author sales funnels...author sales funnels creating a customer journey to grow your business....
TRANSCRIPT
Author Sales FunnelsCreating a Customer Journey to Grow Your Business
Desire
Action
Awareness
Interest
A
I
D
A
DECREASING
# O
F PUBLIC THE LO
WER DO
WN THE FUNNEL
Origins of the Sales Funnel
A
I
D
A
2. Why are you talking to me?
1. Are you talking to me?
4. What will I have to do to get it?
3. Good idea, but do I really need it?
DECREASING
# O
F PUBLIC THE LO
WER DO
WN THE FUNNEL
Promotion
5
I’ve never heard of youGoogle Search and Ads
Social Media Organic and Ads
Amazon Search and Ads
Referrals
Podcasts
Reviews
Publications Online and Off
PRO
MO
TIO
NSTAGES OF THE SALES FUNNEL
Awareness
rocketexpansion.com/the-content-marketing-plan-to-stay-in-business/
7
STAGES OF THE SALES FUNNEL
InterestPR
OM
OTI
ON
I HAVE heard of youYour Website
Your Social Media Channels
Email marketing
Blogs Posts
Remarketing / Retargeting
Google Search
Content marketing5
STAGES OF THE SALES FUNNEL
InterestPR
OM
OTI
ON
I HAVE heard of youYour Website
Your Social Media Channels
Email marketing
Blogs Posts
Remarketing / Retargeting
Google Search
Content marketing
9
Copywriting
Cover
Blurb
Reviews
Testimonials
Benefits
Transformation
PRO
MO
TIO
NSTAGES OF THE SALES FUNNEL
Desire
How does your book/product/service help me?
10
PRO
MO
TIO
NSTAGES OF THE SALES FUNNEL
Desire
Demonstrate the TRANSFORMATION that willOccur as a result of… • Reading your book• Joining your membership• Signing up for coaching• Attending your presentation
😕→😁
13
What must I do to get it?Sales Platforms (Amazon, etc.)
Calls to Action
Sales Letters (email and web page)
Video Sales Letters
Special Offers
PRO
MO
TIO
NSTAGES OF THE SALES FUNNEL
Action
15
I love your book (and services). Give me more. Here are my eager friends as well.
Review requests
Advanced reader copies
Building a tribe
Loyalty programs
Membership programs
Reviews, Referrals & Repeat Buyers
PRO
MO
TIO
NSTAGES OF THE SALES FUNNEL
16
CREATE A VALUE LADDER FOR A PROFITABLE AUTHOR BUSINESS
Mapping Your Content and Offers to Your Funnel
FREE OFFER
CHEAP OFFER
MEDIUM UPSELL
HIGH TICKET UPSELL
01FREE CONTENT (BLOGS, VIDEOS, PODCASTS)
02
03
04
05
LEAD MAGNET for EMAIL ADDRESS
BOOK SALES
MEMBERSHIP/E-LEARNING
PERSONAL COACING / SPEAKER GIG
HIGHLY AUTO
MATED
HIGHLY PERSO
NALIZED
17
BOOK SALES FUNNEL EXAMPLES
A I D A in ActionPR
OM
OTI
ON
Awareness→Interest→Desire→Action
Sales Funnel Examples
18
#1 AIDA WITHIN A SINGLE PAGE
BOOK SALES FUNNEL EXAMPLES
A I D A in ActionPR
OM
OTI
ON
Awareness→Interest→Desire→ActionFacebook Ads→ frankkernbook.com
25
#2 AIDA ACROSS AN ENTIRE SALES PROCESS
BOOK SALES FUNNEL EXAMPLES
A I D A in ActionPR
OM
OTI
ON
Awareness→Interest→Desire→ActionGoogle “fantasy author websites”
Author Sales FunnelsBy Matt Ziranek
Feel Free to Reach Out Any [email protected]
RocketExpansion.com