axia q3-2015 business plan strategy summary

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Q3-2015 Business Strategy Executive Summary


AXIA


Review of Pivots Made Over The Last 12 Months Q3-2015 Business Strategy Executive Summary

Out:% In:%

Merchant)Business)Model) Agent)Business)Model)

Industry/Sector)Agnos7c) US)Tech)Sector)Focus)

Product)Import)Focus) Localized)Service)Delivery)Focus)

Account)Manager)Team) Lawrence)+)Support)Team)


US Tech Sector Focus – Sources of Revenue


%La*n%America%Technology%Internship%Program%

%%

La%Condesa%Business%Center%

%%

Company%Representa*on%

MVP:))a)  Conference)Room)b)  Presenta7on)Equipment)c)  Furniture)d)  Outdoor)Adver7sing))

MVP:)a)  Tech)Monterrey)

candidate)feeder)b)  AXIA)business)center)c)  Effec7ve)organic)

search)

MVP:)a))Lawrence)b))Mexico)Opera7ng)Company)c))Padròn)de)Importadores)d))USD)and)MXN)bank)accounts)e))Effec7ve)organic)search)


Each of the three sources of revenue depend heavily if not entirely on new leads generated by organic web searches or backlinks embedded in online media coverage of AXIA’s business and charitable activities. Our overall effectiveness in organic search across all major search engines is therefore presently our key performance indicator of our ability to generate new business and future new revenues. Company Representation: our goal in 2015 is to execute representation agreements with around four US tech companies who are expanding into Latam markets and are in need of a LCD set of support services from AXIA. Our lead generation efforts prioritize maximizing our Google page rank for certain key search terms like for example, “Software sales reps”. We also invest time and energy into receiving media coverage from relevant blogs and online publications. Finally, we’ve invested heavily in commercial, paid press release as a strategy to generate exposure and site traffic as well as spiking backlinks from high quality media sites in order to improve overall page rank with search engines. Business Center: Studio AXIA’s target market is independent professionals and freelancers in the Mexico City central business district. We view Starbucks and other high-end coffee shops offering comfortable seating and free WIFI as our primary competition. Our 2015 (and long-term) goal is to affiliate approximately 50 regular clients who consistently visit Studio AXIA multiples times each week, with around 15 or 20 individuals occupying the center during peak operating hours. Our lead generation efforts are initially focused on organic & paid search on Facebook and Google, converting around 1 in every 5,000 ad impressions and then providing rich incentives to new clients to provide referrals. We expect to wind down paid searches after around 90 days. Latin America Technology Internship Program (LATIP): our 2015 goal is to create several strategic alliances with established US-based non-profits; positioning LATIP as a Latam candidate feeder to our US allies. We rely on paid press releases and traditional media news coverage to create buzz and exposure about the program, which in turn (so far) has been an effective means of identifying and initiating a dialogue with potential US-based non-profit allies.

Business Development – Lead Generation



Service Description •  Professional services offered to small and mid-sized US

technology companies •  Sales & sales channel development •  MXN billing, collections, credit card payment

remittances, mobile payments solutions •  Business development: strategic alliances, local partners

& OEM providers •  Virtual address / warranty & support location •  Market entrance strategy planning •  Product & collateral portfolio localization

Company Representative


Marketing & Advertising •  Organic Web Search + Old School Networking •  SEO: corporate web site redesign •  SEO: US press release via PR Newswire •  SEO: Doing Business In Mexico – Blog •  Rolodex •  LinkedIn Advertising

Pipeline •  cvent.com – NYSE listed company. US market leader

cloud-based event management software solution.

•  Latam Mobile App – Venture-funded Android startup. Team of ex-Google execs launching a mobile app focused on soccer.


Company Representative (Cont’d) – www.axiatraders.com summary of site performance 1-May-15 thru 20-Jun-15


Funnel%Performance%(Jun%2015)% Score%

Search)Result)Appearances) 9,578)

Web)Site)Visits) 261)

Inquiries) 10)

Pipeline)Opportuni7es)Created) 2)

Client)Conversions) 0)


Description •  Charitable Organization. •  Facilitates 1-semester unpaid internships for students

graduating from accredited Mexican Universities. •  Placed with early-stage US technology ventures •  Satisfies “Servicio Social” graduation requirements for

Mexican undergraduates. •  Capacity of 15 students per semester. •  Interns work remotely from AXIA’s business center.

Latin America Technology Internship Program


Business Strategy •  Business development tool to attract early-stage US tech

ventures with product/service marketable to Latin American consumers.

•  Generates $400 USD per student in admin fees billed to US company sponsor.

•  Generates long-term tech client base for AXIA Business Center.

•  Provides exposure to Mexico City area tech talent pool to eventually enable AXIA to offer recruiting/sourcing services to its clients.

Pipeline •  House of Genius (Strategic Alliance) •  Girls In Tech (Strategic Alliance) •  UNAM (candidate sourcing) •  Universidad El Ibero (candidate sourcing) •  Universidad Tech Monterrey (candidate sourcing)


Description •  Virtual private offices and workstations rented per hour •  2,000 sq./ft. class B- office space. 18th floor park view •  Hourly rental of Workstations, Private Offices, Team

Room, Conference room. •  Capacity for 30 clients •  $25 MN ($1.50 USD) / hour / person •  No frills environment: Receptionist, WIFI, complimentary

coffee + water

La Condesa Business Center


Business Strategy •  Convert AXIA’s largest fixed cost into an income center •  Provide exposure to the significant pool of independent

professionals in La Condesa and Polanco

•  Provide a permanent office and legal address location to offer US clients on a fee basis.

•  Provide a productive work environment for LATIP.

Advertising & Promotion Strategy •  Viral word-of-mouth: No strings attached 5 free days

offered for client referrals. •  Facebook Ad campaigns •  Google AdWords •  Outdoor Advertising in La Condesa •  Meetup.com


La Condesa Business Center – (Cont’d)


Funnel%Performance%(Jun%2015)% Exposure% Visits% Inquiries% Sales%

Viral)word^of^mouth) TBD)

Facebook)Ad)Campaigns) 65,000) 2,226) 20) 2)

Google)AdWords) 4,405) 58) 10) 1)

Outdoor)Adver7sing) N/A) N/A) 5) 0)

Meetup.com) (new)) 0) 0) 0)

* Facebook ad campaign ran 9-Jun thru 17-Jun.


US Tech Sector Focus – Lead Generation Scorecard


Google%Organic%Search:%Last%6%Weeks%(“Baseline”)%

Landing)Page) Impressions) Clicks) Average)Page)

Posi7on)

Click)Through)Rate)

Home)Page) 4,730) 180) Page)7) 3.8%)

Services/Industry) 6,195) 82) Page)10) 1.3%)

Business)Center) 110) 5) Page)24) 4.5%)

Internship)Program) 540) 15) Page)11) 2.8%)

Blog) 2,799) 114) Page)11) 4.1%)

Total% 14,374% 396% Page%9% 2.8%%

Google%Organic%Search:%Last%5%Days%

Impressions) Clicks) Average)Page)

Posi7on)

Click)Through)Rate)

Home)Page) 450) 32) Page)5) 7.1%)

Services/Industry) 948) 25) Page)10) 2.6%)

Business)Center) 140) 5) Page)1) 3.6%)

Internship)Program) 104) 0) Page)11) 0.0%)

Blog) 657) 45) Page)11) 6.8%)

Total% 2,299% 107% Page%9% 4.7%%

25%$of$traffic$generated$in$last$5$days$

Page$1$search$result$for$Business$Center$is$integral$to$long:term$sales$strategy$

40%$of$site$traffic$is$generated$from$“Doing$Business$in$Mexico”$

Blog$


Additional Information

Lawrence)McDaniel)[email protected])+1)(415))766^9012)+52)1)(55))4388^3070)Skype:)mcdaniel0073)hgp://www.axiatraders.com))
