b2b e-commerce: what are the expectations and opportunities?
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ad:tech London 2012 B2B e-Commerce: What Are The Expectations And Opportunities? Will Burns, Global Head of Conversion, Premier FarnellTRANSCRIPT
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B2B e-Commerce: What Are The Expectations And Opportunities?
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• Who are we?
• How did we transform to eCommerce from catalogue?
• How do we engage our customers?
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Who Am I
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Raspberry Pi
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ABOUT OUR CUSTOMER
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Multi-Channel Journey
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Transformation to Online Business
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People management
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Customers Only Want To Know 4 Things
Delivered On Time?
Is It In Stock?
Is It At The Right Price?
Can I Find It Easily?
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Inventory
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Distribution Issues
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Pricing in a commoditised world
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Improvements to our website
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Think Beyond Facebook/Twitter To Galvanise Your Customers
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Provide tools & support
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Allow them to engage with you and each other
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How-to-videos drive further engagement
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Webinars and other training create “stickiness”
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Mobile behaviours have been increasing as well
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Sophisticated Search
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