azure prime: azure mobile apps azure mobile engagement
TRANSCRIPT
andreasschabusTECHNICAL EVANGELIST | DX
A Mobile FirstWorldBusiness models are shifting to focus on mobile-centric initiatives –increasing usage, mobile ad revenue, and lifetime value
Overabundance of ChoiceUsers are bombarded with new applications and offers all delivering similar value, therefore you must create relevant communication channels to hold their attention
Eroding User LoyaltyThe explosion of choice has caused users to become increasingly fickle and discerning, resulting in high churn rates and higher acquisition costs
Responsive
Teams
How do I drive more effective marketing campaigns and reduce the complexity of execution?
Actionable
Insights
Digital
Innovation
Multi-
Channel
Campaigns
Bring your customer
into focus
Create amazing campaigns
with real impact
Be in the moments
that matter
Innovate along
the journey
Better insights. Bigger impact. Built for you.
StartStart
Deliver programmatic marketing campaigns to increase apps usage
Deploy campaigns across all major mobile OS platforms
Create specific engagement strategies across apps, brands, and geographies
x
Campaigns
SCREENSHOT
You are ready to design the
notification of your campaign.
Fill in the form on the right side and
use the preview to check the look of
our notification on various platforms.
Push Info
[Notification title]
[Notification message]
[Action URL]
IMAGE
UPLOAD IMAGE
REMOVE IMAGE
How When
Choose One Choose One
Choose One
Audience
To target specific users, refine your audience by adding a first criterion.
Target specific users based on criteria you determine
Choose how and when campaigns reach your target audience
Customize your push notifications to drive action within your user base
PRODUCT
PICTURE
[Item Name]
$10
PRODUCT
PICTURE
[Item Name]
$20
PRODUCT
PICTURE
[Item Name]
$15
PRODUCT
PICTURE
[Item Name]
$10
PRODUCT
PICTURE
[Item Name]
$10 $8
PRODUCT
PICTURE
[Item Name]
$22
PRODUCT
PICTURE
[Item Name]
$15 $10
PRODUCT
PICTURE
[Item Name]
$15
Drive desired action with custom push notifications and in-app messaging
Create tutorials to improve personal experiences within the app
Customize applications’ interface for enhanced targeting
Adjust list pricing based on specific user attributes using Data Push, prompting desired action within the app
Adjust app elements based on specific user attributes for a more relevant experience
Platform Services
Infrastructure Services
Web Apps
MobileApps
APIManagement
API Apps
Logic Apps
Notification Hubs
Content DeliveryNetwork (CDN)
Media Services
BizTalkServices
HybridConnections
Service Bus
StorageQueues
HybridOperations
Backup
StorSimple
Azure SiteRecovery
Import/Export
SQL Database
DocumentDB
RedisCache
AzureSearch
StorageTables
DataWarehouse
Azure AD Health Monitoring
AD PrivilegedIdentity Management
OperationalAnalytics
Cloud Services
BatchRemoteApp
ServiceFabric
Visual Studio
AppInsights
Azure SDK
VS Online
Domain Services
HDInsight MachineLearning
StreamAnalytics
Data Factory
EventHubs
MobileEngagement
Data Lake
IoT Hub
Data Catalog
Security & Management
Azure ActiveDirectory
Multi-FactorAuthentication
Automation
Portal
Key Vault
Store/Marketplace
VM Image Gallery& VM Depot
Azure ADB2C
Scheduler
Open APIs & easy
integration
Actionable insights
available in real-time
to increase app
usage
A value-added push
& communications
platform
Data protection &
privacy across the
globe
A SaaS-delivered Mobile Engagement platform
Your Frontend
Azure Mobile
Engagement Platform
Analyze Segment Push
Collect Data
Push communications
& in-app messaging
Customer
Applications
CMO
Marketers
Developers
to encourage Facebook login”
Improve login and usage
Did not connect Already connected
Did not connectAlready
connectedIf not “very
active”
Lack of usage may be due to lack of interest or bad UX
ManageProgrammatic mobile
campaign delivery across
platforms & audiences
PersonalizeUnique messaging for
unique customers
BoostOptimized experiences
for greater user
retention
MonetizeAmplified ROI with increased
visitation & upsell opportunities
to maximize lifetime value
http://azure.microsoft.com/en-us/services/mobile-engagement/