b2b campaigns scirus
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B2B Campaign Case
Scirus.comwhere search is about finding.
Client Personnel:Bohemia Personnel:
Amanda SpiteriMarco de Boer Melissa AgostinoHenry Tyminski
SituationScirus is the most comprehensive scientific research tool on the web. With over 410 million scientific items indexed at the last audit, it allows researchers to search for not only journal content but also scientists’ homepages, courseware, pre-print server material, patents, institutional repository and website information.“How can we make the relatively unknown search engine Scirus compete against the inferior Google Scholar?”
TargetQuantitative
• Increase the amount of users at universities and scientific research labs worldwide.
Qualitatively
• Position Scirus within the scientific world as the search engine with relevant results.
Target groupPrimary
• Students worldwide
• Scientists worldwide
• Researchers worldwide
Secondary
• Librarians worldwide
StrategyScirus indexes worldwide repositories of all major universities. By using these indexes the search engine stays away from doubtable content like Wikipedia and provides serious and relevant results. Because of this source: Serious information is found at Scirus.
ConceptWe want to focus on the result and not on the search itself. Scientific research uses a complex referral system. Whatever subject you discuss or plead for you have to use superscript1 references in your thesis. "ese can all be found on Scirus. A one on one use of visual scientific reference.
MediaMagazine | Posters | Flyers | Packaging | Fair material and hand-outs
VisualsFound at Scirus.com
1-10 found at Scirus.com
Please keep quiet! Even a micropascal1 will be noticed and within a millisecond changesin membrane voltage will occur,2 which will cause an inward movement of the cochlearouter hair cell3 proportional to changes inmembrane voltage (about 1 nm per 100 mV).4The sound pressure level should not go above 30 dB (6 microbars)5 and definitely notreach anywhere near 80 dB (16 microbars).6The tone should be kept in the range of 16 cpsto 50 or 60 cps.7 This area should be free fromdisturbance: tranquil; still; noiseless; calm;peaceful; placid; and halcyon.8 In this setting,it may be possible to reach a degree ofcontemplation,9 where the soul experiences anextraordinary peacefulness, resulting in innerserenity, which remains even after the time ofstillness, as profound humility.10
Basic IdeaAll references are actually “found at Scirus.com”.
Introduction packageLibrarians received this package containing leaflets, goodies and the magazine “found at Scirus.com”.
Introduction packageLibrarians received this package containing leaflets, goodies and the magazine “found at Scirus.com”.
Introduction package"e magazine shows eminent professors and scientists who are “found at Scirus.com”.
Introduction package"e traditional boring fact sheets are set up as posters.
Introduction package"e traditional boring fact sheets are set up as posters.
Introduction package"e traditional boring fact sheets are set up as posters.
Goodie BagAt trade fairs Scirus handed out these bags for free.
ResultsMany leading universities joined Scirus and have their repositories indexed by Scirus. "e overall usage of Scirus increased 25% within the year following the campaign.
Make a Mark.For more information: Hugo Kalf [email protected] Roest [email protected]
Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555bohemiaamsterdam.com
