azure prime: azure mobile apps azure mobile engagement

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andreasschabus TECHNICAL EVANGELIST | DX

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Page 1: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

andreasschabusTECHNICAL EVANGELIST | DX

Page 2: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

A Mobile FirstWorldBusiness models are shifting to focus on mobile-centric initiatives –increasing usage, mobile ad revenue, and lifetime value

Overabundance of ChoiceUsers are bombarded with new applications and offers all delivering similar value, therefore you must create relevant communication channels to hold their attention

Eroding User LoyaltyThe explosion of choice has caused users to become increasingly fickle and discerning, resulting in high churn rates and higher acquisition costs

Page 3: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

Responsive

Teams

How do I drive more effective marketing campaigns and reduce the complexity of execution?

Actionable

Insights

Digital

Innovation

Multi-

Channel

Campaigns

Page 4: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

Bring your customer

into focus

Create amazing campaigns

with real impact

Be in the moments

that matter

Innovate along

the journey

Better insights. Bigger impact. Built for you.

StartStart

Page 5: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

Deliver programmatic marketing campaigns to increase apps usage

Deploy campaigns across all major mobile OS platforms

Create specific engagement strategies across apps, brands, and geographies

x

Campaigns

SCREENSHOT

You are ready to design the

notification of your campaign.

Fill in the form on the right side and

use the preview to check the look of

our notification on various platforms.

Push Info

[Notification title]

[Notification message]

[Action URL]

IMAGE

UPLOAD IMAGE

REMOVE IMAGE

How When

Choose One Choose One

Choose One

Audience

To target specific users, refine your audience by adding a first criterion.

Target specific users based on criteria you determine

Choose how and when campaigns reach your target audience

Customize your push notifications to drive action within your user base

Page 6: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

PRODUCT

PICTURE

[Item Name]

$10

PRODUCT

PICTURE

[Item Name]

$20

PRODUCT

PICTURE

[Item Name]

$15

PRODUCT

PICTURE

[Item Name]

$10

PRODUCT

PICTURE

[Item Name]

$10 $8

PRODUCT

PICTURE

[Item Name]

$22

PRODUCT

PICTURE

[Item Name]

$15 $10

PRODUCT

PICTURE

[Item Name]

$15

Drive desired action with custom push notifications and in-app messaging

Create tutorials to improve personal experiences within the app

Customize applications’ interface for enhanced targeting

Adjust list pricing based on specific user attributes using Data Push, prompting desired action within the app

Adjust app elements based on specific user attributes for a more relevant experience

Page 7: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

Platform Services

Infrastructure Services

Web Apps

MobileApps

APIManagement

API Apps

Logic Apps

Notification Hubs

Content DeliveryNetwork (CDN)

Media Services

BizTalkServices

HybridConnections

Service Bus

StorageQueues

HybridOperations

Backup

StorSimple

Azure SiteRecovery

Import/Export

SQL Database

DocumentDB

RedisCache

AzureSearch

StorageTables

DataWarehouse

Azure AD Health Monitoring

AD PrivilegedIdentity Management

OperationalAnalytics

Cloud Services

BatchRemoteApp

ServiceFabric

Visual Studio

AppInsights

Azure SDK

VS Online

Domain Services

HDInsight MachineLearning

StreamAnalytics

Data Factory

EventHubs

MobileEngagement

Data Lake

IoT Hub

Data Catalog

Security & Management

Azure ActiveDirectory

Multi-FactorAuthentication

Automation

Portal

Key Vault

Store/Marketplace

VM Image Gallery& VM Depot

Azure ADB2C

Scheduler

Page 8: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

Open APIs & easy

integration

Actionable insights

available in real-time

to increase app

usage

A value-added push

& communications

platform

Data protection &

privacy across the

globe

A SaaS-delivered Mobile Engagement platform

Page 9: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

Your Frontend

Azure Mobile

Engagement Platform

Analyze Segment Push

Collect Data

Push communications

& in-app messaging

Customer

Applications

CMO

Marketers

Developers

Page 10: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

to encourage Facebook login”

Improve login and usage

Page 11: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

Did not connect Already connected

Did not connectAlready

connectedIf not “very

active”

Page 12: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

Lack of usage may be due to lack of interest or bad UX

Page 13: Azure Prime: Azure Mobile Apps Azure Mobile Engagement
Page 14: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

ManageProgrammatic mobile

campaign delivery across

platforms & audiences

PersonalizeUnique messaging for

unique customers

BoostOptimized experiences

for greater user

retention

MonetizeAmplified ROI with increased

visitation & upsell opportunities

to maximize lifetime value

Page 15: Azure Prime: Azure Mobile Apps Azure Mobile Engagement

http://azure.microsoft.com/en-us/services/mobile-engagement/