average ftse 100 - pwc · group ceo group tier 1 ftse 100 companies job title: chief executive...
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Average FTSE 100 Executive & Management Reward Survey 2015 FTSE 100 participants
November 2015
Average FTSE 100
Executive & Management Reward Survey 2015 FTSE 100 participants PwC Contents
Contents
Foreword 1
Individual benchmarks 2
Appendices 5
Appendix I: Methodology 6 Appendix II: Job descriptions 15 Appendix III: Contacts 20
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 1
Welcome to the 2015 PwC Executive Reward Survey, which I am pleased to report is our most extensive to date. This year’s survey spans reward data from 230 companies who together provided salary, benefits and incentive details for over 15,000 incumbents across seven levels of management.
From our research, we have found that a number of key themes are dominating the 2015 reward agenda at executive level which are having an impact on pay at the tiers below. Shareholders have been focussing on quantum, the level of stretch in performance targets and the quality of incentive target disclosure. While there have been undoubted improvements in retrospective incentive target disclosure over the last year, it seems shareholders still need to be convinced that there is a clear link between pay and performance. This of course raises the perennial question about whether current incentive models are fit for purpose.
But while executive director remuneration attracts the headlines, our survey is equally focussed on reward issues facing the wider management population. Some of the themes emerging are:
Survey participants anticipate that forthcoming salary budgets will be largely the same as the prior year. But it may become more difficult to hold the line in the face of broader earnings growth across the economy and the need to attract and retain talent;
We are seeing pay “hotspots” and more focussed differentiation in salary increases outside of the 2-3% range in key functions and for key talent;
Bonus opportunities are largely unchanged at most tiers. But bonus awards have fallen slightly at more junior management levels;
There are other visible changes to the reward arrangements of managers below board level. One notable trend is that shareholding requirements are increasingly cascading down to two to three levels below the main board.
Use of bonus deferral in shares also appears to have increased at these levels.
The shape of pensions continues to evolve, and the impact of further tax changes next year will further impact the landscape.
More than ever, companies need to ensure they are getting the best value from the reward spend. If pay growth does gather momentum over the coming year then employers will have to carefully balance the need to retain and attract staff with cost control and driving productivity.
Unsurprisingly, performance management and its link to reward and the wider governance challenge in a regulated environment topped our poll of the issues likely to dominate the 2015/16 reward agenda.
Addressing the root causes of gender pay gaps, rethinking flexible benefits in a diverse workplace are also high on the agenda.
We hope you find our survey findings a useful starting point in helping you meet your key objectives during the coming year and to support you in meeting the challenges ahead. We would be happy to discuss the results with you.
Marcus Peaker Partner T: 020 7804 0249 M: 07808 404044 E: [email protected]
0% 10% 20% 30% 40% 50% 60% 70%
Performance management
Remuneration governance
Equal pay
Compensation technology and systems
Introduction of flexible benefits
Reduction in LTA from April 2016
Sales incentives
Changing flexible benefits platform
Putting in place a global share plan
Changing structure for mobile employees
Foreword
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 2
Individual benchmarks
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 3
Group CEOGroup tier 1
FTSE 100 companiesJob title: Chief Executive Officer
Total remuneration
Expected value Package composition
LQ
M
UQ
Incumbent
Position
Market position Performance scenarios
Reward components
Annual bonus Long-term incentives
LQ
M
UQ
Incumbent
Deferred annual bonus (DAB) Pension
LQ
M
UQ
Incumbent
Sample information Job matching information
LQ
M
UQ
Incumbent 17,093 15,622 - - - -
17,832 14,854 84% 68,274 - -
8,285 5,200 40% 25,682 - -
116 1 - FTSE 100
4,854 2,040 20% 7,191 - -
Revenues Employees
£'m £'m % revenues # £'m #
Group Division/unit Sample
size
Group
tier
Divisional
tier
Comparator
groupMarket value Revenues UK revenues Employees
- N - 245
30% 30 324
30% 12% 60 212
91% 658 30%
74% 11% 72% 508 36% 22% 51%
N N - - N - N
rate £'000
65% 442 10% 22% 60 106
% roles % plans % DAB £'000 % roles % salary % roles % salary % roles
Total EV
Eligibility Eligibility Maximum EV Eligibility Contribution Eligibility Contribution Eligibility Accrual
DAB DAB matching award Defined contribution Salary supplement Defined benefit
1,570 N - - 1,563
- 6 725
98% 188% 154% 945 Y 250%
1,023 9% 255%
553 135% 815
£'000
107% 200% 162% 1,163
90% 180% 130% 778 90%
300% 1,635 - 341 1,881
75% 150% 90%
179 1,085200%
EV Eligibility Policy EV
% salary % salary % salary £'000 % roles % salary
Target Maximum Actual EV Eligibility Policy
£'000 % roles % salary £'000
Annual bonus Shares/Cash Options Total EV
M M - UQ M - UQ M - UQ
1,011 2,231 3,761 3,997
843 1,780 3,209 3,454
641 1,234 1,974 2,126
844 1,662 2,682 2,924
Base TC TDR TR
£'000 £'000 £'000 £'000
Fixed Variable
0% 20% 40% 60% 80% 100%
Short Long
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Base salary Total cash Total directremuneration
Totalremuneration
LQ - M M - UQ Incumbent
0
2,000
4,000
6,000
8,000
10,000
12,000
Weak Threshold Average Strong Outstanding
Base salary Pension Annual bonus LTI
LQ UQM
Market data:
Incumbent data:
Incumbent
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 4
FinanceFunction head; Group tier 2
FTSE 100 companiesJob title: Chief Financial Officer
Total remuneration
Expected value Package composition
LQ
M
UQ
Incumbent
Position
Market position Performance scenarios
Reward components
Annual bonus Long-term incentives
LQ
M
UQ
Incumbent
Deferred annual bonus (DAB) Pension
LQ
M
UQ
Incumbent
Sample information Job matching information
LQ
M
UQ
Incumbent 17,235 14,787 - - - -
18,716 13,971 92% 83,069 - -
9,236 5,200 42% 24,274 - -
103 2 - FTSE 100
4,942 2,039 20% 6,050 - -
Revenues Employees
£'m £'m % revenues # £'m #
Group Division/unit Sample
size
Group
tier
Divisional
tier
Comparator
groupMarket value Revenues UK revenues Employees
- N - 137
30% - 177
25% 8% 60 123
91% 320 25%
77% 12% 60% 296 43% 18% 53%
N N - - N - N
rate £'000
51% 214 10% 20% - 54
% roles % plans % DAB £'000 % roles % salary % roles % salary % roles
Total EV
Eligibility Eligibility Maximum EV Eligibility Contribution Eligibility Contribution Eligibility Accrual
DAB DAB matching award Defined contribution Salary supplement Defined benefit
813 N - - 811
- 68 417
86% 164% 127% 504 Y 200%
633 10% 217%
313 129% 406
£'000
100% 200% 142% 629
80% 150% 113% 433 93%
250% 883 - 199 917
65% 125% 80%
103 658200%
EV Eligibility Policy EV
% salary % salary % salary £'000 % roles % salary
Target Maximum Actual EV Eligibility Policy
£'000 % roles % salary £'000
Annual bonus Shares/Cash Options Total EV
M - UQ M - UQ M - UQ M - UQ
625 1,242 2,038 2,241
534 1,033 1,781 1,918
415 776 1,156 1,238
501 953 1,634 1,741
Base TC TDR TR
£'000 £'000 £'000 £'000
Fixed Variable
0% 20% 40% 60% 80% 100%
Short Long
0
500
1,000
1,500
2,000
2,500
Base salary Total cash Total directremuneration
Totalremuneration
LQ - M M - UQ Incumbent
0
1,000
2,000
3,000
4,000
5,000
6,000
Weak Threshold Average Strong Outstanding
Base salary Pension Annual bonus LTI
LQ UQM
Market data:
Incumbent data:
Incumbent
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 5
Appendix I: Methodology 6
Appendix II: Job descriptions 15
Appendix III: Contacts 20
Appendices
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 6
Total remuneration terminology
Definition Comments
Base salary
= Annual base salary
This does not include the following:
Benefits
Fees received for roles at other organisations
Salary supplements for pensions
Fixed allowances or role based allowances
Total cash
= Base salary + Annual bonus
This includes both cash annual bonus and bonus deferred in the year, but excludes any matching element
Total direct remuneration
= Total cash + value of long-term incentives
This includes:
Share awards
Share options
Matching element of deferred bonus
Long-term cash plans
Any other long-term incentives (excluding special one-off arrangements)
Total remuneration
= Total direct remuneration + value of pension + fixed allowances
This includes:
Defined benefit arrangements
Defined contribution arrangements
Salary supplement for pensions
Fixed allowances or role based allowances
Other definitions
Term Definition
Short-term remuneration Base salary + Annual bonus = Total cash
Long-term remuneration Long-term incentives + Pension
Fixed remuneration Base salary + Pension
Variable remuneration Annual bonus + Long-term incentives
EP Economic profit
ROIC Return on invested capital
PBT Profit before tax
TSR Total shareholder return
EPS Earnings per share
ROCE Return on capital employed
Appendix I: Methodology
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 7
Financial and other assumptions
Assumption Approach
Revenue/turnover Revenue disclosed at the company’s most recent year end
Market capitalisation As at 1 September 2015
Combined market value of whole company is used
Unavailable for unlisted organisations
International involvement Taken as disclosed in latest annual report
FTSE Ranking Six month average of FTSE rank to 1 September 2015 using month end ranking
For unlisted organisations, a theoretical ranking has been determined by analysing market value to earnings ratio of listed organisations
Exchange rate conversion Where data has not been provided in GBP, it has been converted using the 1 year average of daily exchange rates to 1 September 2015
Share price volatility Historic volatility over a 6.5 year period to 1 September 2015 (using weekly data)
Dividend yield Dividend yield at 1 September 2015
Option expected life If provided, half way between vesting and expiry, otherwise 6.5 years
Risk-free rate Zero coupon yield on 6.5 year UK government bond at 1 September 2015
Forfeiture assumption Nil: assumes executive remains in role
Pensions annuity £20:£1 of pensions
Discount rate less salary escalation (for defined benefit pensions valuation)
0% p.a.
Discount rate less inflation assumption (for defined benefit pensions valuation)
2% p.a.
Sources: Datastream and Bank of England
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 8
Summary of valuation methodology We provide analysis using two types of remuneration data, and two different approaches.
Data types
Policy remuneration data Actual remuneration data
Analysis is forward looking Analysis is backward looking
Captures the latest remuneration ‘policies’, which is a best estimate of forward looking remuneration
Measures remuneration received in the most recent year, based on actual payment made
Reflects future policy grant levels of annual bonus and long-term incentives
For annual bonus and long-term incentives, we use annual bonus received and actual awards granted in long-term incentive arrangements
Approaches
Expected value approach Payout valuation approach
Aims to calculate a consistent value for each element of remuneration
Projects the potential value of payout of the remuneration package under different scenarios
Presents a valuation of remuneration by putting an overall value of each remuneration element
Presents the relative gearing in the remuneration package
Takes into account all potential performance conditions and share price growth outcomes for performance linked remuneration
Impact of performance conditions on long-term incentives: the assumed valuation factor applied to the underlying equity instrument
LTIs (ex. share options) Share options
Valuation factor 60% 70%
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 9
Summary of the expected value valuation approach using policy remuneration data
Remuneration component
Valuation approach
Base salary Current annual salary
Annual bonus In order of preference:
On target bonus
60% of maximum bonus
Last paid bonus
Long-term incentives In order of preference, grant level taken as:
Policy award level
Latest face value of award
75% of maximum award
Expected value of award determined using option-pricing models, adjusted to incorporate the impact of performance conditions
Deferred annual bonus matching arrangements are included in the long-term incentive valuations. It is assumed that the incumbent commits in the following basis:
Minimum deferral if minimum is greater than 50% of bonus
Maximum deferral if maximum is less than 50% if bonus
Otherwise 50%
Pension Salary supplements and Defined Contribution plans are taken as the value of one year’s employer contributions
Defined Benefit plans taken as the actuarial value of one year’s pension accrual with allowances for future salary increases less employee contributions
No differentiation between values for approved and unapproved plans
Summary of the expected value valuation approach using actual remuneration data
Remuneration component
Valuation approach
Base salary Current annual salary
Annual bonus Last paid bonus
Long-term incentives Latest face value of award or latest bonus deferral allowing for maximum potential vesting
Expected value of award determined using option-pricing models, adjusted to incorporate the impact of performance conditions
Volatilities and dividend yields specific to each company are used in the valuations, and adjustment factors are applied based on the type of performance condition
Pension Salary supplements and defined contribution plans are taken as the employer contributions made over the year
Defined benefit plans taken as the actuarial value of one year’s pension accrual with allowances for future salary increases less employee contributions
No differentiation between values for approved and unapproved plans
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 10
Example valuation calculation using the expected value approach with policy remuneration data
Remuneration component
Data
Base salary Current salary: £500,000
Annual bonus On target: 100% salary
Maximum: 200% salary
Deferred matching award on annual bonus
Compulsory deferral: 50% bonus
Maximum deferral: 100% bonus
Maximum match: 1 for 1
Performance measures: 50% EPS, 50% TSR
EPS vesting schedule: 30% vests at entry, 100% vests at maximum
TSR vesting schedule: 30% vests at 50th percentile, 100% vests at 80th percentile
Performance share plan
Face value policy award: 225% of salary
Performance measures: 100% TSR
TSR vesting schedule: 30% vests at 50th percentile, 100% vests at 80th percentile
Pension Defined benefit final salary pension. Accrual: 30ths
Employee contributions: 5%
Calculation
Remuneration component
Valuation approach Value (£’000)
Base salary Current salary (£500,000) 500
Annual bonus On target: 100% salary 500
Deferred matching award on annual bonus
50% bonus deferred
1 for 1 maximum match
50% EPS and 50% TSR performance
Valuation factor 60%
150
Performance share plan
225% salary face value
100% TSR performance
Valuation factor: 60%
675
Pension Actuarial value of 1 year’s defined benefit accrual less employee contributions
308
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 11
Valuation
Remuneration component
Valuation approach Value (£’000)
Base salary Base salary 500
Total cash Base salary + annual bonus 1,000
Total direct remuneration
Total cash + long-term incentive expected value 1,825
Total remuneration Total direct remuneration + pension value 2,133
Fixed Base salary + pension value 808
Variable Annual bonus+ Long-term incentives 1,325
Short-term Base salary + annual bonus 1,000
Long-term Long-term incentives + pension value 1,133
Example valuation calculation using the expected value approach with actual remuneration data
Remuneration component
Data
Base salary Current salary: £500,000
Annual bonus Last paid £100,000
Deferred matching award on annual bonus
£50,000 deferred (i.e. 50% of bonus)
Maximum match: 1 for 1
Performance measures: 50% EPS, 50% TSR
EPS vesting schedule: 30% vests at entry, 100% vests at maximum
TSR vesting schedule: 30% vests at 50th percentile, 100% vests at 80th percentile
Performance share plan
Face value last award: 225% of salary
Performance measures: 100% TSR
TSR vesting schedule: 30% vests at 50th percentile, 100% vests at 80th percentile
Pension Defined benefit final salary pension. Accrual: 30ths
Employee contributions: 5%
Calculation
Remuneration component
Valuation approach Value (£’000)
Base salary Current salary (£500,000) 500
Annual bonus Last paid (£100,000) 100
Deferred matching award on annual bonus
£50,000 deferred
1 for 1 maximum match
50% EPS and 50% TSR performance
Valuation factor 60%
30
Performance share plan
£1,125,000 last award
100% TSR performance
Valuation factor 60%
675
Pension Actuarial value of 1 year’s defined benefit accrual less employee contributions
308
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 12
Valuation
Remuneration component
Valuation approach Value (£’000)
Base salary Base salary 500
Total cash Base salary + annual bonus 600
Total direct remuneration
Total cash + long-term incentive expected value 1,305
Total remuneration Total direct remuneration + pension value 1,613
Fixed Base salary + pension value 808
Variable Annual bonus+ Long-term incentives 805
Short-term Base salary + annual bonus 600
Long-term Long-term incentives + pension value 1,013
Summary of the valuation approach for potential payouts
Potential payout projections are determined over a three-year period. It is assumed that all plans and
performance conditions are tested after three years.
We look at five different levels of performance:
Level of performance Definition
Weak Broadly equivalent to lower quartile performance for incentives
Threshold Broadly equivalent to below median performance for incentives
Average Broadly equivalent to median or target performance for incentives
Strong Broadly equivalent to upper quartile performance for incentives
Outstanding Broadly equivalent to upper decile performance for incentives
Performance shares, share options, DAB match
Level of performance TSR (p.a.) Annual bonus TSR (percentile ranking)*
EPS and other conditions (vesting level)
Weak (5)% Nil 25% Nil vesting
Threshold 0% 25% of maximum 40% Minimum vesting
Average 5% 60% of maximum 50% Half way between minimum and maximum vesting
Strong 15% 80% of maximum 75% Maximum vesting
Outstanding 25% Maximum 100% Maximum vesting
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 13
Given the TSR % ranking for a particular level of performance, the vesting schedule specific to the company is used to determine the level of vesting.
Share price growth at each performance level is determined by deducting the appropriate dividend yield for the company from the TSR growth applying at that level.
Example valuation calculation using the potential payouts approach with average and outstanding performance data
Remuneration component Valuation approach
Base salary Current salary: £500,000
Annual bonus On target: 100% salary. Maximum 200% salary
Deferred annual bonus match
Compulsory deferral: 50% bonus. Maximum deferral: 100% of bonus
Maximum match: 1 for 1
Performance measures: 50% EPS, 50% TSR
EPS vesting schedule: 30% vests at entry, 100% vests at maximum
TSR vesting schedule: 30% vests at 50th percentile, 100% vests at 80th percentile
Performance share plan Face value policy award: 225% of salary
Performance measures: 100% TSR
TSR vesting schedule: 30% vests at 50th percentile, 100% vests at 80th percentile
Pension Defined benefit final salary pension. Accrual: 30ths
Employee contributions: 5%
Calculation
Remuneration component
Average performance Outstanding performance
Valuation approach Value (£’000)
Valuation approach Value (£’000)
Base salary Current salary (£500,000) 500 Current salary (£500,000) 500
Annual bonus On target bonus: 100% target
500 Maximum bonus: 200% salary
1,000
Deferred annual bonus match
50% bonus deferred
Vesting 47.5%, based on average of EPS: 65% and TSR: 30%
TSR growth: 5% p.a.
137 50% of bonus deferred
Vesting: 100% based on average of EPS: 100% and TSR:100%
TSR growth: 25% p.a.
977
Performance share plan 225% face value
Vesting: 30%
TSR growth: 5% p.a.
391 225% face value
Vesting: 100%
TSR growth: 25% p.a.
2,197
Pension Actuarial value of 1 year’s defined benefit accrual less employee contributions
308 Actuarial value of 1 year’s defined benefit accrual less employee contributions
308
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 14
Valuation
Remuneration component
Average performance Outstanding performance
Valuation approach Value (£’000)
Valuation approach Value (£’000)
Base salary Base salary 500 Base salary 500
Total cash Base salary + annual bonus 1,000 Base salary + annual bonus 1,500
Total direct remuneration Total cash + long-term incentive expected value
1,528 Total cash + long-term incentive expected value
4,674
Total remuneration Total direct remuneration + pension value
1,836 Total direct remuneration + pension value
4,982
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 15
General management
Executive Chairman
Responsible for the running of the board, the Executive Chairman may also be the most senior full-time executive.
Group CEO
The most senior full-time executive in the organisation (with the exception of instances where a full-time Executive Chairman sits on the board), accountable for all of the organisation’s activities and responsible for overall strategy and profitability.
Division CEO (Product)
Responsible for the operation, strategy and profitability for a division or profit centre.
Division CEO (Region)
Responsible for the operation, strategy and profitability for a specific geographical area or profit centre.
Regional manager
Manages operations in a specific region or country within a group area or division.
Operations
Oversees the corporate functions of the organisation.
Sub-functions
Shared services
Central function responsible for coordinating the group’s corporate functions such as operations, IT and HR.
Please note this function is broader than an HR shared service centre.
Programme/project
Oversees all aspects of a specific programme(s) or project(s), ensuring effective planning and delivery within budget and schedule.
Finance
Responsible for all financial matters including strategy, taxation and treasury functions.
Sub-functions
Financial control
Runs the organisation's financial systems, overseeing various functional heads and functions and developing the organisation’s financial policy.
Accounting
Develops and maintains financial controls and accounting processes and systems. Responsible for various reporting requirements.
Reporting
Prepares interim reports, annual reports and group accounts, internal management accounts and consolidated results for the board.
Tax
Implements the organisation's tax strategy, ensuring compliance tax law and regulation, and evaluating tax effectiveness. Responsible for various reporting requirements.
Treasury
Ensures effective financial and risk management procedures are established, and manages funds, cashflow, borrowing and FX. Negotiates with banks and other financial institutions.
Internal audit
Provides assurance on financial controls for managing business risk, developing audit programmes and ensuring compliance with legal and procedural requirements.
Financial planning and analysis
Measures financial performance against KPIs and strategic objectives, developing forecasting models and contributing to financial strategies.
Investment
Designs and implements key investment policies, asset management, investment analysis, and oversees portfolio allocation levels.
Mergers and acquisitions
Manages the company's strategy for acquisitions and disposals, assessing the profitability and risk of potential investments, and supporting business integration.
Asset management
Manages and implements policies and processes associated with the company's owned, leased or sub-leased assets.
Appendix II: Job descriptions
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 16
Finance (continued)
Economics
Responsible for the development and implementation of key economic policies. Manages high-impact projects, provides advice, analysis and development within the business.
Underwriting
Assesses the risks and liabilities of accounts in order to minimise losses for the company and create profitability.
Actuarial
Runs statistical and financial modelling to assess and forecast business risk based on a number of scenarios.
Operations
Responsible for the operational management of the finance function.
Risk
Develops and implements risk strategy and controls to minimise potential losses.
Programme/project
Oversees all aspects of a specific programme(s) or project(s), ensuring effective planning and delivery within budget and schedule.
Strategy
Develops the organisation’s overall business strategy.
Sub-functions
Business planning
Analyses business performance, providing information to support the company's strategic decisions.
Business transformation
Develops programmes for organisational change, implementing business processes, behavioural models and structural transformation to support strategic objectives.
Programme/project
Oversees all aspects of a specific programme(s) or project(s), ensuring effective planning and delivery within budget and schedule.
Sales and marketing
Generates business growth through sales and marketing, identifying new products and services and growing existing revenue streams.
Sub-functions
Sales
Creates a sales strategy for the organisation, product range or designated market to achieve revenue and profit growth, winning new clients and increasing business from existing clients.
Marketing
Develops marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs and dealing with all marketing, advertising and promotional activities.
Brand management
Develops and implements sales and marketing strategies, including advertising and promotion, to deliver brand value and growth.
Business development
Responsible for planning and establishing new business opportunities and increasing the company's portfolio of clients/accounts.
Customer service
Develops customer service policies to ensure consumer requirements are met and, Responsible for large operations such as contact centres.
Customer insight
Analyses consumer trends to provide market intelligence, supporting the organisation’s sales strategy and growth.
E-commerce
Responsible for online, and often multichannel, platforms. Develops e-commerce strategies to increase sales and liaises with the IT department and other key stakeholders to ensure platforms operate effectively.
Operations
Responsible for the operational management of the sales function.
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 17
Communications/corporate affairs
Manages all communication streams for the organisation, including PR, stakeholder management and internal communications.
Sub-functions
External communications and PR
Acts as a line of communication to the company, managing public profile and media activities.
Internal communications
Responsible for internal communication channels within the organisation, promoting employee engagement by ensuring employees remain informed of business activities and strategy.
Investor relations
Builds and maintains relationships and acts as a point of contact for clients, investors and government/regulatory stakeholders.
Digital communications
Develops the organisation’s digital communication strategy, such as use of social media.
Legal and secretariat
Provides legal counsel to the company, ensuring compliance with all relevant statutory and regulatory requirements.
Sub-functions
Legal
Manages the provision of legal advice to the organisation, including specialised areas such as corporate, commercial and intellectual property law.
Company secretariat
Ensures compliance in relation to financial and legal practices and corporate governance, acting as a point of contact between the board and company’s key stakeholders.
Risk
Develops and implements policies relating to risk strategy and corporate governance.
Compliance
Implements an effective compliance strategy to ensure that the business is aligned with current legislation, regulation and governance best practice.
HR
Manages the overall provision of HR services, policies and programmes, including recruitment, reward and development.
Sub-functions
Shared services
Central function coordinating the activities of the HR sub-functions.
Reward
Develops and implements reward programmes to attract, retain and incentivise employees, ensuring packages are competitive and aligned to business strategy.
Learning and development
Designs and delivers training programmes to develop employees, and identify and retain key talent.
Employee relations
Ensures employee issues are dealt with effectively with minimal disruption to the organisation, managing relationships with trade unions and other bodies.
Recruitment/talent
Drives the organisation’s recruitment policy, developing strategies to ensure the company is competitive and attracting the highest talent.
Transformation
Develops organisational change programmes relating to HR to promote employee better engagement and support company strategy.
Systems
Responsible for ensuring employee related systems, such as payroll, are running effectively, developing processes and contributing to HR strategy.
Pensions
Ensures employee pension schemes operate effectively, defining the strategic development of current and new schemes and overseeing the day to day management of pension funds.
Operations
Responsible for the operational management of the HR function.
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 18
IT
Responsible for developing and implementing IT solutions to support business growth, while supporting business operations.
Sub-functions
Infrastructure
Manages the installation and maintenance of all level and wide area networks, maintaining network connectivity and performance by repairing existing communications issues and troubleshooting problems.
Systems
Manages programs, capturing analysis, ensuring back- up systems operate effectively and contributing to organisational policy regarding quality standards and strategic planning.
Projects
Designs processes and procedures, controlling quality, managing risk, scheduling projects and performing presentations to all levels of users.
Architecture
Ensures applications and the integration of new products are compatible with business systems, plans and develops new products and services, and undertakes system modifications.
Security
Develops and implements information security protocols, assessing risk and potential vulnerabilities.
Operations
Responsible for the operational management of the IT function.
Manufacturing and operations
Responsible for leading the company’s day-to-day operations, including manufacturing, distribution and supply chain, and back-office functions such as facilities management.
Sub-functions
Logistics and distribution
Optimises the logistical management of products at all stages, from raw material to finished product, and ensures the efficient flow of merchandise from suppliers to customers, overseeing inventory control, warehousing and distribution.
Supply chain
Responsible for estimating and planning demand, controlling stock and identifying logistical flaws. Manages supply and distribution, and develops processes to improve logistic and supply chain performance.
Procurement
Plans, directs and co-ordinates the activities of buyers, purchasing officers and related workers involved in procuring materials, products and services.
Quality assurance
Ensures the organisation meets with internal and external quality standards and complies with all relevant regulations.
Programme/project
Oversees all aspects of a specific programme(s) or project(s), ensuring effective planning and delivery within budget and schedule.
Property/facilities
Oversees overall operation and administration of the internal property portfolio.
Plant/site management
Oversees the operations of a plant/factory or group site
Health, safety and environment
Ensures the organisation's health, safety and environmental policies, procedures and risk controls are effectively implemented and compliant with law and regulation.
CSR and sustainability
Responsible for developing and implementing the organisation’s CSR strategy, promoting sustainable growth and advising on environmental matters.
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 19
Technical
Responsible for the creation and regulation of the organisation’s technical products and services.
Sub-functions
Research and development
Manages R&D programmes to meet organisational needs, generating new products and services.
Engineering
Develops and implements engineering strategies and solutions, monitoring and improving the technical performance of installations and managing maintenance programmes.
Programme/project
Oversees all aspects of a specific programme(s) or project(s), ensuring effective planning and delivery within budget and schedule.
Exploration
Responsible for the planning, management and execution of exploration campaigns, and ensuring activities are compliant with regulations.
Geology/Geophysics
Informs decisions by identifying potential exploration areas through research and analysis.
Retail
Oversees all activities linked to the organisation or brand's retail distribution, maximising the sales and profitability at a group level or for a specific area/group of stores.
Sub-functions
Buying/purchasing
Ensures that appropriate products are sourced and distributed within the required timescales, planning and selecting the range, type and quantity of products according to customer demand, trends, store policy and budget.
Merchandising
Develops a merchandising strategy in line with business objectives to maximise sales, working closely with the buying teams to forecast trends, plan stock levels and monitor performance.
Category
Responsible for a specific group or line of products, supporting sales growth by driving pricing, marketing and promotions.
Store operations
Oversees all corporate and retail services for flagship and/or a group of stores.
Average FTSE 100
Foreword Individual
benchmarks
Appendices
Executive & Management Reward Survey 2015 FTSE 100 participants PwC 20
To find out more about this survey, or to discuss any of the findings please contact our survey team, or your usual PwC contact.
Reward research team Reward Partners
Marcus Peaker
Partner
Email: [email protected]
Tel: 020 7804 0249
Alastair Woods
Director
Email: [email protected]
Tel: 020 7804 8102
Steve Tatton
Senior Manager
Email: [email protected]
Tel: 0207 804 5688
Reward data team mailbox
Email: [email protected]
Tom Gosling
Reward practice leader
Email: [email protected]
Tel: 020 7212 3973
Fiona Camenzuli
Email: [email protected]
Tel: 020 7804 4175
Carol Dempsey
Email: [email protected]
Tel: 020 7212 4641
Dean Farthing
Email: [email protected]
Tel: 020 7212 5323
Isabel McGarvie
Email: [email protected]
Tel: 014 1355 4060
Phillippa O’Connor
Email: [email protected]
Tel: 020 7213 4589
Julian Sansum
Email: [email protected]
Tel: 020 7212 1652
Jon Terry
Email: [email protected]
Tel: 020 7212 4370
Paul Wolstenholme
Email: [email protected]
Tel: 020 7212 6225
Tim Wright
Email: [email protected]
Tel: 020 7212 4427
Appendix III: Contacts
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2015 PricewaterhouseCoopers LLP. All rights reserved. In this document, 'PwC' refers to the UK member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.
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