An Integrated Automated Communications Platform to Increase Student, Alumni & Staff Engagement for Trade Schools and Higher

Education

About us• Founded in 1998, Mindmatrix is the

leading provider of sales enablement and automation tools

What do we do• Provide you with tools that enable you to

engage in integrated marketing and sales activities and automate your marketing and sales activities across all channels

– Print– Web, Email– SMS – Social media

• Help you engage in personalized one-to-one communication with your students, staff and alumni and manage multiple types of marketing and sales assets easily

How Mindmatrix can assist you• Increase prospective student enrollment with real-time

tracking and customization• Manage your prospective student in-flow the smart way• Segment your prospective students so you know whom

to prioritize• Increase prospective student, alumni and staff

engagement with personalized email, SMS and mobile communication

• Reduce print costs by providing personalized downloadable e-books, course brochures, prospectus and application forms to your students

• Increase ticket sales by up-selling and cross-selling to existing students and alumni

• Always stay in touch with your students and alumni through drip marketing programs

Increase prospective student enrollment with real-time tracking and customization• Attract prospective students who are more

likely to sign up with you, using our well-targeted landing pages & forms

• Search engine optimized web pages for your key educational courses to drive sign-ups

• Get a 360 degree view of your prospective students– Understand their online behavior through

their digital footprint i.e. by tracking their online behavior such as web visits, emails opened, links clicked, materials downloaded and form filled out

Manage your prospective student in-flow the smart way• Have your prospective students scored automatically

based on their attributes and behavior– For example, someone who downloads your course

brochure is ranked higher than someone who just visited your homepage and then navigated away

• Get email/SMS alerts/notifications on your smart phone about important activities that your students, prospective students or alumni engage in• For example, get notified instantly when someone

downloads an application form or clicks on the “apply online” link on your site, or when someone clicks on future game schedules or ticket availability links

Segment your prospective students so you know whom to prioritize• Segment your hot leads (prospective students

more likely to enroll) from cold leads (those just looking for information)

• Classify your prospective students into different lists based on their interests and activities using the smart lead segmentation tools and follow up with relevant content --automatically– For example, create two different groups—one for

students interested in language courses and one for those who express interest in accounting courses and then program the Mindmatrix platform to email the groups course-specific information packets

Increase prospective student, alumni and staff engagement with personalized email, SMS and mobile communication• Provide your prospective students,

alumni and staff a personalized, unified experience across all communication channels such as website, email, print and SMS

• Customize your marketing/sales communications in real-time to match the student segments: – You can personalize your website, emails and

other marketing and sales assets such as course brochures and prospectus to match the interests of your prospective students, staff or alumni—in real-time

Reduce print costs by providing personalized downloadable e-books, course brochures, prospectus and application forms to your students

• Create personalized, high-impact e-books, course brochures, prospectus etc that can be shared and downloaded online

• Provide on-demand access to centralized document storage and template based approach to sales and marketing materials creation to cut down obsolescence and print costs

Increase ticket sales by up-selling and cross-selling to existing students and alumni• Understand the interests and

buying behavior of your existing students and alumni

• Use that knowledge to cross-sell and up-sell to them– For example: Send special discount

coupons for purchase of a team jersey to someone who has purchased tickets to a football game

• Use text messaging to run contests and offer giveaways

Increase student/staff engagement levels• Generate personalized alerts and

announcements for students, alumni and staff via SMS and email– For example, send personalized

application status emails, instant SMS alerts upon application receipt or acceptance or in the case of school closure/delay or class cancellation owing to weather conditions or other emergencies

– Send e-mail and SMS notifications to alumni about ticket availability for upcoming games or alumni meet ups

Stay in touch with your students and alumni always.• Capture the interest of your

prospective students, existing students, staff and alumni alike by building a strong presence on social media– Mindmatrix offers automated Blog

postings, Facebook , LinkedIn & Twitter updates

• Be connected with your students, prospects and alumni through e-newsletters and drip e-mails and SMS—all sent automatically based on pre-set conditions set by you

Thank you2403 Sidney Street, Suite 150, Pittsburgh, PA 15203

Phone: 412.381.0230, Fax: 412.774.1992