axis bank strengthens brand with progressive campaign on linkedin
TRANSCRIPT
Axis Bank Strengthens brand with progressive campaign on LinkedIn
Company Profile
• Shikha Sharma-CEO-Axis bank-1990• Axis Bank - 3rd largest private sector bank.• financial services to Large and Mid-Corporates,
MSME, Agriculture and Retail Businesses. • 2,500 branches and 12,500 ATMs.• Advertising Campaign of the Year - India, Asian
Banking and Finance (ABF) Retail Banking Awards 2015
Need of campaign
Aim :To build brand preference for the brand in the target audience’s minds.Methods :• #Myideaof progress• LinkedIn Campaign- To build association for the axis bank brand with the concept of progress by getting consumers relate it to their own lives
myideaofprogress.mp4
6
#LinkedInMktg
7
LinkedIn: Worlds largest professional network
North America: 100M+
Latin America and Caribbean:
20M+
Europe, Middle East and Africa:
50M+ Asia Pacific: 50M+
Australia: 5M+
Members Worldwide
+2 newMembers Per Second
180M+Monthly Unique Visitors
300M+
New keys
9#LinkedInMktg
Attract Engage Convert
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 Keys to Marketing Success on LinkedIn3
Measure and optimize
21
10#LinkedInMktg
Attract Engage Convert
10
3
Measure and optimize
21
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 keys to Marketing Success on LinkedIn
11#LinkedInMktg
Company Page
Build Your Business Identity
#LinkedInMktg 12
Discoverable through search
Deliver content through Company Updates and Sponsored Updates
Two-Column content feed to bring content front and center
Attract a unique set of followers
Key Features
Build Your Business Identity
13#LinkedInMktg
Attract Engage Convert
13
3
Measure and optimize
21
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 keys to Marketing Success on LinkedIn
#LinkedInMktg
15#LinkedInMktg
How Linkedin Works & How To Gain Benefits from Network
Networking
16#LinkedInMktg
Add Value To Your Network
Online Visibility
17#LinkedInMktg
Attract Engage Convert
17
3
Measure and optimize
21
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
3 keys to Marketing Success on LinkedIn
18#LinkedInMktg
Give Them a Reason To Dolt
Lead Generation
#LinkedInMktg
Axis Bank utilized LinkedIn’s Custom Solutions Sponsored Updates Spot Light Ads
To Reach Target Audience
#LinkedInMktg
Types of Ads
Follow ads
Spot Light Ads
#LinkedInMktgSponsored Ads
#LinkedInMktg
#LinkedInMktg
#LinkedInMktg
Axis Bank encourages Progressive Ideas on www.myideaofprogress.com
Axis Bank from their official Facebook, Twitter & LinkedIn accounts urged users to vote for the ideas which they wanted to see come to life.
#myideaofprogress
#LinkedInMktg
Sonali's Idea of Progress 'To travel the world' - Axis Bank MyIdeaofProgress.mp4
http://www.myideaofprogress.com
#LinkedInMktg
Axis bank face book page
#LinkedInMktg
Ideas shared on Facebook
#LinkedInMktg
Axis bank linked In page
#LinkedInMktg
Ideas shared on linkedIn
#LinkedInMktg
#LinkedInMktg
Axis bank twitter page
#LinkedInMktg
Ideas shared on twitter
#LinkedInMktg
Evaluated Ideas
At the end of campaign, eminent marketers selected the winning ideas would be brought o life by the brand.http://www.myideaofprogress.com/calendar/calendar.html
#LinkedInMktg
#LinkedInMktg
#LinkedInMktg
#LinkedInMktg
#Myideaofprogress received over 19,000 from linkedIn 724 registered on the site via linkedIn
25% shared their ideas of progress 32 daily winners on the site
16% top voted ideas from linkedIn In the month of july-august 2014-top slot in content
marketing 534 followers acquired from linkedIn which is higher
than linkedIn benchmark engagement rates
Results
#LinkedInMktg
#LinkedInMktg