b2b marketing consulting: overview of lydia's marketing and communication consulting services
DESCRIPTION
This brief brochure gives an overview of what I do and how I do it. Helping B2B companies grow with high-quality, affordable, virtual marketing services. About: I help companies develop (and execute) effective marketing and communication strategies & plans. Affordable B2B marketing and communications consultation and support for startups, small and medium businesses, and marketing agencies across the globe. -Brand, marketing and messaging strategy -Marketing planning and implementation (inc. digital marketing and social media) -Content and communications -General advice and guidanceTRANSCRIPT
20 years sales and marketing
experie
nce
Strong content marketer and w
riter Effective
dig
ital stra
teg
ist
P
ractical, n
o-nonsense approach
Exceptional marketing planner
10 years experience in B2B and Technology marketing
Both st
rategic and tactical
Lydia’s Marketing & Communication Consulting Services
Lydia Vogtner | 415-672-1870 | [email protected] | www.lydimarketingconsulting.comAll services offered virtually with periodic travel to client site as needed.
P
ractical, n
o-nonsense approach
Exceptional marketing planner
20 years sales and marketing
experie
nce
Strong content marketer and
writer E
ffective
dig
ital stra
teg
ist
10 years experience in B2B and Technology marketing
Both st
rategic and tactical
MY SERVICES
On-demand guidance and adviceHelping you crystallize concepts, accelerate decision-making and effectively oversee execution for faster ROI
Brand, messaging and marketing strategyHelping you figure out your brand position, story and messaging...as well as marketing’s role to drive sales
Marketing planningHelping you figure out a detailed plan to make your presence known, generate leads and hold/accelerate interest
Writing, content and social mediaHelping you bring consistency to how you talk about your value proposition and how you harness the power of Content + Social Media
“I know the role marketing can play to drive business
outcomes”
“I know what works, how things get done and how much things could/should cost”
Other Services:
Workload overflow support for your existing team•Temporary or part-time marketing leadership to •keep things moving
Example of a Brand Strategy & Messaging Project
Messaging Strategy The tenets of the value proposition
Brand Strategy
Elements of the Brand “Story” and high level messages for how to talk about them
Messaging grid that will give sales reps, copywriters and content developers high level direction
2
3
4
PROCESS AND COST EXAMPLE
OUTCOME
1
P
ractical, n
o-nonsense approach
Exceptional marketing planner
20 years sales and marketing
experie
nce
Strong content marketer and
writer E
ffective
dig
ital stra
teg
ist
10 years experience in B2B and Technology marketing
Both st
rategic and tactical
MY BUSINESS MODEL
Frequently Asked Question: Are you a full-service marketing agency?
I am an independent marketing and communications consultant, not a mar-keting agency. I can help with general marketing consulting as well as com-munications, and I hire other freelancers to help me when needed.
For projects requiring multiple resources such as designers, SEO special-ists, writers, editors, etc., there are several ways we may work together:
1. I can outsource to subcontractors and include their fees in the contract price. 2. I can work directly with your team or agency partners to drive and manage the work — e.g. implementation of an integrated digital marketing strategy.
3. I can work directly with your team or agency to support tasks they are managing — e.g. content development and social media management.
Example of work I may outsource
Designers (website, brand identity, etc.)
Editor and Proofreader Video Producer
SEO/SEM Specialists
LydiaPlanning and Oversight
How we will work together
Most of the services I provide can be managed remotely with phone/email, GoTo Meeting, Skype and other conferencing and document-sharing advancements.
If the scope of your work requires significant face time (e.g. to lead your marketing team temporarily or to interact regularly with your staff), I am available to travel to the client site for an extra fee.
20 years sales and marketing
experie
nce
Strong content marketer and
writer E
ffective
dig
ital stra
teg
ist
P
ractical, n
o-nonsense approach
Exceptional marketing planner
10 years experience in B2B and Technology marketing
Both st
rategic and tactical
Contact Information:
Lydia Vogtner
P: 415-672-1870E: [email protected]: www.lydiamarketingconsulting.com
All services offered virtually from Rincon, PR with periodic travel to client site as needed.