Axis Intelligent Video Strategy

Focus on Embedded Video Analytics

What is “intelligent” in Intelligent Video?

“It’s a marketing name for applications that do mathematic calculations of a video image or stream of images for automatic exploitation – a more technical term is Video Analytics.”

Axis Intelligent Video history

“Axis has always hadcalculation power in itsproducts; in September 2000Axis introduced motion detection.”

Now, we enter a new era where more video analytics will be added for each product generation.

But first, why do we need it?

All security will be over the network

Do we needall this

information?

Can wehandle it?

Today’s situation

Studies from Sandia N. Lab, US suggest that personnel can only watch one monitor for up to 20 minutes before losing focus

So why do we expect ahigh attention span formany hours on many monitors?

And without knowingwhat to look for?

Solution – Intelligent Video Analytics

Help the operator make the right decisions by supplying only essential information

Result,suggested

actionsVideo analytics

Camera tampering example

If somebody has redirected or painted your camera, how will you know?

With IV, the system will tell you

Retail example

Want to know the number of visitors to your store?

Let the camera do the counting for you

Real estate protection example

How can you know when somebody is approaching?

Use a “Digital Fence” to send an alert to your security officer

Digital fences can prevent crime from happening

Loitering example

If a gang is loitering near an ATM, customers will not want to use it

The IV system can notify the ATM’s management or security service

Different IV market directions

Products using redundant CPU power in the camera (Embedded)

Products using extra CPU power (Co-processor)

Applications running on DVR or external PC

Applications utilizing both embedded power and external PC

Redundant CPU power (Embedded)

Pros¬ No need for special IV

products ¬ No extra hardware cost¬ Automatic scalability

Cons¬ Algorithms need to be smarter

and smaller¬ Less amount of CPU power

than in Co-processor¬ Sharing memory with the

camera

Axis IV strategy

Video analytics needs to be done at the edge to be truly scalable

Axis IV strategy

Axis will provide capacity in ETRAX for embedded applications

Axis IV strategy

Axis will provide a selection of proven video analytics modules that add value for the majority of users

Axis IV strategy

Axis’ ADP program is essential for success

Software Development Kits Open APIs Documentation and support

Intelligent video is our natural direction

Today: Alarm handling in the cameras/servers Motion detection in cameras/servers Audio detection in cameras/servers Event manager in cameras/servers

Tomorrow: Greater functionality, more

advanced video analytics More distributed video analytics

Next steps

Introducing Camera Tampering Alarm in:

¬ AXIS 209FD-R¬ AXIS 221¬ AXIS 223M¬ AXIS 225FD

Improved Motion Detection in all products from:

¬ 4.45

The market

Main customer benefits

Available 24/7/365 ¬ Eliminates human errors

Scalability¬ Video analytics at edge devices

Lower total cost¬ Less false alarms ¬ Correct information¬ Information when you need it

Questions and Answers

Thank you