autoarena auto 2.0

Friday, February 25, 2011

AutoArena 2.0 & Social mediafeb 24 2011

Vincent Everts+31647180864


Vincent Everts?


InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil


Tudou.com bigger YouTube


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa


Make your own company TV Channel


Talking Car! TwitterGoogle Maps

YoutubeUitzending


What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7


How do we spend our time?

4%6%

19%

33%

39%


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


iPhone 4


§


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


17


tekst


E-commerce worldwide

2010: €500B

+15%

bron: forrester

Web influenced: €3000BFriday, February 25, 2011

Online bestedingen

2010: 9 miljard euro

2009: 7,3 miljard euro

bron: thuiswinkel.org

Web-influenced 48 miljard


ProductinformatieSocial toolsFriday, February 25, 2011

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


.


Customer service


It’s now mainstream!


kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


85


86


Playmate

90


beta


• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


Who talks


Blogs demografie

Bron: Technorati 2008Friday, February 25, 2011

Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSFriday, February 25, 2011

RSS Readers


RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking


Internet is pain!


Communication 2.0


Why callvia computer?


It’spersonal!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationFriday, February 25, 2011

Revisionscompare


Web 2.0 Trend:Co-Creation


49


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com

mailto:[email protected]




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