Maximize your marketing ROI.

Maximizing Marketing ROI At SIGMA Marketing Group, we make it our mission to maximize ROI for every client. We create more profitable customer relationships through analytics, strategic one-to-one communications and marketing optimization techniques. Our proven retention and acquisition solutions not only drive corporate revenue — they also increase customer loyalty and satisfaction.

ABOUT SIGMA

Founded in 1985

Independently owned

Headquartered in Rochester, New York

Employs 80+ full-time employees

Rated in the top 50 integrated marketing agencies by Advertising Age for the past 10 years

Recipient of more than 15 industry awards over the last 3 years for analytic, creative and print production expertise

SIGMA SERVICES

DEMAND GENERATION

CAMPAIGN IMPLEMENTATION

LEAD MANAGEMENT

STRATEGIC PLANNING

PROJECT MANAGEMENT

MARKET RESEARCH

MARKETING ANALYTICS

DATABASE DESIGN AND BUILD

MULTI-CHANNEL MARKETING

SYSTEM AND DATA INTEGRATION

LIST ACQUISITION AND RENTAL

Find out how SIGMA can maximize your ROI. Call Cindy Modzel at 1-585-242-7138, or email her at cmodze@sigmamarketing.com.

www.sigmamarketing.com

Maximize your marketing ROI.

SIGMA ProspectB2BSIGMA ProspectB2BFind Prospects 3 to 4X

More Likely to Buy Your Products and

Services Now.

Over 60% of all new customers can be acquired by focusing on

the top 20% of prospects.

The lift chart shows a SIGMA acquisition model’s performance improvement when

compared to a random sample.

SIGMA ProspectB2BSIGMA ProspectB2BAnalytics at Work for YouAnalytics at Work for You

Your experience tells you all prospect lists are not created equal. Further, all the lists you can find may not deliver the volume of good prospects you need to hit your sales goals. SIGMA ProspectB2B’s process will allow you to easily and efficiently identify the optimal prospect universe and turn it into a pipeline that returns predictable, sustainable leads with increased conversion rates.

SIGMA has teamed up with Dun & Bradstreet, the preeminent source of business data, to create a simple process that provides you with a roadmap to your best prospects at a fraction of the normal cost. This proven process delivers smart marketing that reduces waste, maximizes the efforts of your sales team, manages costs and produces predictable returns again and again.

HOw DOES IT wORk?

1. SENDSend the names and addresses of a sample of your current customers to SIGMA’s secure list enhancement portal. We match your files against D&B’s 16-million establishment database. You’ll receive a detailed profile of your customers that includes a wide range of business characteristics.

2. BUILDSIGMA’s modeling team will then build a customized predictive model that will identify your best prospects within the D&B files.

3. SELECTSelect only the D&B contacts that look most like your customers — tier by tier — for your prospecting program. SIGMA can then provide assistance in crafting acquisition communication strategies.

Find Prospects 3 to 4X More Likely to Buy Your Products and Services.

Tier Your Prospect UniverseSome prospects are significantly more likely to become your customers than others.

Knowing the companies in your top — “A” — tier allows you to focus your sales and marketing resources and capture their business before your competition does. Past results suggest the top tier prospects can be 3 to 4 times more likely to become customers than the average prospect.

• Understand and quantify the relative value and sales potential of prospects in each tier.

• Assign sales coverage by tier, focusing your best performing sales teams on the top tiers.

• Maximize results and expenditures by tier, tailoring your valuable marketing efforts.

• Find top prospects in even the most specialized industry segments or geographic territories.

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For more information about SIGMA ProspectB2B, call Cindy Modzel at 1-585-242-7138, or email her at cmodze@sigmamarketing.com.

Energize Your Sales Team. Reduce Waste. Manage Costs.