Azure Introduction & Data Center Transformation

Ken HoProduct Marketing Manager C+E

Taxi co: that owns no taxis Hotel co: that owns no rooms

Bank that owns no branchesInvesting without Advisors

Digital Disruptors that present opportunities

Tension drives change

~50%Agility accounts for 50 percent of the reasons for going to the cloud, versus 14 percent for cost savings4

$77BBy 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than US$77 billion2

$1.6TDividend available to businesses that put new data types and analytics in the hands of more employees over the next four years3

$1.9TGartner estimates the total economic value-add from the Internet of Things across industries will reach US$1.9 trillion worldwide in 20201

Infrastructure Applications Data Things + devices

Gartner “Hype cycle for cloud computing, 2014”,

David Mitchell Smith, July 24, 2014

Gartner Report, “Predicts 2014: Apps, Personal Cloud

and Data Analytics Will Drive New Consumer

Interactions” Stephanie Baghdassarian, Brian Blau,

Jessica Ekholm. Sandy Shen, November 22, 2013.

IDC “Capturing the $1.6 Trillion Data Dividend,”

Dan Vesset, Henry D. Morris, John F. Gantz, May

2014

Gartner “Forecast: The Internet of Things,

Worldwide, 2013,” (G00259115), Peter Middleton,

Peter Kjeldsen, and Jim Tully, November 18, 2013

IT Trends

What do we know?Cloud is here.

Questions remain:

Speed

What does this mean

for my IT strategy??

Economics

What does this mean

for my datacenter?? For what scenarios

should I use the cloud??

Scale

Cost reduction

Cheaper storage

Reduced server costs

Pay as you go

Global reach and scale

Your business

today

Serving domestic

customers

Reaching new

global audiences

Microsoft Azure

Microsoft Azure

100+ Datacenters across 30 Regions (22 Generally Available) Worldwide

Top 3 networks in the world

2.5x AWS, 7x Google DC Regions

G Series – Largest VM in World, 32 cores, 448GB Ram, SSD…

Operational

Announced/Not Operational

Central US

Iowa

West US

California

East US

Virginia

US Gov

Virginia

North Central US

Illinois

US Gov

Iowa

South Central US

Texas

Brazil South

Sao Paulo State

West Europe

Netherlands

China North *

Beijing

China South *

Shanghai

Japan East

Tokyo, Saitama

Japan West

Osaka

India South

Chennai

East Asia

Hong Kong

SE Asia

Singapore

Australia South East

Victoria

Australia East

New South Wales

India Central

Pune

Canada East

Quebec City

Canada Central

Toronto

India West

Mumbai

Germany North East **

Magdeburg

Germany Central **

FrankfurtNorth Europe

Ireland

East US 2

Virginia

United Kingdom

RegionsUnited Kingdom

Regions

US DoD East

TBD

US DoD West

TBD

* Operated by 21Vianet ** Data Stewardship by Deutsche Telekom

"Microsoft’s comprehensive hybrid

story, which spans applications and

platforms as well as infrastructure, is

highly attractive to many companies,

drawing them towards the cloud in

general.”

LYDIA LEONG,

GARTNER

Industryvalidation

Microsoft Leads Everywhere…

Public Cloud IaaS (May 2015) Cloud Storage (June 2015) Enterprise App PaaS (Jan 2014) Operational DBMS Systems (Oct 2015)X86 Server Virt (July 2015)

Datacenter evolution

Server

Capacity

20 year Technology

2.0+ PUE

Colocation

Generation 1

DensityRack

Density & Deployment

Minimized Resource Impact

1.4 – 1.6 PUE

Generation 2

201220091989-2005 2007

Containment

1.2 – 1.5 PUE

Containers, PODs

Scalability & Sustainability

Air & Water Economization

Differentiated SLAs

Generation 3

Modular

1.12 – 1.20 PUE

ITPACs & Colocations

Reduced Carbon Right-Sized

Faster Time-to-Market

Outside Air Cooled

Generation 4

SW Defined

1.07 – 1.19 PUE

Fully Integrated

Resilient Software

Common Infrastructure

Operational Simplicity

Flexible & Scalable

Generation 5

2015

Microsoft Azure. You don’t have to choose between your datacenter and the cloud

Software

Defined

Availability

Allocation

across fault

domains

Coordinated

updates within

availability sets

Automated

recovery

through restart

& service

healing

Synchronous

replication in-

region

Asynchronous

cross-region

replication

Traffic

management

for cross-

region HAPrimary Region

Secondary Region

1

2

Platform Services

Infrastructure Services

Web AppsInfrastructure

MobileBackends

APIManagement

API AppInfrastructure

Business ProcessAutomation

PushNotifications

Content DeliveryNetwork (CDN)

Live & ODMedia Streaming

B2BIntegration

HybridConnections

Pub/SubQueuing

SimpleQueuing

HybridOperations

Server DataBackup

Hybrid/IntelligentData Backup

DisasterRecovery

Bulk Data ImportAnd Export

RelationalSQL Database

DocumentDatabase Service

DistributedIn-MemoryCache

SearchSimpleKey/ValueStore

DataWarehouse

Directory Health Monitoring

PrivilegedIdentity Management

OperationalAnalytics

StatelessCompute

ScheduledCompute Jobs

Virtual AppStreaming

DistributedCompute

DevelopmentTools

ApplicationInstrumentation

Software DevelopmentKits

Software LifecycleManagement

Domain Join &Policy Management

Big DataAnalytics

PredictiveAnalytics

Data StreamAnalytics

Data Pipelines

Device DataCollection

MobileAnalytics

Big Data Storage

IoT DeviceManagement

Data SourceManagement

Security & Management

User/Group Directory Store

Multi-FactorAuthentication

Scheduled ServiceManagement

Service Creation& Configuration

Encryption KeyStore

Software/SolutionMarketplace

Pre-Build VMImages

Identity Sign-Up and sign-in

TaskScheduler

ISO/IEC 27001 SOC 1 SOC 2 PCI DSS L1 version 3 Cloud Security Alliance

Cloud Security Matrix

HIPAA

(Healthcare)

FedRAMP FIPS 140-2 Life Sciences GxP Family Educational Rights

& Privacy Act

European Union

Model Clause

China

Multi Layer Protection

Scheme

United Kingdom

G-Cloud

Singapore

Multi-Tier Cloud

Security

China

CCCPPF

Australian Signals

Directorate I-RAP

Assessment

Criminal Justice

Information System

Defense Information

Systems Agency L2Sarbanes Oxley ITAR Defense Information

Systems Agency L3-5

ISO / IEC 27018

Azure compliance audits and certificationsGlobal

United States

Regional

Coming soon

Ford

1 TrillionMessages delivered every month with Event Hubs

120,000 New Azure customer subscriptions/month

20MillionSQL database hours

used every day

>5TrillionStorage transactions

every month

60BillionHits to Websites run on Azure Web App Service

425MillionAzure Active

Directory Users

Azure Momentum

57%Of Fortune 500 Companies

use Microsoft Azure

>50TrillionStorage objects

in Azure

1.4 MillionSQL Databases Deployed

In Azure

“Microsoft is

growing its cloud

revenue faster than

Amazon” – Business

Insider 2016

AWS revenue grew about

69% but Microsoft Azure

revenue grew by 127%

Applications

Clients

Infrastructure

Management

Databases &

Middleware

App Frameworks

& Tools

DevOps

PaaS &

DevOps

An online store for highly optimized and

integrated applications and services ready

to deploy on Microsoft Azure

Growing ecosystem of 3,000+ virtual machine and

SaaS offers

Reduced sales cycle with pre-configured, ready-

to-run applications and services

Streamlined configuration, deployment, and

management

Integrated platform experience

MARKTPLACE

Broad ecosystem of third party offerings that expand Azure functionality

Azure Marketplace*

*List of offers is not comprehensive.

Microsoft Azure

Data Center Transformation

Microsoft Cloud Platform

CUSTOMER

DATACENTER

SERVICE

PROVIDER

MICROSOFT

AZURE

CONSISTENT

PLATFORM

• Global scale

• Enterprise-grade

• Comprehensive

• Hybrid cloud

• People-centered experiences

But cloud momentum continues to accelerate “If you’re resisting the

cloud because of security

concerns, you’re running

out of excuses.”

“The question is no longer:

‘How do I move to the

cloud?’ Instead, it’s ‘Now

that I’m in the cloud, how

do I make sure I’ve

optimized my investment

and risk exposure?’”

“By 2020 clouds will stop

being referred to as

‘public’ and ‘private’. It will

simply be the way business

is done and IT is

provisioned.”

21

Datacenter “Evolution”

Datacenter evolution

Transform the datacenter

Extend to the cloud on demand

Build a software-defined foundation

Automate and secure your infrastructure

Microsoft Azure Windows Server Microsoft System Center

The software-defined datacenterHighly customized

Reimagine compute

Scale to your

largest workloads

Drive up your

consolidation ratio

Increase scale per

cluster

Industry-leading scale and performance

Zero-downtime migrations

Open-source integration

Infrastructure for hardware-based security

Microsoft Azure

Service providerPhysical network

Network virtualization

Network A Network B

Virtualization

Reimagine networking

Server virtualization

Virtual machine A Virtual machine B

Virtualization

Physical server

Reimagine storage

Lower cost than traditional storage infrastructure

Transform the datacenter

Storage ComputeNetwork

Microsoft System Center

Microsoft Azure Service providerOn-premises

datacenter

What are we learning from cloud?To make the most of your IT infrastructure, you need to:

Standardize your approach

Increase resilience and scale

Automate manual processes

Microsoft Azure

Cloud Design Patterns

The Azure Platform Strategy

Public, Global, Shared DatacentersMicrosoft Azure Stack & Cloud Platform System

Secu

rity

&

Man

ag

em

en

t

SaaS(Software as a Service)O365, CRM, VSO etc…

+3rd Party SaaS Solutions

Public Cloud

Platform

Hyb

ridO

pera

tion

sSecu

rity

&

Man

ag

em

en

t

Hyb

ridO

pera

tion

s

Azure

Automation

Operation Insights

Ops DevOps

Migration and DR

Identity

On-Premises Datacenter

Add Azure to your datacenter

Cloud Platform System

Azure

Getting started with Azure (Enterprise Use Case)

Microsoft

Azure

Data Protection Manager or Azure Backup Server

Production Data

Azure Backup

Microsoft Azure

Service provider

Private datacenter

Application performance and availability

Plus a

growing

ecosystem

of value-add

third party

partner

components

Live & On

Demand

Streaming

with integrated

CDN

Content Protectio

n

Encoding, Packaging,

and Indexing

Cloud Upload & Storage

Player

Clients