b2b considerations for cmos in a digital world

Contact: [email protected] Considerations for B2B CMOs in a Digital World #Digitalize 2015

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Page 1: B2B Considerations for CMOs in a Digital World

Contact:[email protected]

Considerations for B2B CMOs!in a Digital World!

#Digitalize 2015

Page 2: B2B Considerations for CMOs in a Digital World

Software Is Eating the World …!!

Page 3: B2B Considerations for CMOs in a Digital World

Business Models !are !

Changing!

Page 4: B2B Considerations for CMOs in a Digital World

The Buyer is Different!

Page 5: B2B Considerations for CMOs in a Digital World

Page 6: B2B Considerations for CMOs in a Digital World

Websites! are!

Different!

Page 7: B2B Considerations for CMOs in a Digital World

Other Industries are Much More Interesting!

Page 8: B2B Considerations for CMOs in a Digital World

It is All About the Experience!

Page 9: B2B Considerations for CMOs in a Digital World

Step outside current!‘Mental Models’ !to make changes!!!(Do you know what your Mental Models are?!

Page 10: B2B Considerations for CMOs in a Digital World

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