automotive industry research: vfacts model analysis

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1 VFACTS Analysis Model Sales 2011-2012

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VFACTS data analysis revealing the top selling models in Australia and what has changed between 2011 and 2012.

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Page 1: Automotive Industry Research: Vfacts Model Analysis

1

VFACTS AnalysisModel Sales 2011-2012

Page 2: Automotive Industry Research: Vfacts Model Analysis

2

Topline Findings

• Mazda 3 continues to be Australia’s top selling vehicle. It outsold the Toyota Hilux by almost 3,500 units and the Corolla by more than 5,300 units in 2012.• Sales for all three models improved in the 2012 calendar year, relative

to 2011.

• Australia’s two most popular large passenger vehicles, the Holden Commodore and Ford Falcon, both fell 2 places as a result of significant decreases in sales volumes. • The Commodore slipped to 4th with approximately 10,000 fewer sales in

2012, while the Falcon fell to 9th after approximately 6,000 fewer sales.

• Toyota clearly improved their position in the market, and solidified its position as the most popular automotive brand in Australia. The manufacturer now has 6 models in the top 20, all of which improved their rank in 2012 – they are the Yaris, Corolla, Camry, Hilux, LandCruiser and Prado.

• Other models which sold in significant volumes – the Holden Cruze, Hyundai i30 and Nissan Navara all maintained their positions in the top 20, placing 5th, 6th and 8th respectively.

Page 3: Automotive Industry Research: Vfacts Model Analysis

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Topline Findings

• The models that posted the largest positive movements in 2012 were the Toyota Prado and Ford Focus.• The Ford Focus moved up to 12th (from 21st), selling 18,586 units in

2012.• The Toyota Prado moved up to 18th (from 30th) selling 17,045 units in

2012.

• The only new model to enter the top 20 was Mazda’s new Compact SUV, the CX-5. Mazda sold 15,861 units over the course of 2012. • Subaru also successfully launched the XV with 9,908 sales.

• While sales of the VW Golf and the Mazda 2 were essentially consistent in 2011 and 2012, in a growing market, both models slipped a number of places. Both still place in the top 20 though.

• More significant drops were observed in Mitsubishi Lancer and Subaru Forester sales. Volumes were down year on year, pushing the models to 21st and 31st spot respectively.

• Other significant entries into the market in 2012 were the Hyundai Veloster, Jeep Compass, Toyota 86, Audi Q3, Ford Kuga, and the Nissan Almera. • Two models that ceased sales in the Australian market before 2012

were the Hyundai Getz and the Mercedes-Benz CLC Class.

Page 4: Automotive Industry Research: Vfacts Model Analysis

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Best Selling Vehicles of 2012

2011 Volume

2012 Volume

Mazda 3Toyota Hilux

Toyota CorollaHolden

CommodoreHolden CruzeHyundai i30

Toyota CamryNissan Navara

Ford FalconToyota Yaris

Toyota LandcruiserFord Focus

Mitsubishi TritonHolden Captiva

Volkswagen GolfFord Ranger

Mazda 2Toyota Prado

Nissan X-TrailMazda CX-5

0 10,000 20,000 30,000 40,000 50,000

44,12840,646

38,79930,532

29,16128,348

27,23026,045

19,76918,80818,74118,58618,50218,46318,11218,09717,57417,045

16,06615,861

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th

11th

12th

13th

14th

15th

16th

17th

18th

19th

20th

41,429

36,124

36,087

40,617

33,784

28,869

19,169

21,675

25,555

16,214

15,642

12,863

17,188

15,123

18,682

15,586

17,501

10,849

12,089

0

1st

3rd

4th

2nd

5th

6th

9th

8th

7th

14th

15th

21st

13th

17th

11th

16th

12th

30th

24th

-

2012 Rank

2011 Rank

↔1↑1↑2 ↓↔↔2 ↑↔2 ↓4 ↑4 ↑9 ↑↔3 ↑4 ↓↔5 ↓

12 ↑5 ↑

New in 2012

Rank Change

Source: VFACTS New Vehicle Sales, December 2012

Page 5: Automotive Industry Research: Vfacts Model Analysis

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Biggest Changes in Sales in 2012

Ford Focus

Toyota Prado

Nissan X-Trail

Mazda CX-5

Mitsubishi Lancer

Volkswagen Golf

Mazda 2

Subaru Forester

2012 Rank: 21st

↓ 11 spots

2012 Rank: 20th

New release in early 2012

2012 Rank: 18th

↑ 12 spots

2012 Rank: 19th

↑ 5 spots

2012 Rank: 12th

↑ 9 spots

2012 Rank: 31st

↓ 12 spots

2012 Rank: 17th

↓ 5 spots

2012 Rank: 15th ↓ 4 spots

Source: VFACTS New Vehicle Sales, December 2012

Page 6: Automotive Industry Research: Vfacts Model Analysis

6

Other Significant Movements in 2012

Source: VFACTS New Vehicle Sales, December 2012

Hyundai i20

Nissan Dualis

Holden Barina

Toyota RAV4

Ford Territory

Ford Fiesta

2012 Rank: 22nd

↓ 2 spots2012 Rank: 26th

↑ 9 spots

2012 Rank: 28th

↑ 11 spots

2012 Rank: 24th

↑ 14 spots

2012 Rank: 23rd

↓ 5 spots

2012 Rank: 35th

↓ 12 spots

Honda Civic2012 Rank:

33rd ↑ 13 spots

Jeep Cherokee2012 Rank:

34th ↑ 20 spots

Hyundai Elantra

Hyundai Accent2012 Rank:

49th

↑ 20 spots

Subaru Impreza2012 Rank:

43rd ↓ 14 spots

Holden Utility2012 Rank:

45th ↓ 11 spots

2012 Rank: 42nd ↑ 17 spots

Page 7: Automotive Industry Research: Vfacts Model Analysis

7

New & Discontinued Models in 2012

New Models2012 Volume

Mazda CX-5

Subaru XVHyundai VelosterJeep

CompassToyota 86

Audi Q3Ford Kuga

Nissan AlmeraVolk-swagen

Up!Peugeot 4008

Opel AstraPeugeot

208Mercedes-Benz Va-

lenteSubaru BRZOpel

In-signiaHolden Volt

Opel CorsaInfiniti FX

Skoda RoomsterCitroen

DS5Mercedes-Benz A-ClassInfiniti M

Volvo V40

0 10,000 20,000

15,8619,908

4,1072,898

2,0471,4721,107909

531486365319215200111806549413330214

20th 36th 70th 81st

100th 112th 129th 141st 167th 172nd 182nd 187th 202nd

225th 234th 241st 246th 249th 251st

2012 Rank

253rd 256th 263rd

206th

Discontinued Models

2011 VolumeHyundai Getz

Mercedes-Benz CLC-Class

Proton Savvy

Peugeot 407

Alfa Romeo Spider

Mitsubishi Grandis

Alfa Romeo GT

Chrysler Sebring Cabrio

Hummer H3

Alfa Romeo 147

Holden Statesman

Great Wall SA220

Honda S2000

0 10,000 20,000

11,499

313

42

40

21

8

6

6

3

2

2

1

1

2011 Rank

27th

181st

233rd

234th

242nd

245th

247th

248th

251st

254th

255th

256th

257th

Source: VFACTS New Vehicle Sales, December 2012