awareness about yes bank in udaipur city

8/2/2019 awareness about yes bank in udaipur city

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ACKNOWLEDGEMENT

Any research report is never an individual effort. It is constructive effort of many

contributing hands, minds and hearts. The project would be incomplete without a mention of

those who have spared their valuable time and shared their rich experience in making this

project a learning and success. Also acknowledging the help of all those who have guided us

for the timely and successful completion of the project, is indeed a duty on my part, knowing

the fact that no words can measure the guidance to any extent.

I owe to all those who have made their endeavor of mine possible by helping me either

explicitly and implicitly through their constant support and guidance that helped me to put in

my best.

I am very gratified to my mentor and project guide Mr. Ashish Kachhara (Manager

BranchBanking) without him this opportunity would not be possible to prove my potential.

I am thankful to him for his valuable and enlightening guidance during this project.

I express thanks to Mr. Sunil Chouhan (Branch Manager) for his valuable suggestions and

for providing necessary facilities and co-operation.

I am also thankful to the whole family of yes bank without whose support my learning ininternship would not have been curtailed.

I eminently thanks to Dr. Anil Kothari (Faculty Guide) without whom I would not have

been able to pursue this project. I am very much thankful for his involvement at every stage

of this project and extending maximum possible help.

I also give my sincere thanks to Dr. P.K. Jain (Director) for his moral support and

encouragement given to me. And finally to FMS family which has provided me the

environment to enhance my potential in corporate field.

MUDRIKA JAIN

MBA-FSM-IV SEM

FMS, UDAIPUR


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PREFACE

THE KNOWLEDGE WHICH IS NOT PRACTICALLY IMPLEMENTED

IS A BURDEN

Knowledge is wealth but it is proved when it is utilized wisely in practical aspects. In this day

and age the above statement is of paramount importance especially for an M.B.A. student.

Equipped with the theoretical knowledge, an M.B.A. student can apply the same in practical

life to gain some valuable experience. This project study provides such an opportunity. It

familiarizes me with the corporate world as well as the challenges, which are in store for me

after getting an M.B.A. degree.

I Mudrika Jain, the student of Faculty of Management Studies, Mohan Lal Sukhadia

University, Udaipur was placed with Yes Bank for a period of 90 days. Being thoroughly

managed organization we had a good opportunity to put over theoretical knowledge in to

practices. During the 90 days in the institution we worked on the WHOLE BANKING

OPERATIONS. Needles to say these 90 days constitute one of the most interesting and

rewarding periods of our MBA programme.

I gained valuable experience working on this project and I hope that this presentation will

prove to be useful to all concerned. However I believe that there is no end to knowledge and

learning process changes from time to time.

MUDRIKA JAIN

MBA-FSM-IV SEM

FMS, UDAIPUR


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CONTENTS

Sr. No. Topic Page No.

1) Acknowledgement 1

2) Preface 2

3) Contents 3

4) Corporate Profile 4

a) Introduction to Yes bank 6

b) Vision and Mission 7

c) Management team of Yes bank 9

d) Business strategies and product lines of yes bank 11

e) SWOT Analysis of the Bank 20

f) Product profile of Yes bank 21

5) Research methodology 23

6) Analysis and interpretation 28

7) Conclusion 45

8) Limitations 46

9) Recommendations 47

10) Questionnaire 48

11) Bibliography 53


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CORPORATE

PROFILE


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Profile of Yes Bank

General Profile:

Company Name : Yes Bank

Date of Incorporation : Nov 2003

Country : India

Industry : Banking

NSE/BSE Listing : NSE Code - YESBANK

BSE Code - 532648

Regd. & corporate office : Nehru centre, 9th floor, Discovery of India,

Dr.A.B.Road, worli, Mumbai 400018

Tel:- +91(22) 6669 9000

Northern Regional Corporate office : 48, Nyaya Marg, Chanakyapuri,

New Delhi 110021,Tel:-+91(11) 6656 9000

Website :www.yesbank.in
http://www.yesbank.in/http://www.yesbank.in/http://www.yesbank.in/http://www.yesbank.in/


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Introduction of Yes Bank

Yes Bank, Indias new age private sector Bank is the outcome of the professional

commitment of its founder Mr. Rana Kapoor supported by his highly competent top

management team to establish a high quality, customer centric, service driven, private Indian

Bank catering to the Future Industries of India.

Yes Bank is steadily building corporate and institutional banking, financial markets,

investment banking, corporate finance, business (Small &Medium Enterprises) and

transaction banking, international banking, retail banking and wealth management business

lines across the country. The Banks constant endeavour is to provide a delightful bankingexperience expressed with simplicity, empathy, and totality.

Yes Bank understands the financial needs of the Government of India, in its progress and

development role of a Growing India through Yes Banks Knowledge Banking approach

and the objective of being the Bank for an Emerging India. Yes Bank remains committed to

serving this specialized segment. Yes Banks knowledge Bankers deliver innovative,

structured and comprehensive solutions through a Money Doctor approach focusing on

diagnostic and prescriptive attention to detail. This is facilitated through Yes Banks

Technology leadership delivering proven, easy-to-use solutions for Government

Undertakings and agencies. Yes Bank has provided financial and advisory services to

Ministries of the Union Government, State Governments, Central and State Public Sector

Undertakings (PSUs) and Agencies.

In a short span of over three and a half years the Government Relationship Management

(GRM) team has developed robust relationships with over many entities. The GRM team is

committed to the core values of client orientation, innovation and superior service experience

that exemplify all Businesses at Yes Bank. GRM team is providing the Knowledge Advisory,

Liquidity Management and Investment Products, Transaction Banking, trade finances, cash

management services, Treasury services, Forex Remittances, debt capital markets, investment

managements, corporate salary accounts, Advisory structured transactions, term loans, and

cash credit limits to various government operations like IFFCO, SAIL, Airport Authority of

India, IOCL, NDPL, HPCL, Bridge & Roof co. (India) ltd and many more.


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Brand Pillars & Vision Of Yes Bank

Brand Pillars:

1. Growth- Yes banks Core promise is growth for its internal & external stake holders

symbolized in Say Yes to Growth.

2. Trust- Yes banks promoters, top management team & investors are all of the highest

pedigree with a demonstrated track record thus inspiring & establishing a trust mark

Say yes to trust.

3. Human capital- Yes bank has adapted a knowledge driven, entrepreneurial

management approach & offers financial solutions beyond a traditional realm of

banking. Yes banks top quality human capital represents the finest talent in Indian

banking chosen from India & abroad.

4. Technology- Yes bank is establishing the highest standards in customer service by

adopting Cutting edge & innovative technology. The only thing constant about yes

banks technology is evolution.

5. Transparency & responsible banking- Yes bank consider transparency &

accountability to be of utmost importance. Yes bank has established the most

stringent corporate governance norms & is also committed to responsible banking by

focusing on sustainability & social responsibility.

Brand Vision & strategy

Banks co strategy stands firm on the foundations of trust, transparency & responsible

banking, collectively creating & open platform to work with wide variety of public & private

institutions to meet Indias development agenda.

Brand Vision

To build the best quality bank of the world in India by 2015.

Yes signifies

Attractive, Smart, Simple, Serious, Reliable, Trustworthy, Optimistic,

Positive, Efficient & Universal Distinctive & Affirmative.


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About the organization

Yes Bank, Indias new age private sector bank, is an outcome of the professional

entrepreneurship of its founder, Rana kapoor and his highly competent top management team,

to establish a high quality, customer centric, service driven, private Indian bank catering to

the Future Business of India. YES Bank has now fructified into a Full Service

Commercial Bank that has steadily built Corporate, Retail & SME Banking, with

comprehensive product finance, branch banking, with a comprehensive product suite of

Financial Markets, Investment Banking, business and transaction banking, and wealth

management business lines across the country.

The professionals bank of India consist

Leadership stature

Financial strength

Focus on cost & quality

Improved geographic reach

Extra ordinary passion in Yes bankers.

Key highlights Of Yes Bank

1. Branches : 240

2. People : 4003

3. Advances : Rs 34,363.6 Cr.

4. Balance sheet : Rs 59,003 Cr.

5. Deposits : Rs 45,938.9 Cr.

6. Total no. of ATM : 290

7. NOC : 2 ( Gudgaon, Mumbai )

8. Book value per share : Rs 109.3


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Mr. Rana Kapoor Founder Of Yes Bank

Profile

Rana Kapoor

Managing Director & CEO

Yes Bank

Rana Kapoor is the Managing Director & CEO and the main Founder of YES BANK.

As a professional entrepreneur, he is establishing a high quality, technology driven,

state-of-the-art private Indian Bank catering to "Emerging India", since mid 2003.

Prior to establishing YES BANK, Mr Kapoor was CEO & Managing Director of Rabo

India Finance (RIF) Pvt. Ltd., responsible for all its business activities in corporate

finance and investment banking (1998- 2003). Mr Kapoor was also the main Managing

Partner in RIF where he successfully spearheaded a foreign joint venture financial

services organization with Rabobank in India, and thereafter sold his shareholdings to

Rabobank.

Mr Kapoor is a member of the Government of India's Board of Trade. Mr Kapoor is

also a member of the Managing Committee of the Indian Banks' Association (IBA),

a premier body represented by top Bankers across the industry.

He is an active member of several leading chambers of commerce like CII, FICCI,

IMC, TERI, BCCI, ICC, etc. He was appointed in 2002 as the Honorary Consul

General for Cyprus in Mumbai/ Maharashtra state by the Government of Cyprus...


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NAME DESIGNATION

Mr. Rana Kapoor Managing Director & CEO

Chairman, nominations & governance committee

Founding promoter

Mr. S L Kapoor Non executive chairman

Former secretary, govt. of India

Mr. Wouter Kolff Independent director

Former vice chairman, managing board, Rabobank

international, Netherland ABN Ambro,Europe

Mr. Bharat Patel Independent director.

Chairman, investor relations committee

Mr. Arun K Mago Independent director.

Former chief secretary, govt. of Maharashtra

Chairman board remuneration committee

Miss Radha Singh Independent director.

Former union Agricultural Secretary, G O I

Mr. Ajay Vohra Independent director.

Managing partner of the corporate tax & business advisory law

firm, vaish associates.

Chairman audit & compliance committee.

Board Members


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BUSINESS STRATEGIES AND PRODUCT LINES OF YES BANK

Business Strategy:

Knowledge Banking: - One of the strengths and differentiating features of Yes Bank

is its knowledge banking approach that is the essence of all offerings to its customers.

Knowledge has been institutionalized as a key ingredient in all internal and external

processes and utilized to create customized solutions for the clients specific

requirements. Yes bank is committed to supporting the sustainable growth &

development of sunrise sector like Infrastructure, food, & agribusiness,

Telecommunication, IT, etc

Technology and Operations: - As a new generation Bank, Yes Bank has the

advantage of accessing the latest available technology. The Bank has taken a

calibrated decision to invest in the best IT system and practices in order to make its

technology platform a strategic business tool for building a competitive advantage.

Responsible Banking: -Yes Bank has a vision to champion Responsible Banking in

India, where the concepts of Corporate Social Responsibility (CSR) and

sustainability are integrated in its Business focus. The TRIPLE BOTTOM LINE ethos

concisely support approach whereby yes bank focus on nurturing People, Planet, and

Profit to create enduring value, and a unique strategic position for Yes Bank in a

competitive market place.

Business Lines:

Yes Bank has four distinct business segments to effectively service the differentiated needs of

its targeted customers. Yes bank provides a comprehensive range of client-focused corporate

banking & commercial banking services including working capital finance, trade, cash

management, investment banking solutions & liquidity management.


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Corporate and Institutional Banking (C&IB): To

cater to the needs of large corporate & institutional

clients, MNCs, government companies and PSUs.

Bank targets C&IB customers through its

multifunctional branches in the key metropolitican

cities.

Government Relationship management (GRM): The GRM group at yes bank

understands the financial needs of the union & state government undertakings & agencies

in their progress & development role of a growing India through Yes Banks Knowledge

banking approach.

Emerging Corporate Banking (ECB): It is dedicated to partner with growth-focused,

fast-paced enterprises, which are emerging as a leader in their respective business areas.

Business Banking: To cater to the needs of the small

and medium enterprises (SME), Yes Bank has set up a

dedicated business unit to focus on delivering superior

banking solutions specially designed to meet the

varying and dynamic needs of its SME clients. Yes

bank offers various product segments like Cash

Management, payment solutions, direct banking.

Liabilities & investment management, trade services

& advisory.

Yes bank provides fund based lendings to SMEs with an annual turnover between INR

20 cr. to INR 200 cr. The core objective of business banking is to easily enable SMEs

access to finance & business development services. Thereby, fostering growth,

competitiveness and employment creation that of key to achieving to the economic

growth.


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Retail Banking and Wealth Management: The Bank

intends to develop Retail Banking into a key value

driver. Yes Bank offers its customers choice &

convenience, reflected in its branch layout & design,

product feature/design, options of distribution

channels and superior technology enabled service

quality. Yes Bank predominantly offers value added

retail liability and third party wealth management

products as well as retail asset offerings through its

sales and service network linked to its branches.

Recently YES BANK has 240 branches & 290 ATM across the country. Yes Bank

categorizes its customers into 3 distinct categories which are Yes Prosperity, Yes First, &

Yes Private based on relationship size. Yes Banks Global Indian Banking is an offering

for the NRI community and provides experiential banking to the Global Indians.

International Banking: International Banking at Yes continuous to further strengthens

its International Strategy with a clear focus on servicing the correspondent banks

business in India. International banking at YES caters to foreign banks, multilateral

agencies, foreign institutions & NBFCs registered in India & backed by foreign banks .


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Product lines:

Yes Bank offers a wide range of fee-based products to corporate and business banking customers

to ensure a high degree of cross-sell to clients.

Financial Markets: At yes bank the financial markets

business model is customer centric and provides

effective risk management solutions related to foreign

currency and interest rate exposures of client. It

provides a host of innovative & customized solutions

to clients to enhance returns and reduce cost of

financing through a host of product offerings

including foreign exchange forward, options & swaps.

Yes Bank financial markets was ranked second in the Best for currency strategy and

best for technical analysis categories at the Asia Money 2005 foreign exchange poll for

India.

Transaction Banking: - YES Bank has expended the

scope of customer service right from transactionexecution to information, facilitation, serving the core

objective of optimal management of all operational,

administrative & regulatory activities. Yes Bank

Transaction banking group has adopted a consultative

approach and focus on knowledge and relationship

banking to enable customers to address strategic

financial and operating needs in the domain of:


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Working capital and liquidity management

Asset management

Treasury integration

Exposure and risk management

Yes Bank proposes to apply industry knowledge and superior technology for offering

innovative structured solutions integral to a companys financial supply chain.

Investment banking:Yes banks investment banking division is based on a balanced

mix of domestic & cross border mergers & acquisitions, joint venture, advisory

services, private equity placement as well as merchant banking services across select

industry verticals.

Corporate finance: Yes banks corporate finance practice offers a combination of

advisory services & customizes products to assist clients in obtaining superior

financial returns and minimizing risk based on Knowledge arbitrage. Yes bank

successfully provides Infrastructure banking & project finance, structured finance,

reality banking, project advisory & syndications and private equity.

Development banking: This group is one of the unique strengths of yes bank &

comprises of 4 distinct verticals-

FASAR (Food and Agri business Strategic Advisor and Research) -

FASAR team is driven by sector experts who provide knowledge on industry

trends and growth prospectus in the agri business sectors.

Strategic initiative and relationship management - Central and state

governments have been institutionalized as the key management intelligence

to orchestrate a new age wave of knowledge banking using the approach by

working on PPP (public private partnership concepts).

ARSB (Agri, Rural & Social Banking) - ARSB addresses the important area

of agri lending and rural banking through innovative structured finance & risk

management solutions for supply chain management and development of agri

infrastructure.

Micro finance - Yes bank is committed to creating equal financial

opportunities enabling financial inclusion. The bank has 2 pronged strategies

to provide easy excess to suitable financial products and services to unbanked

low income communities across urban & rural India. The two strategies

comprise of Micro finance Institutions Group (MIG) and Yes Sampan.


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Awards & Recognitions

Institutional Excellence:

Mr. Rana Kapoor, Founder, Managing Director & CEO, YES BANK received the

'Entrepreneurial Banker of the Decade 2001-2010' award from Bombay Management

Association (BMA).

YES BANK recognized as Indias Fastest Growing Bank of the Year at the

Bloomberg UTV Financial Leadership Awards 2011.

YES BANK has been awarded the 'IMC RBNQ Performance Excellence Trophy-

Services Category, (the 2nd highest recognition) in the IMC Ramkrishna Bajaj

National Quality (IMC RBNQ) Awards, 2010.

Awarded as Indias #1 Mid-sized Bank (balance sheet < 50,000 cr.) at the Business

Today-KPMG Best Bank Survey & Awards, December 2010.

Mr. Rana Kapoor, Founder, Managing Director & CEO, YES BANK ranked as the

2nd

Most Valuable Indian CEO of the Year (mid-sized category) by BUSINESS

WORLD in November 2010.

Mr. Rana Kapoor received the Indian Business Leader of the Year award at the

FICCI-Horasis Global Indian Business Meeting in Madrid, Spain, 2010


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Business Excellence:.

Received the Information Systems Audit & Controls Association award for

Implementation in IT Governance 2010.

Received the Best Corporate Social Responsibility Practice award at the NASSCOM

Foundation-BSE Social and Corporate Governance Awards 2010.

Received the Brand Excellence (Banking & Financial Services) award at the CMO

Asia Awards for Excellence in Branding and Marketing, Singapore, 2010.

Received 4 HR awards at the Asia Best Employer Brand Awards, Singapore, 2010.

Best HR Strategy in line with Business.

Excellence in HR through Technology

Continuous Innovation in HR Strategy at Work

Innovation in Recruitment

Only organization to receive the Best Prax Compass Award in the ServiceSector for Knowledge Banking, 2010.

Received the Asian Banker IT Implementation Award for Best HR Systems

Implementation Project, Singapore, 2010.

Received the Financial Insights Innovation Award for Innovation in Business

Excellence on February 26, 2010 in Singapore.


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Process for Account Opening of WALK-IN Customers

In addition to the normal account opening process, following requirements also needs to beprovided.

Customer to produce original documents for purpose of KYC, photocopies of which

will be attested by the Branch Business Leader.

Site Verification report of the WALK-IN customer will be required for purpose of

opening the account.

Introduction, from an existing bank account holder (should not be a YES Bank

employee) whose bank account operations are satisfactory and more than 6 months

old is mandatory for WALK-IN customers.

No cash IP will be accepted for purpose of account opening.

Requisites for opening an account

PAN Card (mandatory)

2 Passport size photo

Address proof: - Passport, Driving license, Bank Statement, Telephone Bill (only

landline), Electricity bill.


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YES Institutional Excellence

AND EXPERTISEHAVE EARNED US MANY ACCOLADES,BUT OUR GREATEST RECOGNITIRobust

Financial

performance Finest

human

Service

excellence

Knowledge

Banking

World class

branch

infrastructure

Responsible

Banking

YES BANK


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SWOT ANALYSIS

Strength:

High Quality, Customer Centric, Service Driven, Private Indian Bank catering to the

Future Industries of India.

The bank has adopted international best practices, the highest standards of service

quality and operational excellence, world-class team, based on professional

recruitment methodologies; attract the best talent in the industry.

Building learning and development solutions that continuously enhance employee

value, high performance culture.

Credible and transparent performance management process.

Robust rewards and recognition strategy.

Strong technology.

Weakness:

Less wide network.

Not in every state.

Less promotional activity.

Unknown brand.

Opportunity:

Can undertake other activities like insurance, stock broking, mutual fund.

Wide scope in rural area.

Threat:

Very high competition in private bank market (ICICI Bank, HDFC bank) and in

public sector (BOB, PNB).

Changes in government policy.

Other better saving, investment option available (like insurance, mutual fund, real-

estate, gold etc.).

Capital market slow-down.

Rising rates.


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PRODUCTS AND SERVICES OFFERED BY YES BANK

CORE PRODUCTS

Branch Banking Business banking Retail Banking

Saving

account(with

multiple variants)

Current

account(with

multiple variants)

No frills account

Non-resident

accounts (with

multiple variant.

Fixed deposits ( for

various tenors)

5-years tax efficient

fixed deposits

Smart saver

account

Smart salary

account

Capital market

services

Premium banking

& wealth

management

Structured products

& wealth advisory

for resident & non

resident Indians

Secured term loan for

business

Unsecured loan under

CGTMSE scheme

Working capital

finance

OD/cash credit

OD against

credit card

receivables

Order

invoice/finance

Trade finance

Working capital

OD

Order

invoice/financi

ng

Supply chain

finance

Term loan

Loan against

property

Loan against

securities

Business loans

Personal loans

Home loans


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Cross sell products Transaction banking

Cash management services

Trade finance

Direct banking

Wealth management services

Life & general insurance

Mutual funds/PMS

DMAT a/c

Treasury Products


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RESEARCH

METHODOLOGY


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RESEARCH METHODOLOGY

RESEARCH PROBLEM:

After 1990, liberalization, many players entered into the banking industry. There were few

players who were existing and few were new in this industry and yes bank is one of the new

brand names in this sector. Hence my research problem comprises of The Study on

Awareness about Yes Bank in Udaipur City. The study is based on survey technique. For

the purpose of the study a sample size of 100 customers were picked up randomly and their

views were solicited on different parameters.

OBJECTIVES OF THE RESEARCH:

Main Objective:

Every research has a particular goal. A study without objectives cannot reach the destination.

My project work programme was also directed to some particular targets and the main

objective of the study is -

To know the level of awareness among the citizens of Udaipur city about yes bank.

Secondary objective:

To make people know about the various products offered by yes bank.

To know the interest level of the customers to get associated with yes bank.

To collect various suggestions from customers to make yes bank better one.

SCOPE OF STUDY:

Globalization of the banking industry has led to a manifold increase in number of new banks.

New markets have been opened; new products have been developed; and new services have

been launched. Besides, a number of opportunities a number of challenges have also been

thrown open.


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RESEARCH DESIGN:

A research design is the basic framework which provides guidelines or the rest of research

process. It is a map or blueprint according to which the research is to be conducted. It

specifies the method of data collection as well as other features of study.

About the study:

This research is to know and study whether the customers are aware about yes bank

and the different products and services offered by it.

Reason for the study:The study is being made to know the general working of the bank along with the

services provided by the bank to its customers and to check the accuracy and

efficiency of the bank.

Place of study:

The study is carried out with the citizens of Udaipur city.

Type of research:

It is a type of DESCRIPTIVE RESEARCH.

Method of research:

The research is conducted by doing surveys with help of questionnaires and direct

interview.

Type of data used:

Both primary and secondary data is used for conducting the study.

Place of data collection:

The data is collected by interviewing randomly the customers of Udaipur city.

Techniques of data collection:

Data is collected through questionnaires and direct interview of customers.


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RESEARCH INSTRUMENT:

The basic research instrument used for my study is an interview schedule consisting of 16

questions designed and framed in a set format.

SAMPLING PLAN:

Sampling method:

Customers are chosen as respondents on the basis of simple random sampling in

which each respondent have equal chance of selection.

Sample size:

Sample size is 100.

Sampling unit:

Sampling unit is people of Udaipur city.

ORGANISATION OF FIELD WORK:

Initial field work has been done for pre testing tools for data collection. The data is collected

through the direct interaction with the people of Udaipur through questionnaires answered by

them. One hundred people of Udaipur were randomly chosen for the purpose of the study in

Udaipur.

TOOLS FOR ANALYSIS AND INTERPRETATION:

To analyze and interpret the data statistical tools like tables, graphs & pie charts are used.

What all data was collected from customers is used to obtain material information. The

statistical techniques of classifying and tabulating of data was used to interpret useful data.

All questions are analyzed and some of the conclusions are drawn out and on the basis of

lacunae in the system suggestions are made.


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REPORT FORMATION:

It is the last stage of the project formulation. The collected data which was analyzed and

interpreted is now systematically arranged and henceforth printed in the form of a report in

clear and understandable format.


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ANALYSIS

AND

INTERPRETATION


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Q. 1) You have a saving account in?

Table1

Name of Bank Response Percentage

Yes Bank 2 2

HDFC 13 13

Punjab National Bank 4 4

ICICI 2 2

SBI 17 17

Others 62 62

Total 100 100

Interpretation According to the survey conducted it has been observed that 17% of the

selected sample has their saving account with SBI bank, 13% are associated with HDFC

bank, 4% are associated with PNB, 2% are associated with Yes bank and ICICI bank

respectively, while 62% has their account with other banks. From the survey conducted it can

be concluded that Bank of Baroda and SBBJ banks are the prime choice banks for the people

of Udaipur city for opening a saving account. Most of the surveyed sample has their saving

account with these banks.

0

10

20

30

40

50

60

70

Yes bank HDFC PNB ICICI SBI Others

Percentage

Percentage


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Q. 2) Presently which of the following facilities you are availing?

Table2

Services Response Percentage

ATM 54 54

Credit card 13 13

Internet banking 4 4

Phone banking 0 0

Mobile banking 0 0

Debit card 5 5

All of the above 4 4

None of the above 20 20

Total 100 100

Interpretation From the survey conducted it has been observed that among the different

services/facilities provided by the banks 54% of the surveyed sample use ATM facility, 13%

use credit card, 5% use debit card, 4% use internet banking facility, only 4% use all of the

services as mentioned above, and 20% do not use any of these services provided by banks.

Most of the people still follow traditional banking practices, they find modern banking

facilities uncomfortable to use probably because of lack of proper knowledge.

0

10

20

30

40

50

60

ATM Creditcard Internetbanking Phonebanking Mobilebanking Debitcard All ofthe

above

None ofthe

above

Percentage

Percentage


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Q. 3) Reasons, if any for preference for operating the account in the above bank (as

mentioned in question no. 1)?

Table3


ATM 42 42

Service satisfaction 21 21

365 days banking 8 8

Any other 29 29

Total 100 100

Interpretation

From the information collected it was found that people prefer to operatetheir account in a particular bank of their choice (as mentioned in Q.1) because of the

following services which they found are best in their banks-

a) 42% choose ATM facility.

b) 21% choose service satisfaction i.e. they are satisfied by the services which their bank

provides to them.

c) 8% choose 365 days banking.

d) Rests 29% choose other services which they find are best in their banks.

0

5

10

15

2025

30

35

40

45

ATM Service

satisfaction

365 days

banking

Any other

Percentage

Percentage


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Q.4) Do you know about Yes bank?

Table - 4

Attributes Response Percentage

Yes 67 67

No 33 33

Total 100 100

Interpretation

According to the survey conducted it has been observed that 67% of the surveyed sample

knows about Yes bank, while 33% of the chosen sample does not know anything about yes

bank. Thus bank should come up with more promotional activities.

Percentage

Yes

No


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Q. 5) How did you come to know about Yes bank?

Table5

Information media Response Percentage

Newspaper 12 18

Television 0 0

Bank official 13 19

Friends/relatives 33 50

Others 9 13

Total 67 100

Interpretation

From the information collected it has been observed that 50% percent of the surveyed sample

came to know about yes bank through their friends or relatives, 19% through bank official,

18% through newspapers and rest 13% came to know about yes bank through some other

means of communication. Hence, it is suggested that bank should use more of print media

and electronic media in order to create awareness about brand name and its products and

services among people.

0

5

10

15

20

25

30

35

40

45

50

Percentage

Percentage


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Q.6) Would you like to have an association with Yes bank?

Table6


Yes 25 26

No 73 74

Total 98 100

Interpretation

According to the survey conducted it has been observed that only 26% percent of the

surveyed sample would like to have an association with yes bank while rest 74% did not

show any interest to have an association with yes bank probably because it is a new bank so

they have not much idea about its functioning also they do not want to shift from their present

bank.

Percentage

Yes

No


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Q. 7) Are you aware about different products or services provided by Yes bank?

Table7


Yes 42 63

No 25 37

Total 67 100

Interpretation

From the information collected it has been observed that 63% of the surveyed sample is

aware about the different products or services offered by Yes bank while 25% are not aware

about its products and services. Thus bank should come up with more customer interaction

programme in order to create awareness regarding its brand name and its products and

services among the people residing in Udaipur city.

Percentage

Yes

No


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36

Q.8) Which type of account do you have?

Table8

Type of account Response Percentage

Saving account 46 46

Current account 12 12

Zero balance 8 8

Recurring deposit 34 34

Total 100 100

Interpretation

According to the survey conducted it has been observed that 46% of the surveyed sample has

savings account, 34% has recurring deposit account, 12% has current account, while 8% has

zero balance account.

0

5

10

15

20

25

30

35

40

45

50

Saving account Current account Zero balance Recurring

deposit

Percentage

Percentage


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Q. 9) What is your purpose behind opening a saving account?

Table9


Demand draft/pay order 20 20

Accessibility 23 23

Minimum balance 6 6

Free cheque 0 0

Debit card 5 5

Cash deposit 34 34

Net banking 4 4

Mobile banking 0 0

Others 8 8

Total 100 100

InterpretationFrom the information collected it was observed that people in Udaipur city

open saving account to avail following services. Majority of people i.e. 34% open saving

account for cash deposit, 23% for easy accessibility, 20% for making payments through

Demand Draft, 6% open saving account for minimum balance, 5% for debit card, 4% for net

banking, while rest 8% choose other services. It was also observed that the modern banking

0

5

10

15

20

25

30

35

Percentage

Percentage


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practices such as net banking, mobile banking, debit card etc. are not much popular among

the citizens of Udaipur.

Q. 10) Would you like to open a new account in some other bank or change from your

current bank?

Table10


Yes 35 35

No 65 65

Total 100 100

Interpretation

According to the survey conducted it was observed that majority of people i.e. 65% people

neither want to open a new account in some other bank nor they want to shift from their

existing bank, while 35% want to open a new account.

Percentage

Yes

No


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Q. 11) If yes indicate your preference to open a new account?

Table11

Options Response Percentage

Yes bank 10 29

ICICI 9 26

HDFC 1 3

SBI 11 31

PNB 4 11

Others 0 0

Total 35 100

Interpretation

According to the survey conducted it was observed that 31% of the surveyed sample wants to

open their new saving account with SBI, 29% with Yes bank, 26% with ICICI, 11% with

PNB, while rest 3% with HDFC bank.

0

5

10

15

20

25

30

35

Yes bank ICICI HDFC SBI PNB Others

Percentage

Percentage


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Q.12) What is the monthly transaction in your account?

Table12

Monthly transaction Response Percentage

Less than 10,000 Rs. 34 34

10,00020,000 Rs. 45 45

20,00040,000 Rs. 8 8

40,00060,000 Rs. 8 8

Above 60,000 Rs. 5 5

Total 100 100

Interpretation

From the information collected it was observed that 45% people monthly transact between

10,00020,000 Rs. in their account, 34% transact less than 10,000 Rs., 8% transact 20,000

40,000 Rs. and 40,000 60,000 Rs. respectively, while 5% transact above 60,000 Rs.

monthly.

0

5

10

15

20

25

30

35

40

45

Less than

10,000 Rs.

10,000 -

20,000 Rs.

20,000 -

40,000 Rs.

40,000 -

60,000 Rs.

Above

60,000 Rs.

Percentage

Percentage


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Q. 13) Which mode of transaction do you avail frequently?

Table13

Mode of transaction Response Percentage

Pay order 4 4

Demand draft 1 1

Cheque 21 21

ATM 62 62

Withdrawal form 12 12

Total 100 100

Interpretation

According to the survey conducted it was observed that 62% use ATM, 21% use cheque,

12% use withdrawal form, 4% use pay order, and 1% use demand draft to withdraw cash in

order to make their daily transactions.

0

10

20

30

40

50

60

70

Pay order Demand

draft

Cheque ATM Withdrawal

form

Percentage

Percentage


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Q. 14) What kind of transactions do you make?

Table14

Type of transaction Response Percentage

Intercity 66 66

Outside city 8 8

Both 26 26

Total 100 100

Interpretation

From the information collected it was observed that majority of people make transactions

within the city i.e. 66% make intercity, 8% make outside city and 26% make both kinds of

transactions.

Percentage

Intercity

Outside city

Both


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Q15) Does your bank assist you in any problem?

Table15


Yes 70 70

No 30 30

Total 100 100

Interpretation

From the information collected during the survey 70% people agreed that their bank assist

them if they have any problem, the bank provides them customized solutions while 30%

agreed that the customer services of their bank are not satisfactory hence they need to shift to

other bank.

Percentage

Yes

No


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Q. 16) Rate Yes bank?

Table16


Good 27 41

Average 37 55

Poor 3 4

Total 67 100

Interpretation

According to the survey conducted 55% people rated Yes bank as an average bank, 41%

rated it as good bank and rest 4% rated it as poor bank.

Percentage

Good

Average

Poor


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CONCLUSION

Following conclusion has been drawn from the study:

Most of the people have their saving account in SBI, SBBJ, and Bank of Baroda.

67% people in Udaipur know about yes bank but only 2/3rd

of them know in detail

about the services offered by yes bank.

Only 26% new customers want to associate with yes bank.

Majority of people in Udaipur are still following traditional banking practices.

30% people are not satisfied with the services provided by their banks and want to

switch over to other bank.

Yes bank is the 2nd

best choice for those customers who want to switch over from

their current bank to some other bank.

55% people rated Yes bank as an average bank probably because they do not have

detail knowledge about yes bank and its products and services.

Majority of people transact between 10,00020,000 Rs. monthly in their account.


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LIMITATIONS

The study conducted has following limitations:

All the data has been collected at random but it is always liable for biasness.

A very small sample size of 100 people has been taken out of the total customers who

are not a true representative of the population as a whole and therefore the analysis

cannot be taken for final words.

Level of accuracy of the results of research is restricted to the accuracy level with

which the customers have given their answers and the accuracy level of the answers

cannot be predicted.

The primary data has been collected from the middle and upper sections of the

society.


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RECOMMENDATIONS

The bank should open more branches.

The bank should reduce the minimum amount of opening a bank account.

The average quarterly balance (AQB) should be reduced.

Bank should come up with more promotional activities as well as customer interaction

programme in order to create awareness about its products and services among the

citizens of Udaipur city.

The bank should improve its services.

The bank should have students account.

Bank should stress on telemarketing and on direct sales as well.


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QUESTIONAIRE


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QUESTIONAIRE

Awareness about Yes bank in Udaipur City

PERSONAL INFORMATION:

1) NAME : ___________________________________________________

2) CONTACT NO. : ___________________________________________________

3) ADDRESS : ___________________________________________________

___________________________________________________

4) GENDER : MALE FEMALE

5) AGE : LESS THAN 20 YRS. 2140 YRS.

4060 YRS. ABOVE 60 YRS.

6) EDUCATIONAL : SCHOOL LEVEL GRADUATION

QUALIFICATION POST GRADUATION PROFESSIONAL

OTHERS

7) OCCUPATION : SERVICE BUSINESS

STUDENT RETIRED

OTHERS

8) MONTHLY : LESS THAN 10,000 Rs. 10,000-20,000 Rs.

INCOME 20,000-40,000 Rs. 40,000-60,000 Rs.

ABOVE 60,000 Rs. Q.

Q.1) You have a saving account or current account in?

a) Yes bank b) HDFC

c) Punjab National Bank d) ICICI

e) SBI f) Others

If others then specify _________________________


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Q. 2) Presently which of the following facilities you are availing?

a) ATM b) Credit card

c) Internet banking d) Mobile banking

e) Debit card f) Phone banking

g) All of the above h) None of the above

Q. 3) Reasons, if any for preference for operating the account in the above bank (as

mentioned in question no. 1)?

a) ATM b) Service satisfaction

c) 365 days banking d) Any other

Q.4) Do you know about yes bank?

a) Yes b) No

Q. 5) How did you come to know about Yes bank?

a) Newspaper b) Television

c) Bank official d) Friends/Relatives

e) Others

Q.6) Would you like to have an association with yes bank?

a) Yes b) No

Q. 7) Are you aware about different products or services provided by yes bank?

a) Yes b) No


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Q.8) Which type of account do you have?

a) Saving account b) Current account

c) Zero balance d) Recurring deposit

Q. 9) What is your purpose behind opening a saving account?

a) DD/Pay order b) Accessibility

c) Minimum balance d) Free cheque

e) Debit card f) Cash deposit

g) Net banking h) Mobile banking

i) Others

If others than specify __________________________________

Q. 10) Would you like to open a new account in some other bank or change from your

current bank?

a) Yes b) No

Q. 11) If yes indicate your preference to open a new account?

a) Yes bank b) ICICI

c) HDFC d) SBI

e) PNB f) Others

Q.12) What is the monthly transaction in your account?

a) Less than 10,000 Rs. b) 10,00020,000 Rs.

b) 20,00040,000 Rs. d) 40,00060,000 Rs.

e) Above 60,000 Rs.


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Q. 13) Which mode of transaction do you avail frequently?

a) Pay order b) Demand draft

c) Cheque d) ATM

e) Withdrawal through bank

Q. 14) What kind of transactions do you make?

a) Intercity b) Outside city

c) Both

Q15) Does your bank assist you in any problem?

a) Yes b) No

Q. 16) Rate yes bank?

a) Good b) Average

c) Poor


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BIBLIOGRAPHY

Books and journals:-

Yes bank broachers and leaflets.

Journals published by yes bank.

Websites:-

www.yesbank.com

awareness about yes bank in udaipur city

Documents