automotive career

Career : AUTO DESIGN

Photo credit: One Step Up

Program: THE ONE STEP UP CAREER PROGRAM

Aggression

Peace

Energy

Machismo

Elegance

Dainty

Awe

Efficient

Emotion= Which Automobile?

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Services Private Limited 2

Design a car

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(c) One Step Up Education Services Private Limited

3

Define the customer

Needs of the customer

Give equivalents on

the road

Age, Occupation,Lifestyle

Fuel, Style,Size

Any existing examples

Photo credit: DC Design

Design

Engineering

Design Testing Prototyping Production

Making of an Automobile…



Designers start and stay with the production process from beginning to end!


Designers often make these mood boards for inspiration…



The Process



The Process…

Product Planning and Research

Ideation and sketching

Making digital renders

Scale models

Full sized models and Prototyping


Auto design could also mean customisation…

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Innova customised by DC


Elements of Auto Design….



AERODYNAMICSHAPES

FORM & FUNCTION

ERGONOMIC DESIGN, SAFETY, AND APPEARANCE OF THE INTERIOR


Understanding of Design

Sketching

Ideation

Design Software like ALIAS & Photoshop

Model Making

Presentation Skills

Technical

Skills you need…





Creative

Passion for Auto

Good Communication Skills

Interest in

many areas

Team Player

Perseverance

Attributes of a good Auto Designer


The easy bits …the tougher bits

Creative

Start your business!

Do what you love

Important role

Fewer roles in

industry

Few design colleges

Limited jobs

Pros and cons



• BS in Auto Design• MS in Auto Design• Open to all streams• Compulsory portfolio and Personal

Interview

DYPDC, Pune

• 21/2 year post-graduate diploma in Transport & Auto Design

• Entrance + InterviewNID, Ahmedabad

Where can you study



• Foundation and Advanced courses in Transportation Design

• All Streams• Finished portfolio is recommended

DSK ISD, Pune

• 2 year Masters of Design in Mobility & Vehicle Design at IIT Mumbai

• 4 year graduate program in Design at IIT Guwahati

• Entry through CEEDIITs

Where can you study



IISc Bangalore: M.Des. in Product Design and Engineering* IIT Bombay: M.Des. In Industrial Design, Visual Communication, Animation,

Interaction Design and Mobility and Vehicle Design IIT Delhi: M.Des. in Industrial Design IIT Guwahati: M.Des. in Design IIT Kanpur: M.Des. in Industrial Design* IIITDM Jabalpur : M.Des. Programme*

*GATE qualified candidates will also be considered for admission to these programmes

CEED is accepted for the following Master of design programmes



Academy of Art University (San Francisco, CA, USA) AIDE – Automotive Industrial Design Engineering (Goteborg –

Sweden) Art Center College of Design (Pasadena, CA, USA) Braunschweig University of Art (Braunschweig , Germany) Carleton University – School of Industrial Design (Ottawa, Canada) CCS – College for Creative Studies (Detroit, MI, USA) Cleveland Institute of Art (CIA) (Cleveland, USA) Coventry University – Automotive Design (Coventry, UK) Creapole (Paris, France) Créapole (School of creation

management) Domus Academy – Master in Car Design and Mobility (Milan, Italy) Espera Sbarro (Pontarlier, France) Hong-Ik University (Seoul/Sejong, Korea) Huddersfield University (Huddersfield – UK)

Few International Schools



• Around 4 to 5 lakh an annum

Salary

Money Matters



• 5Lakh (NID – Post Grad 2 years)

• 15 lakh (DYPDC Under Grad 3 years)

• 14 Lakh (DYPDC Post Grad 2 years)

Costs

www.dypdc.comwww.designinindia.netwww.carbodydesign.comwww.onestepup.in

Helpful Links



http://www.dypdc.com/

http://www.designinindia.net/

http://www.carbodydesign.com/