authorship, author rank & social - ripensare la seo intorno alla persona
DESCRIPTION
In un web che sempre più incentrato sulla persona e sulle reti sociali, Google cambia e fa da pioniere, e la SEO con lui. Spunti e riflessioni per capire come cavalcare al meglio l’onda e sfruttare questi cambiamenti per migliorare contemporaneamente il rendimento in SERP e fuori. Come l’authorship e il lavoro sulla persona possono essere estremamente remunerativi sul breve e lungo termine, con una case history a livello europeo. L'Author Rank diventa uno spunto per migliorare le proprie strategie di SEO, integrandole sempre di più in campagne di Web Marketing a 360TRANSCRIPT
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Authorship &
social (RE)THINKING SEO AROUND THE PEOPLE
#WebReevolution
@pdellov
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GOOD MORNING!
@PDELLOV – WWW.SEOPOINT.ORG
WWW.CLOUDWORKSSRL.COM
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WHERE ARE YOU GOING, SEO?
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TO THE WOODS
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OR, MAYBE.. TO THE MOUNTAINS
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LET’S GO
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LE REGOLE D’ORO DEL MARKETING
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#1: «Se Proverai a
spiegare a tua
madre cosa fai,
lei non capirà»
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#2: «Tutto è scienza,
niente è
scientifico»
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#3: «Se potrai dire
una cosa in due
parole, anziché in
venti, non lo
farai»
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OK, STOP INTRO
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LA SEO HA UNA NUOVA
FUNZIONE
Strumento di supporto alle
decisioni di Marketing
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Se hai più soldi che cervello, puoi
concentrarti sull’outbound marketing.
Se hai più cervello che soldi,
concentrati sull’inbound marketing.
Guy Kawasaki
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BREVETTI NON E’ ORO TUTTO CIO’ CHE LUCCICA
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MATT CUTTS, SEOBYTHESEA
E DISINFORMAZIONE
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AUTHORSHIP – AUTHOR RANK- AGENT RANK
GEMELLI DIVERSI
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Authorship
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METODO #1
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METODO #2-3
<a href="[profile_url]?rel=author">Google</a>
<a href="[profile_url]” rel=“author">Google</a>
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WORDPRESS
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TEST IT
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ERRORI DA EVITARE
Scordarsi il collegamento con Plus
Altri nomi linkati a plus prima del nostro, che
magari sono contributori
Mettere altri nomi accanto alla nostra firma
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LA VOSTRA FIRMA
E’ LA VOSTRA
AUTOREVOLEZZA?
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L’UTILITA’
DELL’AUTHORSHIP E’ UNA
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VOLTO E ATTENZIONE
FONTE: SMALLBIZTRENDS.COM
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VOLTO E ATTENZIONE
FONTE: SMALLBIZTRENDS.COM
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FONTE: CRAZYEGG
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E C’E’ ANCHE IL
PUBLISHER
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Author (o Agent) Rank
The present invention provides methods and apparatus, including computer program products, implementing techniques for searching and ranking linked information sources.
The techniques include receiving multiple content items from a corpus of content items; receiving digital signatures each made by one of multiple agents, each digital signature associating one of the agents with one or more of the content items; and assigning a score to a first agent of the multiple agents, wherein the score is based upon the content items associated with the first agent by the digital signatures.
2005!!
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E altri suoi «amici» brevetti
Ranking Author in Social Media System
Prioritizing Crawl Lists Using Social Networking
Rankings
Il Set dei Sistemi
System and Method for Determining Similar Topics
System and Method for Determining Similar Users
System and Method for Determining Topic
Authority
System and Method for Determining Active Topics
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E C’E’ UN FRATELLINO
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C’E’ UN PROBLEMA..
NON E’ ATTIVO
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MA ALLORA
CHE PARLI A
FARE?
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CASE HISTORY: THE AUTHOR
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CASE HISTORY: THE AUTHOR
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CASE HISTORY: THE AUTHOR
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COSTRUISCI LA TUA
AUTOREVOLEZZA
Google Scholar
Google Libri
Google Play
Social Network
Guest Posting
Web Press
Eventi
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GOOGLE SCHOLAR
STRANO!
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BRANDYOURSELF.COM
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NAMECHK.COM
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ABOUT.ME
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STABILISCI CONTATTI
Rete con Influencer del Settore
Outreach su Importanti Blog di
Settore
Scelta dei Contenuti in Base al
Buzz del Settore-Obbiettivo
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GOOGLE ECO/RIPPLES
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AUTHOR CRAWLER
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GOOGLE STATISTICS
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#WEBREEVOLUTION #IMTURISMO
#WEBREEVOLUTION #IMECONOMIA
#WEBREEVOLUTION #IMSEO
#WEBREEVOLUTION #IMTECH
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E.. FOCUS!
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THAT’S SEO
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GRAZIE http://www.it.linkedin.com/in/paolodellovicario
@pdellov
www.seopoint.org
www.cloudworkssrl.com