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AUXILIARY SERVICES DIVISION UNIVERSITY OF GEORGIA GOLF COURSE Summary of Major Accomplishments Fiscal Year 2011 once again saw major accomplishments along with fiscal and climatological challenges at the University Golf Course. Rounds played for the year declined by 10.9% (3,534 rounds). However, the $1,312,448 gross revenue figure for FY 2011 was $481 more than the previous year’s total. Net income did improve by $63,150 due to an 11% decrease in labor expense. As was the case in FY 2010, the golf course facility was closed for 9.5 days in late April and early May to host the 2011 Stadion Classic at UGA Nationwide Tour golf tournament. The golf course staff counted 960 rounds played during that period with no revenue attached because the golf course donated its services for the tournament. With the excellent weather that was experienced during the tournament, the golf course could have realistically expected revenue around $60,000 for that particular 9.5 day period. Golf course management feels that the FY 2011 decline in rounds played was due to one main reason: historically bad weather. Record heat in July and August 2010 severely impacted the golf course; the bent grass greens struggled mightily with significant turf loss, causing the golf course to close for 12 days in September in an effort to recover. Rounds were down 12.9% in July, 47.8% in August, and 17.8% in September. Thankfully, the greens were able to rebound quickly in late September and October with improved growing conditions. Unfortunately, the good weather did not last long, as December and January brought record cold and snowfall totals. The golf course was closed 33 days in December and January due to snow and extreme cold temperatures. As a result, rounds were down 21.6% in December and 29.4% in January. As the weather improved in the spring of 2011, rounds returned to 2010 levels in most cases, except for May which saw a 12.2% decrease, mainly due to the course being closed for the Stadion Classic at UGA. Even with the decline in rounds, FY 2011 gross revenue did manage to improve slightly over FY 2010. Revenue per round for FY 2011 was $45.36 as compared to $40.41 in FY 2010. That improvement may signal that golfers are not targeting ‘cheap golf’ as much as they have in the last few years due to the tough economic times that were experienced. The main highlight of the year came in early May when the golf course hosted the Nationwide Tour’s Stadion Classic at UGA. This was the second event in a three-year contract with the PGA TOUR. Approximately 10,522 people attended the event, which saw professional golfers from all over the world competing. Tournament attendance was up 19.6% in 2011. More than 400 volunteers and multiple University units were involved and helped to create a first-class event that ran without a hitch. The units involved were Food Services, Parking Services, Campus Transit, University Police, Printing, Campus Mail and Central Duplicating, UGA Card Services, Controller’s Division, Office of Security and Emergency Preparedness, and Vending Services. D-64

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Page 1: AUXILIARY SERVICES DIVISION UNIVERSITY OF ...AUXILIARY SERVICES DIVISION UNIVERSITY OF GEORGIA GOLF COURSE STADION CLASSIC AT UGA Summary of Major Accomplishments Financial For Fiscal

AUXILIARY SERVICES DIVISION UNIVERSITY OF GEORGIA GOLF COURSE

Summary of Major Accomplishments Fiscal Year 2011 once again saw major accomplishments along with fiscal and climatological challenges at the University Golf Course. Rounds played for the year declined by 10.9% (3,534 rounds). However, the $1,312,448 gross revenue figure for FY 2011 was $481 more than the previous year’s total. Net income did improve by $63,150 due to an 11% decrease in labor expense. As was the case in FY 2010, the golf course facility was closed for 9.5 days in late April and early May to host the 2011 Stadion Classic at UGA Nationwide Tour golf tournament. The golf course staff counted 960 rounds played during that period with no revenue attached because the golf course donated its services for the tournament. With the excellent weather that was experienced during the tournament, the golf course could have realistically expected revenue around $60,000 for that particular 9.5 day period. Golf course management feels that the FY 2011 decline in rounds played was due to one main reason: historically bad weather. Record heat in July and August 2010 severely impacted the golf course; the bent grass greens struggled mightily with significant turf loss, causing the golf course to close for 12 days in September in an effort to recover. Rounds were down 12.9% in July, 47.8% in August, and 17.8% in September. Thankfully, the greens were able to rebound quickly in late September and October with improved growing conditions. Unfortunately, the good weather did not last long, as December and January brought record cold and snowfall totals. The golf course was closed 33 days in December and January due to snow and extreme cold temperatures. As a result, rounds were down 21.6% in December and 29.4% in January. As the weather improved in the spring of 2011, rounds returned to 2010 levels in most cases, except for May which saw a 12.2% decrease, mainly due to the course being closed for the Stadion Classic at UGA. Even with the decline in rounds, FY 2011 gross revenue did manage to improve slightly over FY 2010. Revenue per round for FY 2011 was $45.36 as compared to $40.41 in FY 2010. That improvement may signal that golfers are not targeting ‘cheap golf’ as much as they have in the last few years due to the tough economic times that were experienced. The main highlight of the year came in early May when the golf course hosted the Nationwide Tour’s Stadion Classic at UGA. This was the second event in a three-year contract with the PGA TOUR. Approximately 10,522 people attended the event, which saw professional golfers from all over the world competing. Tournament attendance was up 19.6% in 2011. More than 400 volunteers and multiple University units were involved and helped to create a first-class event that ran without a hitch. The units involved were Food Services, Parking Services, Campus Transit, University Police, Printing, Campus Mail and Central Duplicating, UGA Card Services, Controller’s Division, Office of Security and Emergency Preparedness, and Vending Services.

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The golf course also successfully hosted the Liz Murphey Collegiate Classic in March. The annual tournament is the oldest continuously running event in women’s collegiate golf. Summary of FY 2012 Goals

Golf course management would like to implement a fee increase to improve revenue figures. Modest price increases are in order; the last price increase was enacted in December of 2006. Every effort will be made to keep student cost increases to an absolute minimum.

Improve the overall condition of the golf course property. Success with this broad

goal will rely on efforts in turfgrass management, on the continued clearing and landscaping of the golf course property perimeters, and on the upkeep of building interiors and exteriors.

Continue to monitor and maintain acceptable golf round pace of play times. The

time necessary to play a round of golf continues to be one of the primary factors in keeping people from playing more golf. Setting aside four to five hours to play a round is becoming increasingly difficult for people to do. Efforts to maintain a reasonable playing time will increase the golfing public’s perception of the facility and may in turn bring in more play. The current time par for an 18-hole round at the course is 4 hours and 12 minutes, or approximately 14 minutes per hole.

Continue to improve all turfgrass conditions on the course, with the greens being

a primary focus point. In an effort to continue to improve summer bentgrass management, the following steps will be taken:

o A minimum of three green aerifications per year utilizing at least 1/2”

tines. o Additional fans will be installed on the bentgrass greens that currently do

not have enough air circulation. o Lightweight green rollers will be used to allow mowing to be skipped on a

regular basis without sacrificing green speeds. Rolling puts less stress on the bentgrass compared to mowing.

o The height of cut on the greens will be raised by June 1st in order to help the greens better survive during the summer months.

o Areas around the greens where water drains onto the putting surface will be corrected.

o Greens will be edged at least once a week in order to keep bermudagrass encroachment under control.

o Early applications of DMI fungicides will prevent the onset of disease. o Frequent fungicide applications will be continued throughout the summer.

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(1) Includes a distribution of interest income (2) Includes a distribution of administrative expense

UNIVERSITY GOLF COURSE

FINANCIAL SUMMARY FOR THE FISCAL YEAR ENDED JUNE 30, 2011

FY 2011 FY 2010

YEAR TO PERCENT OF YEAR TO PERCENT OF DATE REVENUE DATE REVENUE

Revenue (1) $ 1,312,448 100.0% $ 1,311,967 100.0%

Cost of Goods 161,772 12.3% 166,300 12.7%

Gross Profit 1,150,676 87.7% 1,145,667 87.3%

Operating Expenses:

Personal Services 1,101,766 83.9% 1,245,284 94.9% Direct Expenses (2) 663,925 50.6% 608,524 46.4% Indirect Expenses 124,071 9.5% 118,265 9.0%

Total Operating Expenses 1,889,762 144.0% 1,972,073 150.3%

Net Operating Income (739,086) -56.3% (826,406) 63.0%

Transfers:

Depreciation 306,353 23.3% 282,183 21.5% Debt Service - 0.0% - 0.0% Other Transfers - 0.0% - 0.0%

Total Transfers 306,353 23.3% 282,183 21.5%

Net Income $ (1,045,439) -79.7% $ (1,108,589) -84.5%

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UNIVERSITY OF GEORGIA GOLF COURSEORGANIZATION CHART

Golf Course ManagerDave Cousart

Assistant Golf Course ManagerScott Griffith

Assistant Golf Course ManagerMatt Peterson

Business Office AccountantPam BowersGrounds Foreman I

Bobby GipsonKyle Rader

Pro Shop ManagerJeff Hull

Equipment Mechanic

Micky Wilson

Horticultural Assistant

Pam Veale

Grounds Keeper IIAntione LittleWill Woodruff

John Inglett

Maintenance Staff22 Part-Time Workers

Facilities ManagerChris Waters

Assistant Pro Shop ManagerKevin Booth

Pro Shop/Driving Range/Starter Staff

27 Part-Time Workers

Bulldog CaféFood Service Worker II

Patricia Slaton

Bulldog Café Staff4 Part-Time Workers

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AUXILIARY SERVICES DIVISION UNIVERSITY OF GEORGIA GOLF COURSE

STADION CLASSIC AT UGA Summary of Major Accomplishments Financial For Fiscal Year 2011, the Stadion Classic at UGA had total revenue of $710,508 and total expenditures of $780,071 resulting in a net loss of $69,563. Attendance Figures Overall attendance for the 2011 Stadion Classic at UGA was 10,522. This figure is up significantly over 2010’s tournament total by 1,722 people, or 19.6%. The great success of the two University golf team members (Russell Henley and Harris English) certainly provided a boost as the tournament continued on each day. A large crowd followed Henley as he marched on to victory on Sunday. Attendance was counted at the main admission gate by scanning bar codes placed on all tournament tickets. Manual counters also were in place for back-up verification. The Stadion Classic at UGA is the only Nationwide Tour event that uses bar codes and scanners to gather accurate attendance information. Increasing attendance in 2012 will again be a main focus of the tournament staff. Ticket Sales Through the TICKETS Fore CHARITYTM program, the Stadion Classic at UGA allowed participating 501(c) 3 non-profit organizations to sell advance weekly tournament tickets and keep 100% of the proceeds from those sales. The impact this program has had on the local community is quite impressive and is one of the cornerstones of the event. Real-life examples of how the TFC program helped the local community in 2011 include providing the resources for the physical, emotional and spiritual care for low-income uninsured people in the Athens area; the money needed to give four patients health care for an entire year that otherwise would not be able to afford it; and funds to provide advocacy for 10 child victims of abuse or neglect in our community. In 2011, Regional FirstCare sponsored a $15,000 bonus pool for the program’s participants. The bonus pool money was split in half and paid out on a pro-rated basis using two factors: total ticket sales figures and actual attendance numbers for each participating organization. The attendance numbers were calculated using the bar codes on each ticket that had previously been associated with a specific TICKETS Fore CHARITY organization at the time of purchase. Overall, 3,844 tickets were sold to the tournament. Of that number, 3,533 were advance sales from the TICKETS Fore CHARITY program and 311 tickets were sold at the main gate Thursday through Sunday, totaling $3,110.00. Overall, $81,370.07 was generated from ticket sales.

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Ticket Sale Method Percentages

From looking at the pie chart, it is easy to see how important the TICKETS Fore CHARITY program has become to the tournament’s ticket sale operations. In 2010, 37 charities raised a total of $92,950.03 selling tournament tickets. In 2011, 53 non-profit organizations brought in $78,260.07. Both figures include bonus pool money ($5,000 in 2010). The slight decrease in the money raised catches the eye at first, but upon closer inspection the 2011 program was stronger for a couple of reasons. First, the number of participating charities climbed by 43.2% in 2011, which is a significant increase in the number of organizations that benefited from the TICKETS Fore CHARITY program. Secondly, in 2010 the top two organizations in sales accounted for 73% ($67,526.03) of the total dollar amount raised. Those two organizations participated in 2011, but accounted for only $11,967.95 in sales. When you consider the significant decrease from those two organizations, you begin to see how the 2011 figures are really quite remarkable. The impact the tournament has on the local community will continue to be of vital importance to the University and the tournament staff. The TICKETS Fore CHARITY program is the crown jewel in that effort. Tournament Web Site Statistics The tournament Web site, www.stadionclassic.uga.edu, is maintained by University Golf Course staff members who are currently enrolled in the Management Information Systems program at the Terry College of Business. The tournament Web site went live in the fall of 2009 and underwent a major make-over after the 2010 tournament. Additionally, a new version of Drupal, an open source content management Web site platform, was installed and greatly enhanced the site’s functionality. A screenshot of the Web site follows:

92%

8%

TFC Sales

Gate Sales

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Listed below is a table of figures that compares the general performance of the tournament Web site in its first two years of existence. All Web site statistics are approximate and were gathered from Google Analytics, covering the period from January 1 until the day after the tournament for each respective tournament year.

Category 2010 2011

Visits 15,075 24,329

Absolute Unique Visitors 10,477 19,093

Page Views 40,847 70,646

Average Page Views per Visit 2.71 2.92

Average Time on Site 2:50 2:13

Bounce Rate 32.03% 45.55%

New Visits 68.82% 76.44%

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As can be seen, the tournament Web site experienced significant growth in 2011. The three major indicators—Visits, Absolute Unique Visitors, and Page Views—were up 61%, 82% and 72% respectively. The approximately 24,000 visits came from more than 82 countries and territories. The average page views per visit and average time on the site are both above average for sites of similar size and number of views. Those two figures are similar between years and indicate that users are looking at multiple pages and spending some time exploring the site. They also show that the site content and site design are conducive to the user. The bounce rate, which is the percentage of users that leave the site after viewing only one page, is about average for a site of this type. A lot of information is contained on the home page, so that might explain the increase in bounce rate from last year. The new visits statistic is well above average for any type of site and speaks highly to the interest that the tournament is generating. Listed below are the top-15 viewed pages from January 1 until May 9, 2011. Rank Page Title Page

Views Average Time on Page

1. Home page 41,672 00:01:29 2. Tickets 1,436 00:01:07 3. Schedule 1,326 00:02:20 4. Volunteer 1,323 00:03:05 5. Welcome 1,059 00:00:41 6. TICKETS Fore CHARITY

Information 990 00:03:18

7. Pro-Am Information 777 00:00:44 8. Volunteer Committee Descriptions 706 00:07:33 9. Front Page Article - UGA Senior

Henley tied for lead after third round on his home course

705 00:00:45

10. Spectator Information 597 00:01:29 11. TICKETS Fore CHARITY

Presentation 385 00:03:04

12. Press Release – Chip Beck, Bubba Watson to Serve as Honorary Co-Chairs for the Stadion Classic at UGA

383 00:01:30

13. TICKETS Fore CHARITY Scoreboard

382 00:02:04

14. Sponsors 370 00:02:33 15. Parking 243 00:01:37

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Www.nationwidetour.com Statistics Www.nationwidetour.com Web site statistics have been provided by the PGA TOUR and cover the week of May 3-9, 2011. Previous year comparison figures cover the week of April 27 – May 3, 2010.

Stadion Classic at UGA on PGA TOUR.COM 2011 Page Views 2010 Page Views

PGA TOUR Homepage 2,883,571 3,500,000

Nationwide Tour Homepage 74,238 62,000

Stadion Classic at UGA Leaderboard 1,523,712 1,700,000

Stadion Classic at UGA Tournament Home 14,907 17,000

Stadion Classic at UGA Total Page Views (all sources and pages landed on)

1,660,379 1,900,000

Clicks from PGA TOUR Homepage to Nationwide Tour Homepage

18,325 14,000

Clicks from Nationwide Tour Homepage to Stadion Classic Homepage

627 520

Stadion Classic at UGA Social Media Total Total

PGA TOUR Facebook Fans 270,240 102,000

PGA TOUR Twitter Followers 78,377 25,000

Jackson Spalding Media Coverage Media attention surrounding the Stadion Classic at UGA reached an all-time high for the event in 2011. From the announcement of the honorary co-chairs to the holing of the final putt, the media focus on the Stadion Classic at UGA was constant. Significant coverage of the event came from both traditional and new media outlets. Below is an analysis of the media coverage from the Stadion Classic at UGA. Television There was no shortage of television cameras at the Stadion Classic at UGA. Starting with media day in April, local and regional television devoted an extensive amount of coverage to the event. Partnering with Golf Channel on the announcement, the Golf Course was able to stream high definition footage of Bubba Watson’s press conference live and provide the footage to Atlanta television stations. Only three of the four network television stations in Atlanta have nightly sports reports—WXIA (NBC), WSB (ABC) and WAGA (FOX)—and all

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covered the announcement. The combined reach of these networks is nearly 2.5 million households. All three stations attended early week activities and ran preview coverage of the event. In addition, all three sent a crew to cover the event during tournament week. Finally, tournament staff provided final round coverage for all three stations, which was used in their Sunday night newscasts and sports wrap-up shows. Golf Channel, which is featured in more than 100 million homes worldwide, gave the event extensive coverage. Honorary Co-Chair Chip Beck was featured on “Morning Drive” on Monday, followed by Bubba Watson on Tuesday. In addition to their normal scoreboard features, the University was able to feed them footage of the event’s final round, which aired throughout the following week. Finally, interviews with Russell Henley were arranged on Sunday night’s “Golf Central” and live on “Morning Drive” on Tuesday. Because of Russell Henley’s historic win, the University was able to generate a lot of television coverage in Macon, his hometown. The largest station in middle Georgia, WMAZ, provided nightly coverage and sent a crew on Sunday to cover the final round. Based on a conservative estimate of advertising equivalencies, the ad value of the local television coverage in Atlanta alone exceeded $60,000. Print/Online The Stadion Classic at UGA received a great deal of print coverage leading up to the event, during tournament week and in the week following the event. Locally, the Athens-Banner Herald (Weekday and Weekend circulation – 23,526; Sunday – 29,114) devoted a significant amount of space to the tournament. The newspaper provided extensive coverage to the TICKETS Fore CHARITY program in the lead-up to the event, including a feature story on how the program worked and a weekly scorecard for readers to follow the progress of participating organizations. During tournament week, the paper offered extensive coverage of the Stadion Classic at UGA, including a large preview spread in the Sunday edition prior to the tournament, as well as a four-page daily insert that was distributed to all subscribers and distributed to patrons at the course Thursday through Sunday. OnlineAthens.com, the online publication of the Athens Banner-Herald, featured a dedicated Web site for the tournament—www.onlineathens.com/stadionclassic—that served as the primary source for all of the newspaper’s coverage, as well as videos shot by tournament staff. The Atlanta Journal-Constitution (Weekday circulation -183,415; Sunday - 391,815), the largest paper in the region, wrote a feature on Billy Hurley and featured coverage of Bubba Watson and Chip Beck online. Statewide, there were multiple feature stories on the event in the Augusta Chronicle (Weekday circulation – 59,144; Sunday – 73,501), the Macon

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Telegraph (Weekday circulation - 67,512; Sunday - 89,451), the Columbus Ledger-Inquirer (Weekday circulation – 34,147; Sunday – 42,198), and many other local publications. During tournament week, organizers also were able to leverage coverage by reaching out to local newspapers that had ties to participating golfers. The Gainesville (Fla.) Sun (Weekday circulation – 33,444; Sunday – 42,764) included coverage of former Florida golfer Bubba Dickerson, who was in contention throughout the week, while the Lakeland (Fla.) Ledger (Weekday circulation – 50,394; Sunday – 67,345) featured the early round successes of Marco Dawson. Other papers that picked up coverage included Odessa (Tex.) American (Weekday circulation – 18,324; Sunday – 17,403), the Tacoma (Wash.) News-Tribune (Weekday circulation – 83,199; Sunday – 97,812), and the Reno (Nev.) Gazette-Journal (Weekday circulation – 44,758; Sunday – 53,974). Special features on the event ran in multiple national publications. Most notably, The New York Times Web site, NYTimes.com (17 million visitors per month), did a feature on Billy Hurley on its golf blog. Golfweek (1.3 million readers per month) had a reporter on-site all week and extensively covered the event in both its print and online publications. Additionally, the tournament was covered nationally by PGATour.com (2.1 million unique visitors each month), PGA.com (more than 700,000 readers per month), ESPN.com (22 million unique visitors each month), USA Today (Daily circulation of 1,829,000), GolfWorld (more than 800,000 readers per month), NBCSports.com (1,556,180 unique visitors each month), GolfChannel.com (1.1 million visitors each month) and Golf.com (1.7 million visits in visitors each month), among others. Thanks to an increased emphasis on utilizing social media, organizers were able to increase the already strong coverage on local, regional and national sports blogs. As an example, video footage from Monday’s Georgia Bulldog Club Celebrity-Am—including footage of Matthew Stafford, A.J. Green, Chip Beck and Bubba Watson—was featured on CBS Sports’ “Eye on Football,” Pride of Detroit (Detroit Lions blog), Georgia 247, Rivals.com, DawgSports.com and others, culminating in an appearance on Fox Sports Detroit where the outlet brought in a local golf professional to analyze Stafford’s swing. Radio The tournament received extensive radio coverage in the Athens and Northeast Georgia regions. The Cox Radio stations all provided coverage of the tournament, while Magic 102.1, 1340 WGAU and 960 the Ref all conducted live remotes during the event, including interviews with staff, players and others daily. Social Media While the tournament has been one of the leaders on the tour for years in social media outreach, organizers were even more aggressive in 2011. It’s important to note that Twitter (www.twitter.com/stadionclassic) and Facebook (www.facebook.com/stadionclassic) follower numbers are modest, but they steadily grew throughout the week as more and more content was added. The tournament’s Twitter account grew the most during the

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week, rising from 117 followers on Monday to 193 by the final round. Relevant content will continue to be posted throughout the year to build the number of followers. Throughout the week, organizers shot and assembled short videos of media interviews, players at the driving range and other “inside the ropes” experiences that many fans usually miss. Those videos were uploaded to www.youtube.com/stadionclassicuga and then posted to the tournament’s Facebook page and pushed out via its Twitter feed. Volunteers More than 430 people signed up to be volunteers for the tournament in 2011. Over 300 free University Golf Course rounds were given out to volunteers who worked multiple shifts during the week. Athens Regional Health Services sponsored the volunteer uniforms. The volunteer pavilion was located in the cart barn and featured breakfast and lunch service, with drinks being available all day long. UGA Food Services provided the volunteer food, which was a big hit. Every volunteer job category was fully staffed except for standard bearers on Thursday and Friday. The 2011 volunteer campaign was highlighted by the use of Army ROTC students from around North Georgia as standard bearers on the weekend. Listed below are the job categories that the tournament volunteers helped to fill:

Admissions Beverage Distribution Driving Range Hole Marshals Hospitality Office Administration Player Family Childcare Player Locker Room Player Registration Pro-Ams Scorecard Runners Scoring Central Security Standard Bearers Transportation and

Shuttles Volunteer Headquarters Walking Scorers

Needless to say, without the help of volunteers, an event of this magnitude could never happen without an enormous labor expense. Reports from the Nationwide Tour about the tournament’s volunteer performance were very positive. Volunteer organizers were fortunate to have a large number of the people who participated in the previous Athens Regional Foundation Classics sign up again this year.

Champion Russell Henley addresses the crowd while surrounded by tournament volunteers

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Final Tournament Results Macon native and current UGA Golf Team member Russell Henley won the Stadion Classic at UGA by two strokes over Troy Kelly. Henley took the lead for good Sunday on the sixth hole. His final round included only one bogey, which came on the very first hole of the day. With his win, Henley became only the second amateur to win a Nationwide Tour event. Last year’s Stadion Classic at UGA runner-up, Daniel Summerhays, won the 2007 Children’s Hospital Invitational as an amateur. Of the eight current or former Georgia players in the field, four made the cut. Henley’s teammate Harris English finished the tournament tied for 18th at 4 under par. Pos. Player To Par R1 R2 R3 R4 Total Money

1 Russell Henley (a) -12 72 66 66 68 272 -

2 Troy Kelly -10 71 67 66 70 274 $99,000.00

T3 Matt Hendrix -9 70 67 68 70 275 $48,400.00

T3 Will Wilcox -9 73 68 67 67 275 $48,400.00

T5 Matt Davidson -8 72 67 70 67 276 $21,656.25

T5 Bubba Dickerson -8 65 71 72 68 276 $21,656.25

T5 Brad Elder -8 70 71 68 67 276 $21,656.25

T5 Danny Lee -8 72 70 66 68 276 $21,656.25

T9 Jeff Gove -7 70 73 69 65 277 $15,950.00

T9 Won Joon Lee -7 73 67 67 70 277 $15,950.00

T9 John Mallinger -7 68 73 70 66 277 $15,950.00

Summary of FY 2012 Goals

Secure a Presenting Sponsor for the tournament. Better engage the University community. Continue the operational excellence the tournament has displayed the previous

two years. Increase the importance of the TICKETS Fore CHARITY program to northeast

Georgia. Return a net profit.

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UNIVERSITY GOLF COURSE - STADION CLASSIC AT UGA

FINANCIAL SUMMARY FOR THE FISCAL YEAR ENDED JUNE 30, 2011

FY 2011 FY 2010

YEAR TO PERCENT OF YEAR TO PERCENT OF DATE REVENUE DATE REVENUE

Revenue $ 710,508 100.0% $ 753,166 0.0%

Cost of Goods 15,992 2.3% 4,776 0.0%

Gross Profit 694,516 97.7% 748,390 0.0%

Operating Expenses:

Personal Services 10,501 1.5% - 0.0% Direct Expenses 753,578 106.1% 813,457 0.0% Indirect Expenses - 0.0% - 0.0%

Total Operating Expenses 764,079 107.5% 813,457 0.0%

Net Operating Income (69,563) -9.8% (65,067) 0.0%

Transfers:

Depreciation - 0.0% - 0.0% Debt Service - 0.0% - 0.0% Other Transfers - 0.0% - 0.0%

Total Transfers - 0.0% - 0.0%

Net Income $ (69,563) -9.8% $ (65,067) 0.0%

Financial Note: FY 2010 Revenue figures included $100,000 from the PGA Tour for shortfall assistance as per the contract.

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Tournament ChairmanGeorge Stafford

Tournament DirectorDave Cousart

Assistant Tournament DirectorMatt Peterson

Honorary ChairmenChip Beck

Bubba Watson

Player ServicesPro-Ams

Jr./UGA ClinicTournament Web site

Parking & Transportation

DirectorDoug Ross

Security DirectorJimmy Williamson

Operations Director

Brian Gaydica

Tournament Office

Player Dining

Tuesday Night Pro-Am

Pairings Party Food

Wednesday Pro-Am Food

Skybox Hospitality

Volunteer/Caddy Meals

Golf Course Food Concessions

Parking ChairmanDon Walter

Transportation Chairman

Ron Hamlin

Onsite & Offsite Security

Eric Gattiker

Media Day

Tournament Media Room

Press Releases

Social Media

Volunteer Co-ChairmenKeith WenrichSteve McGrath

First Aid

Signage

Construction/ Clean-Up

Onsite Transportation andParking Logistics

OnsiteTournament Office

Pam Bowers

Tournament Controller

Brett Jackson

TICKETS Fore CHARITY

Lucy Richardson

Advisory Committee

Media DirectorBryan Harris

Liaison For:

ACC Police

ACC Fire

ACC Transportation

ACC Signage

Administrative Assistant

Pam Bowers

UNIVERSITY OF GEORGIA GOLF COURSESTADION ATHENS CLASSIC AT UGA

ORGANIZATION CHART

Food & Beverage Director

Mike Floyd

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