b2b+m=roi
DESCRIPTION
It's a myth that B2B mobile usage hasn't reach critical mass. In fact, 56% of senior executives say their mobile device is their primary B2B communication tool. In this webinar, we'll share a compelling case for mobile site investments today.TRANSCRIPT
B2B+M=ROIThe 15-Minute Business Case for the B2B Mobile
Website
Eric AndersonVP of Marketing
White Horse
© 2011 White Horse Productions, Inc. 1-877-471-4200
It’s time to dispel the myth that B2B mobile usage hasn’t reached critical mass.
© 2011 White Horse Productions, Inc. 1-877-471-4200
56% of senior executives say their mobile device is their primary b2b communications tool.
Source: Forbes Insights, The Untethered Executive
Mobile search is the fastest-growing category of digital behavior.
© 2011 White Horse Productions, Inc. 1-877-471-4200
At least 10% of all Google searches are now on mobile.
Your B2B site isn’t immune from this trend, and you can prove that.
© 2011 White Horse Productions, Inc. 1-877-471-4200
If you send email, then you have a mobile audience.
© 2011 White Horse Productions, Inc. 1-877-471-4200
Tablets may be the next must-have B2B sales support tool.
© 2011 White Horse Productions, Inc. 1-877-471-4200
And mobile’s role in trade show support via SMS and QR is a no-brainer.
© 2011 White Horse Productions, Inc. 1-877-471-4200
Usability studies show that poor mobile sites translate directly into lost business opportunities.
© 2011 White Horse Productions, Inc. 1-877-471-4200
Success41%
Failure59%
Mobile Site Task Completion
Source: Nielsen Norman Group Mobile Usability Study
“Observing user suffering during our sessions reminded us of the very first usability studies we did with traditional websites in 1994. It was that bad.”Jakob Nielsen
Your competitors are starting to figure all this out.
© 2011 White Horse Productions, Inc. 1-877-471-4200
Forrester Research, Is Mobile Right for B2B Marketing?, January 26, 2011
”Twenty-seven percent of B2B marketers tell us that they intend to begin mobile marketing in 2011, and 45% believe that mobile marketing's effectiveness will increase over the next three years, a number substantially higher than any established media form.”
The good news: mobile sites can be richer, faster, better – at lower cost – than ever before.
© 2011 White Horse Productions, Inc. 1-877-471-4200
whitehorse.com/mobilewebsites
Questions?
Eric [email protected]