aws partner presentation - elemental - delivering on the promise of digital media
TRANSCRIPT
THE OLYMPICS AND
ENTERPRISE VIDEO PROCESSING IN THE CLOUD
Dustin Encelewski Director of Product Marketing [email protected]
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For almost 90 years, the Olympics have
been a barometer of mass media
distribution.
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Radio Broadcast
1924 Paris
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Broadcast Television
1936 Berlin
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Satellite Broadcast
1964 Tokyo
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Online Coverage
1996 Atlanta
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Internet Video
2004 Athens
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Digital Olympics
9
2012 London
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The Cloud
2016 Rio
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1950s 1960s 1970s 1980s 1990s 2000s 2010s
9 mos 1 yr 2 yrs 8 yrs 23 yrs 128 yrs 2k yrs
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0
20
40
60
80
100
120
2004 2008 2012
Video Streams Delivered
estim
ate
0
10
20
30
40
50
60
2004 2008 2012
Unique Video Renditions
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1B+ population reach of our deployments
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0 5 10 15 20 25 30 35
H.265 on Existing Hardware
"New iPad" Resolution
CALM Act Compliance
Initial iPad Launch
Elemental Specialized H/W
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MONTHS TO SATISFY REQUIREMENT
? Future
This Year
Last Year
3 Years Ago
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On the Ground
In the Cloud
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On the Ground
In the Cloud
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On the Ground
In the Cloud
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Destination Divergence You never know when the next iPad will hit,
…how quickly can you react?
Instant On-Demand Content windows are collapsing to hour = 0,
speed can be your differentiator
Going Global The Olympics is a true global phenomena
but every live event is now geo-agnostic
Protocol Proliferation Hope that DASH ‘collapses the world’,
but be prepared in the event that it doesn’t
