b-guided>by Sandra Kristbjarnard.

Tuesday, May 3, 2011

introduction>

A lifestyle magazine / guideIn Spanish and English

5 separate sections; • b-ing• b-wear• b-served• b-seen• b-guided (architecture / art / design /fashion / food / music / night life)

Published in four cities;Barcelona, Valencia, Madrid and Bilbao

Tuesday, May 3, 2011

New consumer trends; • Facebook / Twitter / Youtube / MySpace / Foursquare / Tumblr / LinkedIn

More people reachable online and through technology;• Mobile and ipads applications

trends>Tuesday, May 3, 2011

SWOT>

Strengths

• A contemporary lifestyle magazine and city guide

• Both in English and Spanish; reaches more people such as tourists and foreigners living in the cities

Weaknesses

• Still Web 1.0 behind the competitors using Web 2.0

Tuesday, May 3, 2011

Opportunities

• Web 2.0 ; Social media / Wikis /RSS / Blogs

• Mobile and ipad applicationsThreats

• Too many other magazines out there, even free or in a blog form that have been longer out there;

already have big group of readers online

SWOT>Tuesday, May 3, 2011

target >

Cosmopolitans. Man and Women of all ages that love traveling, cities and cultures

and night life.

Foreigners living in Spain and want to be

up to date what’s happening.

Tourists that travel to one of the cities for

vacations; big group because of the

bilingual.

Tuesday, May 3, 2011

b-guided website now>Tuesday, May 3, 2011

b-guided Facebook page>Tuesday, May 3, 2011

web 2.0>

Link Facebook to www.b-guided.com

• Get more traffic to the Facebook page and vice versa

• Get more “likes” on the Facebook page

• Communicate with other users through videos / news / links etc. for international awareness

• Social media manager

Tuesday, May 3, 2011

web 2.0>

Create Twitter account and link it with www.b-guided.com

• make a Twitter strategy with a social media manager

• tweet about magazine content / interviews / new issues etc.

• use twitter as a costumer service

• follow other people on twitter

• show values and transparency

Tuesday, May 3, 2011

Add RSS on the website

• very important as a marketing strategy

• reminding people of the magazine

• send newsletters each month;- new issue - news- links to Facebook, twitter and website- contact information

• inform people and show values

web 2.0>Tuesday, May 3, 2011

b-guided website after>Tuesday, May 3, 2011

Mobile application;

• of the guide

• available through

www.b-guided.com

web 2.0>

iPad application;

• of the whole magazine

• available through www.b-guided.com

Tuesday, May 3, 2011

Always keep the content fresh and up to date Keep the audiences interested

Get people involved by asking for feedbackListen to consumers and their needs

conclusion>Tuesday, May 3, 2011