availability ≠ accessibility: broadening the impact and accessibility of openly available research
TRANSCRIPT
Availability ≠ accessibilityBroadening the impact and accessibility
of openly available research
Charlie Rapple @charlierapple
Co-founder • Sales & Marketing Director • Kudos
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Social media
Many kinds of metric
Do
wn
loa
ds
Bo
okm
ark
s
Citations
Shares
Traditional media
Mentions“”
Clicks
Views
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Many sources of metrics
But impact isn’t
all about metrics
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Academic
impact
NEWTON
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Impact requires visibility
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Visibility to the right people
Challenge 1:
For (open access) publications to have
academic impact, people need better
support for filtering the literature and
finding work that is important for them
Academic impact = ability to find and filter
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Economic and
societal impact
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Impact requires understanding
Within your field
Within your discipline
In related fields /
disciplines
Outside academia
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Citizen scientists
@chrislintott
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Citizen scientists
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The wall of literature
Challenge 2:
For (open access) publications to have
broader impact, people need support
for crossing the threshold – explanatory
text that helps them understand
the literature
Impact = ability to understand
For a work to have impact, then,
people need to be able to:
1. Find and filter it (within academia)
2. Understand it (beyond academia)
For a work to have impact, then,
people need to be able to:
1. Find and filter it (within academia)
2. Understand it (beyond academia)
Both goals can be met by creating and
sharing brief, plain language
explanations of what a work is about,
and why it’s important.
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Finding, filtering and understanding
• 22% uplift in citations where
article titles had fewer than
94 characters, compared to
those with over 118 characters1
• Titles containing question mark,
reference to a geographical
region and a colon or hyphen
were associated with a lower
number of citations1, 2
1Plos One. Articles with short titles describing the results are cited more often. Paiva, da Silveria Nogueira
Lima, Paiva (2012)2The impact of article titles on citation hits: an analysis of general and specialist medical journals. Jacques,
Sebire (2010)
Short titles
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Finding, filtering and understanding
Plain language summariesof what the work is about,
and why it is important
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Finding, filtering and understanding
Terras, M. The Impact of Social Media on the Dissemination of Research:
Results of an Experiment. Journal of Digital Humanities 1:3, September 2012
Professor Melissa Terras
UCL
• Take 1 research project
• Add 4 resulting publications
• Share 3 of them on social media
and ignore the other one
• Downloads: 297, 290, 142
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Sharing via networks
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Finding, filtering and understanding
Terras, M. The Impact of Social Media on the Dissemination of Research:
Results of an Experiment. Journal of Digital Humanities 1:3, September 2012
Sharing via networks
• Take 1 research project
• Add 4 resulting publications
• Share 3 of them on social media
and ignore the other one
• Downloads: 297, 290, 142
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Professor Melissa Terras
UCL
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Finding, filtering and understanding
Terras, M. The Impact of Social Media on the Dissemination of Research:
Results of an Experiment. Journal of Digital Humanities 1:3, September 2012
Professor Melissa Terras
UCL
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Challenges of explaining and sharing
• Which channels?– What is the most effective way to share research – email? Facebook?
Twitter?
– Does this vary by discipline? By geographical region? By career level?
• Which publications?– Do you have time to do this for everything you publish?
– What about your ‘back catalogue’?
• How to see the effect?– Can you get article-level usage statistics from all your publishers?
– Can you get share / click-through / view stats from all your social media
tools?
– Can you combine all of this easily to see which activities and channels are
worth bothering with in future?
• How to share the results?– Can you let your institution or publisher know what you are doing so that
they will build on your efforts and you will benefit from further exposure?
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Rising to the challenge
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EXPLAIN ENRICH SHARE MEASURE
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Rising to the challenge
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Rising to the challenge
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Early results
19% higherarticle usage per day
for articles shared using the Kudos tools
compared to the control group
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Early results
+25%more click-throughs from
Kudos to the Publisher site
when the author has
explained / enriched the
article using the Kudos
tools
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In conclusion
• It’s not enough to publish work
• It’s not even enough to make it free
• You have to help people understand and filter it
• That is what delivers maximum impact!
