b2b sales for creative professionals

14
B2B Sales for Designers & Developers

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Page 1: B2B Sales for Creative Professionals

B2B Sales for Designers & Developers

Page 2: B2B Sales for Creative Professionals

Who am I?

Page 3: B2B Sales for Creative Professionals

Why are sales important

Increase exposure Increase revenue Grow your business Pick and choose your projects

* Pick your why *

Page 4: B2B Sales for Creative Professionals

What a consistent sales strategy solves

Page 5: B2B Sales for Creative Professionals

What’s my sales process?

Leads research Initial contact Follow-ups Proposal writing Follow-ups Close

Page 6: B2B Sales for Creative Professionals

Leads research

Industry/trade magazines/articles Networking Social Media

Page 7: B2B Sales for Creative Professionals

Making contact

Email Networking Social Media Cold calls

* Keep it short and sweet! *

Page 8: B2B Sales for Creative Professionals

Follow-up

Phone calls Emails Social Media Enewsletters

Page 9: B2B Sales for Creative Professionals

The opportunity

Uncover and understand the opportunity. Ensure expectations are in line.

Page 10: B2B Sales for Creative Professionals

Quotes & proposals

Demonstrate your understanding of their business, their goals and their specific needs.

Demonstrate the value you provide through your approach and your methodology or processes.

Define your deliverables as clearly as possible as they relate to your budget.

Page 11: B2B Sales for Creative Professionals

Follow-up & close

Phone calls Emails

Page 12: B2B Sales for Creative Professionals

The sales job is never over

All touchpoints during the production process are opportunies to sell.

Any support and consultation you can provide after project completion is an opportunity to sell.

Page 13: B2B Sales for Creative Professionals

Final thoughts and tips

Invest in a CRM Set weekly/monthly goals based on

revenue, projections, opportunities vs closes, lead generation vs opportunities

Twitter for sales Social media CRM

Page 14: B2B Sales for Creative Professionals

Thanks!

www.expressdesign.ca

www.dennispowers.ca