Questionnaire

Customer Acquisition through Personal Selling

We are conducting a research project in partial fulfilment of our academic requirement. I would like to kindly request you to spare few minutes of yours.

1. Name: __________________________________________2. Age:

o Below 25o 25-35o 35-45o 45-55o Above 55

3. Mobile No.: 4. Occupation:

o Businesso Serviceo Professionalo Retired

5. Annual Income:o Upto 1 Lakho Rs 1 Lakh-2 Lakho Rs 2 Lakh-3 Lakho Rs 3 Lakh-4 Lakho Above 5 Lakh

6. Which According to you is the best investment option? (1- Highest, 5- Lowest)o Shares & Debentureso Bank Depositso Mutual Fundso Insurance Productso Post Office Savingso Others, ________________________

7. Do you own an Insurance Policy?

o Yeso No

8. What is your main motive behind investing in a life insurance?o Tax Benefitso Savingso Risk Covero Returns/ Yields

9. Which Life Insurance Policy would you prefer to buy?o Term Assuranceo Whole Lifeo Endowmento Combination of Whole Life & Endowmento Unit Life

10. Have you received good services from Insurance sectors?o Yes, Comments:o No, Comments:

11. What methods would you like to see your insurance company use to allow your interaction as a customer with them?

o Regular Postso Mailso Telephonic Interactionso Questionnaireso Other, _________________________

12. What benefits according to you would be achieved by facilitating customer interaction & feedback with an insurance company?

o Customer Service Improvemento Improved Understanding of Services & Needso Individual Customer Attentiono New services to address unmet needs o Others, ______________________________

13. How would you rate Indian Insurance Companies?o Rigid Planso Non user friendlyo Unsatisfactoryo Satisfactoryo Goodo Very good

14. How would you rate the services provided by the insurance company?o Excellent

o Goodo Averageo Fairo Poor

15. Do you know about any of the following Insurance plans offered by IDBI Federal?Yes No

o Wealthsurance Plan o Homesurance Protection Plano Bondsurance Plano Retiresurance Plano Incomesurance Plano Heathsurance

16. Have you invested in any of these plans?o Yes o No

17. If yes , please mention the plan: ___________________________________________________

18. What is the term of your investment?o Short term o Medium term o Long termo

19. What is About IDBI That strikes your mind.

__________________________________________________________

20. How could we improve our customer service? __________________________________________________________ __________________________________________________________

Thank you very much for your participation in this study. Your time and opinions are greatly appreciated.