authors: jaime bacás (project director), luis picazo y ... · * emce´06.original project and...

Authors: Jaime Bacás (Project Director), Luis Picazo y Jorge SalinasTranslation to English: Nicole Yvette Prado

* EMCE´06.Original project and procedures done by: Jaime Bacás (project Director), Luis Picazo, Jorge Salinas,Emilio Arsuaga y Marta Capellán) with the sponsorship of ICF España.

** EMCE´08. The information contained in this document is property of the undersigning team. It´s reproduction,partial or complete, is allowed under the condition that the following is mentioned: “EMCE´08. Authors:: JaimeBacás (Project Director), Luis Picazo y Jorge Salinas”.

Executive Summary

E.M.C.E.´082

HISTORY

Coaching is a newly emerging profession in Spain. It was bornpractically in this century.The EMCE project was originally created in April of 2006 with theintention of getting to know and spreading information about thecurrent situation of the coaching profession in Spain, as well as toevaluate its development and to detect its possible needs.EMCE´06 * was first published in November of 2006, and itincorporates the results obtained in 2005 as well as the possibleprospectives for 2006.We decided that this survey should be bi-annual and should bedeveloped and managed in an independent manner by theundersigned team.EMCE´08 ** was published in May of 2008, incorporating the resultsobtained in 2007 as well as the possible prospectives for 2008.

E.M.C.E.´083

OBJECTIVE

To get know the market for executive coaching in Spain from the coaches’point of view that are working in this market segment, to help them makedecisions that could influence them in their performance and professionaloutcome.

We consider this market to be composed of:the players,their practices,their size in numbers and value,their prospectives for one year and

their unsatisfied needs that might help in their development.

E.M.C.E.´084

WORK PLAN AND METHODS (I)

Definition of the employment sources of coaches

Definition of the areas to survey

Establishment of a work team, goals, strategies, distribution of chores, schedules, resources, potential obstacles and process.

Deciding which platform-external server to use (confidentiality/investment)

Free on-line survey with free access and with open answers.

E.M.C.E.´085

WORK PLAN AND METHODS (II)

The elaboration of the survey

Doing a trial test

Checking-up on the survey

Launching the survey

Validating the survey (133 valid answers in EMCE´08 vs 102 in

EMCE´06)

Data processing

Carrying out of reports

Design and execution of the exploitation plan

E.M.C.E.´086

INTERPRETATION OF THE RESULTS

Results. In the results are included the participants answers to 83questions that covered the following areas: demography and training;coaching as a profession; features of coaching procedures; hiringcoaching services; hiring of coaches; evaluation of the market and thesupervision of coaching procedures.

Validation. Some of the answers have been eliminated during thevalidation phase due to errors and answers that were out of anacceptable range.

Reliability. The reliability of the results is limited, as they are in otherpublications in this field, because they don´t cover a representativesample of the profession. The reliability of this survey can beconsidered “acceptable” in the case of most of the results given,except in the specific cases of the chapters covering “volume andvalue of the market” and the new area of “supervision of coachingprocedures” which we consider to be only of “average” reliability.

E.M.C.E.´087

COACHES PROFILE ´07

man or woman, between 31-49 yearslives and works in Madrid1 to 5 years experienceoffers other services as well, in particualr those related to traininghas 21 new coachees this yeardoes 123 coaching sessions a yeardoes them in person and on an individual basisworks with coaching procedures that last between 4-10 sessions, 90

minutes/session305 € fee/session and 29.700 € anual turnover

E.M.C.E.´088

DEVELOPMENT PREDICTIONS (I)

Based on the following data:∆ new coachees ´08/´07: 33 %∆ coaching sessions ´08/´07: 68 %∆ FB360º ´08/´07: 35 %∆ turnover ´08/´07: 48 %∆ number of hiring businesses ´08/´07: 45 %

We formulate the following assumptions:∆ volume of caoching practices ´08/´07: 40 %Number of “active” coaches en ´08: 170Life cycle maturity: early growth phase.

E.M.C.E.´089

EXECUTIVE COACHING: LIFE CYCLE STATUS

10

time

volu

me

embri

growth

mature

aging

20082006

DEVELOPMENT PREDICITIONS (y II)

We deduce that:

Market value ´07: 5,1 Million €Market value ´08: 7,1 Million €Trend: 5 to 7 years of growth with a 2 digit figure (10% or more) and another few years of growth with a 1 digit figure (up to 10%)

11

OPPORTUNITIES (I)

If we take into consideration the previous predictions which point towardsa large increment in the demand for executive coaching services, weconsider that the following opportunities will be available for the periodgoing from 2008 to 2014 (growth phase):

Increased number of coaches (an increased demand for TrainingCenters for Coaches: TCC´s)The need for educating and informing the market/clients and coachees(Professional Associations and TCC´s)Increased need/demand in the training of coaches (due to increasedknowledge of the field on behalf of the clients, more competitionbetween the TCC´s, Continuing (Post-grad) Training andSpecialization)Higher demand in the quality of coaching services (Professional andSupervising Associations)

12

OPPORTUNITIES (II)

An increase in the standardization of coaching practices (Associationsand TCC´s)Further development of telephone/video-conference coaching(accesibility and flexibility)Further development of group coaching (applicable to teams andresulting in the erosion of fees)Increased demand of the tools used in coaching ( of the suppliers ofthese services)Increase in the services and tools used in the business promotion ofcoaching services (increase in the competitivity)Increase in the number of large businesses providing coachingservices which will detract business from independent coaches (hiringis done directly from large consulting firms and Business Schools)

E.M.C.E.´0813

OPPORTUNITIES (III)

Narrowing of the level of fees charged and a progressive erosion ofaverage fees (increased competitivity)Appearance of new niches for practicing coaching (specializationaccording to competences and skills)Development of internal coaching (transversal coaching and manager-coaches)Acceptance and development of life coaching (a market that will

eventually move a large volume of business)

14

Results Report

(figures in brakets states number of answers

to this particular question)

E.M.C.E.´0815

Gender (133)

0%

10%

20%

30%

40%

50%

60%

70%

52%48%

63%

37%

2007

2005

MENWOMEN

16E.M.C.E.´08

%

Age (133)

0%

10%

20%

30%

40%

50%

60%

70%

9%

64%

27%8%

62%

30%2007

2005

≤ 30

31 ‐ 50

> 51

E.M.C.E.´08

%

17

Nationality (133)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%88%

6%6%

79%

15%

6%

2007

2005

SpanishEuropean

Other

E.M.C.E.´08

%

18

Province of residence (133)

0%

10%

20%

30%

40%

50%

60% 56%

21% 22%

1%

51%

25%

20%

4%

2007

2005

MadridBarcelona

Other provincesForeign Countries

E.M.C.E.´08

%

19

Geographic area where you usually practice coaching (132)

0%

10%

20%

30%

40%

50%

60% 58%

23%

3% 12%

4%

45%

27%

6% 6%

16%

2007

2005

MadridCataluña

Pais Vasco OthersForeign Countries

E.M.C.E.´08

%

20

Academic Degrees (133)

0%

5%

10%

15%

20%

25%

30%

35%

40%

22%

39%39%

23%

37%40%

2007

2005

Science/Engineering/Medicine Psychology/Sociology/

TeachingOthers

E.M.C.E.´08

%

21

Do you think it´s necessary to receive training in order to be a coach? (133)

86%

13%

1%2007

86%

12% 1%

2005

E.M.C.E.´0822

NecesaryConvenientNot necessary


Do you consider accreditation necessary for working in the coaching field? (133)

41%

47%

12%2007

38%

54%

8%2005

E.M.C.E.´0823



I obtained my degree/acreditation in coaching through (125)

0%

10%

20%

30%

40%

50%

60% 54%

16%14% 16%

52%

8%8%

32%2007

2005

Program endorsedby ICF Acreditated by

AECOP Acredited byASESCO Others

E.M.C.E.´08

%

24

Resources preffered to use to further my development as a coach (129)

E.M.C.E.´0825

0 10 20 30 40 50 60 70 80 90 %

Coaching supervision

Others

E‐learning

Lectures

Recommended reading

Debates with other coaches

Workshops/seminars

Preferred areas for development (119)

0 10 20 30 40 50 60 70%

TRANSACTIONAL ANALYSIS

CONSTELLATIONS

PSYCODRAMA

OTHERS

C. ROGERS

BIOENERGETICS/FOCUSING

GESTALT

SALES/PROMOTING COACHING SERVICE

PERSONALITY TESTS

NLP

E.M.C.E.´0826

Years practicing coaching professionally (133)

0%

10%

20%

30%

40%

50%

60%

32%43%

25%

23%

56%

21% 2007

2005

≤ 5 1 ‐ 5

>5

E.M.C.E.´08

%

27

Ethical dilemas faced practicing coaching (128)

0%

10%

20%

30%

40%

50%

60%

41%

54%

5%

41%

54%

5%

2007

2005

NEVERSOMETIMES

FREQUENTLY

E.M.C.E.´08

%

28

Country where you practice mostly (132)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% 93%

3%0% 4%

85%

7%3% 5%

2007

2005

SPAIN OTHERSEUROPE USA

OTHERS

E.M.C.E.´08

%

29

Languages you can use in your practice (133)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

100%

41%

26%

17% 15%

SPANISH ENGLISH CATALAN FRENCH OTHERS

E.M.C.E.´08

%

30

Do you offer other services besides coaching? (133)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

86%

14%

93%

7%

2007

2005

YES

NO

E.M.C.E.´08

%

31

Other services that coaches offer (110)

0 20 40 60 80

2005

2007

OTHERS

COMPENSATION

OUTPLACEMENTHEADHUNTING

PROFILE S SEARCHING

MENTORING

TEAMBUIDINGORGANIZATIONAL CONSULTING

HUMAN RESOURCE CONSULTING

LEADERSHIP

PROFESSIONAL DEVELOPMENT

TRAINING %

E.M.C.E.´0832

Types of coaching (133)

Ambos: 40% (repartido en 70% individual y 30% grupo)

E.M.C.E.´08

55%

5%

40%

INDIVIDUALGROUP/TEAMBOTH

BOTH: 40% (DIVIDED BETWEEN 70% INDIVIDUAL AND 30% GROUP)

33

Fields in which coaching is performed (131)

0%

10%

20%

30%

40%

50%

60%

70%

80% 73%

9% 18%

80%

3%17%

2007

2005

EXTERNAL INTERNAL

BOTH

E.M.C.E.´08

%

34

Proffesional coaching associations known (125)

0%

10%

20%

30%

40%

50%

60%

70%

80%

64%59%

46%

9%

76%

56%

43%

13%

2007

2005

ICFAECOP

ASESCO OTHERS

E.M.C.E.´08

%

35

Associations to which you are affiliated (125)

E.M.C.E.´08

%

36

0%

5%

10%

15%

20%

25%

30%

35%

40%

45% 42%

26%

14%

11%

45%

19%

15%

9%

2007

2005

ICFAECOP

ASESCO OTHERS

Formalize a “contract” with the coachee, besides the official one with the organization (127)

0%

10%

20%

30%

40%

50%

60%

70%

8%

26%

66%

8%24%

68%

2007

2005

NEVER SOMETIMES

ALWAYS

E.M.C.E.´08

%

37

Average length (in minutes) of your coaching sessions (128)

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

2%

30%

48%

18%

2%

≤ 45´ 60´ 90´ 120 ≥ 120´

E.M.C.E.´08

%

38

Average length (hours) of your coaching processes (109)

0%

5%

10%

15%

20%

25%

30%

35%

40%

5% 8% 10%

31%

16%

30%

10%

1%

8%

36%

13%

31%

2007

2005

0‐3 4‐6 7‐9

10‐12 13‐16 +16

E.M.C.E.´08

%

39

Average length (sessions) of your coaching processes (116)

0%

5%

10%

15%

20%

25%

30%

35%

4%

27% 28%26%

10%

5%

6%

25%

15%

35%

7%

12%

2007

2005

0‐34‐6 7‐9

10‐12 13‐16+16

E.M.C.E.´08

%

40

Average length (months) of your coaching processes (107)

0%

10%

20%

30%

40%

50%

60%

22%

50%

16%

10%

2%0%

18%

54%

18%

6%

2%1%

2007

2005

0‐34‐6 7‐9

10‐1213‐16 +16

E.M.C.E.´08

%

41

Coachees Profile (128)

0%

10%

20%

30%

40%

50%

60%

16%

51%

8%5%

20%

23%

47%

15%15%

2007

2005

SENIOR MANAGEMENT, BOARD OF OTHER DIRECTORS LEVELS DIRECTORS MIDDLE MGMT

SELF‐EMPLOYEDPRFFESIONALS UNSPECIFIIED

PROFILE

Total 4.117 coacheesE.M.C.E.´08

%

42

Average number of sessions according to coachee profile (84)

0 10 20 30 40%

+16

14‐16

11‐13

8‐10

4‐7

0‐3

OTHER LEVELSOTHER DIRECTORS AND MIDDLE MANAGERSTOP EXECUTIVES (BOARD OF DIRECTORS)

E.M.C.E.´08

Sessions

43

Average time (minutes) spent in session preparation (125)

Minutes

%

E.M.C.E.´08

0 5 10 15 20 25 30 35 40

2005

2007

+60

41‐60

21‐40

1‐20

0

44

Coachee withdrawals from processes (103)

0

500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

4.500 4.117

170

2602

128

2007

2005

4%

5%

TOTALCOACHEES

WITHDRAWALS

E.M.C.E.´0845

Coachees´objectives (121)

E.M.C.E.´08

0 20 40 60 80%

REDESIGN PROFESSIONAL CAREER

PERSONAL/PROFESSIONAL BALANCE

INTERPERSONAL RELATIONS

TEAM MANAGEMENT

BETTER SALES SKILLS

TIME MANAGEMENT

CHANGE MANAGEMENT

CORPORATE RESTRUCTURING/MERGING

46

LESS FREQUENTLYVERY FREQUENTLYMEDIUM FREQUENTLY

Delivers report at the end of the coaching process (121)

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

22%

7%

22%

49%

19%

5%

36% 40%

2007

2005

ONLY TO COACHEE ONLY TO THE

COMPANY BOTH (WITH THECOACHEES´CONSENT) NONE

E.M.C.E.´08

%

47

% of the clients require that the coach has:(98)

0%

10%

20%

30%

40%

50%

60%

70%

80%

48%

75%

32% 37%

41%

65%

45%

33%

2007

2005

SPECIFICTRAINING INCOACHING EXPERIENCE

IN COACHING EXPERIENCE IN PROVIDETHEIR SPECIFIC REFERRALSNEED FOR FROM COACHING OTHER CLIENTS

E.M.C.E.´08

%

48

”Added” benefits for the coachees(121)

E.M.C.E.´08

0 20 40 60

STRONGER COMMITMENT

MORE PRO‐ACTIVE

SELF CONFIDENCE

SELF CONSCIOUSNESS

%

49

FREQUENTLYALWAYSSOMETIMES

Where sessions take place (125)

E.M.C.E.´08

0 10 20 30 40 50 60 70

Otros

Espacio público (cafetería…)

Oficina alquilada a terceros

Oficina coach

Oficina coachee

ALMOST ALWAYS

FREQUENTLY

SOMETIMES

ALMOST NEVER

NEVER

%

50

OTHERS

PUBLIC PLACES (CAFETERIA…)

OFFICE SPACE RENTED FROM ANOTHER

OFFICE COACH

OFFICE COACHEE

What is the number of companies that hired your coaching services in 2007? (97)

E.M.C.E.´08

05

10

15

20

25

30

35

40

45

5050

31

4 9

3

47

21

63

1

2007

2005

Average: 7,4 companies/coach

0‐5 6‐10

11‐1516‐20

+21

51

What is your estimated number of companies that will hire your coaching services in 2008? (99)

E.M.C.E.´08

0

10

20

30

4031

38

119 10

0‐5 6‐10

11‐15 16‐20

+21

1.017 companies; 10,7 companies/coach52

Who hires your coaching services and how many of each (93)

E.M.C.E.´08

0

50

100

150

200

250

300

350

400

450

500487

269

ORGANIZATIONS(BUSINESS/INSTITUTIONS)

SELF‐EMPLOYEDPROFESSIONALS

53

Types of hiring companies, by size (70)

0,0

1,0

2,0

3,0

4,0

5,0

6,0

7,0

4,6

6,8

3,6

3,633,37

2,832007

2005

Nº employees

‐100 101‐1000

+1001

average by coach

E.M.C.E.´0854

Types of hiring companies, by area (68)

0

1

2

3

4

5

6

7

8

4,19

3,36

7,17

1,7

3,74 4,43

1,45

2007

2005

Segment

by coach

INDUSTRIAL CONSTRUCTION

SOCIALSERVICES ORGANIZATIONS AND

INSTITUTIONS

E.M.C.E.´0855

Have you participated in personnel hiring procedures where you have been interviewed among other coach‐candidates? (111)

0%

10%

20%

30%

40%

50%

60%

70%61%

33%

5%

59%

36%

6%

2007

2005

NEVERSOMETIMES

FREQUENTLY

E.M.C.E.´08

%

56

Who makes the final decision to hire you (commercially) as a coach in the hiring organization/company? (108)

25%

47%

26%

2%El propio coachee

RRHH

El máximo ejecutivo de la organización

Otros

E.M.C.E.´0857

The coachee

Human Resources

Top Manager of the organizationOthers

How do you charge your fees? (100)

0%

10%

20%

30%

40%

50%

60%

9%

52%

39%14%

49%

37%

2007

2006

BY HOURSBY SESSIONS

WHOLE PROCESS

E.M.C.E.´08

%

58

New coachees in 2008 (89)

0

5

10

15

20

25

30

2125

109

24

26

14

610

8

2007

2005

1.882 coachees; 89 coaches ; average: 21,1 coachees/coach

0‐56‐10

11‐15 16‐20+21

E.M.C.E.´0859

Estimated number of new coachees for 2008 (coachees /coach) (81)

E.M.C.E.´08

2.266 new coachees.81 coaches; average 28 coachees/coach. In this calculation the responses with number s: 430,400 and 2, have been eliminated.

0

5

10

15

20

25

30

35

7

1413 14

35

0‐56‐10 11‐15

16‐20 +21

60

How many coaching sessions have you done in 2007? (84)

0

10

20

30

40

50

60 53

14

86

35

15

66

2007

2005

0‐100101‐200

201‐300+301

10.575 sessions; average 123 sessions/coach

Sessions

%

E.M.C.E.´0861

Estimated number of sessions for 2008 (80)

0

10

20

30

4033

24

7

20

Maximum and minimum values: 800-20.16,549 sessions;80 caoches; 207 sessions/coach.In this calculation the following answers have been eliminated: 2000, 1500, 15 y 12

Sessions

0‐100101‐200

201‐300 +301

(avge.: 521 sessions)

E.M.C.E.´0862

Types of coaching sessions (89)

0

2.000

4.000

6.000

8.000

10.000

12.000

14.00012.010

1.06661

211

7.711

1.007

68292

2007

2005

IN PERSON BY TELEPHONE

VIDEOCONFERENCE E‐MAIL

Nº sessions

E.M.C.E.´0863

Estimates of types of coaching sessions to be realized in 2008 (80)

0

10

20

30

40

50

60

70

80

90 85

13

10,5

IN PERSON BY TELEPHONE

E‐MAIL VIDEOCONFERENCE

%

E.M.C.E.´0864

Coaching sessions with 360º return feedback in 2007 and estimates for 2008 (60)

0

5

10

15

20

25

30

35 31

1615

23

10

5

2008

2007

E.M.C.E.´08

Total sessions 2007: 1,226Total estimated sessions for 2008: 1,869

65

AVERAGEMEDIAN

MODE

Nº sessions

Fee per coaching session (direct hiring, from end customer) (77)

Max. value 1,000; min. Value 80. Eliminated answers for values: 1.500, 50, 30 and 20.EMCE´06 avge.: 241

€

E.M.C.E.´08

0

50

100

150

200

250

300

350 305

250300

66

AVERAGEMEDIAN

MODE

Fee per coaching session (direct hiring) (77)

E.M.C.E.´08

%

0

5

10

15

20

25

30

35

4

25 26

2125

31 32

17

12

82007

2005

‐100 100‐199 200‐299

300‐399 +400 €

67

Max.value 1000 €, Min.value 80 €For this calculation the answers 1500,50,30 and 20 have been eliminatedAverage EMCE 06: 241euros

Fee per coaching session (indirect hiring) (56)

192

193

194

195

196

197

198

199

200

195

200200

AVERAGE MEDIAN

MODE

In this calculation 2 answers of 20€ have been eliminated. Maximum value: 600€. Minimum value: 60€.EMCE 06 average: 166€.

€

E.M.C.E.´0868

Fee per coaching session (indirect hiring) (56)

%

E.M.C.E.´08

0

5

10

15

20

25

30

35

40

45

9

38 41

75

39 42

106

3

2007

2005

‐100100‐199 200‐299

300‐399+400

€

69

Fee per coaching session 2007. Comparison between direct and indirect hiring (77‐56)

0

50

100

150

200

250

300

350 305

195

€

HiringDIRECT

INDIRECT

E.M.C.E.´0870

Average fee paid to the intermediary companies (consulting firms, etc..) by the hiring organizations (24)

In this calculation 1 answer of 50€ has been eliminated. Maximum value: 800€. Minimum value: 100€.EMCE 06 average: 296€.

€

E.M.C.E.´08

0

50

100

150

200

250

300

350

400380

350

300

AVERAGE MEDIAN

MODE

71

Turnover done in 2007 (49)

0

5.000

10.000

15.000

20.000

25.000

30.00029.681

24.000

10.000

€

AVERAGE

MEDIAN MODE

Maximum value: 130,000€. Minimum value: 1,000€.In this calculation the answers 400,000€, 380,000€,800€,500€, 500€ and 300€ have been eliminated.Total turnover in 2007: 1,454,363€. E.M.C.E.´08

72

Estimated turnover for 2008 (48)

0

10.000

20.000

30.000

40.000

50.000

60.000

43.873

36.000

60.000

€

AVERAGEMEDIAN

MODEMaximum value: 150,000€; Minimum value:6000€.For this calculation the answers 400,000€, 550,000€, 1,000€, 1000€ and 400€ have been eliminated.Total estimated turnover for 2008: 2,062,021€. 42% increase.

E.M.C.E.´0873

Reasons that hinder a more effective sale of executive coaching (41)

I have problems applying sales techniques: access to the person that makes the decisions, don´t know sales techniques, lack of networking, my image in the market. (13)

The market (companies and directors) do not know (=immature market) the benefits of coaching (12)

I don´t have enough time to act as a coach and salesperson simultaneously (10)

Prices and offers of other competitors(6)

74

Reasons why your proposals have been approved (43)

E.M.C.E.´08

Good references from other clients (12)My experience as a coach (11)Transmit confidence and credibility (7)My good results (7)My own professional experience as a business manager (3)My closeness, empathy and clarity (2)My training as a coach (1)

75

Did you have coaching supervision in 2007? (107)

47%53%

No Yes

E.M.C.E.´0876

Type of supervision (individual‐ in group) (45)

0

5

10

15

20

25

30

35

10075

5025

31

16

7

33

11

24

4

18Individual

Grupo

31% of 45 coaches answer that 100% of their supervision were on an individual basis 16% say that 75% of their supervision sessions are individual (therefore, 25% of the sessions are in groups).

% coaches

Individual

Group

% Type

E.M.C.E.´0877

Nº of individual sessions of supervision received (41)

31%

37%

12%10%

≥ 12 0 - 4

5 - 8

9 - 12

E.M.C.E.´0878

Length in minutes. Individual supervision sessions (39)

38%

41%

10% 8% 3%

≥ 120´

120´

90´

60´

30´

E.M.C.E.´0879

Type of individual supervision received (38)

0

10

20

30

40

50

60

10075

5025

53

29

3 5

13

53

16

3

0 0 0

30 0

11

Presencial

Telefonica

Videoconferencia

Correo @

% sessions

53% of 38 coaches (=20) say that 100% of their individual supervision sessions are in person. 29%(=11 coaches) say that 75% of their supervision sessions are in person (therefore, the 25% left are done in another way)

% coaches

E.M.C.E.´0880

In person

Telephone

Videoconference

E-mail

How the supervision sessions are paid (31)

0%

10%

20%

30%

40%

50%

60%

6%

39%

55%

Per hourPer session

Per process

E.M.C.E.´08

%

81

Total ammount invested in individual supervision (15)

‐ €

20 €

40 €

60 €

80 €

100 €

120 €

140 €

160 €

180 €

200 €197 €

Average price per session

Of the 40 coaches that answered that they have recieved individual supervision , only 15 have informed of the investment this meant. The interesting part of the answers is not the total ammount invested in supervision, but the average invested annually per coach (=1,543€) and the average price per session (197€) E.M.C.E.´08

82

Group supervision. Nº of persons in the group. (29)

14%

55%

21%

7% 3%9-12

13-15≥ 15

2-4

5-8

E.M.C.E.´0883

Number of supervison sessions received in group (27)

31%

37%

12%10%

5 - 8

E.M.C.E.´08

≥ 12

9 ‐ 12 0 ‐ 4

84

Length (in minutes) of the group supervision sessions (25)

44%

36%

4%8% 8%

120´

90´.

≥ 240´240´

180´

E.M.C.E.´0885

Type of group supervision received (26)

0

10

20

30

40

50

60

70

80

90

10075

5025

81

12

0 4

40 0

8

0 0 0 0

0 0 08

Presencial

Telefónica

Videoconferencia

Correo @

%

% coaches

81% of 26 coaches say that 100% of their group supervision sessions are in person. 12% say that 75% of their group supervision sessions are in person (therefore the remaining are of another type) E.M.C.E.´08

86

In person

Telephone

Videoconference

E-mail

How group sessions are paid (19)

E.M.C.E.´08

0%

10%

20%

30%

40%

50%

60%

70%

0%

37%

63%

By hourBy session

By program

%

87

Total investment made in group supervision (7)

‐ €

20 €

40 €

60 €

80 €

100 €

120 €

140 €

160 €

157 €

Average fee per session

Of the 29 coaches that answered that they had received group supervision, only 7 informed of the investment they had to make. The interesting part of the answers isn´t the total ammount invested in group supervision but the average investment made per coach (=1,557€) and the average per session of supervision (=157€) E.M.C.E.´08

€

88

Matters that were supervised (individually and in groups) (39)

%

E.M.C.E.´08

0 5 10 15 20

Emotional blocking of the coach

Understanding the coachee

Separation between coaching and therapy/psychiatry

Insufficient technical know‐how to accompany the coachee in special or singular situations

Respecting the coachees´freedom/choices

Empathy with the coachee

Ethical conflicts

Incompatibility between coach and coachee (religious beliefs, politics, etc..)

89

Criteria used to choose a supervisor (40)

E.M.C.E.´08

%0 10 20 30 40 50

Experience as a coach

Experience as a supervisor

Technical orientation (ontological, humanist, NLP, etc.)

References

Fee

90

Benefits obtained from supervision (43)

0

10

20

30

40

50

60

70 63

33

20

35 40

72

23

33

16

0

26 30

16

2

Más autoconsciencia

Más autoconfianza

Mayor proactividad

Mayor compromiso

% coaches

ALWAYSFREQUENTLY

SOMETIMESNEVER

63% of the 43 coaches declare that in their supervision sessions they obtain the benefit of more selfconsciousness. 33% frequently obtain that benefit. 2%, sometimes and 0% never do. E.M.C.E.´08

91

More self-consciousness

More self-consciousness

More proactive

More engagement

If you don´t receive supervision, would you like to?(73)

E.M.C.E.´08

0%

10%

20%

30%

40%

50%

60%59%

10%

32%

YES NO

INDIFFERENT

%

92

Have you supervised other coaches? (107)

E.M.C.E.´0893

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

50%50%

YES

NO

If you have supervised, please tell us what training you have received (51)

E.M.C.E.´08

0 10 20 30 40 50 60 70 80

Practice/learned from own supervision sessions

Reading

Workshops

Specific Training Programs

None

Others

%

94

If you aren´t supervising others, would you like to? (65)

E.M.C.E.´08

0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 83%

17%

%

YES

NO

95

Filters

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Filters

Filtering is a procedure that permits us to isolate all the answers given by the persons surveyed, using only one variable of the questionnaire. That way, if we decide to filter according to the variable “men”, the answers obtained will be those given by men.

We have used the following filters:

E.M.C.E.´0897

Filters used in the answers to questions 1, 13, 25 and 46

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1. Gender

Man

Woman

13. How many years have you been practicing top management coaching?

1 year or less 2 years 3 years 4 years 5 years 6 years 7 years 8 years 9 years

10 years + 10 years

25. What is the average length in minutes of your coaching sessions?

- 45’ 60’ 90’ 120’ +120’

46. Who usually makes the final decision to hire you (commercially) as a coach at the hiring organization?

The coachee

Human Resources Dptm.

The top director of the organization

98

Criteria used in the usage of the results of the survey after applying filters

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2.1 If after applying the filter, the number of resulting questionnaires is less than 5,we have discarded analyzing the results- considering that the answers wouldbe biased- and therefore, not very significant in their relationship to the rest ofthe group.

2.2 After having applied the filters the results were compared, first of all, withresults produced by the general population (without filters). If the structure ofthe answers was maintained, and the differences between the possibleanswers did not exceed 10 points, we considered this difference insginificantand thus point out in the comments we made in the following section of thisreport:

2.3 We decided to discuss the results obtained while using these filters and theircrosses, referring to each item of the survey as pointed out in the followingsection of this report:

99

Identification of the most relevant questions in the survey that were affected by these filters:

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25. Average length of the sessions.

26. Average length of the entire coaching “procedure”Average length (hours) of coaching procedures Average length (nº of sessions) in the coaching procedureAverage length (nº of months) of the whole coaching procedure

27. Types of coachees for whom you work

56. Fees you charge for your services

100

Usage of the results after applying the filters (I)

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Gender

AgeThere is no significant difference between men and women. We observed a larger number of women in the group between 41 and 50 years of age.Academic DegreesIn men there is a predominance of science degrees or similar (83%), whereas among women there is a predominance of degrees in the fields of Psychlogy-Sociology-Philosophy…(65%)Training as coachesThere is clearly a larger group of women that have received training in programs endorsed by ICF (62%); whereas the men have mostly recieved training in programs endorsed by AECOP and ASESCO (62%).Years Experience74% of the total (N=133) have less than 6 years experience in the field. Of this group, 57% are women and 43% are men. 26% (N=133) have more than 6 years experience, 57% are women and 43% are men.

101

Usage of the results after applying the filters (and II)

Average length of sessionsThere is a slight difference in the sessions that last 60´: they are preferred by women (60%) vs. Men (40%).

Other average lengths in sessions (hours, nº of sessions, nº of months)There are no significant differences between the two groups

Type of coachee you work withMen work more than women with top managers and other managers (41% men) vs. (26% women).

Fee charged for your servicesFrom the data collected, we conclude that women charge 13% less (average =273€) than men (average= 312€). A proportion that is maintained even when they are working for intermediary companies (consulting firms or training centers): women charge 171€, 11% less than the men (average=190€).

102

Filter: Fee per session of coaching, difference between men and women

0 €

50 €

100 €

150 €

200 €

250 €

300 €

350 €305 €

195 €

312 €

190 €

273 €

171 €

DIRECTLY INDIRECTLY

PRICE (WOMEN)

PRICE (MEN)

PRICE (AVERAGE: BOTH)

E.M.C.E.´08103

Filter: years of practice (experience)

There are noticeable differences deriving from the number of years of experience:

-Coaches with less than one year experience:do not work with top managers their fees are nettly inferior to the average of the whole group: 239€ vs. 305€, when direct hiring, although in indirect hiring not so much: 163€ vs. 195€.

-Coaches with more than one year experience:do work with top managerstheir fees are 352€ if hired directly by the client, and are 202€ when they work through a consulting firm.

- Coaches with more than 10 years experience:this group has the highest fees: 483€ per session; not many work through consulting firms, but those that do still have lower fees (217€)

- The difference in the length of the sessions, nº of sessions, etc. does not vary much depending on the years of experience

E.M.C.E.´08104

Filter: fee per session depending on years of experience

0 €

50 €

100 €

150 €

200 €

250 €

300 €

350 €

400 €

450 €

500 €

239 €

163 €

352 €

202 €

483 €

217 €

DIRECT INDIRECT

≥ 10 YEARS

1 ‐ 10 YEARS

≤ 1 YEAR

E.M.C.E.´08105

Filter: Fee depending on the length of the session(‐45´, 60´,120´,+120´)

What variables affect the length of the session?There are only noticeable differences in sessions that last more than 120min. The coaches that do this length of session are usually men, they stand out in a significant way due to their academic degrees (in this case, in the fields of science, engineering, etc. 22% vs. 39%), standing out in this group those coaches that have been certified as coaches in programs endorsed by AECOP or other institutions, as compared to those certified in institutions endorsed by ICF or ASESCO. Coaches that have more than 10 years experience also tend to do sessions of more than 120´.

In a coherent way, 50% of those that answered under this condition (sessions lasting 120´) say that the lenght of their coaching processes are more than 16 hours long (as compared to 32% of the group as a whole).

As for the average price: 120' session: 450 € (direct hiring), 215 € (indirect hiring)90' session: 283 € (direct hiring), 178 € (indirect hiring)60' session: 220 € (direct hiring), 198 € (indirect hiring)

E.M.C.E.´08106

Filter: Fee rate in proportion to minutes that the session lasts

0 €

50 €

100 €

150 €

200 €

250 €

300 €

350 €

400 €

450 €

450 €

215 €

283 €

178 €

220 €198 €

DIRECT INDIRECT

60 MIN

90 MIN

120 MIN

E.M.C.E.´08107

Filter of results per answer to the question “who does the hiring of the coach” (top responsible, human resources or the

coachee)

Men and WomenIf the top manager is the one who hires, he/she prefers to hire men (68% vs, 32%)If it is the coachee that hires directly the proportion is inverted: 67% vs.33%.If the answer is human resources dptm. the percentages are more or less equally distributed (52% vs. 48%)

Experience of the coach to be hiredthe only significant difference is noticed when it is the top managers that hire: they hire coaches with more than 10 years experience (as compared to the whole group (10%)

Coachees´profileIt is only in the case of hiring done by the top manager where there is a significant difference: in the hiring done by top managers there are more coachees that have experience coaching top managers and board of directors ( up from 16% to 36%)

Fee RatesWhen hiring is done directly by the top manager, the fee rate is higher (338€) and less if the hiring is done by human resources (325€) or by the coachee directly (262€). The opposite happens if hiring is done through a consulting firm, training center etc. (181€, 190€ and 203€).

E.M.C.E.´08108

Filter: Fee per session depending on who hires the coach

0 €

50 €

100 €

150 €

200 €

250 €

300 €

350 €338 €

181 €

325 €

190 €

262 €

203 €

DIRECT INDIRECT

COACHEE

HUMAN RESOURCES

TOP MANAGER

E.M.C.E.´08109

Comments and suggestions (25)

E.M.C.E.´08

Thanks and congratulations on the initiative to do this survey (5)Ask that the results be made public (4)Point out more niches for coaching: life coaching, “consume” coaching vs. “high level” coaching, for businessmen, entrepreneurs, for self-employed, coaching by telephone…(3)Some questions should be more specific (2)Repeat the survey next year (2)Use the survey to promote coaching activites that have been done (in congresses, special events, etc..) (1)Programs shared between ICF and AECOP (1)Investigate the key factors that contribute to the success of executive coaching (1)

110

¡Thank you coaches!

E.M.C.E.´08111

authors: jaime bacás (project director), luis picazo y ... · * emce´06.original project and...

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