avvo webinar: creating video content for your practice with michael mogill

HOSTED BY MICHAEL MOGILLPRESIDENT, CRISP LEGAL VIDEO

creating video content for your legal

practice10 COMMON MISTAKES TO AVOID

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@mmogill

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about me• President of Crisp Video Group & Crisp Legal Video• Corporate Video & Digital Media Production Company• Team of experienced directors, producers, script writers, and digital marketing

professionals• Clients include both high-profile global brands and small community based

businesses• Mission is to help clients enhance their brand and expand their reach online

through videoweb — www.crispvideo.comtwitter — @mmogilllinkedin — www.linkedin.com/in/mogill

http://www.crispvideo.com/

http://www.linkedin.com/in/mogill

as featured in…

@mmogill — creating video content for your practice — Crisp Legal Video

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who we work with


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The value of one minute of video is equivalent to 3,600 typical Web pages - it would take 150 days to write enough pages to get the same amount of exposure.

36% of online consumers trust video ads, establishing the company as a trustworthy business and knowledgable expert on the ad’s subject matter.

Videos in e-mail campaigns increase how often people follow the link from the email to the ad’s Web site by 96%

Videos improve the chances of a site appearing on the first page of Google search results by 50% Why should

you invest in online video marketing for your business?

Videos significantly increase how long viewers stay on a Web site - up to 2 minutes longer, on average.

35.2 billion video ads were viewed by Americans in December 2013 alone.

40% of people respond better to visual information than plan text.

After watching a video ad, brand consideration improves 21% for brands the consumer initially felt negatively toward, and 61% for brands they already liked. 57% of clients say video

increases confidence in a legal firm


VIDEO MARKETING 101

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If you’re not marketing with video,you’re committing marketingmalpractice.


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Testimonial

Practice Areas

OverviewEducationAL

TYPES OF VIDEOS


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video marketing

TOP 10 MISTAKES TO AVOID

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10. MAKING A VIDEO JUSTTO MAKE A VIDEO

The Fix: Approach video with a plan just as you would any other

marketing campaign. If you can achieve a clear business

objective through video, then go for it.

TOP 10 VIDEO MARKETING MISTAKES TO AVOID


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The Fix: Brand your video with your logo, website URL,

or another piece of your practice’s identity —

especially in the beginning.



9. NOT BRANDING CORRECTLY

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The Fix: Keep it short, sweet, and to the point.

About 60-90 seconds is the magic number.



8. MAKING YOUR VIDEOTOO LONG

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The Fix: Deliver a single message with your video so potential clients have a

definite takeaway about you, your firm, or your area of specialty.



7. NOT FOCUSING ON ASINGLE MESSAGE

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The Fix: Include a clear call to action so your viewers know what to do after they’ve watched your video.



6. NOT CALLING OUT YOUR“CALL TO ACTION”

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The Fix: Use proper video SEO techniques

to increase the online visibility of your work.



5. FAILING TO USEVIDEO SEO

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The Fix: Understand that a good video marketing strategy

requires consistency, dedication, and patience.



4. EXPECTING INSTANTRESULTS

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The Fix: Major selling points belong at the start

of your video.



3. IMPROPER PLACEMENTOF SELLING POINTS

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The Fix: Focus your message on a specific

target audience.



2. FAILING TO ADDRESS

YOUR TARGET AUDIENCE

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The Fix: Follow these tips…



1. CHOOSING THE WRONG PARTNER

1. begin withthe end inmind.

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CHOOSING THE RIGHT VIDEO PARTNER


2. cheap videoscome at apremium.

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3. valueaccountabilityand reliability.

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4. cheap videoreflectscheapbusiness.

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5. work withexperts inyourindustry.

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6. consider the value ofyour time.

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7. consider industrystandards

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8. be carefulof hiringfriends orfamily.

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9. know where you can cut corners.

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10. expectstewardship.

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Begin with the end.

Cheap video comes at a premium.

Value accountability and reliability.

Cheap video reflects cheap business.Work with experts in your industry.

Consider the value of your time.

Be careful when hiring friends or family.Cut corners on daily blogs.

Expect stewardship.

SUMMARY

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Consider industry standards



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FREE eBOOK DOWNLOAD:CRISPLEGALVIDEO.COM/AVVO

Craft your video marketing strategy andmake video your competitive advantage!

Thank you!

Video is the most effective, yet underutilized, tool available to attorneys looking to gain more clients.


web — www.crispvideo.comtwitter — @mmogilllinkedin — www.linkedin.com/in/mogill

http://crisplegalvideo.com/avvo

http://www.crispvideo.com/

http://www.linkedin.com/in/mogill

avvo webinar: creating video content for your practice with michael mogill

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