autocon 2012 conference brochure

THENEW FALLCONFERNCECHOICE!Aria Resort Casino, Las Vegas

Preliminary AgendaSeptember 5th

1:00 PM Registration Opens

3:00 Business Assessments

5:00 PM General Session

6:00 PM AWA Reception

7:00 PM 2012 AWA Awards Ceremony

September 6th

7:30 AM Breakfast

8:30 AM General Session

10:00 AM Ten Workshops

11:00 AM Break in Exhibit Hall


1:00 PM Lunch

2:00 PM General Session Keynote

3:15 PM Break in Exhibit Hall

4:00 PM Ten Workshops

5:15 PM Sponsored Labs


7:15 PM Evening Reception in Exhibit Hall

September 7th

7:30 AM Breakfast



11:00 AM Break in Exhibit Hall


1:00 PM Lunch


3:15 PM Break in Exhibit Hall

4:00 PM Ten Workshops

5:15 PM Sponsored Labs


7:15 PM Evening Reception in Exhibit Hall

September 8th

7:30 AM Breakfast



11:30 AM Closing Remarks

12:00 PM Bonus Workshop Sessions

6 Exciting Expo ThemesPEOPLE Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for attracting and hiring the right people, then cultivating a culture in the work place that retains those great people is greater than ever before. How do you make the most out of the Millennial Generation? What are some of the most effective and lowest cost resources for pre-screening and selection? What are the interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to connect you with the resources that you need to ensure that people power your success and become your greatest asset, rather than becoming another challenge to deal with. PROCESS Whether operating a CRM system, or simply updating specials and inventory displays, the need for Process definition, implementation, and training to support the consistent execution of work flow procedure is more acute today than ever before. With more prospective customers than ever before making contact with dealers prior to physically visiting the dealership, customer communication process is an essential ingredient for a dealer’s success. AutoCon 2012 will provide mission critical information and insights on process management such as CRM, email template design and daily use, daily workflow task lists, BDC design and implementation, Internet Sales.

MEASUREMENT Many dealers and managers are familiar with the phrase “You cannot manage what you do not measure…” , yet far too often dealers are asked to make decisions around marketing, sales, process and investments without adequate performance metrics, analytics or other information that would make up what we all refer to as “measurement”. This workshop track is all about connecting dealers with the resources, tools, strategies and tactics to drive measurement and accountability in a dealership so that your decisions become data empowered and more likely to result in an ongoing, ever improving competitive advantage.

SOCIAL MEDIA Social networks continue to grow at rapid speeds for one reason: we’re all social by nature. This especially holds true in the automotive industry, where customer service and social interactions are the foundation of a successful dealership. This conference puts an emphasis on leveraging social media and online networking to grow your dealership’s online presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other niche networks.

LOCAL REACH Capturing local buyers is the key to success for most dealers. This starts with being visible in local search results, such as Google Places and Yelp, and continues with gaining positive reviews on these sites from satisfied customers. AutoCon 2012 focuses on the fundamentals of local marketing for your dealership. Topics range from creating a consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to your dealership.

MOBILE Over 90% of Americans keep their cell phones within arms reach 24 hours a day. Mobile is one of the fastest growing consumption channels, with smart phone adoption rates skyrocketing among consumers. With more website visitors coming via mobile devices, it is increasingly important for dealers to have a strong presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web design, creating custom mobile apps, SMS marketing strategies and more.

AutoConnections 2012 Conference & ExpoSeptember 5-8 at The Aria Resort Casino, Las Vegas

Connecting your dealership with the right technologies,strategies, and leaders to create powerful new outcomes.

Powerhouse Keynote Speakers70 Workshops, Panel Discussions & Hands-on Labs

Dave AndersonPresident of Dave Anderson’s Learn To Lead, Dave is author of twelve leadership develop-ment books, including How to Lead by THE BOOK.

Lon SafkoMarketing Consultant, CEO, and Author, Lon trains managers to think creatively. His best book The Social Media Bible, is transforming traditional marketing strategies for auto dealers.

Grant CardoneGrant is a Best-selling Author, Sales Training Expert and Twitter Top 10 Business Coach and reality TV show host who will inspire AutoCon attendees with his no nonsense approach to success.

David LewisDavid trains Dealers, GMs, F&I Managers, Sales and shares his ideas in The Secrets of Inspirational Selling. His contagious energy and passion will inspire dealers.

William LovejoyLovejoy headed GM Vehicle Sales, Service and Marketing. Under his leadership, GM's truck sales set records and he will be sharing his insights on key topics that impact dealers today.

Jim ZieglerGoal driven, ambitious and sales oriented, Jim delivers dynamic, high content presentations for the auto industry. Jim, aka The Alpha Dawg, is the author of the best selling book The Prosperity Equation.

Register today at 908-601-6475www.autocon2012.com

Tracy MyersBest-selling author, Dealer Principal, and motivational speaker provides practical solutions and improved outcomes based on his personal insights.

Jody DevereCEO and Founder of AskPatty.com, Jody has organized six workshops on Diversity & Women’s Issues especially for AutoCon2012.

Patrick KellyPresident and COO of CarResearch.com is an inspiring speaker, coach, and process oriented thinker who helps dealers achieve positive outcomes.

Sean StapletonCSO of VinSolution, Sean is a highly regarded author in many top automotive trade magazines and a dynamic speaker that has the pulse of the auto industry.

Aria

Room Rates

$125 /night

Breakfast and Lunch are a greatopportunity for peer-to-peer networking and sharing of best practices – and all are included in your registration.

REASONS TO ATTEND:The AUTO CONNECTIONS di�erence:

Dealer

Principals

receive

complimentary

registration

DEALE

R CENTRIC EducationalCourses

SponsoredWorkshops

BusinessFriendly

Our exhibition hall is organized by product groups,making shopping easy. 1 Measurement 2 People 3 Process 4 Social 5 Local 6 Mobile

AutoConCulture

Expo Hall

AutoCon LabsAutoCon o�ers hands-onpresentations of productsand technology in a geniuslab setting.

Gives dealers who are shoppingfor solutions, new technology, products and services the opportunity to hear �rst hand from supplier experts.

Our Educational Workshops are pitch-free, lead by vetted industry experts, national speakers, and proven thought leaders.

Staying connected is a priority - FREE WiFi is provided in all areas (exhibit hall, hotel rooms, workshops and labs).

Register

Early and

SAVE

Receive

Thousands

in Supplier

Credits

6 Workshops Designed for Diverstity & Women’s Issues

UniqueTo

AutoCon

DEVELOPED BY WWW.ASKPATTY.COM:

Awards PresentationSept 5th

PCG Consulting

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Dealer Principal & General Manager

“There are dozens of dealer events, and it can be an overwhelming decision choosing which one(s) to attend. However, I will always send my team to the FCE events because I want the best – and they always deliver!”

Tracy Myers, Dealer PrincipalFrank Myers Auto Maxx

Operations & General Sales Manager

“First Class Educators have provided game-changing education in the digital marketing realm for my staff and I. This is the way of the future. These events are excellent for dealers ready to change and wanting to understand the digital world."

MJ MacDonald, Operations ManagerBountiful Mazda • Orem Mazda

Business Development Center (BDC) & Internet Manager “The team at FCE seems to always outdo themselves and I expect AutoCon2012 to be no different. The line-up of speakers that they attract are true Industry leaders. I always end up having not just a few but many things to implement back at the dealer-ship. In just two days I can gain more information from peers and speakers than months of training and research on my own. ”

Lindsay Lavery, eCommerce DirectorLavery Automotive

Internet Sales Director

"First Class Educators brings together some of the best and brightest in the industry. Consequently, FCE events have been a valuable source of information and provided me with some of the tools and ideas necessary to build our eCommerce operations."

Tony Rhoades, Internet Sales DirectorGunn Auto

Marketing Manager

“This year I’ve had the opportunity to attend two conferences put on by First Class Educators and both have indeed been first class events. The digital marketing landscape is becoming increasingly dynamic and the FCE events I’ve attended have really hit on the latest trends and developments. Even the most seasoned automotive digital marketers will learn something new given the diversity and depth of topics lead by experts from within and outside the industry.FCE conferences are a great opportunity to quickly and efficiently bring your dealer team up to speed on all things digital and get them energized to adjust and implement their marketing strategies. This is exactly why we brought 21 members from our group to Automotive Boot Camp.”

Ben Robertaccio, Marketing ManagerMorrie's Automotive Group

Social Media Manager

“I have participated in 2 events that First Class Educators has produced, Digital Marketing Strategies Conference and Automotive Boot Camp. FCE always seems to have their finger on the pulse of what is happening in the Auto Industry and the impact that digital marketing has on it (I think Carrie has a crystal ball). FCE has the best speakers, teachers and even mentors to guide and teach you. The selection of topics and classes is wide and varied, I just wish I could clone myself so I could get to ALL of them! I usually walk in thinking I know it all, and walk out having learned so much new information. I look forward to the next event!”

Trish Spagnola, Director of Interactive Marketing & MediaWestbury Jeep Chrysler Dodge Ram • Grand Prix Subaru • Garden City Jeep Chrysler Dodge Ram • FIAT of Westbury • Levittown Ford

Internet Sales Director

“I have attended several First Class Educator events, and I am always impressed with the comaraderie of dealers, the quality of speakers and trainers, and I always manage to leave with more ideas than we can put into place. I highly recommend FCE events for any dealer that wants to stay ahead of the curve." Dani Hart, Internet Sales DirectorPohanka Auto Group

Why we’re excited about AutoCon 2012…

Wednesday, September 5 1:00pm Registration Opens

3:00 Business Assessments Attendees Get Personalized Advice on Selecting AutoCon Workshops Unique to AutoCon

5:00 General Session Keynote Speakers: Jim Ziegler, Alpha Dawg & Bill Lovejoy, former President of GMAC

6:00pm AWA Automotive Website Awards Reception and Ceremony

Thursday, September 6 Track

7:30am Breakfast 8:30 General Session Keynote Speaker: Sean Stapleton, CSO, VinSolutions 10:00 Workshops How Google+Local is Changing the Social Landscape SOC/LOC Texas Hold 'Em: Moves Texas Dealers are Making to Drive Internet Sales LOC Turn Your Internet Whisper into a Loud Digital Voice Sponsored Workshop The ROI of An Integrated Website Platform & Business Process Tools Sponsored Workshop I Hate/Love My Online Reputation PRO The Evolution of Digital Marketing - Where Do We Go From Here? LOC How to Build a True BDC that is Profitable PRO Diversity Marketing to Latinos (*Diversity Certificate Program*) PEO/PRO Paid Search Strategies 1 (*Paid Search Certificate Program*) LOC

11:45 Workshops Mobile Technology: Customer Retention and Loyalty Strategies MOB Generate New Profits from a Digitized Showroom PRO/LOC The Digital Dictionary for Dealer Principals to Translate Vendor-Speak PRO Dominate Page One of Search With Sales, Service, & Branding Videos Sponsored Workshop The Social Dealer Difference Sponsored Workshop Putting Dealers’ Phone Processes to the Test PRO Taking Profitable Dealers to the Next Level of Success PRO Recruiting, Hiring, & Retaining Women in the Automotive Industry (*Diversity Certificate Program*) PEO Paid Search Strategies 2 (*Paid Search Certificate Program*) LOC

1:00 Lunch 2:00 General Session Keynote Speaker: Lon Safko, author of The Social Media Bible.

4:00 Workshops Dealer eProcess Websites - An Insider Look At Our Platform Sponsored Workshop The Top 10 Ways To Woo Your Online Buyers Sponsored Workshop What Does it Take for Automotive Dealers to Go from Good to Great PRO/MEA Nuclear Physics or Starting a Service BDC… Which One is Harder? PRO What Influences Customer Loyalty & How Do We Measure It? PEO/PRO Using Guerilla Marketing and Conquest Advertising to Grow Market Share LOC Transitioning From Distributed Calls/Leads to A Centralized Model PRO Case Studies of Dealerships Who Get It Right With Women (*Diversity Certificate Program*) PEO/PRO Paid Search Strategies 3 (*Paid Search Certificate Program*) LOC 5:15 Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon

6:15 General Session Keynote Speaker: Dave Anderson, author of 12 leadership books, including How to Lead by THE BOOK. 7:15pm Reception Sponsored by VinSolutions

*Educational certificates are granted for attending these sets of classes.

LEARNING TRACKS: MEAsurement • PEOple • PROcess • SOCial • LOCal • MOBile

Friday, September 7 Track 7:30am Breakfast

8:30 General Session Keynote Speaker: Grant Cardone, Best-selling Author, Sales Training Expert, and TV Show Host 10:00 Workshops Dominate Your Local Market With Video Pre-Roll Marketing LOC 10 Ways To Improve Your Vehicle Merchandising Process PRO Is your Dealership Ready to Attract and Respond to the Real-Time Consumer? Sponsored Workshop How to Increase Revenue and Margins through Outsourcing Sponsored Workshop How to Use Social Media Compliantly and Effectively to Hire, Engage and Retain Employees SOC Digital Dealer Roadmap: How to Convert your Dealership to Maximize Profits PRO A General Manager’s Guide to your BDC, Internet, and Marketing Departments PRO Diversity Marketing to the LGBT Community (*Diversity Certificate Program*) PEO Google Analytics 1 (*Analytics Certificate Program*) MEA

11:45 Workshops Sell More Cars Using the Service Drive PRO How to use Facebook Ads to Amplify your Social Reach and Generate More Leads SOC Why Do I keep Repeating Myself? Getting Your Team to Do It Right the First Time PEO The Future Of Dealership Marketing & Analytics - Are You Ready? Sponsored Workshop The Power Of Landing Pages - 10+3 Tips To Drive Conversion LOC “The Unfair Advantage” - Author Panel & Book Release Announcement PEO/PRO Reputation Management Strategies and Tactics from Rick Case Honda's GM PRO A Candid Discussion With Women Leading Successful Dealerships (*Diversity Certificate Program*) PEO Google Analytics 2 (*Analytics Certificate Program*) MEA

1:00 Lunch 2:00 General Session Keynote Speaker: Patrick Kelly, President and COO, Car Research Unique to AutoCon 4:00 Workshops Influence: The New Metric to Build your Digital Advertising Plan Around Sponsored Workshop Your Audience Has Moved - Has Your Advertising Strategy Kept Up With Change? Sponsored Workshop How To Recruit, Screen, Train, and Retain Sales Professionals PEO/PRO Fixed Ops Digital Marketing Success - Selling Tires & Accessories on The Web LOC Social Media Dating, Professionally Called Blogger Outreach SOC Consolidating Strategies: How Search and Social Will Become One in 2013 SOC/LOC 10 Guidelines for Success in Social Media SOC Facebook Advertising & Engagement Strategies SOC Google Analytics 3 (*Analytics Certificate Program*) MEA

5:15 Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon

6:15 General Session Keynote Speaker: Tracy Myers, Best-Selling Author, Dealer Principal

7:15pm Reception Saturday, September 8 Track 7:30am Breakfast

8:30 Workshops The Mobile App Revolution: How you can use it to increase customer loyalty, retention and profits MOB Exploding Website Conversion: Benchmarking & Converting 50% of Your Website Visitors MEA Incorporating Customers and Websites Into Your Dealership's Trade-In Evaluation Process PRO Dealer Compliance in a Digital Age & How to Avoid Fines PRO Growing Customer Advocacy Using Bulletproof Social, Mobile and Video Strategies SOC/LOC How to Use Objective Data to Create Performance Plans and Compensation Models PEO/PRO Maximizing the Impact of Your Dealer Newsletter Program LOC Personal Branding Tips from Highly Visible Automotive Professionals - Panel Discussion PRO/SOC How to Simplify Analytics to See the Numbers that Make a Difference MEA

10:00 General Session Keynote Speaker: David Lewis, author of The Secrets of Inspirational Selling.

11:30am Closing

PCG Consulting

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www.AutoCon2012.com

Wednesday, September 5 1:00pm Registration Opens

3:00 Business Assessments Attendees Get Personalized Advice on Selecting AutoCon Workshops Unique to AutoCon

5:00 General Session Keynote Speakers: Jim Ziegler, Alpha Dawg & Bill Lovejoy, former President of GMAC

6:00pm AWA Automotive Website Awards Reception and Ceremony

Thursday, September 6 Track

7:30am Breakfast 8:30 General Session Keynote Speaker: Sean Stapleton, CSO, VinSolutions 10:00 Workshops How Google+Local is changing the Social Landscape MOB Texas Hold 'Em: Moves Texas Dealers are Making to Drive Internet Sales LOC Turn Your Internet Whisper into a Loud Digital Voice Sponsored Workshop The ROI of An Integrated Website Platform & Business Process Tools Sponsored Workshop I Hate/Love My Online Reputation PRO The Evolution of Digital Marketing - Where Do We Go From Here? LOC How to Build a True BDC that is Profitable PRO Diversity Marketing to Latinos (*Diversity Certificate Program*) PEO/PRO Paid Search Strategies 1 (*Paid Search Certificate Program*) LOC

11:45 Workshops Mobile Technology: Customer Retention and Loyalty Strategies MOB Generate New Profits from a Digitized Showroom PRO/LOC The Digital Dictionary for Dealer Principals to Translate Vendor-Speak PRO Dominate Page One of Search With Sales, Service, & Branding Videos Sponsored Workshop The Social Dealer Difference Sponsored Workshop Putting Dealers’ Phone Processes to the Test PRO Taking Profitable Dealers to the Next Level of Success PRO Recruiting, Hiring, & Retaining Women in the Automotive Industry (*Diversity Certificate Program*) PEO Paid Search Strategies 2 (*Paid Search Certificate Program*) LOC

1:00 Lunch 2:00 General Session Keynote Speaker: Lon Safko, author of The Social Media Bible.

4:00 Workshops Dealer eProcess Websites - An Insider Look At Our Platform Sponsored Workshop The Top 10 Ways To Woo Your Online Buyers Sponsored Workshop What Does it Take for Automotive Dealers to Go from Good to Great PRO Nuclear Physics or Starting a Service BDC… Which One is Harder? PRO What Influences Customer Loyalty & How Do We Measure It? PEO/PRO Using Guerilla Marketing and Conquest Advertising to Grow Market Share LOC Transitioning From Distributed Calls/Leads to A Centralized Model PRO Case Studies of Dealerships Who Get It Right With Women (*Diversity Certificate Program*) PEO/PRO Paid Search Strategies 3 (*Paid Search Certificate Program*) LOC 5:15 Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon

6:15 General Session Keynote Speaker: Dave Anderson, author of 12 leadership books, including How to Lead by THE BOOK. 7:15pm Reception Sponsored by VinSolutions

*Educational certificates are granted for attending these sets of classes.

LEARNING TRACKS: MEAsurement • PEOple • PROcess • SOCial • LOCal • MOBile

Friday, September 7 Track 7:30am Breakfast

8:30 General Session Keynote Speaker: Grant Cardone, Best-selling Author, Sales Training Expert, and TV Show Host 10:00 Workshops Dominate Your Local Market With Video Pre-Roll Marketing LOC 10 Ways To Improve Your Vehicle Merchandising Process PRO Is your Dealership Ready to Attract and Respond to the Real-Time Consumer? Sponsored Workshop How to Increase Revenue and Margins through Outsourcing Sponsored Workshop How to Use Social Media Compliantly and Effectively to Hire, Engage and Retain Employees SOC Digital Dealer Roadmap: How to Convert your Dealership to Maximize Profits PRO/MEA A General Manager’s Guide to your BDC, Internet, and Marketing Departments PRO Diversity Marketing to the LGBT Community (*Diversity Certificate Program*) PEO Google Analytics 1 (*Analytics Certificate Program*) MEA

11:45 Workshops Sell More Cars Using the Service Drive PRO How to use Facebook Ads to Amplify your Social Reach and Generate More Leads SOC Why Do I keep Repeating Myself? Getting Your Team to Do It Right the First Time PEO/PRO The Future Of Dealership Marketing & Analytics - Are You Ready? Sponsored Workshop The Power Of Landing Pages - 10+3 Tips To Drive Conversion LOC “The Unfair Advantage” - Author Panel & Book Release Announcement PEO/PRO Reputation Management Strategies and Tactics from Rick Case Honda's GM PRO A Candid Discussion With Women Leading Successful Dealerships (*Diversity Certificate Program*) PEO Google Analytics 2 (*Analytics Certificate Program*) MEA

1:00 Lunch 2:00 General Session Keynote Speaker: Patrick Kelly, President and COO, Car Research 4:00 Workshops Influence: The New Metric to Build your Digital Advertising Plan Around Sponsored Workshop Your Audience Has Moved - Has Your Advertising Strategy Kept Up With Change? Sponsored Workshop How To Recruit, Screen, Train, and Retain Sales Professionals PEO/PRO Fixed Ops Digital Marketing Success - Selling Tires & Accessories on The Web LOC Social Media Dating, Professionally Called Blogger Outreach SOC Consolidating Strategies: How Search and Social Will Become One in 2013 SOC/LOC 10 Guidelines for Success in Social Media SOC Facebook Advertising & Engagement Strategies SOC/LOC Google Analytics 3 (*Analytics Certificate Program*) MEA

5:15 Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon

6:15 General Session Keynote Speaker: Tracy Myers, Best-Selling Author, Dealer Principal

7:15pm Reception Saturday, September 8 Track 7:30am Breakfast

8:30 Workshops The Mobile App Revolution: How you can use it to increase customer loyalty, retention and profits MOB Exploding Website Conversion: Benchmarking & Converting 50% of Your Website Visitors MEA Incorporating Customers and Websites Into Your Dealership's Trade-In Evaluation Process PRO Dealer Compliance in a Digital Age & How to Avoid Fines PRO Growing Customer Advocacy Using Bulletproof Social, Mobile and Video Strategies SOC/LOC How to Use Objective Data to Create Performance Plans and Compensation Models PEO/PRO Maximizing the Impact of Your Dealer Newsletter Program LOC Personal Branding Tips from Highly Visible Automotive Professionals - Panel Discussion PRO/SOC How to Simplify Analytics to See the Numbers that Make a Difference MEA

10:00 General Session Keynote Speaker: David Lewis, author of The Secrets of Inspirational Selling.

11:30am Closing

www.AutoCon2012.com

CONFERENCE PRODUCED BY

For Sponsorship, Exhibitor and Speaker Opportunitiescall Carrie Hemphill, Managing Director of First Class Educators

at 908-601-6475 • www.AutoCon2012.com

CONFERENCE HOSTED BY

AutoConnections 2012Conference & Expo

September 5-8, 2012Aria Resort & Casino, Las Vegas

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EVENT SPONSORS & EXHIBITORS