MAJOR RESEARCH REPORTONAVIVA LIFE INSURANCE SUBMITTED BY: ............................ ....................... BBA(GEN)-5TH SEM.

COMPANY PROFILE OF AVIVA LIFE INSURANCE

STRENGTHS OF AVIVASTRONG ASSETS & INFRASTRUCTURE.EFFICIENT EMPLOYEES.59000 EMPLOYEES & 35 MILLION CUSTOMERS WORLDWIDE.BRAND POWERWORLDWIDE ASSETS UNDER MANAGEMENT OF 332 BILLION.

WEAKNESSES OF AVIVAINDUSTRY IN NASCANT STAGE.PEOPLES ARE NOT AWARE ABOUT PRIVATE COMPANIES.NOT POPULAR IN RURAL MARKET.VERY FEW BRANCHES IN THE COUNTRY.

OPPORTUNITIES TO AVIVALIBERALISATION OF INDIAN ECONOMY.LIFE INSURANCE SECTOR OPENING UP.VERY FEW PERCENTAGE OF POPULATION INSURED IN INDIA.GOVT INC. THE MAX. % OF FOREIGN COMP. INVST. FROM 27% TO 49%.

THREATS TO AVIVAENTRY OF NEW PLAYERS.COMPETITORS BECOMING AGGRESSIVE WITH NEW PRODUCT LAUNCHING & HIGH MARKETTING PITCH.NO TIE-UPS WITH SO MANY COMP'S CAN LEAD TO LESS PROFITS.

RATIOS

RECOMMENDATIONSSETTING MORE BRANCHES EVEN IN THE REMOTEST OF AREAS.ARRANGE TIME TO TIME CAMPS IN GOVT. & PRIVATE OFFICES.MINIMUM AMOUNT OF PREMIUM OF POLICYSHOULD BE REDUCED.