Taconnet FCU wanted to make 2012 a year of auto loan growth. They

worked with Synergent Direct Marketing Services to share an enticing New

Year message, offering $2,000 in prizes for members who take out a new

auto loan or refinance with the credit union. The offer, paired with a targeted

and tracked mailing, grew the credit union’s auto loan income by more than

$326,429 over the same period during the previous year.

“Working with Direct

Marketing Services was

an easy and painless

solution for our

marketing needs. Telling

them what our goal was

and having them come

up with a campaign was

by far one of the best

decisions we’ve made. 

The results were amazing

and far outweighed our

investment.”

Karen M. Denis

President/CEO

Taconnet FCU

CaseStudyResults

Auto Loan Postcard Promotion Yields Over $416,000 in New Loans!

PresortFirst Class

U.S. PostagePAID

Farmington, MEPermit No. 30

1. 0% Down 2. Rates as low as

2.99%3. Pre-approval on

the spot4. 100% financing5. Flexible terms up

to 72 months6. $25 Visa Gift Card*7. Monthly drawing

to win $50 in gas**

8. A locally serviced loan9. Fast, easy & convenient

10. Refinance from another institution to lower your payment11. Service you’ll come

back for

12.

Visit www.taconnetpromo.com or call 1-800-713-4017 today to learn more.

Why not?

Shannan, it ’s adding up to be a Great Year!We can’t sum it up any better. Just add $2,000 in prizes to our 12 spectacular reasons and you’ll see that 2012 is the perfect time to finance your next auto loan with us.

*Gift card issued upon loan closing.**No purchase necessary to enter. While supplies last. Subject to change without notice.

$2000 in prizes+12 Reasons

2012 Taconnet Auto Loan

BRANCHES: WINSLOW AND

SKOWHEGAN, MAINE

FIELD OF MEMBERSHIP: PERSONS

WHO LIVE, WORK, WORSHIP, OR

ATTEND SCHOOL, AS WELL AS

BUSINESSES AND OTHER LEGAL

ENTITIES LOCATED IN KENNEBEC

COUNTY OR SOMERSET COUNTY,

MAINE.

ASSETS: $53,418,352

MEMBERS: 6,264

Success that Soars Past Expectations!

The OfferA timely offer drives response

Postcard Promotes 12 Reasons to get a Taconnet FCU Auto Loan in 2012, including:

➡ 0% Down

➡ Rates as low as 2.99%

➡ Pre-approval on the spot

➡ 100% financing

Data Mining Target Audience via EpisysThe right message, to the right members, at the right time!

➡ 420 Members who have an auto loan at another financial institution

➡ 1,647 Members with a checking account balance and no auto loan

➡ 2,900 Prospective members within a three mile radius from the Winslow branch

➡ 5,827 Prospective members within a six mile radius from the Skowhegan branch

who do not have another current loan with the credit union

➡ Personalized postcard

Tracking Tools UtilizedMembers respond with clicks and calls

Traceable 800 number ➡ 29 Calls Received

Unique URL ➡ 61 Link Clicks

Results High response yields a high return

➡ New loans generated over 9 week campaign totaled $416,749.78

➡ 26 targeted members received a postcard and opened loans totaling $330,415.23

➡ Loan volume for the same period, year over year, increased by more than

$326,429.81

➡ Total first year earnings on new loan interest are $31,256.23

➡ Realized return of over $5.00 for every marketing dollar spent

Campaign Services Included:

• Strategic Concept Development

• Coordination and Program

Management

• Copywriting and Messaging

Development

• Comprehensive Creative

Concept & Design

• Preliminary Data Analysis and

Member Data Mined Extracts

• Personalized Postcards with

Variable Data

• Print Production

• Mailing Preparation, Presort and

Postage Services

• Traceable 800 Number, Unique

URL and Quick Response (QR)

Code

• Campaign Implementation

• Tracking, Monitoring and

Reporting

Contact our Direct Marketing

Services Representatives at

1-800-341-0180, or

1-800-442-6715 in Maine for

more information on how we

can help you meet your

marketing goals!

www.synergentcorp.com

➡ Flexible terms up to 72 months

➡ $25 Visa Gift Card

➡ Monthly drawing to win $50 in gas