b2b agency innovation day (google nyc)
DESCRIPTION
BIG DATA for google display adsTRANSCRIPT
![Page 1: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/1.jpg)
Big Data for display ads
![Page 2: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/2.jpg)
About InstaGIS
InstaGIS, is an easy-to-use mapping platform that allows users to get actionable insights, using location based data.
![Page 3: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/3.jpg)
The Platform
Yes, it looks l ike Google Maps.
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The Platform
But we index data from: Services
![Page 5: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/5.jpg)
The Platform
But we index data from: Twitter
![Page 6: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/6.jpg)
The Platform
But we index data from: Foursquare
![Page 7: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/7.jpg)
The Platform
But we index data from: Your Data
![Page 8: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/8.jpg)
The Platform
But we index data from: Demographics
![Page 9: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/9.jpg)
The Platform
But we index data from: Consumer Spending
![Page 10: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/10.jpg)
The Platform
![Page 11: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/11.jpg)
Why
Understanding the “Where” of your customer’s, will dramatically increase the ROI of your marketing campaigns.
Create the correct message
In the best locations
Understanding spending and demographics
![Page 12: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/12.jpg)
Example
Winery of the year 2013*
*Hall of Fame of Wine & Spirits Magazine
Objective : Create a display ad campaign in NYCBudget : US$50,000
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Example
Target Audience:
High population areas.
Average Age 30-39 years.
Over US$ 60,000 Income
0.2 miles proximity from wine dealers
High wine expenditure.
![Page 14: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/14.jpg)
Example
High population areas.
![Page 15: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/15.jpg)
Example
High population areas.
![Page 16: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/16.jpg)
Example
High population areas.
![Page 17: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/17.jpg)
Example
High wine expenditure
![Page 18: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/18.jpg)
Example
High wine expenditure
![Page 19: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/19.jpg)
Example
High wine expenditure
![Page 20: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/20.jpg)
Example
High wine expenditure
![Page 21: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/21.jpg)
Example
Average Age 30-39 years old.
![Page 22: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/22.jpg)
Example
Average Age 30-39 years old.
![Page 23: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/23.jpg)
Example
Average Age 30-39 years old.
![Page 24: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/24.jpg)
Example
Average Age 30-39 years old.
![Page 25: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/25.jpg)
Example
Average Age 30-39 years old.
![Page 26: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/26.jpg)
Example
Income People: US$ 60,000
![Page 27: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/27.jpg)
Example
Income People: US$ 60,000
![Page 28: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/28.jpg)
Example
Income People: US$ 60,000
![Page 29: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/29.jpg)
Example
Income People: US$ 60,000
![Page 30: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/30.jpg)
Example
0.2 miles proximity from wine dealers
![Page 31: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/31.jpg)
Example
0.2 miles proximity from wine dealers
![Page 32: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/32.jpg)
Example
0.2 miles proximity from wine dealers
![Page 33: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/33.jpg)
Example
0.2 miles proximity from wine dealers
![Page 34: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/34.jpg)
Example
0.2 miles proximity from wine dealers
![Page 35: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/35.jpg)
Example
0.2 miles proximity from wine dealers
![Page 36: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/36.jpg)
Example
0.2 miles proximity from wine dealers
![Page 37: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/37.jpg)
Example
300 meters proximity from wine dealers
![Page 38: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/38.jpg)
Example
Of course those are the best Zipcodes!
It was so obvious!
But our target audience was focused in New York, Houston, Philadelphia, San Antonio, Dallas, Austin...
You know the Zipcodes understanding wine customer spending and store locations?
![Page 39: B2B Agency Innovation Day (Google NYC)](https://reader033.vdocument.in/reader033/viewer/2022052311/559c1ccd1a28ab05158b4694/html5/thumbnails/39.jpg)
+1 (415) 527 6636
Ignacio [email protected]
Julián García [email protected]
Starting at: $999 per/ month