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    AVG DIGITAL DIARIES SEVEN - EXECUTIVE SUMMARY

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    Most of us feel that social media has eroded privacy at work. In the five English speaking countries (UK, US, Australia, Canada,New Zealand), over 6/10 feel that the use of social networks has eroded their privacy, with 64% in the US and UK thinking this.

    Over 1/4 of workers have felt pressured into accepting a social media friend request from a colleague. This includes 34% in Italy,30% in Spain and 28% in the US and UK.

    15% of US workers have been insulted electronically by a co-worker. 1/10 US workers have also been the target of unwantedromantic advances online by a colleague - compared to only 4% in France

    Cyber-bullying is least common in smaller companies - only 7% of workers in small (less than 100 staff) companies have had rumourscirculated about them online, compared to 12% of workers in companies with 1000-10,000 employees. Workers in small companiesare also the least likely to have been the target of unwanted romantic advances online.

    Most UK and Australian companies now have anti-bullying policies covering cyber-bullying. In comparison, only 1/5 Frenchcompanies have this.

    Despite the results showing that cyber-bullying is less common in small companies, only 1/4 have anti-bullying policies coveringcyber-bullying. By contrast, most companies with more than 10,000 employees do.

    While 6/10 UK and US employees agree that their bosses are responsible for their personal social media use at work, only 1/4German workers feel the same.

    13% of US workers have experienced a manager using information from a social network against them or a colleague

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    AVG Digital Diaries - Top line results

    1 - Are you aware of your company's policy regarding cyber-bullying in the workplace? By country

    All UK US Australia NewZealand

    Canada France Germany Italy Spain CzechRepublic

    Company hascomprehensivepoliciesincluding cyber-bullying

    Cyber-bullyingisn't covered

    Don't know

    37% 51% 44% 57% 39% 41% 20% 23% 30% 41% 23%

    25% 14% 20% 13% 20% 23% 31% 42% 33% 21% 30%

    38% 36% 37% 30% 41% 36% 48% 35% 37% 38% 47%

    Key finding: Most UK and Australian companies now have anti-bullying policies covering cyber-bullying. In comparison, only 1/5

    French companies do.

    Are you aware of your company's policy regarding cyber-bullying in the workplace? By company size

    All 1 to 99 100 to 249 250 to 499 500 to 999 1,000 to2,499

    2,500 to9,999

    10,000 to24,999

    25,000 to49,999

    50,000+

    Company hascomprehensivepolicies includingcyber-bullying

    Cyber-bullyingisn't covered

    Don't know

    37% 25% 36% 39% 47% 45% 45% 51% 56% 49%

    25% 37% 27% 27% 20% 17% 18% 10% 7% 15%

    38% 38% 37% 34% 33% 38% 36% 39% 37% 36%

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    Key finding: Only 1/4 of small companies have anti-bullying policies covering cyber-bullying. By contrast, most companies with morethan 10,000 employees do.

    2 - Do you think your company is responsible for the online behaviour of employees during work hours if they are using theirpersonal social media account(s)? By country

    All UK US Australia NewZealand

    Canada France Germany Italy Spain CzechRepublic

    Yes

    No

    50% 60% 61% 53% 51% 63% 44% 27% 53% 48% 37%

    50% 40% 39% 47% 49% 37% 56% 73% 47% 52% 63%

    Key finding: While 6/10 UK and US employees agree that their bosses are responsible for their personal social media use at work,

    only 1/4 German workers feel the same.

    Do you think your company is responsible for the online behaviour of employees during work hours if they are using theirpersonal social media account(s)? By company size

    All 1 to 99 100 to 249 250 to 499 500 to 999 1,000 to2,499

    2,500 to9,999

    10,000 to24,999

    25,000 to49,999

    50,000+

    Yes

    No

    50% 44% 54% 48% 53% 55% 57% 50% 51% 52%

    50% 56% 46% 52% 47% 45% 43% 50% 49% 48%

    Key finding: Workers in larger organisations are more likely to agree that their bosses are responsible for they use social media atwork.

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    3 - Do you think your company is responsible for online behaviour of employees outside of work hours if they are using theirpersonal social media account(s)? By country

    All UK US Australia NewZealand

    Canada France Germany Italy Spain CzechRepublic

    Yes

    No

    16% 18% 19% 16% 9% 20% 22% 11% 19% 16% 11%

    84% 82% 81% 84% 91% 80% 78% 89% 81% 84% 89%

    Key finding: More than 8/10 workers dont feel their boss is responsible for how they use their personal social media accountsoutside work.

    Do you think your company is responsible for online behaviour of employees outside of work hours if they are using theirpersonal social media account(s)? By company size

    All 1 to 99 100 to 249 250 to 499 500 to 999 1,000 to2,499

    2,500 to9,999

    10,000 to24,999

    25,000 to49,999

    50,000+

    Yes

    No

    16% 12% 20% 19% 14% 18% 19% 20% 20% 17%

    84% 88% 80% 81% 86% 82% 81% 80% 80% 83%

    Key finding: Workers in larger organisations are more likely to accept that their bosses have some degree of responsibility for howthey use social media outside work.

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    4 - Which of the following do you consider cyber-bullying? By country

    All UK US Australia NewZealand

    Canada France Germany Italy Spain CzechRepublic

    Criticising a colleague behindtheir back using digital

    communications such as email,instant messaging, social mediaor SMS

    Posting negative commentsonline about a colleague'sappearance in work eventphotos posted on a social mediasite

    Making fun of a work colleaguewho misbehaved at a non-workevent, using digitalcommunications

    Sending unpleasant ordefamatory remarks to or abouta colleague using digitalcommunications

    69% 73% 73% 85% 80% 78% 63% 67% 54% 63% 56%

    79% 88% 83% 89% 90% 87% 74% 79% 59% 68% 69%

    66% 63% 66% 76% 70% 75% 60% 70% 50% 64% 60%

    82% 93% 85% 91% 93% 88% 74% 80% 72% 81% 65%

    Key finding: There is broad agreement that any type of aggressive behaviour online is cyber-bullying.

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    Which of the following do you consider cyber-bullying? By company size

    All 1 to 99 100 to249

    250 to499

    500 to999

    1,000to2,499

    2,500to9,999

    10,000to24,999

    25,000to49,999

    50,000+

    Criticising a colleague behind their back usingdigital communications such as email, instantmessaging, social media or SMS

    Posting negative comments online about acolleague's appearance in work event photosposted on a social media site

    Making fun of a work colleague whomisbehaved at a non-work event, using digitalcommunications

    Sending unpleasant or defamatory remarks to

    or about a colleague using digitalcommunications

    69% 66% 69% 67% 70% 70% 75% 73% 67% 69%

    79% 77% 76% 77% 83% 82% 83% 81% 77% 78%

    66% 64% 61% 66% 68% 65% 73% 66% 64% 63%

    82% 80% 80% 77% 84% 84% 87% 85% 85% 86%

    Key finding: There is broad agreement that any type of aggressive behaviour online is cyber-bullying.

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    5 - Have you ever experienced the following in the workplace? By country

    All UK US Austral ia NewZealand

    Canada France Germany

    Italy Spain CzechRepublic

    Been insulted by a colleague using digitalcommunications such as email, instant

    messaging, social media or SMS

    Discovered secret discussions about youbetween colleagues using digitalcommunications

    Rumours about you have been circulated in theoffice using digital communications

    Been the target of unwanted romanticadvances using digital communications

    9% 10% 15% 10% 11% 9% 6% 9% 5% 5% 9%

    10% 8% 11% 8% 10% 13% 9% 14% 7% 9% 10%

    8% 8% 14% 10% 9% 8% 8% 7% 5% 6% 7%

    6% 7% 10% 7% 4% 5% 4% 7% 8% 6% 5%

    Key finding: 15% of US workers have been insulted electronically by a co-worker. 1/10 US workers have also been the target ofunwanted romantic advances online by a colleague - compared to only 4% in France

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    Have you ever experienced the following in the workplace? By company size

    All 1 to 99 100 to249

    250 to499

    500 to999

    1,000to2,499

    2,500to9,999

    10,000to24,999

    24,999to50,000

    50,000+

    Been insulted by a colleague using digital

    communications such as email, instantmessaging, social media or SMS

    Discovered secret discussions about youbetween colleagues using digitalcommunications

    Rumours about you have been circulatedin the office using digital communications

    Been the target of unwanted romanticadvances using digital communications

    9% 8% 10% 8% 12% 13% 10% 7% 9% 9%

    10% 8% 11% 8% 16% 10% 13% 13% 8% 8%

    8% 7% 8% 8% 11% 12% 12% 8% 10% 10%

    6% 4% 7% 9% 10% 9% 10% 7% 7% 7%

    Key finding: Cyber-bullying is less common in smaller companies - only 7% of workers in small (less than 100 staff) companies havehad rumours circulated about them online, compared to 12% of workers in companies with 1000-10,000 employees. Workers in smallcompanies are also the least likely to have been the target of unwanted romantic advances online.

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    6 - What action would you take if you felt a colleague had bullied you via digital communication? By country

    All UK US Australia NewZealand

    Canada France Germany Italy Spain CzechRepublic

    Confront colleague directly using digitalcommunications

    Confront colleague in person in theworkplace

    Confront colleague in person outside of theworkplace

    Discuss with other colleagues using digitalcommunications

    Discuss with other colleagues in theworkplace

    Discuss with colleagues outside theworkplace

    Bring it up with a manager / HRrepresentative

    Take a sick day

    11% 9% 12% 8% 11% 11% 14% 14% 11% 8% 11%

    51% 47% 44% 51% 54% 47% 56% 65% 52% 38% 54%

    20% 12% 20% 11% 13% 19% 25% 26% 34% 21% 22%

    5% 6% 7% 3% 7% 6% 4% 5% 5% 5% 4%

    23% 23% 19% 21% 27% 20% 29% 33% 20% 16% 23%

    12% 12% 9% 11% 12% 10% 18% 15% 13% 12% 11%

    58% 69% 61% 66% 70% 65% 55% 53% 39% 63% 41%

    4% 2% 6% 6% 5% 2% 6% 4% 4% 2% 2%

    Key finding: 1/5 workers would discuss an instance of cyber-bullying with fellow workers, most would bring it up with an HRrepresentative or manager. German workers are the most likely (65%) to confront the colleague who is bullying them in person

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    What action would you take if you felt a colleague had bullied you via digital communication? By company size

    All 1 to 99 100 to249

    250 to499

    500 to999

    1,000to2,499

    2,500to9,999

    10,000to24,999

    25,000to49,999

    50,000+

    Confront colleague directly using digital

    communications

    Confront colleague in person in theworkplace

    Confront colleague in person outside of theworkplace

    Discuss with other colleagues using digitalcommunications

    Discuss with other colleagues in theworkplace

    Discuss with colleagues outside theworkplace

    Bring it up with a manager / HRrepresentative

    Take a sick day

    11% 10% 12% 12% 12% 11% 14% 14% 12% 8%

    51% 54% 51% 48% 54% 49% 50% 45% 49% 53%

    20% 22% 20% 22% 17% 20% 19% 16% 21% 20%

    5% 4% 4% 5% 7% 7% 6% 7% 8% 5%

    23% 23% 24% 23% 27% 26% 23% 25% 29% 20%

    12% 12% 14% 12% 11% 16% 12% 13% 8% 13%

    58% 53% 57% 54% 55% 64% 66% 72% 63% 60%

    4% 4% 2% 2% 3% 2% 2% 4% 2% 7%

    Key finding: A majority of workers in every size of company would bring up cyber-bullying with their manager, with workers in largercompanies more likely to do so.

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    7 - Have you ever been embarrassed by photos or videos taken at a work event and uploaded onto social media? By country

    All UK US Australia NewZealand

    Canada France Germany Italy Spain CzechRepublic

    Yes

    No

    11% 14% 10% 10% 9% 10% 8% 5% 11% 19% 12%

    89% 86% 90% 90% 91% 90% 92% 95% 89% 81% 88%

    Key finding: 14% of UK and 19% of Spanish workers have been embarrassed by photos and videos taken at a work event and uploadedonto social media.

    Have you ever been embarrassed by photos or videos taken at a work event and uploaded onto social media? By company size

    All 1 to 99 100 to 249 250 to 499 500 to 999 1,000 to

    2,499

    2,500 to

    9,999

    10,000 to

    24,999

    25,000 to

    49,999

    50,000+

    Yes

    No

    11% 9% 14% 13% 15% 12% 13% 11% 10% 7%

    89% 91% 86% 87% 85% 88% 87% 89% 90% 93%

    Key finding: Workers in smaller companies are less likely to have been embarrassed by work event videos and photos posted online

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    8 - Has a manager ever used information against you or a colleague found on a social media site? By country

    All UK US Australia NewZealand

    Canada France Germany Italy Spain CzechRepublic

    Yes

    No

    9% 9% 13% 8% 9% 9% 9% 5% 8% 9% 12%

    91% 91% 87% 92% 91% 91% 91% 95% 92% 91% 88%

    Key finding: 13% of US workers have experienced a manager using information from a social network against them or a colleague.

    Has a manager ever used information against you or a colleague found on a social media site? By company size

    All 1 to 99 100 to 249 250 to 499 500 to 999 1,000 to2,499

    2,500 to9,999

    10,000 to24,999

    25,000 to49,999

    50,000+

    Yes

    No

    9% 7% 11% 8% 11% 11% 13% 11% 8% 6%

    91% 93% 89% 92% 89% 89% 87% 89% 92% 94%

    Key finding: Workers in small companies are least likely to have information from social media used against them.

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    9 - Would you say social media has eroded privacy in the workplace? By country

    All UK US Australia NewZealand

    Canada France Germany Italy Spain CzechRepublic

    Yes

    No

    53% 64% 64% 62% 60% 61% 45% 38% 42% 53% 36%

    47% 36% 36% 38% 39% 40% 55% 62% 58% 47% 64%

    Key finding: Across all ten countries, most workers feel that social media has eroded privacy at work. In the five English speakingcountries (UK, US, Australia, Canada, New Zealand), over 6/10 feel that the use of social networks has eroded their privacy, with 64%in the US and UK thinking this.

    Would you say social media has eroded privacy in the workplace? By company size

    All 1 to 99 100 to249

    250 to499

    500 to999

    1,000 to2,499

    2,500 to9,999

    10,000to24,999

    25,000to49,999

    50,000+

    Yes

    No

    53% 50% 52% 56% 53% 57% 55% 59% 52% 53%

    47% 50% 48% 44% 47% 43% 45% 41% 48% 47%

    Key finding: Workers in smaller companies are least likely to feel that social media has eroded workplace privacy. 55%+ of workersin companies with 1,000 - 10,000 employees however feel this way.

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    Action taken by those agreeing that social media has eroded privacy at work. By country

    All UK US Australia

    NewZealand

    Canada

    France

    Germany

    Italy Spain CzechRepublic

    Respondents more careful aboutwhat they post

    Respondents limit posting on thesocial network that caused privacyconcerns at work

    Respondents avoid posting on thesocial network that caused privacyconcerns at work

    53% 53% 54% 52% 58% 58% 29% 49% 59% 53% 59%

    23% 18% 23% 25% 22% 19% 31% 13% 21% 35% 21%

    24% 29% 22% 23% 19% 23% 40% 37% 21% 12% 20%

    Action taken by those agreeing that social media has eroded privacy at work. By company size

    All 1 to99

    100 to249

    250 to499

    500 to999

    1,000to2,499

    2,500to9,999

    10,000 to24,999

    25,000 to49,999

    50,000+

    Respondents more careful aboutwhat they post

    Respondents limit posting on thesocial network that caused privacyconcerns at work

    Respondents avoid posting on the

    social network that caused privacyconcerns at work

    53% 53% 60% 57% 54% 51% 53% 55% 68% 43%

    23% 23% 20% 23% 25% 25% 22% 27% 13% 25%

    24% 24% 20% 21% 21% 24% 25% 19% 19% 33%

    Key finding: 1/4 of workers who feel social media has eroded their privacy at work now avoid posting on the social network thatcaused the privacy concerns. Over half are now more careful.

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    10 - Have you ever accepted a colleague's social media request even though you didn't want to? By country

    All UK US Australia NewZealand

    Canada France Germany Italy Spain CzechRepublic

    Yes

    No

    27% 28% 28% 26% 27% 24% 23% 24% 34% 30% 23%

    73% 72% 72% 74% 73% 76% 77% 76% 66% 70% 77%

    Have you ever accepted a colleague's social media request even though you didn't want to? By company size

    All 1 to 99 100 to249

    250 to499

    500 to999

    1,000 to2,499

    2,500 to9,999

    10,000to24,999

    25,000to49,999

    50,000+

    Yes

    No

    27% 24% 33% 29% 32% 30% 28% 26% 31% 23%

    73% 76% 67% 71% 68% 70% 72% 74% 69% 77%

    Key finding: Over 1/4 workers have felt pressured into accepting a social media friend request from a colleague. This includes 34%in Italy, 30% in Spain and 28% in the US and UK