ayurveda in tourism

8/6/2019 Ayurveda in Tourism

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AYURVEDA IN TOURISM

Compiled by NISHANT PANDEY



OBJECTIVESOBJECTIVES

Concept and principles of Ayurveda.Concept and principles of Ayurveda.

To study the scope of Ayurveda in hospitality andTo study the scope of Ayurveda in hospitality andtourism business.tourism business.

Various treatments and therapies provided in spasVarious treatments and therapies provided in spasand health centers.and health centers.

Effect of Ayurveda on the national economy.Effect of Ayurveda on the national economy.

Role of Ayurveda in developing tourism industry.Role of Ayurveda in developing tourism industry.



AYURVEDA, THE HARMONY OF BODY, MIND AND SOUL

Ayurveda in Sanskrit means ³the science of life´.

Ayurveda is made up of two words- Ayu whichmeans life and veda which means knowledge of.

According to the ancient ayurvedic scholar

Charak, ³Ayu´ is comprised of four essential

parts, the combination of mind, body, senses andthe soul.



HISTORYHISTORY

Ayurveda is said to have been first Ayurveda is said to have been first

confirmed as a text byconfirmed as a text by Atharv veda. Atharv veda. The structure of AyurvedicThe structure of Ayurvedicmedecine was orally transferred via themedecine was orally transferred via the

Gurukul system.Gurukul system.

What is interesting is Ayurveda¶s utilization of What is interesting is Ayurveda¶s utilization of herbs, foods,aromas, gems, colours, yoga,herbs, foods,aromas, gems, colours, yoga,

and mantras.and mantras.



AYURVEDA, CONCEPT AND PRINCIPLES

Ayurveda believes in the treatment of not just affected part, the individual asa whole. Making it a natural way to refresh yourself, eliminate all toxic

imbalance from the body and thus regain resistance and good health.

There are several aspects to Ayurveda-

Its recommendation are often different for person regardingwhich foods and which lifestyle they should follow in order tobe completely healthy.

Everything in ayurveda is validated by observation, inquiry,direct examination and knowledge derived from the ancient

texts.

It understands that there are energetic forces that influencenature and human beings. These forces are called theTRIDOSH.



AYURVEDIC TREATMENTS AYURVEDIC TREATMENTS

PIZHICHILPIZHICHIL



DH ARADH ARA



VASTHIVASTHI



SIROVASTHISIROVASTHI



UDVARTH ANAMUDVARTH ANAM



DH ANYAMLADH ANYAMLA



KSHEERDHOONAMKSHEERDHOONAM



K ATIVASTHIK ATIVASTHI



UROVASTHIUROVASTHI



NASYAMNASYAM



BENEFITSBENEFITS

Eradicates toxins and toxic conditions fromEradicates toxins and toxic conditions frombody and mind.body and mind.

Repeal the negative effects of stress onRepeal the negative effects of stress onyour body and mind.your body and mind.

Augment yourself Augment yourself-- strenght, energy, potencystrenght, energy, potencyand mental clarity.and mental clarity.

Bring about deep respite and a sense of Bring about deep respite and a sense of comfort.comfort.



Institutes, Organizations, Hotels and Resorts Institutes, Organizations, Hotels and Resorts

providing Yoga, Spa and health centers. providing Yoga, Spa and health centers. Agantheeswaram health holiday resort.(Trivendrum, Agantheeswaram health holiday resort.(Trivendrum,

kerala.)kerala.)

Alleppey back water resort. (Alleppy, kerala). Alleppey back water resort. (Alleppy, kerala).

Arya vidyasala (New Delhi). Arya vidyasala (New Delhi).

Ayoma wellness center (Jodhpur). Ayoma wellness center (Jodhpur).

Ayurlife (Santakruz, Mumbai). Ayurlife (Santakruz, Mumbai).

Ayurcure (Baroda, Gujarat). Ayurcure (Baroda, Gujarat).

Benaras Hindu University (Varanasi, U.P.).Benaras Hindu University (Varanasi, U.P.).

Gopal Ayurvedic Beach Resort (Trivendrum, Kerala).Gopal Ayurvedic Beach Resort (Trivendrum, Kerala).

KTDC (Trivendrum, Kerala).KTDC (Trivendrum, Kerala).

Goa (Sarovar Park Plaza).Goa (Sarovar Park Plaza).



KERALA THE LAND OFKERALA THE LAND OF

AYU

RVEDA AYU

RVEDA�Equable climate.

�Natural abundance of forests.

�Cool mansoon seasons.

�A wealth of herbs and medecinal plants.

are the best suited for Ayurveda¶s

creatvie and restorative packages.

K ERALA THE LAND OF AYURVEDA



Marketing Strategies Marketing Strategies

Kerala recently participated in theKerala recently participated in theinformation technology business 2006.information technology business 2006.Every year there are some new additional toEvery year there are some new additional topromote Ayurveda. This year it waspromote Ayurveda. This year it was

Ayurvedic Masseur where a quick massage Ayurvedic Masseur where a quick massagewas given to foreigners, to give them a tastewas given to foreigners, to give them a tasteof what exactly is Ayurveda.of what exactly is Ayurveda.

Apart from the masseurs kerala is always Apart from the masseurs kerala is alwaysorganizes road shows all around the world.organizes road shows all around the world.



CONCEPT ANALYTIC REPORT ON CONCEPT ANALYTIC REPORT ON

MEDICAL TOURISM OF INDIA MEDICAL TOURISM OF INDIA New reports predicts India¶s tourism Industry toNew reports predicts India¶s tourism Industry to

double by 2010.double by 2010. Health Tourism India¶s new mantra.Health Tourism India¶s new mantra.

ITC Welcome Hotels Plans foray into medicalITC Welcome Hotels Plans foray into medicaltourism.tourism. India expects 15% more visitors in 2010 for India expects 15% more visitors in 2010 for

Ayurvedic meditation. Ayurvedic meditation. India¶s medical tourism market to grow $2 BN byIndia¶s medical tourism market to grow $2 BN by

2010.2010. India¶s Tourism Minister Mrs. Abika Soni has placeIndia¶s Tourism Minister Mrs. Abika Soni has place

a proposal of ³M´ Visa for medical tourists.a proposal of ³M´ Visa for medical tourists.



CONCLUSION

Ayurveda gives us a model to look at each

individual as a unique make up of the three

Doshas and to there by design treatment

protocols that specifically address a persons

health challenges. When any of the Doshsbecome accumulated, Ayurveda will suggest

specific life style and nutritional guide lines to

assists the individual in reducing the Doshas

that has become excessive. We may alsosuggest certain herbal supplements to hasten

and the healing process

ayurveda in tourism

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