b rand a wareness and b rand l oyalty of s hampoos and b odywash p roducts
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B rand A wareness and B rand L oyalty of S hampoos and B odywash P roducts. By: Group 4 Business Class. Research of shampoo. 1 . Which brands’ shampoos have you heard of? 2 . Which brands’ shampoos do you often use? 3 . How often do you change your shampoo’ s brand? - PowerPoint PPT PresentationTRANSCRIPT
Brand Awareness and Brand Loyalty of Shampoos and Bodywash Products
By: Group 4
Business Class
Research of shampoo
1. Which brands’ shampoos have you heard of?2. Which brands’ shampoos do you often use?3. How often do you change your shampoo’s bran
d? 4.Why do you change your shampoo’s brand?5.Which reason mainly affects you when buying a
shampoo?6.Can you accept the new brand of shampoo?
Research of bodywash
1. Which brands’ bodywashs have you heard of?
2. Which brands’ bodywashs do you often use?
3. How often do you change your bodywash’s brand?
4.Why do you change your bodywash’s brand?
5.Which reason mainly affects you when buying a bodywash?
6.Can you accept the new brand of bodywash?
Shampoo
TOP3 of brand awareness:
Rejoice
head&shoulder
PANTENE
TOP 3 of brand loyalty:
Rejoice
PANTENE
Dove
Bodywash
TOP 3 of brand awareness:JNJ(Johnson and Johnson)DoveSafeguard
TOP 3 of brand loyalty:JNJ(Johnson and Johnson)DoveACENE
P&G
Unique packaging:Every P&G shampoo has its own peculiar advertising to get consumers’ attention. e.g. head&shoulder: Appearance: Ocean blue color
–makes people associate with the blue sea and brings a fresh and cool vision
Advertising slogan: Dandruff Going Away, Hair Becomes cleaner
–leaves an anti–dandruff impression in consumers’ heart
P&G
Unique branding:
Rejoice&Saveguard
Worldwide partnership: the International Olympic Committee
Johnson&Johnson bodywashUnique product design:
Natural and mild, it is non-stimulative.
Johnson&Johnson bodywashUnique packaging:
Hand feeling of dull polish.
Carry conveniently with handle.
Color coordination between liquid and bottle.