b2b sales for creative professionals
DESCRIPTION
TRANSCRIPT
B2B Sales for Designers & Developers
Who am I?
Why are sales important
Increase exposure Increase revenue Grow your business Pick and choose your projects
* Pick your why *
What a consistent sales strategy solves
What’s my sales process?
Leads research Initial contact Follow-ups Proposal writing Follow-ups Close
Leads research
Industry/trade magazines/articles Networking Social Media
Making contact
Email Networking Social Media Cold calls
* Keep it short and sweet! *
Follow-up
Phone calls Emails Social Media Enewsletters
The opportunity
Uncover and understand the opportunity. Ensure expectations are in line.
Quotes & proposals
Demonstrate your understanding of their business, their goals and their specific needs.
Demonstrate the value you provide through your approach and your methodology or processes.
Define your deliverables as clearly as possible as they relate to your budget.
Follow-up & close
Phone calls Emails
The sales job is never over
All touchpoints during the production process are opportunies to sell.
Any support and consultation you can provide after project completion is an opportunity to sell.
Final thoughts and tips
Invest in a CRM Set weekly/monthly goals based on
revenue, projections, opportunities vs closes, lead generation vs opportunities
Twitter for sales Social media CRM
Thanks!
www.expressdesign.ca
www.dennispowers.ca