b brand design

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For a more intelligent approach, contact Alicia on: +61 3 9824 2419 [email protected] B Brand Design is a strategic packaging design agency driven to achieve brilliant brand outcomes in food packaging in the city of Victoria in Australia by expert packaging designers with stylish designs. Our Vision: B Brand was born from a desire to deliver big agency process, strategy and creative with the responsiveness, care and flexibility that only an owner operated design agency can provide. At B Brand you get the most experienced and skilled people working on your brand, providing unrivalled attention, focus and strategic guidance. Our Work: Successful packaging connects with consumers. It makes you smile or salivate. Laugh, or reminisce. Even swear you’ll eat better. At B Brand, we strive to make a connection with consumers to evoke a response on each and every project. We do this by uncovering and illuminating the things that make each brand unique, rather than by simply mimicking the norms of the category. To do this we explore a breadth of creative concepts and visual positioning. So, expect to be spoilt for choice at our creative presentations.

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B Brand Design is a strategic packaging design agency driven to achieve brilliant brand outcomes in food packaging in the city of Victoria in Australia by expert packaging designers with stylish designs.

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Page 1: B Brand Design

For a more intelligent approach, contact Alicia on: +61 3 9824 2419 [email protected]

B Brand Design is a strategic packaging design agency driven to achieve brilliant brand outcomes in food packaging in the city of Victoria in Australia by expert packaging designers with stylish designs.

Our Vision:

B Brand was born from a desire to deliver big agency process, strategy and creative with the responsiveness, care and flexibility that only an owner operated design agency can provide. At B Brand you get the most experienced and skilled people working on your brand, providing unrivalled attention, focus and strategic guidance.

Our Work:

Successful packaging connects with consumers. It makes you smile or salivate. Laugh, or reminisce. Even swear you’ll eat better. At B Brand, we strive to make a connection with consumers to evoke a response on each and every project. We do this by uncovering and illuminating the things that make each brand unique, rather than by simply mimicking the norms of the category. To do this we explore a breadth of creative concepts and visual positioning. So, expect to be spoilt for choice at our creative presentations.

Page 2: B Brand Design

Our Products:

B Brand Design has changed the way space is used on John West packs, to accommodate the increased focus on the product. The logo badge is now slightly smaller and the brand’s trademark green has been extended across the pack, providing a strong background on which to project compelling product images.

We were then entrusted to refresh Papa’s tired, outdated packaging across eight variants. The new packaging includes a refreshed logo image and typeface that retains Papa’s fun, accessible personality, as well as imagery that emphasizes a more natural, healthy style of pizza and the feel of a casual Italian bistro.

This range tells the story of modern restaurant dining through beautiful photography. Set against a dramatic backdrop of black, which projects these packs from the white chiller shelves, the range comes to life with imaginative propping and ‘real food’ styling to capture the color, ethnicity and flavor of the individual cuisines.

Page 3: B Brand Design

Intentionally launched to capture a family positioning outside the more adult space in which Bickfords currently trades, Fruities packaging embraces fun and engagement. Bright, fruity colors and playful characters interact with the hero fruit to bring the unique shrink sleeve bottles to life.

Our Services:

We do that by engaging our brains, working together and debating every aspect of the opportunity in depth. Our expertise lies in:

Planning – innovation partnering and new product development.

Research – stimulus testing and audits for categories, brands, consumers, products and ideas.

Design – create, evolve and activate brands, packaging and POS material.

Production – supervision and finished artwork.

We continually strive for a design solution that is distinctive and engaging, to best showcase your most valuable asset your pack.

Address: Level 1, Rear 392, VIC 3141 Australia Phone: +61 3 9824 2419, 398242419 Email ID: [email protected] Website: www.b-branddesign.com.au