Awards Alignment

IABC Aligned Awards Pilot Program 2014

34% chapters/regions have programs Entries down – overall 11% Top 5 Challenges

1. Getting entries

2. Finding evaluators

3. Volunteer workload

4. Quality of judging

5. Administration

Award Program

Promotion

Entries Evaluation

Recognition

Award Program –

Your Brand

Getting Entries -- Promotion

Recognition

Award Program

Entries

1. Online entry

2. Credit card processing

Evaluation

1. Find evaluators

2. Train & test

• Global Seven-point Excellence Scale • Divisions and Categories • Evaluation through Designated Evaluator Pool • Entries can move from Chapter to Region to

International programs

Copy Gold Quill Awards program Same divisions & categories Same rules & process Same evaluation process as Gold Quill virtual Managed for you

Customizable Award program names and logo on landing page

▪ Tagline, “An IABC Awards program”

Dates – within set timeframe Fees – select level

Chapter

MN & KC

Region

International Gold

• Jan to Apr • Entry Fees – select

levels • No Early Bird Fees

• May to Aug

In 2014

In 2014

In 2014/15

IABC HQ Chapter or Region

Promotion X

Set up site in Award Sentry X

Entry fees collected, credit card processing

X

Real time access to entries X X

Evaluation: • Match entry with appropriate

evaluators • Quality Control

X

Promote participation in Evaluator Pool X X

Recognition X

Training on System Generic Call for Entries (PDF) Entrant guides online “How to create an

Award entry”

No upfront chapter costs, all costs from entry fees Entrants pay fee as they register

▪ Member $75, Non-member $95, Student $35

▪ Member $100, Non-member $125, Student $35

IABC HQ reimburses chapter after final entry deadline and reconciliation Annual $800 fee (IABC cost)

▪ At $75 entry fee this represents your first 11 entries

Less per entry fee $15 • Chapters responsible for costs related to

• Promotion

• Recognition – Event

• Trophies

What Chapters Want

Task Force established in September Goal: to review IABC supports and services to

chapters

Member retention

Chapter success

Overall health of IABC

Special attention to those outside North America

Lana Collins (Canada) Roslyn Jones (South Africa) Jenna Rowell (United States) Tessa O’Neill (United Kingdom) Brenda Tilke (Switzerland) Victoria Dew (New Zealand) Dave Seifert (United States) Sue Heuman, Chair (Canada)

Gather existing research from around the world

Review IEB Chair’s survey from fall 2013 Develop list of common themes Validate with Task Force Develop recommendations Validate with Task Force and Advisory Panel

Not primary research Most themes have been previously identified Validated priorities for today’s context Short term and long term recommendations IEB Board Presentation Feb. 13 Hot off the press!

Overview of IABC HQ structure.

List of HQ staff, roles/responsibilities, contact info.

Regions should be resources to chapters.

More regular contact is needed.

More stable IT. Real-time membership

information available to chapters.

Create a basic tool (e.g. brochure) to explain the value of membership.

Translate it into other languages.

Create a grassroots speakers’ bureau where members can self-identify topics they could present.

Add World Conference speakers to chapter speakers’ bureaus.

Give chapter leaders breaking news at least one hour before going public.

Provide FAQs, additional info.

Make an HQ rep available for 24-hours following announcement.

Explore current chapter model.

Different way to organize? Identify resources that

chapters can use.

Research and understand what chapter outside North America really need from IABC.

Explore and establish a robust Member at Large option.

Use online and social media to create communities.

Offer groups by language, country, culture.

Review current funding model and split of funds allocated to chapters.

Chapters “are” IABC to their members.

More efforts needed to reach global chapters.

Hire and support IABC staff in other countries and timezones.

IABC Academy Launch

Building the careers through professional development delivered by IABC or our partners

Providing tools, assessing and tracking professional development needs

Aligned with certification and recognition

Strengthening the global brand and business for IABC

Car

eer

pat

hs Business Leader

Strategic Adviser

Generalist/Specialist

Foundation

The Global Standard

IABC Academy Gold Quill

Curriculum Recognition

Delivers on the IABC strategy

Builds reputation and reach through professional development

Supports regions and chapters to build a stronger value proposition

New revenue for IABC

Courses (virtually and classroom)

Accrediting courses and programs

Partnering opportunities

34

IABC

Academy

Curriculum development and programs

Career assessment and support

tools

Accrediting courses

Region/chapter support

industry and academic

liaison and partnerships

35

An Academy framework and terms of reference, aligning curriculum with certification

A course guide with all the courses, delivery mode and outcomes listed, including certification points and which level it addresses

Templates for every program to match the learning outcome with the curriculum

Establish the Academy committee

Start delivering programs (pilots)

36

Build the collateral and ensure we have resources and technology in place

Launch at 2014 World Conference

37

Certification Update

Nominating

committee has

completed their work

Recommendations

being reviewed

Council announced in

2014

People want to advance their careers

High awareness among among hiring

managers and across industry

Employers are looking for ISO certified

professionals across all industries

Securing an ISO standard will elevate the

value of communication practitioners and

the profession globally

The process is consistent, objective and

sustainable

Communicators want

their knowledge and

skills to be

recognized as

business essential

They want

professional

credibility that will

help them advance to

the C-suite

PRSA on the same path

http://prsay.prsa.org/index.php/2013/09/26/the-road-ahead-for-the-apr/

The two levels of certification that will be

available to IABC members and the industry

at large aligned with the generalist/specialist

and the strategic adviser levels.

Conduct a job task analysis

Build a blueprint for the first level

credential

Vet the blueprint with communication

professionals

Prepare exam questions with the help of

subject matter experts

Prepare and pilot an exam

• Understanding • Alignment • Consistent messages • Support

ABC Plus

Expanded involvement and contributions

Professional development opportunities

Broader networking opportunities

Marketing and recognition

IABC Brand Taskforce

50

1 • Evaluate health/strength of the IABC Brand

2 • Evaluate brand assets – name, look, tagline,

consistency

3 • Make a recommendation that would allow the

organization’s brand to reach its full potential

Inclu

de an

d en

gag

e IA

BC

mem

bers in

the p

rocess

Name Role Country

Priya Bates, ABC, MC Brand Taskforce Chair Toronto, ON Canada

Maliha Aqeel Member Toronto, ON Canada

Jerry Dunnavant Member Roanoke, Virginia, USA

Mike Jenkins Member Detroit, Michigan, USA

Lindsay Turner Member Toronto, ON Canada

Megan Wolfinger Member Regina, Sask, Canada

Mark Pallot Member Australia

Yasmin Ranade Member Ottawa, ON Canada

Pat Kilduff Staff San Francisco, CA, USA

51

First meeting December 2013 Leadership Institute February 5-8

2014 Brand audit complete May 2014 Brand camp/WC June 2014 Recommendations September 2014 Develop brand options December 2014 Get input from leaders LI, Feb 2015 Launch brand at WC San Francisco

2015

Brand perception sheets – please take

one

Take a few minutes to circle words:

What you believe IABC’s brand perception is

today

What you feel IABC’s brand perception should

be

Discuss gaps at your table

Let’s discuss what’s been said

Stakeholder Analysis

Members – Active/non-active

Non members – Active/non- active/lapsed members

Other communication organizations

Sponsors

Business partners

Development of Audit

Online survey

Focus groups

Brand execution audit – global, regional, local

Help us by: Encourage members to participate in the

survey/focus groups Help us identify and reach stakeholders Submit your brand samples and communications

materials for our audit We promise to: Be objective Keep you informed of what we learn and our

recommendations