b2b marketing: low-hanging fruit to support the sales team
DESCRIPTION
Need some ideas to drive sales while waiting for large-scale B2B marketing plans to take root? Whether you’re a startup trying to generate immediate leads or a well-established company trying to get to the next level, building and executing a strategic B2B marketing and sales plan can take time. However, while large-scale marketing strategies are being built and tested, you can tackle low-hanging fruit--this offers a few ideas. See original blog post at Lydia’s Marketing Blog: http://www.lydiamarketingconsulting.com/1/post/2013/03/tackle-low-hanging-fruit-to-drive-sales-while-your-b2b-marketing-plans-take-root.html About Lydia's Marketing: I help companies develop (and execute) effective marketing and communication strategies & plans. Affordable B2B marketing and communications consultation and support for startups, small and medium businesses, and marketing agencies across the globe. -Brand, marketing and messaging strategy -Marketing planning and implementation (inc. digital marketing and social media) -Content and communications -General advice and guidanceTRANSCRIPT
Visit Lydia’s Marke/ng Consul/ng at www.lydiamarke/ngconsul/ng.com
Contact informa/on: LYDIA VOGTNER lydia@lydiamarke/ngconsul/ng.com 415-‐672-‐1870
B2B Marketing Low Hanging Fruit to Support the SALES Team
“
Does your team have aggressive sales goals and need to ramp up quickly??
Here are some examples of what you could do while
waiting for large-scale marketing plans
to take root
Hire RAINMAKERS
1
Industry experts that know influencers and decision-makers, and can more easily get referrals and appointments.
Give SUPPORT to the sales team
2
Help rainmakers and aggressive salespeople succeed by freeing them of administrative tasks that could take hours from their main job...
SELLING!
1. Gather data and information that will help them showcase their subject matter expertise
Hire temps or interns, or dedicate a staff member to help them
1. Gather data and information that will help them showcase their subject matter expertise
2. Organize and/or transfer lists into the CRM
Hire temps or interns, or dedicate a staff member to help them
1. Gather data and information that will help them showcase their subject matter expertise
2. Organize and/or transfer lists into the CRM 3. Figure out how to optimize the CRM and social media
Hire temps or interns, or dedicate a staff member to help them
1. Gather data and information that will help them showcase their subject matter expertise
2. Organize and/or transfer lists into the CRM 3. Figure out how to optimize the CRM and social media 4. Use professionally-designed templates: e.g. e-newsletters,
case studies and product presentations
Hire temps or interns, or dedicate a staff member to help them
1. Gather data and information that will help them showcase their subject matter expertise
2. Organize and/or transfer lists into the CRM 3. Figure out how to optimize the CRM and social media 4. Use professionally-designed templates: e.g. e-newsletters,
case studies and product presentations 5. Get people to an event
Hire temps or interns, or dedicate a staff member to help them
Get your CRM in a good place
3 Create dashboards to help prioritize their day
Give one-to-one training to improve efficiency
Build or enhance your
SOCIAL MEDIA presence
4
Help them optimize and leverage social media’s impact
Give them policies and guidelines
Start a WEBINAR
series
5
Get the word out with webinars targeted to existing customers and prospects
See Blog post: Drive Sales with B2B Webinars That Stand Out
Come up with a quick-winning campaign idea
6 That’s easy and quick to implement yet unique and buzzworthy But don’t forget, you still need someone to manage the work
Test TRADESHOWS or other types of Events
7
If your sales team is convinced that their presence at certain tradeshows will help them... let them go.
Try a sponsorship.
Visit Lydia’s Marke/ng Blog for the complete ar/cle. Let me know if I can help. www.lydiamarke/ngconsul/ng.com Contact informa/on: LYDIA VOGTNER lydia@lydiamarke/ngconsul/ng.com 415-‐672-‐1870