazinePrintandonlinemagazineaboutallthingsbooksandwriting,withwriterresources.https://www.awpwriter.orgResourcesforwriterswithprograms,contests,andjoblistings.www.freelancewriting.comResources,tutorials,andcontestsforfreelancewriters.www.nationalwriters.com/page/page/1963103.htmContestsandgroupsforwriters.www.writer.orgResourcesforwriters,workshops,classes,etc.www.writtenmag.com/page/written30in90Ratesbooksonascaleof1–5.www.glimmertrain.com/writersask.htmlMagazinebywriters,forwriters,aboutwriting.https://www.creativenonfiction.orgFeaturesnonfictionbookswithlinkstoAmazon;publishesamagazinewitharticlesaboutnonfictionwriting.www.writingforums.com/forum.phpUKbased;discussionboardsaboutwriting.
FREQUENTLYASKEDQUESTIONS
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Manyofthesequestionsandtheiranswerscanbeeasilyreferredbacktoonlineat
http://shewritespress.com/how-it-works/faqs.
Whoismyprimarypointofcontact?
Yourprimarypointofcontactisyourprojectmanager:
BrookeWarner,Publisher:[email protected]
CaitLevin,AuthorLiaisonandProjectManager:[email protected]
Whataremypaperchoices,andhowdoIknowwhat’sbestformybook?
Wehavetwopaperchoices—60-poundwhiteoffsetor55-poundhi-bulknatural(cream).These
arebothexcellentpaperchoices.Wetypicallyrecommendwhiteforhow-tobooksandnatural
formemoirsandnovels.Youalsogettochoosebetweenamatteandaglossycoverfinish.We
typicallychoosemattefornovelsandmemoirs,andglossyforhow-tobooks.
IfIseeerrorsinmybookafterit’sbeenpublished,whatdoIdo?
Pleasesendyourprojectmanageralistofcorrectionsyouwanttohavemadeinanextprinting
ofyourbook.Provideallofthecorrectionsinasinglefile.Pleasedonotsenditpiecemeal.We
askthatthisbeprovidedinthesameformatasthecorrectionsmadetoyourproofread.Again,
thereisasampleinthebackofthehandbook.
WhatifIhavecorrectionsoradditionstoamanuscriptthatisinproduction?
Pleasenotethatextensivechangesthathappenoncethebookhasalreadygonetolayoutwill
bechargedat$50/hour.Wetakeresponsibilityforsmallerrorsyoumightfind,butnotfor
substantivechanges.It’snottoolatetomakethesechanges,butweaskyoutopleasetryto
avoidchangingthepaginationofthemanuscript,andtomakethechangesatalatestageonlyif
they’reabsolutelynecessary.
IfIseeanerroronAmazon,howcanIgetitchanged?
[email protected],andshewillmakesurethatthechanges
takeeffect.Ittypicallytakesuptooneweekforthefeedtorefresh.
HowdoIpurchasecopiesofmyownbook?
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YouorderyourbooksdirectlyfromSheWritesPressatorders@shewritespress.com.
CanyougivemeanexampleofwhatIcanexpecttoearnonabookpricedat$16.95?
Howmuchyoumakefroma$16.95bookwilldependonwhereandhowitissold.
Ifyouaresellingphysicalbooksdirectlyfromyourwebsiteoratliveevents:
• Thenetsalespricewillbe$16.95,oralittlelessifyoudiscountit.• Themanufacturingcostwillbe$2–$4(dependingonPODvs.print-run).• Ifyouhand-sellthebooksfromamongyourowninitialinventory,orshipthemyourself,those
areyouronlycosts.IfyouneedtoreplenishyourownstockfromIPS’swarehouse,youneedtotakethosecostsintoconsideration.
• So,ifyousellyourbookdirectly,yournetprofitwillbe$12.95–$13.95($16.95minus$2-$4).• Werecommendthatyoupassalongthecostofshippingandhandlingtoyourconsumer.SendingviamediamailthroughouttheUnitedStatesis$2.58,andthecostofmailersistypicallyabout$1–$1.50permailer,soyoucangenerallychargebackbetween$4–$5forshippingandhandling.IfyouaresellingphysicalbooksdirectlythroughAmazon,Barnes&Noble,orotherretailers(theBookTrade):
• Thenetsalespricewillbe$8.47,or50%of$16.95(standardtradediscount).• Themanufacturingcostwillbeabout$2–$4.• Fordistribution,maintainingthetraderelationships,warehousing,shipping,andaccounting
forbooksales,SWPreceivesa40%feefromthenetsalesprice.•So,forbookssoldthroughthetrade,yourNetProfitwillbe:$1.09-$3.09($8.47minus$2-$4[manufacturing]minus$3.38[40%of$8.47]).Fore-booksales:•E-booksarecurrentlysoldatthepricesetbySWPwithauthorapproval.•Formanagingrelationshipsandfiles,distributiontothetradepartners,andhandlingallcustomerserviceandaccounting,SWPreceivesafeeof20%ofthenetsalesprice.•Therearetwowaysinwhiche-bookearningsarecalculated,dependingonwherethee-booksaresold.Thepricingforthesetwomodelsisbrokendownhere.NoteIngram’sfeesandcommissions,whichare5.6%ofretailcostfortheagencymodeland7.5%ofnetforthewholesalemodel.E-BOOKAgencyModel(e.g.,Apple)
SheWritesPress
TraditionalPublisher
Listprice $9.99 $9.99
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Retailer $3.00 $3.00
Fees/commissions $0.56 $0.76
Publisher $1.40 $4.74
Author $5.03 $1.49
E-BOOKWholesaleModel(e.g.,Amazon,B&N)
SheWritesPress
TraditionalPublisher
Listprice $9.99 $9.99
Retailer $5.24 $3.00
Fees/commissions $0.36 $0.76
Publisher $0.95 $4.74
Author $3.44 $1.49
HowdoesanSWPauthordeterminewhethershe’sacandidatefororderingaprintrun,versusmakingherbookavailableasPOD?
TheoptiontoorderashortprintrunisauniqueserviceSWPoffersintheworldofhybridpublishing.Wetalkthroughthechoicesandhelpourauthorsdecidewhetherornotitmakessensetodoashortprintrun.Asageneralruleofthumb,authorswhobelievetheycansellover500booksinoneyeararegoodcandidatesforprinting,versusPOD.Pleasenotethattheauthorfrontsthecostoftheirprintruns.
Howmuchofeachbooksale(i.e.,what%)doSWPauthorsreceive?Doesthatdifferbyprintrun,POD,ande-bookeditions?Andwhywouldaself-publishedauthorneedorwantSWPtomanageheraccounts?
SWPtakesadistribution,management,andwarehousingfeeof40%ofnetsalesonallprintbookssoldand20%onalle-bookssold.Thereisalsoasmallfeeaddedontoe-books(7.5%ofnetsalesforallaccountsexceptApple,and5.6%ofretailforApple).Seethefurtherbreakdownofthisbelow.Weprovidequarterlystatementstoallofourauthors.Wealsomakesurethattheaccountsarecurrent.Weliaisonwithallmajoraccounts.WebelievethatauthorswillbenefitfromhavingSWPmanagingtheirPODande-bookaccountsbecause,asanyauthorbravingtheworldofself-publishingaloneknows,therearealotofsmalldetailstofigureoutandstayontopof.Oneofthemostcomplicatedismetadata.Inourexperience,thebigself-publishingcompaniesdon’tgiveauthorsmuchhandholding.Westrivetofunctionlikeatraditionalpressinthissense.Ourauthorscancontactuswithproblems,andwewillkeeptheiraccountsrunningsmoothly.
DoesSWPpayoutroyalties?
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Technically,wedonotpayroyalties,becauseourhybridmodelisapartnershipanddifferentfromthetraditionalunderstandingofpublishing,andthereforepayingroyalties.SWPpaysauthorstheirearnings,andthoseearningsarepaidwithinsixtydaysofthecloseofthequartersthatfallonMarch31,June30,September30,andDecember31.
Self-publishingisaprettyeasyandinexpensiveendeavorwhenyoulookatdoingeverythingyourself.WhatbenefitdoesanauthorgetfrompublishingonSWP?
Itisrelativelyeasytoself-publish.Youdon’thavetospendmuchmoneyatall.Thatsaid,mostauthorsdon’tknowhowtopublish,what’sinvolved,andwhatthey’remissing.It’stheoldadage“Youdon’tknowwhatyoudon’tknow.”Mostself-publishedbooksfailbecausetheyareeditoriallyandaestheticallybelowpar.WeensurethateverybookpublishedontheSWPlabelisuptoacertainindustrystandard,andnobookputoutonourimprintwillsufferthefeedbackofbeingpoorlypublished.BrookeWarnerhasmadeauthoreducationanintegralpartoftheexperienceatSheWritesPress.Sheholdsamonthlycallforauthorsinwhichshedetailsallthestepsofthepublishingprocessandexplainstoauthorswhattheyneedtobeconsideringastheymoveforwardtowardpublication.Also,self-publishingisalonelyendeavor,andmanyself-publishedauthorsdon’thavethecommunityorexistingplatformtheyneedtobeabletosellbooks.Althoughwecan’tbuildauthors’platformsforthem,wedofeelwearegivingthemalegupbyfeaturingtheirbooksonSheWritesandonoursocialmediasites.Authorsalsotakeadvantageofthecollectiveexperienceofthoseauthorswho’vecomebeforethem,manyofwhomareactiveontheSWPSecretgrouponFacebook,aswellasonSheWrites.com.Wegiveauthorsthebenefitofpublishingonabrandthatalreadyhasasolidreputationintheindustry,andtheaddedbenefitoftraditionaldistribution.
WhatdoesSWPofferbywayofmarketingandpublicity?DoesSWPrecommendhiringanoutsidepublicist?
SheWritesPressisnowpartoftheSparkPointStudiofamily,whichmeansthatwehaveanin-housepublicitysolutionforauthorsthroughBookSparks—andwecouldn’tbemorethrilled.WorkingwithBookSparksforyourpublicityisnotrequired,butweencourageallofourauthorstohaveaconversationwithourCEO,CrystalPatriarche,togetasenseofwhatkindofpublicitysolutionswemightbeabletoprovide.Ifauthorswanttogetotherbidsand/ortointerviewotherpublicists,weprovidealistofpublicistswerecommendinourauthorhandbook,whichauthorsreceiveuponsigningwithSheWritesPress.Attheendoftheday,westronglyrecommendthatourauthorsworkwithanoutsidepublicist,whetherthatbewithBookSparksoranotherfirm,asourexperiencehasshownusthatbookswithoutapublicityplantendnottogoveryfar,andourgoalforourauthorsisthattheywillearnouttheirexpensesand—icingonthecake—turnaprofit.Shortofamiracleorastreakofgoodtimingandgoodluck,theonlywaytosellbooksistohaveasolidpublicitycampaign.
HowdoesSWPhandlewarehousinganddistribution,andwhatisthecosttoSWPauthors?
SWPisdistributedbyIPS,andallbookswillbenefitfromtheirinternalsalesprocess.TheywillalsobelistedinIngram’sonlinecatalogthroughEdelweiss.Wewillwarehousebooksin
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Tennesseeatnoadditionalcosttotheauthorforuptooneyear.Afteroneyear,booksmaybecomesubjecttostoragefees.Brookewillnotifyauthorsattheone-yearmarkabouthowmuchinventoryisinthewarehouse,andatthatpointwediscussoptionswiththeauthorsonanindividualbasis.
HowdoesSWPhandlefulfillment?
SWPdoesnotofferfulfillmentservicesondirectsalesfromauthors’websites.TheonlyoptionfordirectfulfillmentfromSWPistoplaceordersofa10ormore.Ifyousochoose,youcanfulfillyourownsingleordersdirectlyfromyoursite,makingsuretofactorinthecostofshippingandhandling(werecommendaflatfeeof$5foryourmailerandthemediamailoptionviaUSPS).
CanSWPauthorsgettheirbooksintobookstores?
Yes,anybookstoreinterestedincarryingyourbookcanorderdirectlythroughIngram,thewholesalerandaffiliatecompanyofourdistributor,IPS.Wewillfulfillbookstoreorderswhetheryou’veoptedtomakeyourbookavailablethroughaprintrunorthroughPOD.
HowdoesSWP’scoverdesignprocesswork?
WhenanauthordecidestopublishwithSheWrites,hercoverismanagedand/ordesignedbyourcreativedirector,JulieMetz.Authorsareaskedtofilloutacovermemotogiveusdirection,andfromtheretheyaregivenatleastthreecover“comps”toreview.Thesewillbeconceptual,notcompletelypolished.Theauthorthenweighsinonthedirectionandconsultswithherprojectmanageraboutwhat’sworkingandnotworking.Inanidealscenario,oneofthethreedirectionswillbeontrackandthedesignerwillpolishthatcoverwithfeedbackfromtheauthor.Ifallthreeconceptsareoff-track,SWPwillofferonemoreadditionalround.Wewillworkwithourauthorstocreatethebestpossiblecoverfortheirbook,butwewillalsorequestfromourauthorsthatthisbeacollaborativeprocess.Wetakeourcoversveryseriouslyandstrivetoproducecoverswecanallbeproudof.
WhatarethestandardformattingoptionsforSWPauthors?
SWPhas,todate,publishedonlypaperback(perfect-bound)books.Ifanauthorwantsahardcover(case-bound),shemustconsidertheprintcosts,andwewouldliketohaveaconversationwithyouabouttheprosandconsofthisoption.Ourstandardtrimsizesare5.5x8.5inchesand6x9inches.Wehavethecapacitytoprintmechanicalandsaddle-stitchedbooks,andwellasnontraditionaltrimsizes.However,ifyou’reoptingforPOD,youmustchooseoptionsthatarestandardforLSI(ourPODprinter).
WhatifSWPauthorswantspecialdesignelementsintheirbooks?
Thefollowingadditionalservicesareàlacarte,andtheirinclusioninanygivenbookisatanygivenauthor’ssolediscretion:
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WhydoesSWPrequireproofreading?WhatifIhavemyownproofreader?
ForSWP,proofreadingisanonnegotiablestep,andhavingourownstableofproofreaderssignoffonafinalmanuscriptispartofourqualitycontrol.However,wedotheproofreadingbeforethebookhasbeenlaidoutintodesignedpages.Therefore,weurgeyoutoreviewyourfinallaid-outpagesverycarefully,andperhapseventohireanoutsideproofreadertodoafinalpass.Wehaveathoroughchecklistofthingstowatchoutforwhenyoureceiveyourfirstdesignedpages,butit’snevergoingtohurttoenlistmorehelpandgetanotherfinalsetofeyesonyourfinalproduct.
DoesSWPofferARCs(advancereadercopies)?
Yes,ARCsareastandardpartofourprocessandbuiltintoourproductionprocess.HavingARCsgoeshandinhandwithhavingapublicityplan.SomebookswillnotneedARCs,butmostbooksdo.Ifyou’reworkingwithapublicist,wewillencourageyoutogetARCsmade.Weprintthesethroughourprintingpartner,LightningSource,andthecostrangesfromabout$3to$5perARC.
WillSWPauthorsreceiveadiscountforordersoftheirownbook?
Service Description Charge
AdditionalImagesUseofmorethan10author-suppliedimagesintheinteriorofthebook
$3perimage
TablesUsesoftables,charts,orothergraphicsthatrequiresizingorothermanipulation
$20pertable
ImageEnhancement&Manipulation
Anyworkdoneonanimagetoimproveitsappearanceandpresentation,beyondtheresizingincludedinthebasefee
$20perimage
FootnotesorEndnotes
Insertionoreditingofcitationsorreferences $1.00peritem
Index Insertionoreditingofcitationsorreferences $30/hour
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SWPauthorswhogetaprintrunwillowntheirownbookoutright.YoumayorderyourbooksatanypointdirectlyfromSheWritesPressandpayonlytheshippingcostforthosecopies.ForauthorswhooptforPOD,youmaypurchaseyourbooksforyourownuseorresale(excludingtradesales)atthemanufacturingcost,plusshippingandhandling.
WhatcanSWPauthorsanticipateforprintingcostswithLSI?
ThecostofprintingfallstoSWPauthorsandisontopofthecostoftheShePublishespackage.Wehavelong-standingrelationshipswithourprinters.Asaresult,ourpricesarelower,duetoeconomyofscale,thanwhatmostauthorswillfindiftheygooutandsolicitaprintingbidontheirown.Werecommendaprintrunofatleast500copiestomakeitworthyourwhileandtokeepthecostsmanageable,andwewilltalkthroughsalesexpectationswithyoutohelpyoudeterminewhetherashortprintrunmakessenseforyou,orwhetheryourbookshouldbeacandidateforPODonly.
DoesthecostoftheShePublishespackagepriceincludeconversionanduploading?Wherewillthefilesbeavailableforpurchase?
Yes.Wewillconvertyourfilesandmakethemavailabletothefollowingonlineretailers:
AmazonKindleApple®Baker&TaylorBarnes&NobleNookKoboGoodreadsPageFoundryRethinkBooks/Bookshout!SonyCheggVitalSourceGardners(UnitedKingdom)BlinkboxBooks—formerlyGoSpoken/Mobcast(UnitedKingdom)Sainsbury’s—formerlyAnobii(UnitedKingdom)Txtr(Germany)
DoesSWPoffere-book-onlypublishingsolutions?
Wedohavetheseoptionsavailableandwilldiscussthemonanindividualbasiswithinterestedauthors.ContactBrookedirectly.
DoesSWPhandleinternationalsales?
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IngramdistributesSWPbooksthroughtheirinternationaldistributionoutletsinEnglandand
Australia,unlesswespecifyotherwise.Pleaseletusknowatthepointofnegotiationifyoudo
notwantyourbookreleasedforinternationalsales.Amazonsellsacrosstheworld,andSWPwill
makeavailabletheUSeditionforinternationalpurchase.Whilebooksaremadeavailablein
thesemarkets,wedonothaveanactivesalesteaminanyterritorybeyondtheUnitedStates
andCanada.Thisdoesnotgiveustherighttoselltranslationrights,whicharerightsourauthors
retain.
Note:PleasecontactBrookedirectlyifyouhaveaquestionyoubelieveshouldbepartofthe
FAQ.Thankyou!
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STYLEGUIDE
TheauthorityongrammarandstyleisTheChicagoManualofStyle(CMS),nowinits16th
edition.Wedonotexpectthatyousubmitamanuscriptthatcompletelyadherestoeveryrule
statedinChicago,butifandwhenyouhavequestions,youshouldrefertoChicagoforyour
answers.
Thefollowingareafewofthemostbasicstylepreferenceswehave:
ThespellingauthorityisMerriam-Webster’sCollegiateDictionary,11thedition.Whenawordis
listedwithtwoormorespellingsinM-W,usethefirstspelling.Thisisalsoagreattoolfor
distinguishinghyphenatedwords.
PUNCTUATION
Commas
Usetheserialcomma,whichmeansthatinaseriesofthreeormoreitems,acommacomes
before“and”and“or,”separatingthelastandnext-to-lastitems(e.g.,Weusedred,green,and
whitestockings).
EllipsisPoints
• Usethreepointstoindicateanomission.Insertonespacebeforeandafter...eachpoint.
• Usefourpointswhentheomissionfollowsacompletesentence.Thefirstpointisaperiod
andfollowsrightafterthelastwordbeforetheellipses,withnospace....Theremainingthree
pointshaveonespacebeforeandaftereachpoint.
• Indialogue,usethreeellipsispointstoindicatefalteringspeechduetoconfusion,insecurity,
distress,oruncertainty(e.g.,I...I...thatis,we...yes,wehavemadeanawfulblunder!).
Apostrophes
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• Thepossessivecaseofsingularnounsisformedbytheadditionofanapostropheandan“s,”
thepossessiveofpluralnouns(exceptforafewirregularplurals)bytheadditionofan
apostropheonly.Examples:thehorse’smouth,thepuppies’tails,thechildren’sdesks.
• Theaboverulealsoappliestopropernames:Burns’spoems,Marx’stheories,Jefferson
Davies’shome,Dickens’snovels,theJoneses’reputation,theRosses’andWilliamses’lands,She
WritesPress’scatalog.
• Donotuseapostropheindates:1990s,not1990’s.However,whenabbreviatingthedates,
useaninvertedapostrophebefore:’50s.
Dashes
• Usetheendash,whichisbiggerthanahyphenandsmallerthananemdash,inranges:
numbers(suchashoursanddollaramounts,e.g.,1999–2001,ages4–15),days,years,andso
on.OnaMac,theendashisformedbypressingtheoptionkeyandthehyphenkey
simultaneously.
• Theendashisalsousedtohyphenatecompoundmodifiers(e.g.,NewYork–basedcompany;
post–CivilWarperiod).
• Theendashisalsousedtoconnectwords,especiallylocationsandtravelroutes,and
signifies“to”incertainconstructions(e.g.,HetooktheFlorence–Rometrain;UnitedStates–
Mexicoborder).Anemdashshouldbetypedasaformattedemdash(shift+option+hyphen
onMac)withnospacessurroundingit.
Hyphens
• Avoidhyphenatedprefixesandsuffixeswhenpossible(e.g.,nonviolent,multilingual,
prepay).
• Forcompoundwords(i.e.,cost-effective,settlementhouse,henhouse),refertothe
followingsources(inthisorder)todeterminewhetherthecompoundshouldbeoneword,two
words,orahyphenatedword:1)stylesheetforthebookyouareediting;2)Merriam-Webster;
3)CMS.Whenacompoundadjectiveimmediatelyprecedesanoun,itisusuallyhyphenated
(e.g.,seventeen-year-olddog,five-milehike).
• Pleasedonothyphenatecommoncompoundnouns(thosefoundinM-Worincommon
usage)usedasadjectivesbeforeanoun(e.g.,hotdogvendor,nothot-dogvendor;highschool
teacher,nothigh-schoolteacher;realestateagent,notreal-estateagent).
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• Donothyphenatecompoundtermsusedtocategorizepeople,suchasAfricanAmerican,
evenifusedasanadjective,suchasAsianAmericanwoman.Leavetheseopen.
Colons
Whenacolonisusedwithinasentence,thefirstwordfollowingthecolonislowercasedunless
itisapropername.Whenacolonintroducestwoormoresentences,whenitintroducesa
speechindialogueoranextract,orwhenitintroducesadirectquestion,thefirstwordfollowing
itiscapitalized.
Accents
DonotuseaccentsforwordscommoninEnglishusage(consultM-W),suchasregime,elite,
naive.Butuseinwordslikecafé,cliché,tête-à-tête.Ifyouareunsurewhetherawordshouldbe
accentedornot,consultM-W.Itisimportanttobeconsistentandtomarkallaccentsclearly.
Authors:Ifyourmanuscriptusesmanywordswithaccentsandyouareunabletotypethemin
withyourwordprocessingprogram,pleasecontactussothatwemayworkoutthebestwayto
signifyaccentsthroughouttheproofingandtypesettingstages.
Spacingininitials
Aspaceseparatesinitials(e.g.,C.S.Lewis,notC.S.Lewis).
CAPITALIZATION
Geographical
• Tosummarize:West,East,North,South,andtheirderivatives(denotingeitherEuropeanor
Asiannationsandculturescollectively,orregionsintheUnitedStates)arecapitalized(e.g.,
meetotherWesternersattheHyatt;oneaspectofmostEasternreligions;Manypeoplemoved
toCaliforniafromtheSouth).
• Otherregions:WestCoast,theMidwest,continentalEurope,thePacificNorthwest,
(American)Southwest,mid-Atlantic,theSoutheast,NewEngland,theMiddleEast,theDeep
South,southernAfrica.Forsmallerregionswithinadestination,establishastylepreference
withyoureditor,thenmaintainit(e.g.,SouthernCalifornia,WestTexas,theNorthwest
Passage).
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• Inaddition,capitalizeandhyphenateallNorth/South/West/Eastcompoundmodifiersthat
includetheword“Central,”e.g.,South-CentralandEast-Central.
Titlesandterms
• QueenElizabeth,PresidentKennedy,butthepresident,thegovernor.
• Theword“white,”whenreferringtorace,islowercase.Theword“black,”whenreferringto
race,isgenerallyalsolowercase,thoughauthor’spreferencemaybefollowed;consultwith
youreditorwhenindoubt.
Periodsofhistory
IronAge,theMiddleAges,RoaringTwenties,theRenaissance,butthenineteenthcentury,the
sixties.
Politicalterms
Useinitialcapsforradical,liberal,socialist,andcommunistonlywhenreferringtoaspecific
politicalpartyorgrouping.Uselowercasefortheleftoftheparty,left-wingpolitics,the
women’smovement.
Fooditems
Lowercasegenericmenuitems,butcapitalizepropernames(perM-W),e.g.,chickenteriyaki,
eggsBenedict,beefWellington,frenchfries).Capitalizeuniquelynamedhousespecialtiesand
cocktails(e.g.,Norma’sKillerChili,theBigFrankie,ScreamingOrgasm).Namesofwinesand
cheesesarelowercased,eveniftheyarenamedafterregions,(e.g.,zinfandel,burgundy,
roquefort,swiss).
Trademarkedterms
VisittheInternationalTrademarkAssociation’swebsitetoverifythecorrectspellingofmany
trademarkeditems:www.inta.org/tmcklst1.htm.Ifanitemisnotlisted,thestaffwilloftenreply
toinquiries.
ABBREVIATIONS
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• Periodsaregenerallyomittedinabbreviationsofnamesandterms,particularlythosethat
arepropernounsandareabbreviatedinallcaps(e.g.,UnitedNations=UN;UnitedStatesship
Arizona=USSArizona)
• Abbreviationsthatarelowercasegenerallyretaintheperiod(e.g.,alsoknownas=a.k.a.).
ExceptionsarenotedinCMSandincludemeasurements,suchasmph.
• Alwaysspelloutnumbersatthebeginningofanewsentence.
• Generallyspelloutwholenumbersonethroughninety-nine(e.g.,shewasfourteenyears
old)andanynumbersfollowedby“hundred,”“thousand,”“million,”etc.(e.g.,Icountedthree
hundredsheep).Forallothernumbers,figuresareused(e.g.,therewere235different
entrancestothecastle).
• Specialnote:Whenapiece(suchasahow-tobookwithalotofstatisticsorotherfigures)
containsalotofnumbers,usenumerals,ratherthanspellingthemout.Inaddition,ifyouuse
numeralsforoneofthenumbersinagivencategory,usenumeralsforallforthesakeof
consistency.
ORDINALS
Whenexpressingordinals,spelloutnumbersaccordingtotheruleabove.Exceptionsare
numberedstreets,floors(incontactinformation,otherwisespelledout),centuries,and
dynasties(unlesstheybeginasentence).
Fractions
Ingeneral,spelloutfractions.However,ifamanuscriptcontainsalotoffractions,usedecimals
(e.g.,wewalkedthree-fourthsoftheway;thestatisticsshowthatwewatch4.2hoursof
televisionadayandread1.7hoursforenjoymentperweek).
Percentages
Alwaysusenumeralsforpercentages,andusetheword“percent,”not“%”(e.g.,15percent).
Usenumeralsalsoforsizes(size7),buses(bus51),flights(flight583),andotherinstances
wherethenumberactsalmostasapropername.
Phonenumbers
Inphonenumbers,useparenthesis:(510)705-1881.
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Datesandtimes
Timesofdayineven,half,andquarterhoursarespelledoutintext(e.g.,threeforty-fiveinthe
afternoon).Thenumberisalwaysspelledoutwheno’clockisused(e.g.,eighto’clock).Use
numeralswhentheexactmomentoftimeistobeemphasized.Numeralsareusedwitha.m.
andp.m.,followedbyacolonandtwozeroes,withasinglespacebetweenthefinalzeroand
a.m.orp.m.(e.g.,4:00p.m.).Neveruse“morning,”“evening,”or“o’clock”witha.m.orp.m.
(e.g.,10:40inthemorning,or10:40a.m.).
Money
Ingeneral,usenumeralsandthedollarsignforallamountsofmoney.Whenindoubt,check
withyoureditor.
Numberedlists
See“Lists,”below.
FORMATTING
Manuscriptfiles
Essays,chapters,andothermanuscriptfilesshouldbeflushleft.Essaytitlesshouldappearflush
leftatthetopofpage.Authornameshouldappeardirectlybelow,alsoflushleft.
Asingletabshouldindicateallindents.Electronicfilesmustshowthishardtab;ahanging
indent,atypicalformattingdefaultinWord,isnotpermissible.Pleaseremovethehanging
indentfeatureandusetabsforindents.Consultwithyoureditorifyouareunsurehowtodo
this.
Sectionbreaks
Sectionbreaksaredenotedbytwolinespaceswithtextflushleft.Pleasedonotinsertdingbats,
asterisks,orplaceholders.Donotusesingleortriplelinespaces.
Signs
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Allwordsonsigns,posters,banners,etc.shouldbesetintitlecasewithsmallcaps(e.g.,thesign
readDONOTTOUCH,butshecouldn’tresist).
Sounds
Allsoundsshouldbeinitalics(e.g.,thunk,thunk,thunk)andcaseappropriate.Soundsneednot
besetinitalicsandallcaps;italicsaresufficient.
Lists
Ifamanuscriptcontainslists,whetherbulleted,numbered,lettered,orotherwisehighlighted,
bemindfulofconsistencyandpurpose.Foremost,listsshouldbesyntacticallyalike—allnoun
forms,phrases,fullsentences,etc.Numberedandletteredliststypicallyimplytheorderin
whichthingsshouldbedone,chronology,orimportance.Bulletedlistsusuallyhighlightitems
thathaveequalmeritanddon’tneedtobefollowedinorder.
Foremphasis
Useitalics(notboldfaceorcapitalization)foremphasis.
Footnotes/endnotes
Footnotesandendnotesshouldbemarkedasanumeralinbrackets([1],[2],etc.)inrunning
text;donotsuperscriptthenumberorapplyotherformatting.Thecitation/noteshouldbe
includedinaseparate“notes”document;thecitationshouldnotbeformattedaspartofthe
footer.The“notes”documentshouldincludeallcitations/notesinsequentialorderbychapter;
eachchapter’snotesshouldstartfrom[1].
Useofitalics
• Useitalicsfortitlesofbooks,magazines,movies,journals,paintings,drawings,statues,and
otherworksofart.
• Useitalicsfornamesofships,spacecraft,plays,andtelevisionseries.Useromanwith
quotationsfortitlesofarticles,unpublishedworks(e.g.,dissertations),stories,chapters,radio
programs,songs,andshorterpoems.Useitalicsthroughoutthemanuscriptforwordsor
phrasesofforeignoriginthatarenotfoundinM-W.
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• However,alwaysconsultthebook’swordlist:insomecases,anagreementmayhavebeen
madenottoitalicizecertainforeignwords.(ContrarytoCMS,pleaseuseitalicsthroughout,not
justatfirstmentionofword/s.)Donotuseitalicswithforeignpropernames.Thisincludes
nicknames(wecalledherLaBruja);termsofaddress,includingkinshipnames(Abuelakissed
meonthecheek);andholidays(wemakealtarsforDíadelosMuertos).
Punctuationfollowinganitalicizedwordshouldalsobeitalicized.Typicallyitalicsareappliedto
internaldialogue,voices,orthoughts;inthesecases,quotationmarksarenotused.Checkwith
youreditorifyouareunsureaboutwhethertouseitalics.
Translations
Ifthemeaningofaforeigntermorphrasecanbeinferredfromcontext,thatispreferableto
directlytranslatingit.However,iftranslationisnecessary,includetheforeigntermfirst,
followedbythedirecttranslationwithpunctuationinparentheses.Whentranslationisneeded
withindialogue,thedirecttranslationshouldfollowthequotationandalsobesetin
parentheses.
Webaddresses
Omithttp://ifawebaddressisfollowedbywww.However,forURLSwithnowwwprefix,
http://shouldbeused.RemoveallhyperlinkstoURLs.
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GLOSSARYOFPUBLISHINGTERMS
B
backlist—titlesthatremaininprintaftertheiroriginalpublishingseason.Seealsofrontlist.
backmatter—materialsfollowingthemaintextofabook,includingtheindex,suggested
readinglist,glossary,andotherresources.Seealsofrontmatter.
C
callout—specialboxedtext,usuallynomorethan400words,usedasadesignelementwithina
book.Callouts(sometimescalledspecialtopicsorsidebars)addbackgroundinformationand
colortothemainchaptertextandshouldfocusonsubjectsrelevanttothattext.
compressionsoftware—programs,includingStuffItandZipIt,whichcompresslargefiles,
graphics,andentirefoldersofdataintoaformatthatiseasytoemail.Thistypeofsoftwareis
availableforfreeattheAladdinwebsite(www.aladdinsys.com).
covermech—yourfullcoverfile(generallyaPDFfile)thatincludesyourcompletelydesigned
backcover,spine,andfrontcover.
D
distributor—acompanythatcontractswithpublisherstowarehouseandselltheirbooksto
retailandwholesaleaccounts.SeealsoPublishersGroupWest.
dpi—anacronymfor“dotsperinch.”Thedpinumberrepresentstheresolutionofaparticular
image.Forexample,a300dpiimagehasahigherresolutionthana72dpiimageand,froma
technicalpointofview,isconsideredahigher-qualityimage.Theloweraphotograph's
resolution,thegreaterthechancethataprintingdevicewillpickuptheminorcolorvariations
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attheedgeofeachdot.
F
fairuse—anexceptiontoauthors’copyrightsthatpermitscopyingfromaprotectedworkfor
certainpurposes,includingcriticism,newsreporting,teaching,andresearch,solongasthe
valueofthecopyrightedwordisnotdiminished.
flushright/left—toaligntextoragraphicelementwiththefarrightorfarleftmargin,withno
indentation.
frontlist—thenewtitlesoreditionspublishedinanygivenseason.Seealsobacklist.
frontmatter—materialsprecedingthemaintextofthebook,includingthecopyrightpage,
dedication,epigraph,andtableofcontents.Seealsobackmatter.
J
JPEG—theformatmostcommonlyusedforWebgraphics.UnliketheGIFformat,which
supportsonly256colors,JPEGsupportsmillionsofcolorsandallowsforgraphiccompression.
JPEGiswidelyusedforwebgraphicsthatcontainamultitudeofcolorsandgradations,suchas
photos.JPEGgraphicscanbeopenedinbothMacintoshandWindowsplatforms.JPEGimages
arecreatedforoptimumcomputerscreendisplayandconsequentlyarenotappropriatefor
print.SeealsoTIFF.
M
marketing—themethodsusedtopromoteabooktoconsumers,media,andretailers.This
includespublicity,advertising,tradeshows,andmaterialssuchascatalogs,websites,posters,
fliers,authorbiographies,mediakits,andbookstoredisplays.Seealsopublicity.
mediaoutlet—aspecifictypeofmediacoverage,suchasnewspapersandmagazines,TVshows,
orradioprograms.Thistermalsocanrefertoaspecificpublicationorprogram,suchastheNew
YorkTimesorTheOprahWinfreyShow.
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metadata—referstodataaboutdata,andwherebookpublishingisconcerned,thisisallthe
informationyouandyourpublishermustcompilethatgoesoutonthedatafeedsthatupdate
onlineretailersandgivesthemaccurateinformationaboutyourbook,rangingfrompriceto
ISBNtotrimsizeandmore.
P
pagesignatures—theunitofpagesusedtocreatetheplatesfromwhichbooksareprinted.
Signaturescanconsistof8to48pages.
PDF—anacronymfor“portabledocumentformat.”APDFisanelectronicsnapshotofa
document.PDFsmaintainthelayoutandgraphicelementsoftheoriginaldocumentbutlack
pagereflowflexibility.Theyareusefulforelectronictransferofpageproofsandanygraphics-
heavydocument,suchasmapsorforms.
premiumsales—sellingacustomizededitionofabooktoabusiness.Forexample,sellinga
guidebookwithaspecializedcovertoacompanyhostingaconventiontopassouttothe
attendees.
publicdomain—anyworkthatisnotprotectedbycopyrightissaidtobeinthepublicdomain,
includingworksforwhichthecopyrighthasexpired.Suchworksbelongtothepublicasawhole,
andanyoneisfreetousethemwithoutseekingpermission.
publicity—promotingbookstothemedia,includingtelevisionandradioprogramming,websites,
newspapers,andmagazines.Italsoincludesanytypeofauthorintervieworeventfeatured
eitherinthemediaorinanothertypeofconsumervenue,suchasabookstore,panel,or
festival.Seealsomarketing.
publishingprogram—theprojectedscheduleoftitlesthatapublishinghouseplanstoproduce
overthenextseveralyears.
R
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read-onlyfile—thisisanyfile,whetherit’slockedornot,thatweasknotbealteredforthe
purposesofkeepingthefilepristineandnotintroducingnewerrors.
reprint—printingmorecopiesofacurrenttitletomeetdemand.Toproduceareprint,the
printerwhooriginallyprintedthebookusesthestoredfilmordigitalfilesfromthemostrecent
editiontocreatenewprintingplates.
returns—booksreturnedtothepublisherordistributorbytheaccountthatboughtthem
originally.Accordingtostandardbook-industrypractice,booksmaybereturnedatanytimefor
anyreason—asystemthatgaverisetopublisherAlfredC.Knopf’sfamoussaying“gonetoday,
heretomorrow.”
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specialmarkets—sometimesreferredtoasspecialsales,specialmarketsincludessalesto
nonbookstoreretailersandwholesalers,suchasoutdoorretailers,petstores,andmuseums.
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TIFF—themostwidelysupportedgraphicfileformat.Itisusedprimarilyforscannedimages
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publishingapplications.GraphicssavedinTIFFformatcanbeopenedinbothMacintoshand
Windowsplatforms.SeealsoJPEG.
trademark—atrademarkprotectsnames,titles,andshortphrases.Underbothfederalandstate
laws,manufacturers,merchants,orgroupscanobtainprotectionforaword,phrase,logo,or
symboltodistinguishtheirproductorservicefromothers.
trimsize—thephysicalsizeofabookpage,measuredininches.
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PROOFREADINGCHECKLIST BeforereturningyourprojecttoSheWritesPress,pleaseusethefollowingchecklisttoconfirmthatthemanuscripthasbeenproperlypreparedforsubmission.Ifyouhavequestionsabouthowtoperformanyofthesefunctions,[email protected].[]Haveyouputallofyourcontent-relatedqueriesinaseparateWorddocument?[]HaveyouconfirmedthatallpagenumbersintheTOCarecorrect?[]Haveyoucheckedalltextflowfromrectotoverso,andversotorecto?[]Ifthisisananthology,haveyoucross-checkedallcontributornamesintheTOCagainstthechapterbylinesandthecontributorbiosforconsistencyinspellingandusage?[]Haveyoucomparedallchaptertitlesandsubtitleswiththechapterpagesandrunningheadstoconfirmthattheyareconsistent?[]Iftherearemultiplecallouts,haveyoucomparedthemwitheachothertoconfirmthatallstyles/formats/designelementsareconsistent?[]Haveyoucut“http://”fromanyURLthatbeginswith“www”?[]Haveyouinserted“http://”foranyURLthatdoesnotbeginwith“www”?[]Ifthereareendnotes,haveyouconfirmedthatallendnotesappearinconsecutiveorderandthatnonotesaremissing,eitherinthebodytextorintheNotessectioninthebackmatter?[]Ifthereareendnotes,haveyouqueriedanymissinginformation?[]Haveyouflaggedandaddressedqueriesand/orTKs?•THANKYOU•
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SAMPLECORRECTIONS—FIRST-PAGESSTAGEPage7,graph2,line2:Change:That’swhyIliketomeetmymarksfacetofacebeforeImakemyfirstapproach.To:That’swhyIliketomeetmymarksface-to-facebeforeImakemyfirstapproach.Page17,graph4,line4:
Change(addseriescomma):MasseveryotherSundayatHolyName,andtheoccasionaldoctor,dentistorhairappointment,thedayafterTo:MasseveryotherSundayatHolyName,andtheoccasionaldoctor,dentist,orhairappointment,thedayafterLastgraph,lastline:Change(removecomma):Sheignoredthewoman,whocamped.To:Sheignoredthewomanwhocamped.Page20,graph2,line2:Change:Shewasitchingfortheconfrontationwithheryoungman.To:Shewasitchingfromtheconfrontationwithheryoungman.Graph5,line9:Change(addseriescomma):Withdeliberate,slowdignity,shebentdown,pickedupthebuttandplaceditinthetrayTo:
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Withdeliberate,slowdignity,shebentdown,pickedupthebutt,andplaceditinthetrayGraph2,line17:Badbreakontheword“babysitter”Changeto:baby-sitterPage27,graph2,lines4and6:Change:doctor’sofficesTo:doctors’officesPage32,graph5,line2:Change(addcommas):“Workallnightonadrinka’rum,”shesang,sweetandclearandstartlingtothepeoplearoundher,whoasagroupsteppedback,clearingthepath.To:“Workallnightonadrinka’rum,”shesang,sweetandclearandstartlingtothepeoplearoundher,who,asagroup,steppedback,clearingthepath.
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Book launch checklist As soon as you have the idea for you book, start doing these things: Build your author platform ❏ Create an author website ❏ Start a blog ❏ Build your social media ❏ Start an opt-in email list
Build connections ❏ Join writing groups ❏ Attend writing conferences ❏ Join professional organizations
Research ❏ Competitive research in genre ❏ Look for agents, editors ❏ Identify contests / awards ❏ Notice what other authors are doing.
Four months before launch: Create a marketing plan. Include: ❏ Target market ❏ Media channels ❏ Platform building ❏ Special offers / promos ❏ Events ❏ Metrics and goals
Three months before launch: ❏ Invite beta readers ❏ Order a Kirkus review ❏ Become active on Goodreads ❏ Plan party / launch event ❏ Blogger outreach ❏ Submit to contests ❏ Set up book signings ❏ Set up blog tour ❏ Set up a Google alert for your name and your
book title Two months before launch: ❏ Cover design input ❏ Ask for influencer endorsements ❏ Brainstorm media possibilities ❏ Polish BCC (back cover copy) and book pitch ❏ Post a teaser on your website ❏ Make sure you website has up to date info
One month before launch: ❏ Write press release ❏ Reach out to media contacts ❏ Join Google+ groups ❏ Join Facebook groups ❏ Announcements ❏ Post a teaser on Wattpad ❏ Double post blogs on Goodreads ❏ Guest post on other blogs ❏ Create a media kit
One Week before launch: ❏ Send reminder to Beta Readers ❏ Social Karma – Comment and share ❏ Upload media kit ❏ Create draft of announcement email ❏ Post beta reader reviews to website ❏ Create Amazon Associate account
Day of launch (Tuesday): Holy posting, Batman! ❏ Update Website ❏ Post on all social accounts ❏ Post in all groups ❏ Post on Pinterest ❏ Post on K Boards ❏ Message Beta Readers ❏ Message friends and family with pre-written posts ❏ Send announcement email to list ❏ Update Author Central ❏ Update Goodreads ❏ Update Shelfari
Week of launch: ❏ Book launch event ❏ Reminder to Beta ❏ Social postings
Month of launch ❏ Post a steady flow of content and promos (3 to 1) ❏ Blog tour ❏ Interviews ❏ Guest posts on blogs ❏ Send a reminder email with event and launch info ❏ ASK friends and family for reviews ❏ Promos
o Libboo o Goodreads Giveaway o Bookbub o Free KDP days o Rafflecopter
And keep on going! Copyright Writer.ly 2013
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Press Kit
Bringing In Finn An Extraordinary Surrogacy Story
by Sara Connell ISBN: 978-‐1-‐58005-‐410-‐2 • $24.00 • September 2012
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Advanced Praise for Bringing in Finn: An Extraordinary Surrogacy Story
“Sara Connell burns through abstract questions about the ethics and limits of medicalized fertility and gets to the heart of things. The result is a powerful testament to the depth and complexity of mother love. “—Ariel Gore, founding editor of Hip Mama and the author
of Bluebird
“Sara Connell’s journey to motherhood is a modern miracle. Her lyrical book chronicles an adventure that leads us into uncharted territory. Connell reaches deep into her heart to write about the desire for children, the sacred trust of marriage, the enduring bonds
between mothers and daughters, and the sustaining power of hope. I couldn’t put it down.” —Dominique Browning, Senior Director, Moms Clean Air Task Force
“Be prepared to be blown away. Bringing in Finn is about a family so determined to bring a baby into the world that they push every convention possible and succeed in making a
miracle.”—Michelle Lowe, playwright, author of Inana, winner of the 2010 Francesca Primus Prize
“Bringing in Finn is a must-‐read for anyone who is in any stage of yearning—for a child, for a
mother, for a family, for faith. This is a story for anyone with an unfulfilled longing or desire.”—Christie Tate, author of Outlaw Mama
“…this is an amazing journey, beautifully shared. It calls us to celebrate what matters most,
persevere in times of despair, and know the Truth that Love always prevails.” —Marian Baker, author of Wake Up Inspired
Confirmed Publicity for Bringing in Finn: An Extraordinary Surrogacy Story
• Good Morning America: Confirmed taping/airing 9/4 • Nightline: Confirmed airing 9/4 • The View: Confirmed taping/airing 9/5 • ABC Satellite Radio Tour: Confirmed taping/airing on 9/5 • ELLE Magazine review and won the Reader’s Choice Award for September,
Nominated for Book of the Year Award in December. • Good Housekeeping feature profile in October issue • Parenting Magazine Confirmed author-‐written feature in October issue. • ABC.com excerpt of Prologue online in conjunction with appearances. • Readers Digest recommended reading feature online • Kirkus Reviews: Reviewed. • Literary Mama review confirmed
Media Interest:
• NBC TODAY Show appearance • Dr. Oz Show appearance • CBS This Morning appearance • TIME Magazine coverage potential • The New York Times Motherlode blog coverage potential • USA Today Interest
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FOR IMMEDIATE RELEASE September 4th, 2012
Media Inquiries, Interview and Excerpt Requests Contact: Eva Zimmerman / Publicist Eva.Zimmerman@perseusbooks,com
510.809.3834
It Takes a Village to Have a Family Bringing in Finn: The Remarkable Story of One Modern Family, an Extraordinary Gift, and the Miracles of Reproductive Medicine In February 2011, 61-‐year-‐old Kristine Casey delivered the greatest gift of all to her daughter, Sara Connell: Sara’s son, Finnean. At that moment, Kristine—the gestational carrier of Sara and her husband Bill’s child—became the oldest woman ever to give birth in Chicago. While Finnean’s birth made local headlines, Connell’s memoir, Bringing in Finn: An Extraordinary Surrogacy Story (Seal Press / September 2012 / $24.00), will inspire the nation. Bringing in Finn tells this modern family’s remarkable—and until now, untold—surrogacy story: a journey of one husband and wife who wanted nothing more than to have a baby, and of a mother who would do anything for her daughter. After trying to conceive naturally without success, Sara and Bill dedicated years to a variety of fertility treatments—but after Sara lost a third pregnancy, following the devastating loss of twins at twenty-‐two weeks, they started to give up their hope of bringing a baby to term. When Kristine offered to be their surrogate, they were shocked; but Kristine was clear that helping Sara become a mother felt like a calling, something she felt inspired to do. After serious consideration, dozens of medical exams, and some deep soul-‐searching, Sara, Bill, and Kristine embarked upon the miraculous undertaking that ended in Finnean’s birth. Bringing in Finn is the incredible story of one woman’s hard-‐fought, and often painful, journey to motherhood. In this achingly honest memoir, Connell recounts the tragedy and heartbreak of losing pregnancies; the process of opening her heart and mind to the idea of her sixty-‐one-‐year-‐old mother carrying her child for her; and the profound bond that blossomed between mother and daughter as a result of their unique experience together. Moving, inspiring, and ultimately triumphant, Bringing in Finn is an extraordinary tale of despair, hope, forgiveness, and redemption—and the discovery that when it comes to unconditional love, there are no limits to what can be achieved.
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Bringing in Finn: An Extraordinary Surrogacy Story
Prologue:
“We can’t save them. I’m sorry.”
The words sucked the air from the room. I lay there, powerless on the
hospital bed, the words swinging like a wrecking ball, hurtling toward me and
hitting with full impact, crushing my heart.
Everything in the room was an assault: the lights too bright and fluorescent,
the whirring of the medical equipment too loud, the furniture dated and worn. I
turned my head to the wall, unable to bear the pain-‐stricken faces of my husband,
obstetrician, sister, and now my mother, who had jumped on a plane after the
panicked phone call from Bill five hours earlier.
Another doctor entered the room to inform me that they’d be taking me in
for the procedure that night. “You’ll be out for the duration,” he said.
What he didn’t say was that when I woke up, our twins, the baby boys we’d wanted
so deeply, the babies we’d waited years for and invested so much of ourselves in
order to have, would be gone.
Before we left the hospital, a therapist from the perinatal loss department
presented us with two death certificates and asked us if we wanted the bodies for a
burial. “There’s not rush to decide,” she said gently. “We can keep them here for up
to a month, and it’s probably something you want to talk over after you’ve been
home for a little while.”
As Bill helped me into the wheelchair I was required to leave the hospital in, I heard
the OB on call talking to the nurses outside our door. “Take them out the back—in
the service elevator,” he said. “I don’t want them going out through the reception
area with all the new moms and babies.”
***
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A month later I flew to my parents’ house in Virginia, to the house I grew up in, for
the wedding of a family friend. I was tired from the weeks of grieving and yearned
for the comfort of the rolling hills and the woods near my family home. Once I
arrived, I questioned my decision. The wedding was swarming with friends’ and
acquaintances’ new babies and children. My stomach was still round from the
pregnancy. People naturally asked.
Later that night I stood in the hallway of my parents’ house sobbing.
I’d noticed my heart fluttering since losing the twins, and sometimes I found it
difficult to breathe. It did not seem unrealistic to me that a person could die from
this kind of pain. The raw cries sent my father to the basement. But my mother,
who previously would have joined him, came to meet me in the hall. She encircled
me with her arms and held me, squeezing me tighter and tighter like she was trying
to suck the pain out of me as one does for snakebite. I heaved and wept.
When I’d exhausted myself, she held me a foot or so from her body and lifted
my chin so I was forced to meet her eyes. “You will know great joy again.” I cried
harder. I shook my head no. “Yes,” she said, her words light, as if laughter had
spilled into them. “You will,” she repeated. “There is going to be joy at the other end
of this pain.”
Neither of us could have known the essential role she would play in the joy
that was to come. For that night, her words were enough. I had to allow her to know
for me what I could not yet fathom. That there was hope. That good was coming.
That our dreams would be fulfilled.
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About the Author:
Sara Connell is an author, speaker, and life coach with a private practice in Chicago. A frequent media contributor, Sara has appeared on Oprah, NPR, WGN, and FOX News Chicago, and will soon appear on Good Morning America, Nightline, and The View. Sara's writing has been featured in: ELLE, Good Housekeeping, Parenting, Psychobabble, Evolving Your Spirit, and Mindful Metropolis. Her first book, Bringing in Finn: An Extraordinary Surrogacy Story, was nominated for ELLE magazine's 2012 Book of the Year award.
Visit Sara at saraconnell.com, and on Facebook.
About Seal Press Seal Press was founded in 1976 to provide a forum for women writers and feminist issues. Since then, Seal has published groundbreaking books that represent the diverse voices and interests of women—their lives, literature, and concerns. Seal's authors are radical and original thinkers, professionals with a distinct point of view, gutsy explorers, truth-‐tellers, and writers who engender laughter, tears, and rage. Seal Press publishes books with the goal of informing women’s lives. Based in Berkeley, Calif., Seal is a member of the Perseus Books Group. You can visit us at www.sealpress.com.
Bringing in Finn: An Extraordinary Surrogacy Story By Sara Connell
Seal Press � September 2012 � 336 � $24.00 � Trade Cloth ISBN 13: 978-‐1-‐58005-‐410-‐2
eBook ISBN: 978-‐1-‐58005-‐465-‐2
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Press Kit
What’s Your Book? A Step-‐by-‐Step Guide to Get You From Inspiration to Published
Author by Brooke Warner
October 2012 � $12.95 � ISBN: 978-‐1-‐93831-‐400-‐1
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Advanced Praise for What’s Your Book?
“Everyone needs a guide like Brooke in the rapidly changing publishing landscape. She’s someone you can trust to help you navigate the confusing and complicated waters of
traditional publishing versus self-‐publishing. Whether you want to build an online presence, shop a manuscript, or better understand your publishing options—it’s all here!” — M.J. Rose, international bestseller and founder of AuthorBuzz.com
“What’s Your Book? offers a full overview of today's dynamic publishing process for writers at any stage of their careers. Brooke’s strong background in traditional as well as self-‐
publishing helps her provide a wide range of useful information about guiding a book from idea to book tour.”
—Ted Weinstein, Ted Weinstein Literary Management
“I believe Brooke's coaching insights and publishing expertise help aspiring writers become successful published authors. If you want to learn ways to thrive in the new world of
publishing, read this book and follow Brooke's suggestions. She is the Real Deal.”
—Sara Connell, life coach and author of Bringing in Finn: An Extraordinary Surrogacy Story
About the Author Brooke Warner is the founder and president of Warner Coaching Inc., where she specializes in helping writers get published. She is also the publisher of She Writes Press. In her thirteen years in the publishing industry, including seven-‐plus years as an acquiring editor at Seal Press, Brooke shepherded over 500 books through the publication process. Her expertise is in traditional and new publishing, and she is an equal advocate for publishing with a traditional house and self-‐publishing. Brooke’s website, www.warnercoaching.com, is the recipient of an award from the Association of Independent Authors for Best Website for Independent Authors. She sits on the board of the National Association of Memoir and She Writes. What's Your Book? is her first book and she’s proud to be publishing on She Writes Press. Warner lives in Berkeley, California, and works remotely with clients nationally and internationally.
Find Brooke online: www.warnercoaching.com www.shewritespress.com www.facebook.com/warnercoaching twitter.com/brooke_warner www.pinterest.com/warnercoaching Author photo © Jen Molander Photography
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FOR IMMEDIATE RELEASE
October 2012 Media Inquiries, Interview and Excerpt Requests
Contact: Eva Zimmerman Publicist
Ready to write or finish your book and get published? What’s Your Book? will show you how
Do you dream about writing a book but second-‐guess yourself? Are you trying to finish a manuscript but can’t because you’re stuck with writers block? Have you finished a manuscript, shopped it around with no bites, and given up? No matter where you are in the process, What’s Your Book: A Step-‐by-‐Step Guide to Get You from Inspiration to Published Author (She Writes Press / October 2012 / $12.95), by Brooke Warner, the consummate author advocate and ally, will point you in the right direction. Whether it’s trying to figure out what their book is going to be, why they’re not writing, what publishing option is best, or how to fully own the identity of author, What’s Your Book? gives writers the tools they need to refine their ideas, rein in their inner critics, and figure out their unique publishing strategy. From assisting authors as they decide what they ultimately want from publishing to examining the five most common hurdles writers face—while providing strategies to move through the difficult places—Warner helps authors help themselves. With invaluable advice regarding how and why to build an author platform to developing a unique publishing plan, What’s Your Book? provides the best-‐kept secrets learned from Warner’s years of experience in book publishing and author coaching. This book will give any aspiring author the tools they need to get from an idea—or wherever they are in the writing process—to becoming a published author. If you’re ready to write or finish your book and get published, What’s Your Book? will show you how.
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5 Tips for Turning Your Inspiration into a Book-‐in-‐Progress By Brooke Warner, author of What’s Your Book?
1. Schedule your writing time. Yep, put it on the calendar. It’s time to go from wishing your book into being to making it happen. Make realistic commitments to yourself about this time. Even if you can only find two-‐ or three-‐hour windows once or twice a week, that’s something. You can get more rigorous once you get into a regular writing schedule that works for you. 2. Honor and prioritize your writing time. Really committing to your writing requires more of you than just scheduling your writing time, as important as that step is. This next step is about finding ways to support others to support you. Hold a family meeting. Tell your partner, your kids—even your friends and parents—how much this means to you and why you’re going to be spending time writing. Ask for support. There’s no one better to help you stick to your commitments than a built-‐in accountability team. 3. Dream your book and watch it manifest Create a book cover for your unwritten book. You can do this by cutting up magazines and collaging, or by creating something on the computer. Use your working title and make it “real” by wrapping it around, or pasting it to, an actual book you own. Keep it in your writing space for inspiration. This will help you feel into the energy of having your book in print. 4. Find methods that propel you forward. As long as you’re creating content, you’re propelling yourself forward, but it’s inevitable that you will have days when you don’t want to do it. You’re going to need strategies to keep yourself motivated and here are a few of my faves: (1) Create a playlist for your book that you listen to before you write, or during the day to get motivated. (2) Write at your local coffee shop or library—anywhere but home. A change of scenery can do wonders. (3) Buy and/or wear a piece of jewelry that evokes a feeling about your book. Wearing a piece of jewelry is a constant reminder of your inspiration and commitment to what you’re doing! 5. Rely on internal validation and your passion to write your book. One of the hardest things about writing is our desire to be validated by outside sources. It feels good to have people tell us they like our writing, but sometimes writers get antsy, to the point that they begin to share their work with too many people. It’s important to voice aloud that you’re writing for the sake of making your commitment known, but it’s equally important to be guarded with your writing while you’re creating. This doesn’t mean you shouldn't share it; it’s just a reminder that the work is sacred and sometimes sharing too much gets in the way. Brooke posts tips every hour on the hour every Tuesday on Facebook and Twitter. Join her WriteTip Tuesdays if you enjoyed these tips! facebook.com/warnercoaching | @brooke_warner
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Introduction. Why Do You Want to Write a Book? Excerpt from What’s Your Book? by Brooke Warner Allow yourself to imagine that you’re sitting there with your published book in your hands. How does it feel? You are a published author. What does that title give you? What does it mean to you to have completed and published a book? If you can allow yourself to really be in this vision of yourself as published author, it probably feels pretty damn good. Many people share the goal of writing a book; most writers are aspiring authors, hoping to one day write something that helps or impacts people; that provides a little extra income; that gives bragging rights; that allows for more books to be written and published down the road; that builds connections, community, and visibility. Whatever your reasons for wanting to write a book, connect with them right here, right now. Knowing why you want to write a book is as important as doing it. When I first start working with a new writing client, the first question I always ask is, Why do you want to write this book? Sometimes people break down and cry, telling me that writing a book is something they’ve wanted to do for as long as they can remember. Others come with the very straightforward goal of wanting to make money. For most memoirists, the motivation stems from needing to give voice to a personal story. The business owners I work with understand that a book will bring them new clients, legitimacy in their field, and speaking gigs. There is no wrong answer to this question. If you want to write a book to be famous, good for you. If you want to write a book to leave a legacy for your children, that’s as good a reason. If you want to write a book because you have an idea that won’t leave you alone, you’re in good company, too. Many writers just like you aspire to write a book to fulfill a calling: to write the book they feel they’re meant to write. One of my very first clients came to me with an idea for a novel she’d been toiling with for ten years. She had the first chapter mapped out perfectly in her mind. She knew her protagonist well—her likes, her motivations, her reactions. But she was stuck when it came to the details of the protagonist’s love interest. She couldn’t get into his mind. It was difficult for her to give him the attention he needed in order to become a full character in her mind. And so she got stuck in Chapter 2—for a whole decade. After we had worked together for nearly two years, she completed her manuscript and sold it to an agent within two weeks. That agent has since sold the book to two overseas publishers. For this author, finishing this novel was the culmination of a dream, and she’s now working on her second novel. Before we started working together, she was a woman with an idea, and today she calls herself a published author. Publishing in the New Millennium I started working in publishing in early 2000, and since that time I’ve witnessed more changes in the industry than probably happened over the course of the entire century leading up to the new millennium. Anyone who follows anything that’s happening in book publishing knows what some of these changes have been about: the redefinition of books in the digital age; the advent of e-‐books, followed by their skyrocketing sales as a result of e-‐readers, like the Kindle, the Nook, and the iPad. This massive redefinition and overhaul came with growing pains for the industry. Like lots of industries with deep roots and particular value systems, publishing was slow to react. People who got into the industry for the love of books had a hard time wrapping their minds around how a book could be a book if it wasn’t printed. Many people believed that print books were going to meet their demise as a result of e-‐publishing. In the early 2000s, the majority of the people I worked with felt like the apocalypse was right around the corner.
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But guess what? The digital age has not destroyed publishing. It’s just reinvented it. Now anyone can become a published author by self-‐publishing. This has its pros and cons, of course. There will always be writers who churn out crap, who write and publish books without hiring an editor or bothering to consult with designers who will ensure that the final product has all the elements a book is supposed to have—things like a copyright page, a table of contents, and running heads. Or who will ensure that the book looks aesthetically beautiful—which a book should! It is, after all, a work of art. But for those students of what makes a good book, who want to learn and are willing to spend a little money to have a professional-‐grade product, publishing a great book is now possible without having to deal with gatekeepers, rejection, and unbearably long production schedules. Of course, the gatekeepers still hold valuable roles. I was one of those gatekeepers for thirteen years, and I took my job very seriously. As an acquiring editor for two different houses (first North Atlantic Books and then Seal Press, both in Berkeley, California), I knew good writing when I saw it. I had high standards and understood what an author and a book needed to have in order to compete in the marketplace. These are the kinds of assessments editors make, even though they’re admittedly subjective. Unless we’re talking about an established author like Stephen King or Alice Walker, or a famous personality like Kobe Bryant or Nicole Richie, no one knows what’s going to sell. Predicting how well a book is going to do is based solely on how well other books like it have done in the market and what an author is bringing to the table with their own marketing and publicity—their platform. One of the bestselling projects I bought during my time at Seal Press was a book called The Nonrunner’s Marathon Guide for Women. A mouthful, right? None of our sales reps thought the book would amount to much when we first presented our list of titles that season. More than a few of them insisted we change the title. But the book went on to become a consistent top-‐of-‐the-‐list seller for over five years, which goes to show that even book industry professionals don’t always know what’s going to work. Chapter 5 goes into a lot more detail about publishing—your options, what you need to do to prepare to get published while you’re still writing, and insider tips. I’m one of those optimistic people who believe that anyone who tries hard enough and has enough tenacity can get published on a traditional publisher. Most people simply don’t have the tolerance for the amount of rejection that can be involved in getting there. Some of you, undoubtedly, will get an agent or a publisher right out of the gate. For others, especially those with more niche projects, finding the right publisher is like panning for gold. If you stick with it long enough, it may happen, but you’re going to be tempted to give up more than a few times. I chose to self-‐publish this book for a lot of reasons. I’m using this book specifically as a platform-‐builder for my business and as a tool for my clients. I wanted and needed to get this book out by a certain date, and I wasn’t interested in waiting around for a publisher’s timeline. I also wanted complete creative control—something you have to give up when you publish on a traditional press. In Chapter 1, we’ll be looking at figuring out what kind of author you are—and why it matters. I’m an entrepreneur, so for someone like me, self-‐publishing makes a lot of sense. Once a manuscript is complete, it can be published and printed by a self-‐publisher in a matter of weeks. If I were pursuing a traditional publishing route, I would finish my manuscript and then write a book proposal. After that, I’d start shopping the book around to an agent. After weeks of trying to secure someone (and after inevitable rejections), I’d land with an agent who would want to suggest changes to my manuscript. Once we were both on the same page and the proposal and manuscript were ready to shop, the agent would begin shopping my book to a publisher. Even under the best possible circumstances, if an editor picked up my book in the first round of shopping, it would be at least six months, but probably a year, before my book would be slated for publication. So rather than reading this book right now, you would be reading it approximately a year from now.
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But publishing and publishing goals are unique to the individual author, and as a veteran of the publishing industry, I’m all for publishing on traditional presses. It’s exciting. It’s a big deal. And you can make serious money. Sometimes. So have fun with Chapter 1 and figuring out what kind of writer you are and what you want. And then you can follow my road map to getting published in Chapter 5. No matter what, you come out a published author! From Inspiration to Published Author Chances are, you’re stuck somewhere. It might have to do with time pressures and familial commitments. You’ve probably heard the voice of one or two of your personal saboteurs telling you all the reasons why writing your book isn’t a good idea. No one is going to read it! It’s too much work! You’re not a “real” writer. You suck! If you’re familiar with any of these messages, then you know these saboteurs can be real bastards. What’s holding you back might be something you don’t even understand. Like why you simply can’t bring yourself to write that damn book, or why every time you sit down at your computer you’re overwhelmed by fatigue. But don’t worry—you don’t have to go to therapy to figure it out. You are not alone! Although it can be hard to confront the reasons you get stuck, I tend to like to shine a spotlight on those very things. I tend to challenge the writers I work with from time to time to get them to see things a little differently—occasionally to think how a publisher thinks, occasionally to broaden their perspective of what they think is possible, and occasionally to call them out or call them forth for the purpose of pointing out the roadblocks that are standing in the way of their getting done what they say they want to get done. I’m making a point of saying this here in the introduction just in case there comes a prickly point where you see your procrastination, your excuses, your mindset laid bare. There will come a point when you think, Oh my god, she’s talking about me. But this only points to just how universal some of these struggles are. Writing is both a luxury and a calling for people, which means it gets wrapped up with all kinds of personal baggage—it’s the thing we don’t prioritize, that can feel indulgent, that we don’t own, and it’s the thing we can’t not do, that nags at us when we ignore it, that fulfills us more than most other pursuits. So, yes, it’s understandable that our writing gets saddled with a lot of conflicting emotions. In Chapter 2, we’re going to examine the five most common hurdles writers face while writing their books—or thinking about writing their books. I bet one or two will resonate with you. Plus, we’re going to take a look at some strategies to get you moving through those stuck places and on your way to a complete book. Another issue we’re going to tackle, in Chapter 3, is your mindset. This is both similar to and different from the hurdles you might be facing. Yes, your mindset can be a hurdle, but your mindset is actually bigger than a hurdle. It’s your entire orientation to your work, and some of you are going to need to press the reset button. We’re going to get you in the writer mindset so you can accomplish what you say you want to accomplish. We’re going to talk about priorities and owning your writing and talking about yourself as a writer and your writing as your work. It’s going to change the way you think about yourself, and it will change the way you write as a result. The goal of this book is to help you help yourself. It’s to help you get from idea—or wherever you are in the writing process—to published author. It’s also to load you up with information I’ve learned from my career in book publishing and working with authors. If you’ve ever wanted to write a book and second-‐guessed yourself, keep reading. If you’re writing a book and have a partial manuscript, keep reading. If you have a finished manuscript that you’ve shopped and given up on, keep reading. If you’re a seasoned author with another book idea or book in progress, keep reading. No matter where you are in the
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process, this book will point you in interesting directions and help you figure out a few things you don’t know—whether that’s what your book is going to be, why you’re not writing, what publishing option is right for you, or how to fully own your identity as an author. I’m looking forward to working with you. Now let’s get a move on.
About She Writes Press
She Writes Press is an independent publishing company founded to serve members of She Writes, the largest global community of women writers online, and women writers everywhere. We are a curated press that’s both mission-‐driven and community-‐oriented, aiming to serve writers who wish to maintain greater ownership and control of their projects while still getting the highest quality editorial help possible for their work. Every expert we work with has been hand-‐picked by She Writes founder Kamy Wicoff and/or She Writes Press publisher Brooke Warner. If you publish with She Writes Press, you will work with editors passionate about writers and writing, many of whom are writers themselves.
What’s Your Book? A Step-‐by-‐Step Guide to Get You from Inspiration to Published Author
By Brooke Warner She Writes Press � October 2012 � $12.95 � Trade Paper
ISBN 13: 978-‐1-‐93831-‐400-‐1