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• To highlight the challenges & opportunities available in the halal industry

• To provide strategies for marketing halal

• To provide information on the global halal industry

• To explore cross - border trade opportunities in the halal sector

Objective of the Conference

Program: Day 1

• 08.00 amRegistration and Networking

• 09.00 am

Welcome AddressDr. Abdul Kabur Ibrahim, CEO, Asif International (M) Sdn Bhd

• 09.10 am

Official Opening and Speech by Guest of HonorDato Sri Mustapa Bin Mohamed, Minister for International Trade and Industry, Malaysia (Invited)

• 09.25 am

MOU signing between Asif International (M) Sdn Bhd and AYS Sdn Bhd • 09.35 am

Tea Break & Press Conference • 10.15 am

Keynote Address: Marketing Halal: Creating New Economy. New WealthMr.RJ.Liow, Founder & CEO, AYS Sdn Bhd

• 11.00 amMarketing Malaysia Halal to the World: Opportunities and Challenges Awaiting Malaysian CompaniesDato Sri Jamil Bidin, CEO,Halal Industry Corporation, Malaysia

• 11.45 amNew Market Creation with Halal Market as a Blue Ocean StrategyMr. Raj Kumar, Vice President of Global Consulting, UCSI Blue Ocean Strategy Consulting Group

• 12.30 pm Halal Certification as a Competitive Advantage for Companies Competing in the Global Markets Tuan Haji Wan Johari, Halal Expert

• 1.15 pm Lunch Break & Networking

Programme (Day 1) • 2.15 pm

Panel Discussion: Critical Success Factors in Managing A Successful Halal Operation – The Industry ExperienceModerator: Mr. Raj Kumar, Vice President of Global Consulting, UCSI Blue Ocean Strategy Consulting Group

Panelists: Tuan Haji Wan Johari, Halal Expert

Mr. Othman Md. Yusoff (Chairman: Nestle Halal Committee, and Manager – Halal Affairs, Nestle Malaysia)

• 3.00pm The Do’s and Don’ts when Marketing Halal Consumer Products to Non-Muslim Majority MarketsDatin Prof Dr Clara L. Chee, Clara International Beauty Group Sdn Bhd

• 3.45pmTea break

• 4.00pmHow Can The Food Industry Leverage On The Trends And Opportunities in the Halal New Economy?Dato’ Nelson Kwok: Founder of Nelson Franchise & President of Malaysia Retail Chain Association

• 4.45pmPanel Discussion: Critical Success Factors When Marketing Halal – The Industry ExperienceModerator: Mr. Yunus Ali, Assistant Professor,Monash UniversityPanelists: Dato’ Nelson Kwok: Founder of Nelson Franchise & President of Malaysia Retail Chain AssociationMr. Mark Tiemen, Halal Logistic Specialist

 • 5.30 pm End of Day 1

Program: Day 2

• 8.30 am Registration • 9.00 am

Case Studies on Marketing Halal Services: The Challenges in Marketing Islamic Finance v Conventional BankingCEO, CIMB Islamic

• 9.45 am

Marketing Halal Travel: The New Wave in Halal Industry?Mr. Foo Kok Teng, General Manager, Kris International Traveltours Sdn Bhd

10.30 am Tea break

• 10.45 am

Public Relations as a Strategic Tool in Communicating Corporate and Brand Personalities When Marketing HalalMs. Sairana Mohd Saad, Communication Advisor

• 11.30 am

Creating Multimillion Dollar Business by Marketing through Social MediasMs. Fione Tan, CEO, eOneNet.com

• 12.15 pm

Government Incentives for Malaysian Companies in the Halal IndustriesDirector, Industry Development, Halal Industry Development Corporation Malaysia

• 1-2 pmClosing Remarks, Lunch & Networking

Programme (Day 2)

Speaker

Mr. RJ. Liow Founder and CEO

AYS Group

Dato’ Seri Jamil Bidin Managing Director/Chief Executive officer of Halal

Industry Development Corporation Sdn Bhd

Dato’ Nelson KwokFounder and CEO of

Nelson’s Corn

Fione Tan President & CEO of

eOneNet.com

FOO KOK TENG Head of Travel & Tourism Division in Sri Inderajaya Group Of Cos

Othman bin Md Yusoff Chairman of Nestlé Halal Committee

Raj Kumar Vice President of Global Consulting

Dr Mohd Yunus Ali Associate Professor of

Marketing at Monash University

• * HRDF –SBL Claimable

• Early Bird Rate: RM 980.00 per person (Early bird must register and pay before March 31st, 2014)

• Normal Rate: RM 1100.00 (Normal rate applies after March 31st, 2014)• (Inclusive of lunch & tea breaks)

• Enjoy Group Discount up to 10% (Applicable for 3 or more from the same organisation)

• Student Rate: RM 250.00 per person

Participant Fees

• Kindly fill the enclosed registration form & fax it to Tel: +603-626 38550, Fax: +603-626 20564

 OR

• Email the form to farah@ays.com.my

Registration

Online registration :www.marketinghalal.net

AYS Sdn Bhd (AYS), manages equity investment in the fast moving consumer goods and educational industries.

AYS provides specialist advisory to organizations in the areas of International Market Entry, Learning Program on Halal Entrepreneurship and Halal Ecosystem. AYS Lifestyle is its subsidiary focuses on MICE.

For enquiry on services please write to Mr. RJ. Liow, Founder & CEO of AYS Sdn Bhd at lrj@ays.com.my.

AYS: The co-organizer