b2b marketing and communication consulting services: what i do and how i roll
DESCRIPTION
I help companies develop (and execute) effective marketing and communication strategies & plans. This gives a brief overview of my services and business model. Let me know if I can help. About Lydia’s Marketing: Affordable B2B marketing and communications consultation and support for startups, SMBs, and marketing agencies across the globe. www.lydiamarketingconsulting.com -Brand, marketing and messaging strategy -Marketing planning and implementation (inc. digital marketing and social media) -Content and communications -General advice and guidanceTRANSCRIPT
Lydia’s Marketing & Communication Consulting Services
Lydia Vogtner | 415-672-1870 | [email protected] | www.lydiamarketingconsulting.comAll services offered virtually with periodic travel to client site as needed.
10 years experience in B2B and Technology marketing
20 years sales and marketing
experien
ce
Strong content marketer and w
riter Effective d
igital strate
gist
P
ractical, no-nonsense approach
Exceptional marketing planner
Both strategic and tactical
10 years experience in B2B and Technology marketing
20 years sales and marketing
experien
ce
Strong content marketer and w
riter Effective d
igital strate
gist
P
ractical, no-nonsense approach
Exceptional marketing planner
Both strategic and tactical
MY SERVICES
On-demand guidance and adviceHelping you crystallize concepts, accelerate decision-making and effectively oversee execution for faster ROI
“I know the role marketing can play to drive business
outcomes”
Brand, messaging and marketing strategyHelping you figure out your brand position, story and messaging...as well as marketing’s role to drive sales
Marketing planningHelping you figure out a detailed plan to make your presence known, generate leads and hold/accelerate interest
“I know what works, how things get done and how much things could/should cost”
Content & communicationsHelping you bring consistency to how you talk about your value proposition and how you harness the power of Content + Social Media
10 years experience in B2B and Technology marketing
20 years sales and marketing
experien
ce
Strong content marketer and w
riter Effective d
igital strate
gist
P
ractical, no-nonsense approach
Exceptional marketing planner
Both strategic and tactical
WHAT I DO BEST
My sweet spot is
Brand, messaging,content andgo-to-market strategy.
Sales enablement is a specialty as well.
10 years experience in B2B and Technology marketing
20 years sales and marketing
experien
ce
Strong content marketer and w
riter Effective d
igital strate
gist
P
ractical, no-nonsense approach
Exceptional marketing planner
Both strategic and tactical
MY BUSINESS MODEL
Designers (website, brand identity, etc.)
Editor and Proofreader Video Producer
SEO/SEM Specialists
LydiaPlanning and Oversight
I am an independent, virtual marketing and communications consultant specializing in B2B industries.
I can help with general marketing consulting as well as content and communications, and I hire other freelancers to help me when needed.
OR
I can work directly with your team or agency partners.
Example of work I may outsource
I keep an eye on results.
You can count on me to be a great manager - a real pro once implementation begins.
Don’t just take my word for it, here’s what the freelancers on my team say...
Lydia is one of the smartest, most buttoned-up, well-
organized and considerate clients I’ve ever worked with.
Lydia is so great at her job, and I find it an honor to be working along with her on her projects.
Lydia is one of my favorite clients. She’s warm, friendly and
easy to work with.
A perfect employer. Lydia really knows her craft, yet still welcomes suggestions and
appreciates your work. I’m always looking forward to her projects.
My clients seem to like me too...
Insane value. Incredible personality. I will definitely be working with
Lydia again. — J. Klenoff
Lydia is a real pro and has helped me to quickly gain clarity around
my brand messaging and my story. I will work with Lydia again and can see me recommending her
services to others.— R. White
I found Lydia to be a marketing breath of fresh air when creating a strategic marketing plan for our clients. She understands senior level marketing fundamentals/
concepts and we look forward to a long relationship with her.
— C. Lamb
Lydia is a great resource for growing organizations. She was very professional, helpful and fantastically attentive to our
unique needs. Looking forward to working with her again.
— D. Harris
10 years experience in B2B and Technology marketing
20 years sales and marketing
experien
ce
Strong content marketer and w
riter Effective d
igital strate
gist
P
ractical, no-nonsense approach
Exceptional marketing planner
Both strategic and tactical Contact Information:
Lydia Vogtner
P: 415-672-1870E: [email protected]: www.lydiamarketingconsulting.com
All services offered virtually from Rincon, PR with periodic travel to client site as needed.