b bodykey brand ppt final 27-11-2013 - homepage | amway · pdf file2 out of 3 amway business...
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INDIVIDUAL:• Genetic Test + „Design My Plan“
HOLISTIC:• Diet and Exercise Plan
• My bodykeyTM On-line Coach
• bodykey Instant Meals
• NUTRILITETM Supplements
bodykey by NUTRILITETM
What‘s the story behind?
Overweight & obese population increasing in Europe:• Russia: 51% in 2009 to 62% in 2013• Germany: 49% in 2009 to 55% in 2013
What‘s the story behind?
Global quantitative studies reveal that:
• Almost 1 out of 2 Amway Business Owners is, or wants to be, on a diet
• 5 in 6 users show dissatisfaction with current diet and readiness to try something new.
According to our last quantitative study
- 94% found bodykey effective
- 92% found bodykey believable
- 88% thought bodykey was different & new
2 out of 3 Amway Business Owners interested in joining bodykey!
bodykeyTM potential
Qualitative studies show Amway Business Owners & Consumers are open to bodykey because it is:
- personalised- based on science - long lasting - easy
bodykeyTM potential
• Increase focus in a growing category
• Fits to market needs
• Suitable for the direct selling business model
Why is Amway launching bodykeyTM?
Above all: enhances the Amway Business Opportunity!
bodykeyTM Kit
bodykeyTM products
NUTRILITETM
recruitment
Income Opportunity
retailing retention
Increase productivityPV & Margin
Income Opportunities
There are three ways to earn:1) Recruitment: a door opener for new clients2) Retail: future sales are an easy additional revenue stream
Plus, non-bodykeyTM participants can also buy bodykey products3) Retention: Build a long-lasting business relationship
Complete Business Opportunity:• the bodykey kit generates 200PV• INCOME EXAMPLE: Generate 500PV in just 3 months. The maximum income from just the bonus could be more than €180
*The income opportunity is subject to change. Example given above is from the Spanish market.
Competitive Advantage
• Direct Selling• Products
• Personalisation• Expert Support
• Community Aspect• Pleasure
Food without sacrifice• Products
WEIGHT LOSS CONSUMER:
• Already made the decision & are ready to start
• Disappointed by past experiences with other diets/ programmes
• Need guidance, convenience, & control
• Want a programme that fits to their lifestyle & likes/ dislikes
• Individual weight loss goals
Target Segment
Target Emotional Insights
„I have struggled for many years with
restrictive diets that don't allow me to enjoy family dinners. I want to be able
to cook tasty meals for my family yet manage
my weight too...“
„I am looking for a new job and need a
confidence boost in terms of my weight. At the same time I don’t want to spend a minute in the kitchen“
„Since I started menopause losing weight
has been much more difficult for me. I need a programme that I can
quickly achieve and easily keep my desired weight“
How does bodykeyTM work?
Step 1: bodykeyTM Kit
Step 2: Genetic Test: The 1st step to your individualised* weight loss programme
Easy and simple
Safe
At home
Confidential
*a special plan that suits your particular type of body and lifestyle.
Laboratory Overview
The bodykeyTM laboratories offer premium facilities for the testing, processing, and handling of the participants DNA.
• ISO Certified Laboratory• State of the Art Systems• Confidential & Anonymous Process• Test only for response to diet and exercise
• Online questionnaire
• Helps tailor diet to the individual,not the other way around
• Adds personalisation
Step 3: Design My Plan: The 2nd step to your individualised* weight loss programme
*a special plan that suits your particular type of body and lifestyle.
Step 4: My bodykeyTM On-line Coach
• International experts in the areas of psychology, nutrition, & fitness.
• Offer advice, support, motivation, guidance, & control
• Weekly updates of current weight & progression to success
• BMI & Waist Measurement Tools
• Inspiring & informative articles via bodykey magazine
bodykeyTM personalised Diet & Exercise Plan*
• Tailored Plan* based on Genetic Test & Design My Plan
• Linked to Personal Homepage
• Interactive System for all dietary and exercise needs
*a special plan that suits your particular type of body and lifestyle.
bodykeyTM Diet Planning
• Thousands of recipes in line with Nutrilite Health InstitueGuidelines
• Online Meal Planner
• Flexible to participants schedule
• Includes 1 bodykey product per day
• NUTRILITETM Supplement Recommendation
bodykeyTM Exercise Planning
• Tailored Exercise Plan
• Exercise made Fun & Easy
• Participant chosen activities
• Individual fitness level
• Hundreds of helpful Videos
• Tracking System
Step 5: Instant Meals & Tea
Tea
Shakes: Vanilla/ Chocolate Bars: Chocolate / Berry Soups: Tomato / Vegetable
Step 6: Highly Recommended Supplements
• Natural Fat Reducer: with fibre extract from the opuntia cactus: Blocks up to 27% fat in a meal.
• Natural Carb Reduce: from white kidney bean extracts. Reduces the absorption of dietary carbohydrates by up to 2/3 in a standard 600 calorie meal.
Step 6: NUTRILITETM Supplements
bodykeyTM Bundle Packswith a 10% Discount for every type of diet profile
Carb Reduced Monthly Bundle Fat Reduced Monthly Bundle Balanced Monthly Bundle
Monthly Bundle
bodykeyTM Bundle Packswith a 10% Discount for every type of diet profile
Carb Reduced Taster Bundle Fat Reduced Taster Bundle Balanced Taster Bundle
Taster Bundle
Step 7: SUCCESS
bodykey helps achieveoptimal well being -with long term effects
Committed to• Weight loss• Weight maintenance• Weight success!
bodykey kit
Brochure
Advertorial
Screensaver Wallpaper
Online
Brand Video +Demo Video
Sales and Recruitment Material
Flyer
TRAINING OPPORTUNITIES BY AMWAY ACADEMY
Visit us on
www.amway.co.uk/ www.amway.ie/ amwayacademywww.facebook.com/amwayacademy
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