automobile industry in india 2011_2

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Page 1: Automobile industry in india 2011_2

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Page 2: Automobile industry in india 2011_2

CONTENTS:-CONTENTS:-

IntroductionIntroduction Landmark of Indian Automobile Industry.Landmark of Indian Automobile Industry. Position of Automobile Industry in India.Position of Automobile Industry in India. Five Main Leading Companies of Automobile IndustryFive Main Leading Companies of Automobile Industry

1. Tata Motors1. Tata Motors2. Maruti Suzuki2. Maruti Suzuki3. Hyundai Motors3. Hyundai Motors4. Mahindra Motors4. Mahindra Motors5.5. Hero Honda MotorsHero Honda Motors

ConclusionConclusion

Page 3: Automobile industry in india 2011_2

An automobile is a wheeled motor vehicle

used for transporting passengers. It also carries its own engine or motor.

Automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, eight people.

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Q. What is an Automobile?

Page 4: Automobile industry in india 2011_2

IntroductionIntroduction AUTOMOBILE SECTOR Mainly engaged in manufacturing motor vehicles or Mainly engaged in manufacturing motor vehicles or

motor vehicle engines.motor vehicle engines. Primary activities are:Primary activities are:

Motor cars manufacturing Motor cars manufacturing Motor vehicle engine manufacturing Motor vehicle engine manufacturing

Major products and services are:Major products and services are: Passenger motor vehicle (Passenger Cars, Utility Vehicles & Passenger motor vehicle (Passenger Cars, Utility Vehicles &

Multi Purpose Vehicles) Multi Purpose Vehicles) Commercial Vehicles (Medium & Heavy and Light )Commercial Vehicles (Medium & Heavy and Light ) Two Wheelers and Three WheelersTwo Wheelers and Three Wheelers

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Introduction continued…Introduction continued… AUTOMOBILE SECTOR Contributes about 4 per cent in India's Gross Contributes about 4 per cent in India's Gross

Domestic Domestic PProduct (GDroduct (GDPP).). 5 percent in India's industrial production.5 percent in India's industrial production. Generated about 4.5 lakh of direct employment .Generated about 4.5 lakh of direct employment . About one crore of indirect employment.About one crore of indirect employment. Establishment of competitive Auto Ancillary Establishment of competitive Auto Ancillary

Industry, automobile testing and R&D centers.Industry, automobile testing and R&D centers. First car ran on India's roads in 1897.First car ran on India's roads in 1897. Till 1930s, cars were imported directly.Till 1930s, cars were imported directly.

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Landmark of Indian automobile Landmark of Indian automobile industryindustry

1897 First person to own a car in India–Mr. Foster of M/s Crompton 1897 First person to own a car in India–Mr. Foster of M/s Crompton Greaves Company, MumbaiGreaves Company, Mumbai

1901 First Indian to own a car in India - Jamsetji Tata1901 First Indian to own a car in India - Jamsetji Tata 1905 First Woman to drive a car in India -Mrs.Suzanne RD Tata1905 First Woman to drive a car in India -Mrs.Suzanne RD Tata 1945 Tata Motors1945 Tata Motors 1947 Mahindra & Mahindra Limited1947 Mahindra & Mahindra Limited 1948 Ashok Motors1948 Ashok Motors 1981 Maruti Suzuki1981 Maruti Suzuki 1994 Mercedes-Benz1994 Mercedes-Benz 1995 Ford Motor Company1995 Ford Motor Company 1996 Hyundai Motor Company1996 Hyundai Motor Company 2005 BMW2005 BMW 2007 Audi2007 Audi 2009 Land Rover and Jaguar2009 Land Rover and Jaguar

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Position of Automobile Industry In Position of Automobile Industry In IndiaIndia

9th largest automobile industry .9th largest automobile industry . 2nd largest two-wheeler market,2nd largest two-wheeler market, 11thlargest 11thlargest PPassenger Cars producers.assenger Cars producers. 4th largest in Heavy Trucks.4th largest in Heavy Trucks. 2nd largest tractor manufacturer.2nd largest tractor manufacturer. Annual production of over 2.3 million units.Annual production of over 2.3 million units. Monthly sales of passenger cars in India exceed Monthly sales of passenger cars in India exceed

100,000 units. 100,000 units. 

Page 8: Automobile industry in india 2011_2

1.TATA MOTORS1.TATA MOTORS

CEO :- Mr. Carl-Peter FrosterCEO :- Mr. Carl-Peter FrosterCHAIRMAN:- Mr. Ratan TataCHAIRMAN:- Mr. Ratan TataPUNCH LINE:- “Even More Car per Car”PUNCH LINE:- “Even More Car per Car”

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Tata Motors Continued…Tata Motors Continued…

Initially known as TELCO, largest manufacturer of Initially known as TELCO, largest manufacturer of commercial vehicle in India and also the largest private commercial vehicle in India and also the largest private sector company.sector company.

The most popular vehicles are Indica ,Indigo,Nano etc. The most popular vehicles are Indica ,Indigo,Nano etc. The latest innovation of the Tata Motors is the Nano car The latest innovation of the Tata Motors is the Nano car

which is called the people's car. which is called the people's car. Tata Motors lost their market share in 2010-11 to mainly Tata Motors lost their market share in 2010-11 to mainly

Ford India and Volkswagen, says SIAM.Ford India and Volkswagen, says SIAM. Lost its market share during the said period, falling to Lost its market share during the said period, falling to

12.92 per cent with sales of 2,56,202 units.12.92 per cent with sales of 2,56,202 units.

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CEO:- Mr. Shinzo NakanishiCEO:- Mr. Shinzo NakanishiCHAIRMAN:- Mr. R.C BhargavaCHAIRMAN:- Mr. R.C BhargavaPUNCH LINE:- “Lighter,Faster,Better”PUNCH LINE:- “Lighter,Faster,Better”

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Maruti Suzuki Continued…Maruti Suzuki Continued…

The Company is the result of the alliance of Japan's The Company is the result of the alliance of Japan's Suzuki and Maruti. Maruti Suzuki car is for the average Suzuki and Maruti. Maruti Suzuki car is for the average Indian. Indian.

The company produces Zen ,Maruti 800, Maruti Esteem, The company produces Zen ,Maruti 800, Maruti Esteem, Maruti Omni etc. Maruti Omni etc. 

It is the first Indian company which manufactured about It is the first Indian company which manufactured about one million vehicles. one million vehicles.

Motto of the largest Automobile Company of India:- Motto of the largest Automobile Company of India:- offer low cost offer low cost fuel efficient vehicles. fuel efficient vehicles.

Market share in the passenger car segment fell to 48.74 Market share in the passenger car segment fell to 48.74 per cent in the last fiscal from 50.09 per cent in 2009-10.per cent in the last fiscal from 50.09 per cent in 2009-10.

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CEO:- Mr. John KrafickCEO:- Mr. John KrafickChairman:-Mr. Mong Koo ChungChairman:-Mr. Mong Koo ChungPUNCH LINE:- “Drive Your Way”PUNCH LINE:- “Drive Your Way”

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4.MAHINDRA MOTORS4.MAHINDRA MOTORS

CEO:- Mr. Anand MahindraCEO:- Mr. Anand MahindraChairman:-Mr. Keshub MahindraChairman:-Mr. Keshub MahindraPUNCH LINE:-”Nothing Else Will Do”PUNCH LINE:-”Nothing Else Will Do”

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Mahindra Motors Continued…Mahindra Motors Continued…

The company specializes in vehicles for the general The company specializes in vehicles for the general purpose utility. purpose utility.

It ranks tenth among the largest private sector It ranks tenth among the largest private sector companies in India. companies in India.

It has about 33 sales offices and the network support is It has about 33 sales offices and the network support is about 500 dealers across India. about 500 dealers across India. 

Increasing its market share to 57.2% over the previous Increasing its market share to 57.2% over the previous year’s market share of 51.3%.year’s market share of 51.3%.

Formed a new joint venture Mahindra Automotive Formed a new joint venture Mahindra Automotive Australia Pty. Limited, to focus on the Australian Market Australia Pty. Limited, to focus on the Australian Market

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5. HERO HONDA MOTORS5. HERO HONDA MOTORSCEO:- Mr. Pawan MunjalCEO:- Mr. Pawan MunjalChairman:- Mr. Brijmohan Lal MunjalChairman:- Mr. Brijmohan Lal MunjalPUNCH LINE:-“Desh ki Dhadkan”PUNCH LINE:-“Desh ki Dhadkan”

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Hero Honda Continued…Hero Honda Continued… Hero Honda started in 1984 as a joint venture between Hero Hero Honda started in 1984 as a joint venture between Hero

Cycles of India and Honda of Japan.Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in The company is the largest two wheeler manufacturer in

India.India. The 2006 Forbes 200 Most Respected companies list has The 2006 Forbes 200 Most Respected companies list has

Hero Honda Motors ranked at 108.Hero Honda Motors ranked at 108. In December 2010, the Board of Directors of the Hero In December 2010, the Board of Directors of the Hero

Honda Group have decided to terminate the joint venture Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a between Hero Group of India and Honda of Japan in a phased manner .phased manner .

In August 2011, the company Hero Group was renamed In August 2011, the company Hero Group was renamed Hero MotoCorp with a new corporate identity Hero MotoCorp with a new corporate identity

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ConclusionConclusion The major strength:-The major strength:-

Large domestic marketLarge domestic market Strong engineering skills in designStrong engineering skills in design Competitive auto component for manufacturing plants.Competitive auto component for manufacturing plants.

The major opportunities for automotive industry:-The major opportunities for automotive industry:- Rising in rural demandRising in rural demand Increase in income levelIncrease in income level Cut in exercise duty.Cut in exercise duty.

Indian automobile has lot of scope for both two wheelers Indian automobile has lot of scope for both two wheelers & four wheelers.& four wheelers.

By analyzing the current trend of Indian economy & By analyzing the current trend of Indian economy & automobile industry we can say that there is lot of scope automobile industry we can say that there is lot of scope for growth.for growth.

Page 18: Automobile industry in india 2011_2

Shyam Mohta Vishal Shubham Maheshwari Shubham Khandelwal Sonu Kumar Somendra Sharma Pinky Poonia Roma Sheela Meena

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