avid carp lookbook 2016

L O O K B O O K

avidcarp2016

Carp fishing. It’s who we are. It’s what we do. It’s why we live. Not only do we dream for the moments that can only be experienced whilst carp fishing, we chase those dreams, make them real. For some the pursuit is a lifestyle, part of what makes them who they are. For others it’s an escape. An escape from reality, from the day-to-day hum-drum, from responsibility, from care.

Whether your pursuit takes you deep into the wilderness for the unknown, or to the more familiar chasing the historical ones – those wise old members of an intimately documented ‘A’ team that elude even the most hardened carper – you’re a carp angler. It may be you’re just happy getting your string pulled, but either way, you’re a carp angler, you always were, you always will be.

It’s not just about rising mists, windswept pits and dark old gnarly carp. ‘Being there’ is one thing, but actually being, there… it’s a totally different thing. It absorbs you, swallows you whole. Those moments are special and can’t be experienced anywhere else. The closest you can get is to relive them, imagining the moments all over again. It’s the only way.

This Avid Carp Lookbook captures some of our favourite moments from 2015 in a way that you can enjoy them too. Those special views through the lens have been immortalised in pixels for your viewing pleasure. Because we’re carp anglers too. Sometimes we catch a few, but mostly we do it because we absolutely love it, and can think of no finer thing than loading the motor to go carp fishing.

So continue to dream of moments like these, just as we do in the ongoing development of fishing tackle designed to enable those dreams to become reality. Take your carp fishing to the Next Level, first you must take your dreams to the Next Level. Dream big, because those who do, usually get there in the end.

Mat Woods, Avid Brand Manager

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Short day sessions are the one, especially when you can travel light. Our Day Session Kit provides a modern solution for the angler that likes to stay on the move.


S O L I T U D E I S N O T S O M E T H I N G Y O U M U S T H O P E F O R I N T H E F U T U R E , R AT H E R I T I S A D E E P E N I N G O F T H E P R E S E N T , A N D U N L E S S Y O U L O O K F O R I T I N T H E P R E S E N T , Y O U W I L L N E V E R F I N D I T .

T H O M A S M E R T O N


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Great things come in small packages. The Tardis bivvy is compact on the outside, but spacious inside. The perfect choice for the mobile angler.

S U C C E S S I S W H E R E P R E P A R AT I O N A N D O P P O R T U N I T Y M E E T .

B O B B Y U N S E R

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Carp fishing is unpredictable enough. Time for your tackle and bait to find a new home, with these Bait & Bits Tubs. Available in four sizes.

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Get your house in order. The HQ Twin Skin Bivvies offer unrivalled levels of comfort, breathability and stability.


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T H E O N LY T H I N G T H AT H O L D S T R U E H A P P I N E S S I S T H AT M O M E N T W H E N Y O U ’ R E I N I T . N O T H I N G C A N B E C O N T R O L L E D .


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THRILLS ARE MUCH MORE ABOUT ANTICIPATION THAN ACTION. AN UNFIRED BULLET IS MORE DANGEROUS THAN ONE THAT HAS ALREADY MET ITS TARGET.

A S H W I N S A N G H I

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MANY MEN GO FISHING ALL OF THEIR LIVES WITHOUT KNOWING THAT IT IS NOT FISH THEY ARE AFTER.

H E N R Y D AV I D T H O R E A U

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Staying dry is an essential part of enjoying your time on the bank. The Blizzard Series Jacket and Bib and Brace is stylish and boasts 10,000mm breathable and waterproof fabric.

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Avid Carp Bobble Hats now feature a micro fleece thermal liner for maximum warmth. Available in olive green or burgundy.

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The Tuned™ luggage concept is yours. You can decide how to organise your fishing gear however you want, thanks to the specially thought out measurements of the whole range.

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Q U I E T I S B E T T E R T H A N LO U D .

D I E T E R R A M S


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At certain times, carp love a good feed up. Giving ‘em what they want is made easy with the Avid Carp Bucket Stand.


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I F O P P O R T U N I T Y D O E S N ’ T K N O C K , B U I L D A D O O R .

M I LT O N B E R L E


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G O D N E V E R D I D M A K E A M O R E C A L M , Q U I E T , I N N O C E N T R E C R E AT I O N T H A N A N G L I N G .

I Z A A K W A LT O N


A G O O D T R AV E L L E R H A S N O F I X E D P L A N S A N D I S N O T I N T E N T O N A R R I V I N G A N Y W H E R E .

L A O T Z A

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C H R I S YAT E S

W AT E R I S P E C U L I A R S T U F F . I T C I R C U L AT E S M Y S T E R I O U S LY , R I S I N G I N V I S I B LY F R O M T H E S E A A S VA P O U R , F O R M I N G C L O U D S , FA L L I N G A S R A I N , C R E AT I N G S T R E A M S A N D R I V E R S T H AT R E T U R N A G A I N T O T H E S E A . Y O U C A N S W A L L O W I T I N S I P S , B U T I T C A N S W A L L O W Y O U W H O L E I F Y O U FA L L I N T O A D E E P P L A C E . Y O U C A N ’ T C AT C H H O L D O F I T , B U T I T C A N C AT C H H O L D O F Y O U , E V E N I F Y O U J U S T L O O K AT I T .

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I ’ L L B E G L A D W H E N I ’ V E H A D E N O U G H

O F T H I S !

F R E D J TAY L O R

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J A C K H A R G R E AV E S

W H AT D O T H E Y K N O W O F F I S H I N G , W H O K N O W O N LY O N E F I S H A N D O N E W AY T O F I S H F O R H I M ?


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The MegaNite Sleeping Bag and Cover is made from premium peachskin, breathable micro fleece and is built to work through all seasons.


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N O M A N C A N L O S E W H AT H E N E V E R H A D .


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A N Y F O O L C A N M A K E M O N E Y , B U T S H O W M E S O M E O N E W H O C A N M A K E A M O M E N T .

C H R I S YAT E S

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. . . W O R K , T H E A B S O L U T E S C O U R G E O F L I F E .

T E R R Y H E A R N


W H E N YO U P I C T U R E T H E S E T U C K E D AWAY L I T T L E S EC R E T S , I T ’ S O N LY N AT U R A L TO

I M A G I N E T H E L I K E S O F ‘ N A R N I A ’ . P U S H I N G YO U R WAY T H R O U G H A N E N TA N G L E D M A S S

O F B R A N C H E S A N D U N D E R G R O W T H , YO U C O N T I N U A L LY W I P E T H E C O B W E B S T H AT S E E M TO C O N N EC T TO E V E R Y PA S S I N G

B R A N C H F R O M YO U R FA C E . E V E N T U A L LY , A G L I S T E N C ATC H E S YO U R E Y E .

I T ’ S W AT E R .

D AV E M A G A L H A E S

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Lor sam quate magnihi cidunt lan-tiissit qui volecum, officiur? Quianis simagnisimus dollore mporerrore voi, te sitium lab il iure, qui ium nima enis molore perore dolorehendi dipitat ureper laut que nonse

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FA I T H D O E S N O T M A K E T H I N G S E A S Y , I T M A K E S T H E M P O S S I B L E .

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Avid clothing follows the latest trends and fashions. We lean on a key circle of people for advice on this. Advice we always listen to.


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C A R P F I S H I N G I S N ’ T A W AY O F L I F E . I T ’ S

J U S T S O M E T H I N G T H AT E N R I C H E S I T .

S O M E H O W , M A K E S I T B E T T E R .

C A R P L I F E P R O J E C T

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I T H A S A L W AY S B E E N M Y P R I VAT E

C O N V I C T I O N T H AT A N Y M A N W H O P I T S H I S I N T E L L I G E N C E

A G A I N S T A F I S H A N D L O S E S H A S I T

C O M I N G .

J O H N S T E I N B E C K


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G O O D C O M P A N Y I N A J O U R N E Y

M A K E S T H E W AY S E E M S H O R T E R .


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W I T H T H A N K S

T O Mat Woods

Jason UmneyKathy-Ann Davies

Christian KesslerAdam Firth

Tom ForresterRob Hales

Chris LoweHarry Hales

Darren BaileyDavey Gans

Dave MagalhaesNigel Williams

Alex ListerRyan NeedIan Russell

Fosters of BirminghamRH Fisheries

avid carp lookbook 2016

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