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Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent Pending Technology “Pic2Go – a Pioneer Solution Provider for Sponsored Race Photography” - Active Endurance

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Page 1: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Automatic Race Photo-Taggingand Branded Social Sharing

with Pic2Go Patent Pending Technology

“Pic2Go – a Pioneer Solution Provider for Sponsored Race Photography” - Active Endurance

Page 2: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

Automated Race Photo-Tagging

Instant Postingof Branded Photos to Athletes’ Facebook Sponsor’s

Engagement,Social Reach

& Fans Acquisition

Auto-tag

thousands of photos per hour

Offer instant

free race photos social-publishing

Increase

SponsorshipRevenues

Page 3: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

HOW IT WORKSBefore the Event

►Print Pic2Go barcodes on

race bibs

Page 4: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

HOW IT WORKSBefore the Event

►Add Pic2Go Widget

to race website

► Invite athletes to register

with their bib numberEnter Bib Number

Page 5: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

HOW IT WORKSBefore the Event

►Design photos

branding

Page 6: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

HOW IT WORKSEvent Day

►Photograph athletes

►Upload photos to Pic2Go system

►The system automatically

recognizes bib numbers in photos

Page 7: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

HOW IT WORKSEvent Day

►Athletes’ photos posted to their

Facebook (in branded albums)

►You get on-line activity

performance report

Page 8: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

Races & Sponsors Using Pic2Go2016 Samsung Tel Aviv Marathon

►107K photos taken

►15K participants posted

photos to Facebook

►17 Million Facebook impressions!

►730K Facebook Likes

►61K Facebook comments

Page 9: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

Races & Sponsors Using Pic2Go2015 Kyiv Half Marathon – Samsung Mobile

►22K photos taken

►3,000 participants posted

photos to Facebook

►1.4 Million Facebook impressions

►55K Facebook Likes

►4,000 Facebook comments

Page 10: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

Races & Sponsors Using Pic2Go2015 Nike Women’s 10K QUITO

►7K photos taken

►1,750 participants posted

photos to Facebook

►1.95 Million Facebook impressions

►51K Facebook Likes

►4,600 Facebook comments

Page 11: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

Races & Sponsors Using Pic2Go2015 Haute Route(Alps, Pyrénées, Dolomites) - TAGHeuer

►16K photos taken

►850 participants posted

photos to Facebook

►730K Facebook impressions

►22K Facebook Likes

►2,500 Facebook comments

Page 12: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

2015 BII Maybank Bali Marathon

►29K photos taken

►2,600 participants posted

photos to Facebook

►5.46 Million Facebook impressions

►144K Facebook Likes

►13,700 Facebook comments

Page 13: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

Races & Sponsors Using Pic2GoThe Color Run Romania 2015 (4 Events) – Dero, Orange

►44K photos taken

►6100 participants posted

albums to Facebook

►5.2M Facebook reach

Page 14: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

Adding visual performance data to participants photos posted to Facebook

Pic2Go PerformancePhotosTM

► Running Pace ► Time & Distance ► Route Details ► Location on Map

Page 15: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

Races & Sponsors Using Pic2Go2016 Vodafone Malta Marathon

►32K photos taken

►2,500 participants posted

photos to Facebook

►4.1Million Facebook impressions

►165K Facebook Likes

►16K Facebook comments

Page 16: Automatic Race Photo-Tagging and Branded Social Sharingi.pic2go.com/Info/Pic2Go+Overview+-+Extended.pdf · Automatic Race Photo-Tagging and Branded Social Sharing with Pic2Go Patent

Copyright © 2016 Pic2Go Ltd. Patent Pending www.pic2go.com [email protected]

Claude Muscat Doublesin, Brand Executive

Vodafone

“Sponsoring Malta Marathon, we wanted to achieve

maximum brand exposure.

With Pic2Go we had a very impressive results with over

4 millions impressions!

I would definitely recommend other brands to use Pic2Go

as it’s an amazing tool for Social Engagement.”

What Others Say About Pic2Go…

Radu Condrea, Managing Partner

The Color Run Romania

“Pic2Go is a great app! It offers participants their

photos for free and almost instantly, while it helps our

sponsors to better communicate in Social Media.

The impact is HUGE and we will be happy to use it at

all our events.”

Get Your Pic2Go Sponsored

Photography Offer Today –

[email protected]