b2b marketing conference keynote 2012
DESCRIPTION
This is a copy of the keynote I gave at this years (2012) B2B Marketing conference in London. Notes/commentary available.TRANSCRIPT
PRESENTER: PAUL CASH, AUTHOR OF “IN REMARKABLE WE TRUST”@ZAGOLOGY / [email protected]
“Being Remarkable at what you do is the only way to win in the customer powered social era” Paul Cash
We feel, think, act in that order.
Aspire to be the B2B brand other people talk about.
Thought leadership. Real world and data driven stories come together when they are told, discovered and shared in non-marketing ways.
1. Data driven story telling2. Real world stories told in highly
interactive and interesting ways
Branded. Educational. Promotional. News
In order to win the popularity contest your b2b brand needs to over commit to your market or category i.e. go beyond simply selling a product/service and devote yourself to the community.1. Known them better than ever2. Involve them in decision making3. Get personal4. Think commitments not
campaigns
1. Marketing is everybody’s job2. It’s why brands with purpose WIN.3. Recruit, train, innovate, participate…
1. Don’t let the Big tactic trump the Big idea2. STOP the random pushing of content just because you can.3. Don’t let marketing becomes SALES in disguise.4. There is NO shortcut to success
Brilliant basics
My book “In Remarkable we trust” is now available on ITunes for the bargain price of £3.99
See sample pages:
http://www.slideshare.net/PaulCash2
http://pinterest.com/zagology/branding-marketing-my-book/
http://therealpaulcash.com/
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