avior // u89 - 1002 avior history // inspiration // design avior is a traditional briefcase line...

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AVIOR // U89 - 1002 AVIOR HISTORY // INSPIRATION // DESIGN •Avior is a traditional briefcase line with innovative, clever and comfortable features. The durable ballistic polyester material, combined with the plisée and additional vinyl details give the collection its unique style. MARKET TREND •Business Cases are growing by 24% (GfK EU-2: F, Ger Jan- Aug2011) and Samsonite even faster than the market with nearly 40% growth this year. •In the Traditional Channel the price segment 100€-140€, for which this line is targeted, represents 17% of the total turnover (GfK EU-2: F, GER May-Aug2011) CONSUMER TARGET •Male 35-55 years old, mid HH income •Performance oriented: looking for resistant and well featured bags, appreciating innovative features, comfortable handles and good organization. USP •This line convinces by its unique style in combination with high quality materials and comfortable features, making the daily business life more enjoyable. Briefcases X´ion 3 AVIOR X´Blade Business Cordoba Duo

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Page 1: AVIOR // U89 - 1002 AVIOR HISTORY // INSPIRATION // DESIGN Avior is a traditional briefcase line with innovative, clever and comfortable features. The

AVIOR // U89 - 1002

AV

IOR

HISTORY // INSPIRATION // DESIGN•Avior is a traditional briefcase line with innovative, clever and comfortable features. The durable ballistic polyester material, combined with the plisée and additional vinyl details give the collection its unique style.

MARKET TREND•Business Cases are growing by 24% (GfK EU-2: F, Ger Jan-Aug2011) and

Samsonite even faster than the market with nearly 40% growth this year.•In the Traditional Channel the price segment 100€-140€, for which this line is targeted, represents 17% of the total turnover (GfK EU-2: F, GER May-Aug2011)

CONSUMER TARGET •Male 35-55 years old, mid HH income•Performance oriented: looking for resistant and well featured bags, appreciating

innovative features, comfortable handles and good organization.

USP •This line convinces by its unique style in combination with high quality materials and comfortable features, making the daily business life more enjoyable.

Briefcases

X´ion 3

AVIOR

X´Blade Business

Cordoba Duo

Page 2: AVIOR // U89 - 1002 AVIOR HISTORY // INSPIRATION // DESIGN Avior is a traditional briefcase line with innovative, clever and comfortable features. The

SHOCK ABSORBING SHOULDER STRAP

AND COMFORTABLE HANDLES

A new shoulder strap has been developed to provide maximum comfort. An elastic part absorbs the most severe shocks.

ADVANTAGE•Extreme Carrying comfort •Less pressure/weight on your shoulder

BENEFIT•An amazingly comfortable and versatile business companion.

ELEGANT LOCK IN BRUSHED ALUMINIUM OPTIC AND RESISTANT ZIPPERS

The elegant branded lock, inspired by the design of a ship´s keel, provides additional security and closes comfortably. Big and resistant zippers give the collection their characteristic design and open smoothly in everyday usage.

ADVANTAGE•Elegant combination of protection, design and comfort

BENEFIT•Additional protection for your belongings and comfortable opening/closing.

LAPTOP COMPARTMENT AND BUSINESS ORGANISATION

All models (exc. Cross-Over) feature a padded laptop compartment with fixation strap and a business organisation in the front pockets with space for pencils, phone and other personal belongings

KEY FEATURES

FEATURES• Shock absorbing shoulder strap with extra-long and comfortable padding (briefcases and

bailhandles only)• Comfortable padded handles for maximal carrying comfort• Elegant lock in brushed aluminium optic (briefcases only)• Padded Laptop compartment with fixation strap• Internal organization for electronic devices and business essentials• Elegant green lining gives an unique and fashionable look

MATERIALS•Durable ballistic polyester with vinyl accents

COLOURS

WARRANTY

2 years global warranty

2576 // _Galaxy Black

AV

IOR

1523 // _Magnesium Grey

Page 3: AVIOR // U89 - 1002 AVIOR HISTORY // INSPIRATION // DESIGN Avior is a traditional briefcase line with innovative, clever and comfortable features. The

CODE // COMMERCIAL

MODEL NAME // TYPE

DIMENSIONS

CM/ INCHES

L x H x W

WEIGHT

KG/ LBS

VOLUME

LITRES/ INCHES3

FEATURES

PLACEPICTURE

HERE

U89*001 // 48155

BRIEFCASE 1 GUSSET 15,6”

43,5x13x35 cm 1,36kg 14,8l

PLACEPICTURE

HERE

U89*002 // 48156

BRIEFCASE 2 GUSSETS 16”

44x14x35 cm 1,46kg

15,4l

PLACEPICTURE

HERE

U89*003 // 48157

BRIEFCASE 3 GUSSETS 16,4”

44x16,5x35 cm 1,54kg 15,7l 37

AV

IOR

PLACEPICTURE

HERE

U89*004 // 48161

BAILHANDLE S 16”41x14x30 cm 1,10kg 15,4l

16"

16,4"

15,6"

xx

16"

xx

xx

xx

Page 4: AVIOR // U89 - 1002 AVIOR HISTORY // INSPIRATION // DESIGN Avior is a traditional briefcase line with innovative, clever and comfortable features. The

CODE // COMMERCIAL

MODEL NAME // TYPE

DIMENSIONS

CM/ INCHES

L x H x W

WEIGHT

KG/ LBS

VOLUME

LITRES/ INCHES3

FEATURES

PLACEPICTURE

HERE

U89*005 // 48162

BAILHANDLE M 17”43,5x16x31,5 cm 1,30kg 19,2l

PLACEPICTURE

HERE

U89*007 // 48164

LAPTOP BACKPACK 15,6”

36x20x44 cm 1,14kg

23l

AV

IOR

16"

17"

xx

xx

PLACEPICTURE

HERE

U89*007 // 48163

CROSS-OVER22x10x27 cm 0,44kg

5l