automate your way to success
DESCRIPTION
Slides presented by Joe Moran, Communications and Technology Director at Cyndi Lauper's True Colors Fund, at the January 2014 meetup of 501TechNYC. As nonprofit communicators, techies, and fundraisers, we're often expected to do a lot with very little — but that doesn't mean our digital relationships have to suffer. Join us to learn how free automation tools, such as IFTTT (If This Then That), can be used to reduce monotony, boost engagement with supporters, and strengthen the brand of your organization.TRANSCRIPT
![Page 1: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/1.jpg)
JOE MORANCommunications & Technology Director,True Colors Fund
@JoeSaidSo
#501TechNYC
AUTOMATE YOUR WAY TO SUCCESS (WITHOUT BEING A BOT)
![Page 2: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/2.jpg)
INTRODUCTION
![Page 3: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/3.jpg)
WHAT IS AUTOMATION?
Definition: 1. the technique of making an apparatus, a process, or a system operate automatically.
![Page 4: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/4.jpg)
REASONS NOT TO AUTOMATE
“It’s inauthentic.”
“It’s spammy.”
“Bots are stupid.”
![Page 5: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/5.jpg)
EXAMPLES OF AUTOMATION FAILS
![Page 6: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/6.jpg)
EXAMPLES OF AUTOMATION FAILS
(I know her.)
![Page 7: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/7.jpg)
EXAMPLES OF AUTOMATION FAILS
“Best Pizza Ever! Pan Pizza :)Keep up the good work guys!”
“So sorry about that!...”
![Page 8: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/8.jpg)
IT DOESN’T HAVE TO BE THIS WAY
![Page 9: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/9.jpg)
BENEFITS OF AUTOMATION
● Reduce Monotony ● Maintain Consistency● Extend Reach
![Page 10: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/10.jpg)
THE ULTIMATE GOAL
Have the bandwidth to build meaningful relationships
![Page 11: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/11.jpg)
WHAT IS IFTTT?
www.IFTTT.com
![Page 12: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/12.jpg)
BUILDING BLOCKS: CHANNELS
www.IFTTT.com
![Page 13: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/13.jpg)
THE TRIGGER (“THIS”)
![Page 14: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/14.jpg)
THE TRIGGER (“THIS”)
![Page 15: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/15.jpg)
THE TRIGGER (“THIS”)
![Page 16: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/16.jpg)
THE TRIGGER (“THIS”)
![Page 17: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/17.jpg)
THE TRIGGER (“THIS”)
![Page 18: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/18.jpg)
IF “THIS” THEN...
![Page 19: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/19.jpg)
THE ACTION (“THAT”)
![Page 20: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/20.jpg)
THE ACTION (“THAT”)
![Page 21: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/21.jpg)
THE ACTION (“THAT”)
![Page 22: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/22.jpg)
“INGREDIENTS”
![Page 23: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/23.jpg)
THE ACTION (“THAT”)
![Page 24: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/24.jpg)
REVIEW
![Page 25: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/25.jpg)
3 THINGS TO CONSIDER:
1. Frequency 2. Flexibility3. Feasibility
![Page 26: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/26.jpg)
THE KEY: GET SPECIFIC
![Page 27: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/27.jpg)
CONSISTENT MESSAGING
![Page 28: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/28.jpg)
CONSISTENT MESSAGING
![Page 29: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/29.jpg)
WORK AROUND SERVICE LIMITATIONS
![Page 30: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/30.jpg)
WORK AROUND SERVICE LIMITATIONS
![Page 31: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/31.jpg)
WORK AROUND SERVICE LIMITATIONS
BEFORE AFTER
![Page 32: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/32.jpg)
KEEP THINGS IN SYNC
![Page 33: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/33.jpg)
MAINTAIN CONSISTENT BRANDING
![Page 34: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/34.jpg)
ARCHIVE CONTENT
![Page 35: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/35.jpg)
ARCHIVE CONTENT
![Page 36: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/36.jpg)
ARCHIVE CONTENT
![Page 37: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/37.jpg)
IMPROVE INTERNAL COMMUNICATIONS
![Page 38: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/38.jpg)
IMPROVE INTERNAL COMMUNICATIONS
![Page 39: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/39.jpg)
AUTOMATE PHYSICAL WORLD
![Page 40: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/40.jpg)
AUTOMATE PHYSICAL WORLD
![Page 41: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/41.jpg)
AUTOMATE PHYSICAL WORLD
![Page 42: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/42.jpg)
BROWSE FOR INSPIRATION
![Page 43: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/43.jpg)
IFTTT’S LIMITATIONS
● Triggers don’t happen in real-time● Some channels are missing● Some have more features than others● One account per channel● Channels sometimes break
(or disappear)
![Page 44: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/44.jpg)
BUT...
It’s free!
![Page 45: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/45.jpg)
LET’S KICK IT UP A NOTCH
www.zapier.com
![Page 46: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/46.jpg)
CREATE A ‘ZAP’
![Page 47: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/47.jpg)
PREMIUM APPS
![Page 48: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/48.jpg)
TWITTER IS MORE USEFUL
![Page 49: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/49.jpg)
ADVANCED FILTERING
![Page 50: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/50.jpg)
ZAPIER’S PRIMARY LIMITATION
![Page 51: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/51.jpg)
DON’T BE ANOTHER BLURRY FACE
![Page 52: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/52.jpg)
HOW NOT TO BE A BOT
● Use to supplement, not as a replacement● Enable notifications● Log in and interact with people● Don’t set it and forget it;
set it and check in on it.
![Page 53: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/53.jpg)
SET UP TEST ACCOUNTS
![Page 55: Automate your way to success](https://reader033.vdocument.in/reader033/viewer/2022060122/55957cd01a28ab01038b45cb/html5/thumbnails/55.jpg)
JOE MORANCommunications & Technology Director,True Colors Fund
@JoeSaidSo
#501TechNYC
AUTOMATE YOUR WAY TO SUCCESS (WITHOUT BEING A BOT)