b2 susan hazan_endusers_personas
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pptx Presentation by Dr. Susan Hazan on End-users Generated content at the EVA/Minerva Jerusalem International Conference on Digitisation of Culture, Jerusalem, The Jerusalem Van Leer Institute, 12-13 November 2013 http://www.digital-heritage.org.il Presentations available at: http://2013.minervaisrael.org.ilTRANSCRIPT
E V A / M I N E R V A 2 0 1 3
EVA/Minerva 2013Jerusalem Conference on the Digitisation of Cultural Heritage
End-users, User Generated Content, and Personas: Testing the European Waters
Dr. Susan Hazan, The Israel Museum, JerusalemChair, UGC Task Force, Europeana
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Who uses Europeana and its 30 million objects?
Who is the end-user in the Europeana ecosystem?
PART IThe absent end-users who can only be identified as abstract individuals and need to be characterized as a generic type that can be evoked to evaluate how a user would typically behave.
PART IIThe active end-user who agrees to be crowd-sourced and drawn in to collaborate with others whether they be man or machine.
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
The approach taken to visualize the end user comes from classical user studies and incorporates personas; a form of role-playing where volunteers are asked to take on a role, or persona and to perform an explicit task with a specific outcome.
Who is the end-user in the Europeana ecosystem?
PART IThe absent end-user
Athena Plus User needs and requirementsCoordinated by ICCU and PACKED, gathers information on user needs and requirements in relation to the creative applications for the (re)use of digital cultural heritage content that will be developed in the AthenaPlus WP5 by META and PACKED.
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EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
The approach taken to visualize the end user comes from classical user studies and incorporates personas; a form of role-playing where volunteers are asked to take on a role, or persona and to perform an explicit task with a specific outcome.
In the AthenaPlus study we chose to run the tasks twice;
• once requiring our volunteers to complete their scripted task within the Europeana environment
• with a second round using in a more open environment; typically searching with Google and including results from Wikipedia, national portals and other specified parameters.
Who is the end-user in the Europeana ecosystem?
PART IThe absent end-user
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Persona 1 - John Persona 2 - Caroline Persona 3 - Sarah
Persona 4 - Giuseppe Persona 5 - Miguel
Who is the end-user in the Europeana ecosystem?PART I - The absent end-user
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
The Task
A specific task was scripted and the volunteer who was playing the persona was asked to visit websites in a way that would be appropriate from the point of view of the specific personas they are playing, performing their tasks either on Europeana or through generic searches via Google.
Who is the end-user in the Europeana ecosystem?
PART IThe absent end-user
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Volunteer included photography, going to the movies, listening to classical music, discovering and reading books and online blogs, going to the theatre, travelling, cycling, keeping up with the latest fashion trends and gardening.
In total, 61 completed test reports were completed
Conducted in Dutch, French, Polish, English, Hungarian and Italian, and in most cases translated to English before processing.
The age of the Volunteers was between 41 - 72 years old.
Volunteers included IT professionals, students, an art historian, a translator, a communication officer, an architect, a teacher and a librarian.
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Who is the end-user in the Europeana ecosystem?
PART IThe absent end-user
What were we looking for?
1. Time taken to accomplish the task according to the satisfaction of the volunteer
2. The ease of retrieval of appropriate content
3. Frustration/satisfaction level of the volunteer during the task
4. Qualitative evaluation of the results by the supervisor – was the goal reached, were the results useful, was anything critical overlooked
* Each volunteer was presented with one task according to his or her persona
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Fig. 1 Time spent by the Volunteers in carrying out the task (according to the supervisors)
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Fig. 2 Level of difficulty in retrieval of content on different platforms (according to Volunteers)
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Fig. 3. Level of frustration or satisfaction by Volunteers during the task
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Fig. 4 Presence of results after completion of task by Volunteers (according to the supervisors)
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Google, Youtube and Wikipedia preferred over Europeana from a usability perspective
Who is the end-user in the Europeana ecosystem?
PART IThe absent end-user
RESULTS
Typos and the use of keywords were problematic in Europeana
Europeana was deemed often too specific – lack of useful generic content: particularly audiovisual
Not enough choice - particularly for contemporary content
Lack of practical information e.g. exhibition information, links to other websites
Broken links were frustrating
Users found to hard to work with filters
Searching on Europeana was more frustrating than with the other platforms and content retrieval more difficult
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Europeana was preferred over Google because of the profusion/excess of results
Who is the end-user in the Europeana ecosystem?
PART IThe absent end-user
RESULTS
Wikipedia was in particular appreciated for biographical content.
Google retrieves more resources than Europeana for non-English speakers.
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Who uses Europeana and its 30 million objects?
Who is the end-user in the Europeana ecosystem?
The active end-user who agrees to be crowd-sourced and drawn in to collaborate with others whether they be man or machine.
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
The second part of the talk discusses a recent workshop carried out by the Europeana User Generated Group.
Who is the end-user in the Europeana ecosystem?
Strategies for user generated content and crowdsourcing in museums and cultural heritage
Workshop DH2013, Marseille
Europeana’s vision and mission
• Europeana is a catalyst for change in the world of cultural heritage.
• Our mission: The Europeana Foundation and its Network create new ways for people to engage with their cultural history, whether it’s for work, learning or pleasure.
• Our vision: We believe in making cultural heritage openly accessible in a digital way, to promote the exchange of ideas and information. This helps us all to understand our cultural diversity better and contributes to a thriving knowledge economy.
29m records from 2,200 European galleries, museums, archives and libraries
Books, newspapers, journals, letters, diaries, archival papers
Paintings, maps, drawings, photographs Music, spoken word, radio broadcasts Film, newsreels, television Curated exhibitions 31 languages
EUROPEANA - Europe’s cultural heritage portal
Goals of the Taskforce
1. Identification and benchmarking of services
and best-practices as building blocks for the
creation of a Europeana UGC ecosystem
2. To be a point of contact for all projects that
want to apply UGC approaches within the
Europeana network and to encourage cross-
fertilization of ideas between projects and
identify duplication of effort
3. To make policy recommendations for the
Europeana Network regarding the role UGC can
play in the context of Europeana.
Europeana User Generated Group
Marion DupeyratInteracting with audiences: overview of participatory practices implemented by memory institutions
James BrusuelasAncient Lives
Erwin VerbruggenWaisda? Making videos findable with Crowdsourced annotations
Julia FallonLegal aspects of UGC
Cristine SauterResults of the Europeana taskforce
Ad PolléEuropeana 1914-18Europeana 1989
Roei AmitCase studies from la réunion des musées nationaux-Grand Palais
Stuart DunnAn emerging field(?): defining the fundamentals of humanities crowdsourcing
Workshop DH2013, Marseille
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Europeana User Generated GroupStuart Dunn, King’s College London, UK
An emerging field(?): defining the fundamentals of humanities crowdsourcing
• Contributory projects
• Collaborative projects
• Co-created projects
Workshop DH2013, Marseille
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
What is humanities crowd-sourcing used for?
What does it produce?• Original text• Transcribed text• Corrected text• Enhanced text• Transcribed music• Metadata• Structured data• Knowledge and awareness• Funding
Europeana User Generated GroupStuart Dunn, King’s College London, UK
Workshop DH2013, Marseille
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Europeana User Generated GroupStuart Dunn, King’s College London, UK
Workshop DH2013, Marseille
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Oxford Papyrologists Researchers, The Imaging Papyri ProjectThe Oxyrhynchus Papyri Project
http://ancientlives.org
Europeana User Generated Group
James Brusuelas, Oxford UniversityAncient Lives
Workshop DH2013, Marseille
26
LE GRANDATELIER DU MIDI
Europeana User Generated Group
Roei Amit, La réunion des musées nationaux-Grand Palais
Workshop DH2013, Marseille
27
Europeana User Generated Group
Roei Amit, La réunion des musées nationaux-Grand Palais
Workshop DH2013, Marseille
28
Europeana User Generated Group
Roei Amit, La réunion des musées nationaux-Grand Palais
Workshop DH2013, Marseille
29
• 267.107 visiteurs au 10/09/2013 • 5.607 téléchargements • 550 photos partagées
Europeana User Generated Group
Roei Amit, La réunion des musées nationaux-Grand Palais
Workshop DH2013, Marseille
30
BRAQUE
Europeana User Generated Group
Roei Amit, La réunion des musées nationaux-Grand Palais
Workshop DH2013, Marseille
31
BRAQUE
Europeana User Generated Group
Roei Amit, La réunion des musées nationaux-Grand Palais
Workshop DH2013, Marseille
BRAQUE
Au 13/10/2013, après 26 jours d’ouverture:•113.103 visiteurs •12.586 téléchargements, et 484 téléchargements par jour
Europeana User Generated Group
Roei Amit, La réunion des musées nationaux-Grand Palais
Workshop DH2013, Marseille
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Europeana User Generated GroupAd Pollé
Europeana 1914-18Europeana 1989
Workshop DH2013, Marseille
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Europeana User Generated GroupAd Pollé
Europeana 1914-18
Workshop DH2013, Marseille
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Europeana User Generated GroupAd Pollé
Europeana 1989
Workshop DH2013, Marseille
EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
Most successful crowdsourcing projects are not about large anonymous masses of people. They are not about crowds. They are about inviting participation from interested and engaged members of the public. These projects can continue a long standing tradition of volunteerism and involvement of citizens in the creation and continued development of public goods [T. Owens 2012]
Europeana User Generated GroupStuart Dunn, King’s College London, UK
Workshop DH2013, Marseille
E V A / M I N E R V A 2 0 1 3
EVA/Minerva 2013Jerusalem Conference on the Digitisation of Cultural Heritage
End-users, User Generated Content, and Personas: Testing the European Waters
Dr. Susan Hazan, The Israel Museum, JerusalemChair, UGC Task Force, Europeana