awsome day intro oslo 20160218
TRANSCRIPT
@AWScloud
Welcome to AWSome DayEric Morales, Games and Startups, AWS [email protected]
Martin Elwin, Leader - Solutions Architecture, AWS [email protected]
We value your feedback!
#AWSomeDay
Why Do Customers Use AWS?
Agility
Platform Breadth & Depth
Innovation @ Scale
Cost Savings and Flexibility
The primary reason businesses are moving so quickly to AWS and the cloud
#1: Agility
Why does agility matter?
Old World: Infrastructure in
weeks
Businesses Can’t Afford to Be Slow
Get Rid of Undifferentiated Heavy Lifting
Data CentersPower
CoolingCabling
Networking
RacksServersStorageLabor
Buy and install new hardwareSetup and configure new software
build or upgrade data centers
We take care of it… So you don’t have to…
You Don’t Need to Guess Capacity
Self Hosting
Waste
CustomerDissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS
Great Things Happen When Risks are Taken
A broad and deep platform helps customersbuild sophisticated, scalable applications
#2: Platform Breadth & Depth
TECHNICAL & BUSINESS SUPPORT
HYBRID ARCHITECTURES MARKETPLACE
CORE SERVICES
INFRASTRUCTURE
ENTERPRISE APPS DEVELOPMENT & OPERATIONS MOBILE SERVICES APP SERVICES ANALYTICS
Regions Availability Zones Points of Presence
IntegratedNetworking
Direct Connect
IdentityFederation
Integrated AppDeployments
Data Backups
IntegratedResourceManagement
Support
ProfessionalServices
PartnerEcosystem
Training &Certification
SolutionArchitects
AccountManagement
Security & Pricing Reports
BusinessApps
BusinessIntelligence
DevOpsTools Security Networking Databases Storage
DataWarehouse
Hadoop/Spark
Real timeStreaming Data
MachineLearning
ElasticSearch
Queuing &Notifications
Workflow
Transcoding
Search
API Gateway
identity
Sync
MobileAnalytics
PushNotifications
One click AppDeployment
DevOps ResourceManagement
ResourceTemplates
Containers
Application LifecycleManagement
Triggers
VirtualDesktops
Sharing &Collaboration
CorporateEmail
Backups
IdentityManagement
AccessControl
Key Mgmt & Storage
Monitoring& Logs
Resource &Usage Auditing
ConfigurationCompliance
Compute Storage CDN Databases Networking
SECURITY & COMPLIANCE
#3: Innovation @ Scale
AWS’ History of InnovationAWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 60 services that range from compute, storage, networking, database, analytics, application services, deployment, management and mobile .
2009
Amazon RDSAmazon VPC
AWS Auto Scaling
AWS Elastic Load Balancing
2010
Amazon SNSAWS Identity & Access Management
Amazon Route 53
2011
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct Connect
AWS Elastic Beanstalk
GovCloud2012
Amazon SWF
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
AWS StorageGateway
AWS Data Pipeline
2013
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon ElasticTranscoder
Amazon AppStream
AWS OpsWorks
2014
AWS KMS
Amazon Config
Amazon Cognito
Amazon Mobile Analytics
Amazon EC2Container Service
Amazon RDS for Aurora
Amazon Lambda
Amazon WorkDocs
AWS Directory Service
AWS CodeCommit
AWS CodePipeline
2015
Amazon EFS
Amazon API Gateway
Amazon WorkMailAmazon Machine Learning
AWS Device Farm
AWS WAF
Amazon Elasticsearch Service
Amazon QuickSight
AWS Import/Export Snowball
Amazon Kinesis Firehose
Amazon RDS for MariaDB
Amazon Inspector
AWS Database MigrationService
AWS IoT
Amazon EC2 ContainerRegistry
Amazon Kinesis Analytics
AWS Mobile Hub
* As of 30 Oct 15
AWS EMR
Amazon CloudWatchAmazon FPS AWS Import/Export
Trusted Advisor AWS Service Catalog
AWS CodeDeploy
Amazon CloudWatch Logs
Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Trade Capex for variable expense
1
Pricing model choice to support variable & stable
workloads
On-demand
Reserved
Spot
3
Save more money as you grow bigger
Tiered pricing
Volume discounts
Custom pricing
4
Economies-of-scale provide lower costs than companies can
do on their own
2
49 price reductions since 2006
#4: Cost Savings and Flexibility
AWS PRICING PHILOSOPHY
More AWS Usage
More Infrastructur
e
MoreCustomers
Lower Infrastructur
e Costs
Economies of Scale
Reduced Prices
EcosystemGlobal FootprintNew FeaturesNew Services
InfrastructureInnovation
49PRICEREDUCTIONS
We pass the savings along to our customers in the form of low
prices and continuous reductions
AWS Trusted Advisor: Automated Cost Optimization and Advice
2,600,000+ recommendations
$350M+ in cost reductions
To: AWS CustomerFrom: Amazon Web
ServicesSubject: Potential Cost
Savings
Dear Customer,We have identified $49,000 of potential savings in your current
To: AWS CustomerFrom: Amazon Web
ServicesSubject: Potential Cost
Savings
Dear Customer,
To: AWS CustomerFrom: Amazon Web ServicesSubject: Potential Cost Savings
Dear Customer,We have identified $49,000 of potential savings in your current AWS deployment.
-Amazon Web Services
“AWS rang me up and said they were cutting my costs by $30,000 a month. In all my years in IT I have never had a supplier ring me up and say that. It never happens. Now we can invest that cash into new product development and turn it into revenue.”
- News UK IT Director, Chris Birch
Who is using AWS &what are they using it for?
AWS Customers in the Nordics
70% reduction inoperational
costs
#1: Development and Testing
Do more dev and test work,
faster
Sharepoint and SAP SAPReduced dev and test environment
costs
Oracle
#2: New Workloads
Product prototyping
& design
Audience management & creative design
Hotel booking engine
Biological data
research
Global deals engine
Video streaming
SIM card credit
News distribution
App streaming Firmware upgrades
Mobile gamesMobile musicdiscovery
#3: Supplement Existing Workloads with the Cloud
Export operational data to Amazon Redshift for
analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-compliant to restore all data within 2 hours
Equipment leasing app
Operational applications
Export data to AWS for analytics processing
#4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up application content &
dataIntegration back to Samsung
Data Centers for financial transactions
Existing systems
#5: Migrating Existing ApplicationsBy 2020, GE plans to generate $15B in revenue from software
30 of 34 datacenters moving to AWS
60% of GE’s internal IT6,000 applications
#6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS usage
APIs help govern usageand control cost
Enabling global collaboration
3,000 applicationsby January 2015
#7: All-in — IT Entirely in the Cloud
“We have to be great at a number of things…
operating data centers is not one of those things”
Clash of Clans. Hay Day. Boom Beach. All-in on AWS.
1M+ Daily Actives. 30 Million messages per
week.
Let’s Dive In…