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B2B Managed Services: What Is It, Really – And Will It Work for Me?
A “Knowledge is Power” Primer
Slide 2 ©2011 GXS, Inc.
Agenda
B2B Managed Services What is it…really
Why are companies considering this approach
How does this approach address business
challenges
How are companies benefiting
Why should organizations consider it
What to look for when selecting a provider
Slide 3 ©2011 GXS, Inc.
Today’s Speaker
Ryan Kraudel
Director
Global Product Management
GXS
Leveraging 15 years experience, works closely with
customers around the world to help develop their business,
marketing and technology strategies
Eight years with GXS leading the team responsible for
strategy, development and execution of GXS’s portfolio of
B2B Managed Services
Global speaker and actively involved in several B2B e-
commerce industry organizations and standards bodies
Prior to GXS, held senior positions at webMethods, Porter
Novelli, BMC Software, PricewaterhouseCoopers
Holds MBA from University of Maryland
Avid runner along side ―Tucker,‖ his brown lab and best
buddy
Slide 4 ©2011 GXS, Inc.
B2B Managed Services
What is it?
Slide 5 ©2011 GXS, Inc.
Includes these components:
B2B infrastructure management (hardware, software,
operations)
Mapping and data translation
Protocol mediation
Trading community implementation
Transaction monitoring and reporting
Transaction error resolution
Customer/trading partner support
Definition: b·2·b man·aged ser·vic·es
Management of your day-to-day B2B transaction
activities by a trusted, experienced partner
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In-House B2B Program Environment
GXS Managed Services Environment
Slide 7 ©2011 GXS, Inc.
B2B Managed Services A Better Approach for Better B2B Execution
Slide 8 ©2011 GXS, Inc.
Large and Growing Market Adoption
Benefits include an annual
average return-on-investment
of 250%
Business partner satisfaction is
increased with a 75%
improvement in B2B
capabilities
New sales are accelerated by a
4-fold increase in customer
implementation timeframes
On average, customers reduce
total costs of integration by 20-
40% versus in-house operations
$1,047 $945 $895 $846
$704 $848 $1,047
$1,807
$769 $720$724
$854
$252 $273$301
$390
0
1,000
2,000
3,000
$4,000
2008 2009 2010E 2013E
9.0%
2.1%
20.8%(4.2%)
$2,771 $2,78
6
$2,967 $3,896
Total B2B
Market
Size
3 yr CAGR
B2B Outsourcing
IaaS (VAN)
Other B2B SoftwareB2B Middleware Software
Source: Gartner, Market Trends: Multi-
enterprise/B2B Infrastructure Market, Worldwide,
2009-2014, 14 July 2010
Sources:
1. B2B Outsourcing Value Study conducted by Stanford University – Global Supply Chain Management Forum
2. Total Cost of Ownership Study and Financial Model conducted by Hobson & Company
3. ERP Projects Create Significant Opportunities by AMR Research
Slide 9 ©2011 GXS, Inc.
B2B Managed Services
Why are companies like
mine considering this
approach?
Slide 10 ©2011 GXS, Inc.
B2B e-Commerce is Costly,
Complex, ContinuousCostly Complex Continuous
Perpetual
Maintenance Fees
Rapidly Growing
Storage Footprint
Labor-Intensive
Increasingly
Customized
Enterprise Integration
Very Large File
Transfer
EU Invoicing
Regulations
Multilingual Support
ERP Upgrades
Dynamic Trading
Partner Community
Post M&A
Consolidation
New B2B Standards
Slide 11 ©2011 GXS, Inc.
Challenges Multiply in an
Increasing Global Reality
Companies like yours are expected to achieve more and more each year, even though their budgets remain
the same or become smaller.
Regions Supported
Trading Partners
ProjectRequests
Slide 12 ©2011 GXS, Inc.
Key Business Challenges
ERP Projects
Customer Integration
Centralization/Consolidation
New Markets/Channels
Modernization
Cost Reduction
Workforce Optimization
Addressing B2B
Challenges in a
Dynamic World
“A Knowledge is Power” Primer
Slide 13 ©2011 GXS, Inc.
B2B Managed Services
So how does this
approach address
these challenges
and provide
value to my
organization?
Slide 14 ©2011 GXS, Inc.
ERP Projects
Business Impact:
Any change to ERP data structure causes
costly/time-intensive to upgrade maps
ERP project delays due to complexities
Data error rates impact bottom line
B2B Managed Services:
Shift B2B operations to third party to
focus limited internal resources on ERP
Robust testing and implementation
processes
ERP ―firewall‖ to ensure data quality &
compliance
How to Maximize
Your Investments in
ERP
“A Knowledge is Power” Primer
Slide 15 ©2011 GXS, Inc.
Customer Integration Challenges
Business Impact:
Inability to meet customer integration
requirements
Poor customer satisfaction
Delayed revenue
Long on-boarding cycle for partners
B2B Managed Services:
Support for a wide variety of customer
integration options
Quickly on-board new partners…any size,
any location, any technical capability
Access global network of trading partners
How to Become
Easier to Do
Business with
“A Knowledge is Power” Primer
Slide 16 ©2011 GXS, Inc.
Centralization/Consolidation
B2B Managed Services:
Cost avoidance
One connection to entire trading
community
Eliminate overlapping systems
Monitoring/visibility advantages
Consistent services across regions and
business units
Business Impact:
Limited visibility, higher costs
Fragmented B2B networks and
infrastructure—costly and inefficient
Decentralized business decisions
How to Gain Control
and Visibility Across
Fragmented
Operations
“A Knowledge is Power” Primer
Slide 17 ©2011 GXS, Inc.
New Markets/Channels
Business Impact:
Lack of resources and/or expertise in
new market or channel
Expansion failures
Missed sales/revenue opportunities
B2B Managed Services:
Instant global footprint of skills,
resources, and knowledge
Established global trading network
Cross cultural competencies
Multi- language support
How to Rapidly
Expand into New
Markets and New
Channels
“A Knowledge is Power” Primer
Slide 18 ©2011 GXS, Inc.
Modernization
Business Impact:
Inability to meet trading partner
requirements and business objectives
Higher costs to support
Unable to scale growth
B2B Managed Services:
Meet trading partner requirements with
lower capital expenditures
Future cost avoidance
Enable successful growth objectives
Immediate access to latest technologies
How to Modernize
without Increasing
Costs or Risk
“A Knowledge is Power” Primer
Slide 19 ©2011 GXS, Inc.
Cost Reductions
Business Impact:
On-going pressures to reduce costs
Maintaining up-to-date infrastructure
Limited budget for new capabilities
B2B Managed Services:
Control on-going investments
Connect with diverse partners
regardless of size, location, technical
capabilities
Access to skills you need, when you
need
How to Do More
with Less
“A Knowledge is Power” Primer
Slide 20 ©2011 GXS, Inc.
Workforce Optimization
Business Impact:
Critical B2B project delays e.g., ERP
Integration
Poor customer satisfaction, delayed IT
projects
Inability to meet on-boarding requirements
Skills shortage, high costs to train/retrain
B2B Managed Services:
Refocus valuable IT resources
Access skills you need, when you need
Gain B2B specialists/expertise on your team
Improve productivity/meet deadlines
Lower operating costs
Can Your IT
Resources Keep Up
with Continuous B2B
Change and
Advances?
“A Knowledge is Power” Primer
Slide 21 ©2011 GXS, Inc.
B2B Managed Services
How are
companies
benefiting, and
why should my
organization be
considering it?
Slide 22 ©2011 GXS, Inc.
Leading Consumer Goods CompanyCustomer Case Study – GXS Managed Services
Exchanges &
Data PoolsDirect Retailer
Connections
Global Europe Americas Asia Pacific
Internal Integration
Plant-to-Plant and Plant-to-HQ
B2B Integration
Internet Communications
& Document Translation
Other Retailers
AS2
Direct
Connection
Internet
Direct
Connection
Other RetailersChallenges:
Current Global Platform
Represents only 25% of EDI
Deployed in 35 markets
700 trading partners and 300 maps
Multiple local VAN providers
Connectivity to SAP ERP
Solution: Consolidated fragmented
EDI solutions across 100 markets
into a single global solution
Integration with 4 major SAP ERP
instances deployed regionally
Enable localized support for country
specific requirements (e.g., e-
invoicing)
Deploy SAP Global Trade Services
to connect to country customs
authorities
Connectivity services for partners
not capable of using AS2
Slide 23 ©2011 GXS, Inc.
Distributors CustomersLogistics Carriers
ERP Integration
Map and Forms Dev
Change Management
Activity Monitoring
Community On-boarding
Technical Support
ORDERS, DELJIT, DELFOR, DESADV, INVOIC
X.400, AS2, FTP, SFTP
Challenges:
Legacy IBM AS400 B2B translator
(out of support)
4 different VAN providers globally
Existing B2B systems did not
support customers demands
Concerns over B2B impact on future
growth plans
Solution: Scalable Environment
Improved Efficiencies, Partner
Relationships & Enabled Growth
Direct integration to SAP for IDOC
transactions
Connection to 61 trading partners
Localized support for country
specific requirements
Support for EDIFACT, Tradacoms,
IDOC,and flat file formats over AS2,
X.400, FTP, SFTP
Multinational Building Materials ProducerCustomer Case Study – GXS Managed Services
Slide 24 ©2011 GXS, Inc.
B2B Managed Services
What should I be
looking for when
selecting a B2B
Managed Services
provider?
Slide 25 ©2011 GXS, Inc.
ExperienceTime-tested, most customers, brand-name references,
migration best practices
Global ReachOperations span the globe, 24x7 worldwide multi-
language in 15 languages, global data centers, Global
Centers of Excellence
Leadership and InnovationAnalyst-validate, top segment share, financial stability
Quality & ReliabilityQuarterly SAS 70 Type II certification, PCI, ITIL, designated
Project Managers, proactive BAM, HA/DR investment
Community CollaborationProven on-boarding methodology, pre-connected trading
partners, cross industry
Proven Scale Worldwide customers, processes billions of transactions
annually, thousands of maps in production, experienced
mappers
Selecting a B2B Managed Services Provider
High Availability Architecture Cloud-based integration platform, dual-legged
environment, limited maintenance windows, disaster
recovery – multi-data center fail-over
Flexibility and SpeedMultiple ways to connect, including: web forms, Excel,
ERP adapters, interconnects, direct connects
ERP Integration CompetenceSAP-certified, Microsoft-recommended, Oracle experience,
30+ hosted adapters, any-to-any data mapping
Managed Services Focus% of revenues, services investments, commitment to success
KNOW-HOW
TECHNOLOGY
PROCESSES
PEOPLE
Slide 26 ©2011 GXS, Inc.
B2B Manages Services Checklist
When it comes to technology, a
provider should have______?
When it comes to experience, a
provider should have_______?
Finally, a vendor should have the right
people and proven
processes. Look for a provider
with_______?
Download checklist at www.b2bmanagedservices.com
Slide 27 ©2011 GXS, Inc.
Further Information
Additional Resources
www.b2boutsourcing.co.uk
www.b2bmanagedservices.com
http://blogs.gxs.com/
Slide 28 ©2011 GXS, Inc.
Thank You for Your Participation
For More Information
Phones
US: 1-800-334-5669, option 3
EMEA: +44 (0) 1932 776047
ASPAC: +852 2884 6088
Japan: +81-3-5574-7545
GXS Web Sites
US: www.gxs.com
EMEA: www.gxs.eu
ASPAC: www.gxs.asia.com
Japan: www.gxs.co.jp
Presenters:
Ryan Kraudel, [email protected]
Ruth-Ann Femenella, [email protected]